10 Ways to Make Your LinkedIn Profile Stand Out in 2021 | Canada News Media
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10 Ways to Make Your LinkedIn Profile Stand Out in 2021

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In 2021 successful job hunting requires having a LinkedIn profile that’s current and optimized. It’s not enough to simply exist on LinkedIn. In this column and the next, I’ll provide ways to create a profile that’ll attract employers and hiring managers.

Your goal is to create a profile that attracts attention, says the right things, and is a catalyst to connecting you with people who can help you. LinkedIn can literally get your name in front of thousands of professionals in your industry. If you’re looking for a job, that’s huge!

Something to keep in mind: Employers will read through your profile before deciding to schedule an interview with you.

Here are the first 5 ways you can make your LinkedIn profile stand out:

1. Add a headshot

It’s mind-boggling how many LinkedIn profiles don’t have a headshot, which is the equivalent of wearing a paper bag on your head at an industry tradeshow. Put a face to your name and add a profile picture, a good one. Your profile picture is the first impression people will get of you.

2. Create an eye-catching headline

Your headline is right below your name and therefore the first thing your profile visitors will read. It’s your profile most valuable real estate. LinkedIn’s default settings will create your headline with your current position, but you can edit it to whatever you want. You have 120 characters to work with, so write something that will resonate. Envision the text of a billboard advertisement for you and what you do. Instead of just listing your job title, mention your specialty and how you benefited your company or customers. Write for your target audience. Are you speaking to industry peers, customers, or hiring managers?

Example:

Inside Sales Representative · SaaS · $68.8 M in Software Sales Generated Since 2016

This tells the reader your job, what you bring to the table, and enhances your credibility.

3. Craft an interesting summary

Your LinkedIn summary is your opportunity to tell your career story with up to 2,000 characters. Spend some time crafting your story in a way that makes the reader say to themselves, I got to meet this person! Keep in mind attention spans are short; I don’t recommend you use all 2,000 characters. Keep your summary in the 1,000 – 1,250 characters range.

Your summary shouldn’t be rehashing your experience. Mention what you do well, where you’re a Subject Matter Expert (SME) in and what you’re able to bring to an employer. Keywords here is crucial! Use words strongly connected to your industry, while painting a picture of who you are as a professional.

Example:

As an information security analyst at Rockyview General Hospital in Calgary, I manage the day-to-day flow of information into and out of the hospital. With a focus on database management, my job ensures critical computer systems, medical files, and patient history remain active and never fail. My team and I stay updated on the latest trends in information security to not only keep Rockyview General Hospital safe but also on the cutting edge.

4. Highlight your experience

You can do much better than merely cutting and pasting your resume onto your LinkedIn profile. Include past jobs you deem relevant to where you want your career to go and use three to five exciting and impressive bullet points for each job.

Use action words to show your responsibilities and what you accomplished (results) for your employer. Using numbers as much as possible, communicate the impact you’ve made, the initiatives you led, and the revenue influence you had (most important).

Example:

Directed launch of 12 new product lines, with total annual revenue of $1.3B.

5. Use visual media

Like on Twitter and Facebook, you can add a background banner photo on LinkedIn. Your LinkedIn background banner photo should reinforce who you are and visually support your profile’s written portions.

LinkedIn allows you to connect other media to your profile such as YouTube videos, infographics, PowerPoints. Don’t be shy to be creative with relevant media to make your page jump off the screen and demand attention.

Next week I’ll provide 5 more suggestions to make your LinkedIn profile job hunt ready.

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Safety board calls for changes two years after Nova Scotia fisherman’s death at sea

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HALIFAX – An investigation into how the Canadian Coast Guard responded to a Nova Scotia vessel in distress two years ago raises questions about why one fisherman died after a towing operation went awry. 

In an investigation report released Thursday, the Transportation Safety Board says the fishing boat Mucktown Girl was returning to Canso, N.S., with five crew aboard on March 11, 2022, when it was disabled by electrical problems. 

The captain called for a tow from the coast guard as a storm was closing in.

After a seven-hour voyage, the Canadian Coast Guard Ship Jean Goodwill reached the drifting boat and attached a 300-metre tow line to the smaller vessel’s bollard. But as the weather turned rough, the bollard broke off six hours into the recovery mission.

At that point, the decision was made to let the fishing crew ride out the storm aboard the Mucktown Girl rather than attach another tow line that could damage the boat.

By 6 a.m. on March 13, wind speeds had reached 70 to 90 kilometres per hour. The waves were as high as 10 metres — twice the height of the fishing boat, which was then taking on water. Crew aboard Jean Goodwill relayed the mayday distress call from the fishing boat, which was 44 kilometres from shore.

Minutes later, amid heavy rain and dense fog, the five fishermen donned immersion suits and jumped into a life raft. In response, the coast guard crew lowered a scramble net — a type of rope ladder — over the side of the 77-metre medium icebreaker. 

