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10 Ways to Make Your LinkedIn Profile Stand Out in 2021

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In 2021 successful job hunting requires having a LinkedIn profile that’s current and optimized. It’s not enough to simply exist on LinkedIn. In this column and the next, I’ll provide ways to create a profile that’ll attract employers and hiring managers.

Your goal is to create a profile that attracts attention, says the right things, and is a catalyst to connecting you with people who can help you. LinkedIn can literally get your name in front of thousands of professionals in your industry. If you’re looking for a job, that’s huge!

Something to keep in mind: Employers will read through your profile before deciding to schedule an interview with you.

Here are the first 5 ways you can make your LinkedIn profile stand out:

1. Add a headshot

It’s mind-boggling how many LinkedIn profiles don’t have a headshot, which is the equivalent of wearing a paper bag on your head at an industry tradeshow. Put a face to your name and add a profile picture, a good one. Your profile picture is the first impression people will get of you.

2. Create an eye-catching headline

Your headline is right below your name and therefore the first thing your profile visitors will read. It’s your profile most valuable real estate. LinkedIn’s default settings will create your headline with your current position, but you can edit it to whatever you want. You have 120 characters to work with, so write something that will resonate. Envision the text of a billboard advertisement for you and what you do. Instead of just listing your job title, mention your specialty and how you benefited your company or customers. Write for your target audience. Are you speaking to industry peers, customers, or hiring managers?

Example:

Inside Sales Representative · SaaS · $68.8 M in Software Sales Generated Since 2016

This tells the reader your job, what you bring to the table, and enhances your credibility.

3. Craft an interesting summary

Your LinkedIn summary is your opportunity to tell your career story with up to 2,000 characters. Spend some time crafting your story in a way that makes the reader say to themselves, I got to meet this person! Keep in mind attention spans are short; I don’t recommend you use all 2,000 characters. Keep your summary in the 1,000 – 1,250 characters range.

Your summary shouldn’t be rehashing your experience. Mention what you do well, where you’re a Subject Matter Expert (SME) in and what you’re able to bring to an employer. Keywords here is crucial! Use words strongly connected to your industry, while painting a picture of who you are as a professional.

Example:

As an information security analyst at Rockyview General Hospital in Calgary, I manage the day-to-day flow of information into and out of the hospital. With a focus on database management, my job ensures critical computer systems, medical files, and patient history remain active and never fail. My team and I stay updated on the latest trends in information security to not only keep Rockyview General Hospital safe but also on the cutting edge.

4. Highlight your experience

You can do much better than merely cutting and pasting your resume onto your LinkedIn profile. Include past jobs you deem relevant to where you want your career to go and use three to five exciting and impressive bullet points for each job.

Use action words to show your responsibilities and what you accomplished (results) for your employer. Using numbers as much as possible, communicate the impact you’ve made, the initiatives you led, and the revenue influence you had (most important).

Example:

Directed launch of 12 new product lines, with total annual revenue of $1.3B.

5. Use visual media

Like on Twitter and Facebook, you can add a background banner photo on LinkedIn. Your LinkedIn background banner photo should reinforce who you are and visually support your profile’s written portions.

LinkedIn allows you to connect other media to your profile such as YouTube videos, infographics, PowerPoints. Don’t be shy to be creative with relevant media to make your page jump off the screen and demand attention.

Next week I’ll provide 5 more suggestions to make your LinkedIn profile job hunt ready.

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How the COVID-19 microchip shortage has brought Canada's car industry to a halt — again – CBC.ca

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Even before the pandemic, 2020 was always going to be an uncertain year for Canada’s automotive industry.

The Big 3 automakers — General Motors, Ford and Chrysler (now known as Stellantis) — were set to negotiate multi-year work agreements with their main unions, after the previous agreements with their workers had expired.

Then COVID-19 hit, and everything changed. Buyers weren’t coming to showrooms for fear of getting sick, so sales slowed to a crawl. Factories shut down to keep workers safe.

By the time consumers felt safe enough to take their first tentative steps back into dealerships this year, they were confronted by a new problem: There were no cars to buy.

That’s because when things slowed down in 2020, car companies slashed their orders from their suppliers for the components that go into them. When demand came roaring back, those same suppliers could not ramp up fast enough, especially the makers of the cheap little semiconductor microchips that are in just about everything these days.

“Automakers in Canada initially thought that demand would be very slow recovery over the course of the pandemic, so they cut their chip orders,” said Rebekah Young, an economist with Scotiabank.

WATCH | How microchips worth $1 each can halt production of a $40,000 car: 

The microchip crisis explained

20 hours ago

Economist Rebekah Young with Scotiabank explains how the global shortage of microchips has led to major delays in the supply chain for the car industry 0:57

It’s not just the car companies, either. Makers of everything from iPhones, to gaming consoles and even refrigerators can’t find microchips right now, which is a global supply crunch for just about everything.

A typical car rolling off the line today likely contains dozens of semiconductor microchips that control everything from the headlights to the entertainment system to GPS navigation. 

