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10 Real Estate Tools Entrepreneurs Should Be Familiar With – Forbes

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The real estate market is a great place for entrepreneurs looking to be their own boss or counter the risks they take with their new businesses. I got involved in real estate at a very young age, and that experience taught me a lot about business and was the driving force in my ability to start my own successful company.

 Whether you’re looking to fully commit to the real estate industry or are an entrepreneur in another field looking to diversify, you should be aware of these 10 tools and what they can do for you:

Keeping in touch with potential clients helps them along the sales journey, which is important for every industry. Happy Grasshopper specializes in automated messaging in the real estate world, from emails and text messages to handwritten cards.

 The best thing about Happy Grasshopper is the professional writers hired to create content that you can use in your communications. As an entrepreneur looking to invest on the side, having this help can be a game changer.

When you’re looking to make an investment, you could end up in a bidding war with others, driving up the price and costing you the property. You can’t always avoid it, but DealMachine steps in to help you locate potential investment properties that no one else knows about.

 It accomplishes this by helping you drive leads off market. Not every property is listed for sale, but contacting owners and making offers could lead to great deals for both sides. DealMachine will help you receive informed prospects and convert them to investments.

As the real estate realm continues to evolve, so does consumer behavior. Knowing the best way to communicate with potential buyers and sellers is critical to your success. That’s why Lead Sherpa designed a text messaging platform specifically geared toward the real estate industry.

 Text messaging gets higher response rates than cold calls and direct mail and is a faster way to communicate. Hardly anyone will leave a text without reading it, so you’ll be comfortable knowing that almost everyone gets the messages you send.

InvestorPO forms a part of RealEstateInvestor.com, serving as one of its primary tools for helping investors with real estate. It offers a cloud-based customer relationship management solution; as an entrepreneur, you know just how important customer relationships are.

 Investors tend to have other things on their plate. Using software like this, they can effectively manage and guide leads, even when their attention is elsewhere.

A vital part of successful business in 2020 is a well-designed and functional website. A good website attracts interest, generates leads, and helps your business succeed, even outside of a brick-and-mortar establishment.

 Hoozip provides website design specifically for generating and converting leads on real estate properties. It helps investors with both buying and selling, making it faster and easier to find what you need. Keep track of your website’s data analytics, and you’ll be able to visualize the impact Hoozip has on your success.

Another easy place for generating leads is through Facebook. It’s one of the world’s largest social media sites for a reason. With people glued to their news feeds now more than ever, smart targeting can lead you to hopeful buyers and sellers with perfectly placed ads. This is where StreetText comes in.

 Social media allows you to expand your reach, which is helpful for those in the real estate industry looking for new clients. There’s little you can do, after all, without a client base. StreetText uses AI to target the right people with your ads so you can establish relationships and strike deals.

Maybe* expands your social media reach among real estate entrepreneurs by taking your social media accounts and consolidating them in one control board. This will generate reports and statistics about your social media efforts to help you plan campaigns and reel in deals.

 With detailed analytics, you can see when and what terms are trending in order to push content that gets high levels of engagement. Keeping up with real estate trends allows you to capitalize on opportunities.

When dealing with real estate, it’s important to effectively manage capital reserves. To beat the curve in this industry, SmartProperty developed a cloud-based service to help you track and manage your capital revenue expenditures for effective budgeting and forecasting.

 Staying on top of all this can be a handful, especially if you’re an entrepreneur looking to do real estate on the side. SmartProperty will help you save time and money and avoid surprises that can leave you flat on your back.

Take the future into your hands with Hauzd. It provides interactive 3D images of real estate properties for an in-depth look, no matter where you are. This unique approach at real estate marketing captures attention and leads to increased engagement and progression with clients.

 This is particularly valuable, given the hesitancy people may have due to the coronavirus. In-person showings and meetings are on the decline due to health and safety measures. Learning to navigate this difficult time while closing deals is essential to keeping the economy, and your personal finances, afloat.

Meet RAP Success Systems’ AI bot, REN. This wonderful piece of software works around the clock to make your real estate ventures succeed. It’ll track and score leads, letting you know which ones are ready to be taken on.

 Artificial intelligence is heading the charge of innovative industries. It works hard without needing a break, allowing you to get needed rest while continuing to manage your business. RAP Success Systems harnesses the power of artificial intelligence to make managing the real estate industry a breeze.

Real estate is a fickle beast, even in the most lucrative of times. During a global pandemic, it pays to have as many efficient tools at your disposal as possible. Not only will they make your real estate ventures a success, but they’ll also make your work manageable — something every entrepreneur can appreciate.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

The Canadian Press. All rights reserved.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

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