How young people choose their news impacts how they participate in politics - Canadanewsmedia
Connect with us

Politics

How young people choose their news impacts how they participate in politics

Published

on


Credit: CC0 Public Domain

Today’s news media landscape consists of more choices than ever before. How young people go about selecting the news they consume in this environment of “information overload” may make a difference in the way they participate in politics, according to new research by a sociology doctoral student at the University of Arizona.

Sam Scovill, who will present the research on Saturday at the American Sociological Association Annual Meeting in Philadelphia, was interested in three primary ways , ages 15-25, select what they consume:

  1. They rely on conventional news sources, such as newspapers and broadcast news in either their traditional or online formats. Scovill refers to this as “elite-selected” media, in which a publisher or producer is choosing which news is presented in mainstream media.
  2. They get their news primarily through social networking sites, like Facebook and Twitter. Scovill refers to this as socially selected news.
  3. They select their news content themselves by actively and critically seeking information on topics that interest them from online-only sources, like YouTube or blogs. They might also subscribe to news updates from those sources.

Scovill looked at how the three different news selection methods impacted young people’s engagement in political activities in the following categories: voting, political activism and political campaigning.

Scovill found that study participants age 18 or older who consumed elite-selected media were the most likely to say they voted in the last election, while study participants who intentionally sought out, or self-selected, their media were the most likely to participate in political activism or campaigning.

Getting news from did not have a significant impact on political participation in any of the categories examined, although consumers of news on social media were, unsurprisingly, likely to have “liked” a political candidate on Facebook.

Scovill’s findings are based on an analysis of the first wave of data from the Youth Participatory Politics dataset, which includes survey responses from a nationally representative sample of 2,920 respondents. The surveying was conducted in 2011 by Knowledge Networks on behalf of Mills College.

While news consumption among young people in the dataset was generally low overall, how they selected their news still proved to make a difference in their political engagement, especially for those who self-selected their news media—which influenced political participation in every category but voting.

Those who self-selected their news were also the most likely to participate in “high-cost” activism and campaigning activities—or those that involve more time, resources or risk of things like judgment by their peers, Scovill said. For example, they were more likely to attend a meeting or a rally for a candidate or issue, or to donate money to a campaign. They also were more likely to sign an online petition or attend a youth political event or protest.

“The overarching pattern was that people who are self-selecting and being intentional about their news consumption are also engaging in these more high-cost forms of activity,” Scovill said. “That intentional process matters, whereas news on social media or elite-selected news media are coming through the choices of others who decide what is important to post on Facebook or what is important to go on the front page of the New York Times.”

Scovill chose to focus on young people’s political engagement not only because teens and young adults are just beginning, or are on the precipice of beginning political participation as adults, but also because young people, as digital natives, have grown up with so many more choices of how to consume news than previous generations.

“Young people have grown up around this, so they have unique news consumption habits and unique skills in navigating the internet and social media and news online, but they also are inundated with information,” Scovill said. “How we choose news is a lot more complicated than it ever has been, and it might actually impact how people are engaging, so we need to be thinking critically about how those have implications for the actions that people decide on.”

Scovill plans to continue researching young people’s political engagement and how it differs from that of generations past, as well how young people’s personal identity formation contributes to their political engagement.

“I’m particularly interested in Millennials and Generation Z because they get such a bad rap,” Scovill said. “People do a lot of negative talk about them being disengaged and not caring, and while it’s true that voting numbers are down, people are engaging differently. Young people are using new forms of activism, like signing petitions online or doing their own crowdsourcing online and raising funds for things that matter to them, in ways that older generations might not be.”


Explore further:
Facebook most effective way to engage young people in politics, study shows

Let’s block ads! (Why?)



Source link

Continue Reading

Politics

Digital Advertising Upends Formula For How Political Parties Pick Winners And Losers

Published

on

By


AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. 

Today’s column is written by Ray Kingman, CEO at Semcasting.

Political parties and their leadership pick winners and losers – when they legislate and, especially, in how they allocate resources to candidates running for office.

The idea of picking winners and losers through spending isn’t without precedent. On the eve of the 2016 election, the conventional wisdom was that Donald Trump would lose badly. Three weeks before Election Day, Politico reported that the Republican National Committee had spent zero dollars on television ads.

In the 2018 midterms, the formula for deciding winners and losers could be based on a different dynamic due to the polarization within the parties and the ways in which digital communication is democratizing the campaign process for more candidates.

With as many as four or five “parties” seemingly in play in this election cycle, how do party loyalty and the candidate’s flavor of ideology affect fundraising and on-the-ground support from the national parties?