They’re relatively inexpensive, adding a few dollars apiece to the cost of a typical car. But they’re also highly customized, which means it’s next to impossible to find alternatives on short notice. But without that custom-made $1 microchip, a car company can’t finish a car that might sell for $40,000 — and the industry is scrambling to get its hands on what’s available.

“Do you remember the toilet paper shortage in March and April of 2020?” automotive journalist Stephanie Wallcraft said in an interview. “That’s pretty much what we’re going through right now in terms of semiconductors.”

“Everybody’s trying to get semiconductors all at once and there’s just not the supply to get that inventory out,” she said.

Car companies aren’t necessarily at the front of the line, so they’re waiting their turn same as everyone else. That’s causing them to idle factories in Canada until they can get the components to start building again.

GM’s facility in Ingersoll has been down for most of the year, and Ford’s main Oakville plant has been idled at times, too. The Stellantis facility in Windsor was offline for two months up until May before it reopened at limited capacity.

As recently as last year Stellantis was floating the idea of expanding production there but this week the company waylaid staff with news that it would be closing one line entirely and laying off 1,800 workers.

WATCH | Stellantis workers in Windsor react to job loss news: 

Stellantis workers react to news of a shift cut

2 days ago

Frustration, fear for Stellantis workers thinking about their futures. 1:23 

In the labour deals they hammered out late last year, Canada’s big car makers made it clear that the future of the automotive industry in Canada will be in making electric vehicles, but most of those won’t be rolling off the lines until some time in 2024 at the earliest.

Until then, Canadian car plants don’t have a lot to do, and a big part of the problem is that the vehicles Canadian plants are set up to make aren’t the ones that are selling.

“What they’re doing is they’re allocating the minimum chips to their most profitable vehicles,” Unifor president Jerry Dias said in an interview with CBC News.

“If you’re looking at the industry in North America that would be predominantly pickup trucks and SUVs.”

Young, the economist, says Canada is on track to produce about 1.2 million vehicles this year. That would be the lowest annual total since 1982 — below the 1.4 million the country made in pandemic-stricken 2020, and well off the 2.2 million annual pace that the country had been cranking out for the decade leading up to 2019.

Chip makers, mostly in Asia had been ramping up production through the first part of 2021, before the delta variant put a chill on everything again. Malaysia makes about one seventh of the world’s semiconductors, and factories there have been idled for September and October. Vietnam is another major supplier, and they too are about three months behind because of COVID lockdowns.

For both car buyers and the people who make them, the good news is that the experts think things will get back to normal at some point.  But the bad news is it could take a while.

“Demand for vehicles is very strong this year, and that could have easily closed pre-pandemic gaps this year if there were enough vehicles to buy,” Young said.

But without enough chips to go around “we see that being pushed out not only to 2022, but in fact 2023.”

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At least 34 dead after floods in north India

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At least 34 people have died following days of heavy rains in the north Indian state of Uttarakhand, the state’s chief minister said, as rescuers continued work to free those stranded on Wednesday.

Aerial footage of the affected areas showed engorged rivers and villages partially submerged by floodwaters.

“There is huge loss due to the floods … the crops have been destroyed,” Pushkar Singh Dhami told Reuters partner ANI after surveying the damage late on Tuesday.

“The locals are facing a lot of problems, the roads are waterlogged, bridges have been washed away. So far 34 people have died and we are trying to normalise the situation as soon as possible.”

Prime Minister Narendra Modi said in a tweet he was “anguished” by the loss of life.

The Himalayan state of Uttarakhand is especially prone to flooding. More than 200 were feared killed in February after flash floods swept away a hydroelectric dam.

Unseasonally heavy rains across India have led to deadly floods in several areas of the country in recent days. Authorities in the southern state of Kerala said on Monday more than 20 people had died there following landslides. (This story corrects typographic error in the last paragraph)

 

(Reporting by Alasdair Pal; Editing by Jane Wardell)

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Japanese volcano spews plumes of ash, people warned away

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A  volcano erupted in Japan on Wednesday, blasting ash several miles into the sky and prompting officials to warn against the threat of lava flows and falling rocks, but there were no immediate reports of casualties or damage.

Mount Aso, a tourist destination on the main southern island of Kyushu, sent plumes of ash 3.5 km (2.2 miles) high when it erupted at about 11:43 a.m. (0243 GMT), the Japan Meteorological Agency said.

It raised the alert level for the volcano to 3 on a scale of 5, telling people not to approach, and warned of a risk of large falling rocks and pyroclastic flows within a radius of about 1 km (0.6 mile) around the mountain’s Nakadake crater.

The government is checking to determine the status of a number of climbers on the mountain at the time, Chief Cabinet Secretary Hirokazu Matsuno told reporters, but added that there were no reports of casualties.

Television networks broadcast images of a dark cloud of ash looming over the volcano that swiftly obscured large swathes of the mountain.

Ash falls from the 1,592-metre (5,222-foot) mountain in the prefecture of Kumamoto are expected to shower nearby towns until late afternoon, the weather agency added.

Mount Aso had a small eruption in 2019, while Japan’s worst volcanic disaster in nearly 90 years killed 63 people on Mount Ontake in September 2014.

(Reporting by Ju-min Park; Editing by Clarence Fernandez)

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