But the water was so rough, the net was washed back onto the ship several times. And as the ship rolled in the big swells, two coast guard crew members were injured and a number of others were almost swept overboard.

“As a result of the environmental conditions, communications broke down and affected the co-ordination of the (rescue effort),” the report says.

At the time, the air temperature was about 12 C, but the water temperature was only 4 C.

Four of the fishermen, including the captain, jumped from the life raft into the frothing water and managed to climb the ladder to safety. But the fifth crewman, 35-year-old Jeremy Hart of Windsor Junction, N.S., drifted to the stern of the coast guard ship and disappeared.

The father of two boys was pulled from the water five hours later by the crew aboard a Cormorant search and rescue helicopter, but he was later declared dead at a Cape Breton hospital.

The report from the independent safety board says there are no Canadian regulations for the towing points on fishing vessels.  

“Without specific guidance for assessing the risks to the towed vessel and its crew, the (coast guard) may underestimate risks and tow vessels with crew on board in hazardous conditions, resulting in an increased likelihood of injuries and loss of life,” the report says. 

But the report does not call for any changes, aside from updating the coast guard’s towing waiver, which explains the responsibilities of those involved and the risks.

More importantly, the report highlights the fact that once the bollard broke, it became clear there were no plans in place to remove the crew from the fishing boat.

“Without comprehensive contingency planning for towing disabled vessels, risks to rescuers as well as crews of vessels under tow may be increased,” the report says.

The safety board’s investigation found that the coast guard’s search and rescue (SAR) training typically involves the use of small, fast-rescue craft rather than larger vessels like the Jean Goodwill. 

“There is limited vessel-specific SAR training such as the use of scramble nets,” the report says. “(This) training does not reflect the realistic conditions and equipment in a rescue operation, where factors can change unpredictably. For example, training is carried out in good weather only, and in … overboard exercises, only one person at a time needs rescue.”

As for the scramble net, the report says it was not suitable for the deplorable conditions that faced the coast guard crew in 2022.

“Although scramble nets do not have specified restrictions for use, they are difficult to climb in rough conditions,” the board says. “They are also difficult to climb in an immersion suit, even in calm weather, and are not usable if a person is injured or incapacitated.”

That’s why the coast guard has already installed a so-called rescue scoop on the Jean Goodwill. The hydraulic device uses an extendable arm to dip a scramble net into the water on its side, allowing the operator to scoop up victims.

The device has been used on other coast guard vessels in the past, and the federal agency is looking at acquiring more. 

“Without emergency drills using realistic scenarios, and their subsequent evaluation, vessel crews may not have the most effective equipment and may not be well prepared to use it in the safest and most effective manner,” the report says.

This report by The Canadian Press was first published Nov. 21, 2024.



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Alberta pitches new rules for auto insurance, including rate hikes, no-fault claims

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EDMONTON – The Alberta government is making changes to auto insurance, including rate hikes and switching to a predominantly no-fault claims model.

Premier Danielle Smith announced the changes at a news conference in the legislature.

Under the new system, car accident victims in most cases won’t be able to sue the party responsible for their injury and, instead, insurers would pay compensation at rates set by the government. 

By cutting down litigation costs, the government estimates that when the new system is in place in 2027, it could lead to savings of up to $400 per year for the average insurance premium. 

It’s also promising better support and benefits for those hurt in collisions. 

Until the new model kicks in, insurers would be allowed to raise rates for good drivers up to 7.5 per cent each year, starting in January. 

This report by The Canadian Press was first published Nov. 21, 2024.

The Canadian Press. All rights reserved.



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Third deer infected with chronic wasting disease in B.C.

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VICTORIA – A new case of chronic wasting disease, an incurable illness that has the potential to decimate deer populations, has been identified in British Columbia. 

The B.C. Ministry of Water, Land and Resource Stewardship says the discovery of the infection in a white-tailed deer hunted in the Kootenay region last month brings the total number of confirmed cases in the province to three, after two cases were confirmed in February. 

It says testing by a Canadian Food Inspection Agency lab confirmed the latest infection on Wednesday.

The ministry says the new case occurred within two kilometres of one of the earlier infections in a white-tailed deer near Cranbrook.

Wasting disease affects deer, elk, moose and caribou. It attacks their central nervous system and causes cell death in the brain.

The ministry says there is no treatment or vaccine and the disease is always fatal.

The ministry says there is no direct evidence the disease can be transmitted to humans, but Health Canada recommends people do not eat meat from an infected animal, since cooking is not able to destroy the abnormal protein that causes the illness. 

In July, the B.C. government introduced mandatory testing for the disease in deer, elk and moose killed in certain zones in the Kootenay region.

The first two cases identified in B.C. were a male mule deer killed by a hunter and a female white-tailed deer killed in a road accident.

Other steps included removing urban deer from Cranbrook and Kimberley.

This report by The Canadian Press was first published Nov. 21, 2024. 

The Canadian Press. All rights reserved.



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