For example, the challenge for the GOP seeking to retain control of the House and Senate is determining which GOP “party” they are going to back – the traditional Republican establishment, Tea Party Freedom Caucus members or the Trump-ites? On the Democrat side, will national support go toward traditional Democrats, the Bernie Bros or those on the far left?

Traditionally, the national parties and Congressional leadership direct a significant portion of fundraising and determine the races worth contesting. These groups historically throw resources behind candidates that allow them to buy prime-time television advertising and, more importantly, fully fund get-out-the-vote (GOTV) efforts in local districts.

However, many candidates in 2018 are taking the Citizen’s United ruling to heart by raising significant war chests and building campaign infrastructures independent of their party.

The GOP outraised the Democrats by a wide margin in 2017, but that advantage has all but disappeared. A record number of emergent state, local and congressional candidates are running for the first time on the Democratic Party side. Many younger candidates and female candidates are stepping up and breaking records for enthusiasm and fundraising.

In the second fundraising quarter of 2018, 50 of these House Democratic candidates outraised Republican incumbents, with 21 of them raising more than $1 million. In open races with no incumbent, the Democratic candidates have outraised the GOP in 25 of the 30 races.

Part of a 2018 candidate’s go-it-alone strategy is based on the fact that voters are more inclined to consume information digitally. Some 43% of adults get their news online, and that trend is accelerating, according to a 2017 Pew Research study.

Through social, display and mobile devices, candidates have more refined tools for reaching the voters they want to reach. Instead of wasting half of their campaign dollars on TV to reach everyone in a designated market area or ZIP code, candidates have increasingly bought into digital. Borrell Associates forecasts digital at 22% of political spend for 2018. At an estimated $1.9 billion, this is a 2,539% increase in digital since 2014, while broadcast television spend is forecast at $3.3 billion, a drop of 30% for the same period.

Increased polarization is a driving factor in pushing campaign managers to be very precise about their ad buys. They limit their targeting to the constituents that they align with and who they feel are persuadable on specific issues. Programmatic targeting at the individual voter level helps candidates reach the intended audience with display, social and especially streaming video on mobile and connected TV.

While spending on social media is actually forecast to decline slightly from 2016 because of Facebook’s controversies, mobile and streaming video are expected to more than make up for it. Compared to the same quarter last year, the audience for video delivered over the internet is experiencing astronomical growth across movies, episodic TV shows and linear television. EMarketer forecasts that 22 million people will have cut the cord on cable, satellite or telco TV service – up 62% from 16.7 million in 2016.

A threefold increase in mobile and connected TV streaming services also aligns with major increases in engagement from urban and millennial voters – a traditional stronghold of Democrats.

While institutional and PAC monies from both sides will come into play in the final two months to support the party favorites that have the best chance of winning, those bets will be placed to protect parties that most voters see as divided.

Fortunately, candidates who have built their own infrastructure and established a robust following will have the resources to drive their own messaging on key local issues and GOTV in their districts. Persuasion and GOTV efforts for them will continue at record levels – in no small part because of their engagement with digital media on the devices that their voters have come to trust.

Follow Semcasting (@Semcasting) and AdExchanger (@adexchanger) on Twitter.

Let’s block ads! (Why?)



Source link

Continue Reading

Politics

Tiffany Haddish Shows No One Escapes the Nightmare of Thanksgiving Politics in The Oath

Published

on

By


And now we know what she looks like getting tased.

Long before 2016, many people had survived their families at Thanksgiving by instituting strict "no politics" rules. Now that we’re all trapped in an unending collective nightmare, that might be a morally questionable policy—but in Tiffany Haddish’s newest movie, it looks completely impossible.

Haddish stars alongside Ike Barinholtz in The Oath (which is also Barinholtz’s directorial debut) about a family Thanksgiving that goes from fighting over politics to fighting with fists and knives. There are plenty of lines that sound like they could have come from almost any Internet comments section—like, "My favorite thing about liberals! As soon as they’re triggered, they call everyone a Nazi"—but framed by some cryptic, The Purge-sounding government mandate called the "Patriot Oath."

The Oath debuts October 12, with enough time for you to have your own Thanksgiving where you can tell someone, "I just want to one more time say I am really sorry you got tased."

[embedded content]

Let’s block ads! (Why?)



Source link

Continue Reading

Politics

Turnbull supporters rally in face of Dutton leadership rumblings – politics live

Published

on

By


[unable to retrieve full-text content]

  1. Turnbull supporters rally in face of Dutton leadership rumblings – politics live  The Guardian
  2. Full coverage



Source link

Continue Reading

Trending

Copyright © 2018 Canada News Media

%d bloggers like this: