2X Receives Strategic Growth Equity Investment from Recognize | Canada News Media
Connect with us

Investment

2X Receives Strategic Growth Equity Investment from Recognize

Published

 on

Investment Enables B2B Marketing-as-a-Service Category Pioneer to Expand Capabilities that Transform Revenue Operating Models for Clients

NEW YORK — 2X, a pioneer of the marketing-as-a-service (MaaS) solution for the business-to-business (“B2B”) sector, announced today that Recognize, a technology investment platform, made a significant strategic investment to continue catalyzing growth in the company. This is the first institutional investment in 2X and accelerates its roadmap of evolving marketing for leading organizations in the B2B space.

B2B marketing is at an inflection point. Recent transformation in the space has been driven predominantly by software tools and technology platforms. Despite a US market size of over $850 billion in 2022, the marketing services sector has seen limited disruption. With Recognize’s support, 2X is redefining the B2B marketing services landscape.

“Our partnership with Recognize allows 2X to level up our capabilities and build things our clients need and want,” said Domenic Colasante, CEO and co-founder of 2X. “Working with Recognize will elevate our infrastructure to better service our clients with on-shore account management, expanded time-zone coverage, global delivery centers, and consulting services. The investment expands our capabilities around technology implementation and management and will increase our value to both enterprise-sized and PE-portfolio clients.”

Recognize was founded in 2020 by a visionary trio including former Oracle President and Infor CEO, Charles Phillips, co-founder and former CEO of Cognizant Technology Solutions, Frank D’Souza, and private equity veteran David Wasserman. Recognize’s core mission is to find the next generation of technology services companies and help them unlock tremendous growth potential.

“2X is the kind of company we were looking for when we created Recognize,” said Mike Grady, partner of Recognize. “We see hundreds of service companies every year and found a truly differentiated business in 2X. 2X’s innovative MaaS model packages the new-age revenue marketer with global delivery economics to allow increased impact at a fraction of current costs.”

B2B marketing is critical to driving business growth in today’s market conditions. Yet the B2B industry has suffered severely from a technology skills shortage. 2X has embraced the future of work to thrive in today’s “do-more-with-less” environment. These transformative capabilities have fueled 2X’s organic growth and 95% CAGR since its 2017 founding.

“The 2X team has cracked the code in high quality, offshore B2B marketing and is solving revenue growth problems for clients when they need it most,” said Recognize co-founder and managing partner, Charles Phillips. “2X has grown impressively since launching and has displayed multiple horizons of exciting growth potential. Our partnership with Domenic and his team will help cement 2X as the preeminent leader of this emerging market.”

2X’s leadership team, including CEO Domenic Colasante, will remain in place.

Multinational law firm Morgan, Lewis & Bockius LLP and global investment bank Canaccord Genuity advised 2X on the transaction.

About 2X

2X was founded in 2017 by three former B2B CMOs who pioneered marketing as a service (MaaS), a new operating model designed to bring scale to revenue and marketing leaders. The MaaS model covers a full range of offerings, including marketing operations, MarTech management, demand creation programs, digital marketing, account-based marketing (ABM), analytics, and creative services.

The client roster includes enterprise and large organizations that need execution support, as well as private equity portfolio companies that require both growth and efficiency in their marketing.

2X is a certified partner of many of the leading RevTech platforms, including 6sense, Salesforce, Adobe Marketo Engage, Drift, HubSpot, Bombora, and Google, among others.

The company is ranked in the top 20% of the Inc. 5000 list of fastest-growing companies in the U.S., and in the top 100 of Financial Times’ list of The Americas’ Fastest Growing Companies.

More information can be found at www.2X.marketing.

About Recognize Partners LLP

Recognize is a technology investment platform exclusively focused on the technology services industry. The firm provides operational expertise, industry insights, and strategic capital to innovative companies in this sector. Recognize is led by industry veterans Frank D’Souza, Raj Mehta, Charles Phillips, and David Wasserman. To learn more, visit www.recognize.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230329005413/en/

Contacts

Jennifer Wang, 2X
jennifer.wang@2X.marketing

Jack Berney, Recognize
jack@recognize.com

Source link

Continue Reading

Investment

Tesla shares soar more than 14% as Trump win is seen boosting Elon Musk’s electric vehicle company

Published

 on

 

NEW YORK (AP) — Shares of Tesla soared Wednesday as investors bet that the electric vehicle maker and its CEO Elon Musk will benefit from Donald Trump’s return to the White House.

Tesla stands to make significant gains under a Trump administration with the threat of diminished subsidies for alternative energy and electric vehicles doing the most harm to smaller competitors. Trump’s plans for extensive tariffs on Chinese imports make it less likely that Chinese EVs will be sold in bulk in the U.S. anytime soon.

“Tesla has the scale and scope that is unmatched,” said Wedbush analyst Dan Ives, in a note to investors. “This dynamic could give Musk and Tesla a clear competitive advantage in a non-EV subsidy environment, coupled by likely higher China tariffs that would continue to push away cheaper Chinese EV players.”

Tesla shares jumped 14.8% Wednesday while shares of rival electric vehicle makers tumbled. Nio, based in Shanghai, fell 5.3%. Shares of electric truck maker Rivian dropped 8.3% and Lucid Group fell 5.3%.

Tesla dominates sales of electric vehicles in the U.S, with 48.9% in market share through the middle of 2024, according to the U.S. Energy Information Administration.

Subsidies for clean energy are part of the Inflation Reduction Act, signed into law by President Joe Biden in 2022. It included tax credits for manufacturing, along with tax credits for consumers of electric vehicles.

Musk was one of Trump’s biggest donors, spending at least $119 million mobilizing Trump’s supporters to back the Republican nominee. He also pledged to give away $1 million a day to voters signing a petition for his political action committee.

In some ways, it has been a rocky year for Tesla, with sales and profit declining through the first half of the year. Profit did rise 17.3% in the third quarter.

The U.S. opened an investigation into the company’s “Full Self-Driving” system after reports of crashes in low-visibility conditions, including one that killed a pedestrian. The investigation covers roughly 2.4 million Teslas from the 2016 through 2024 model years.

And investors sent company shares tumbling last month after Tesla unveiled its long-awaited robotaxi at a Hollywood studio Thursday night, seeing not much progress at Tesla on autonomous vehicles while other companies have been making notable progress.

Tesla began selling the software, which is called “Full Self-Driving,” nine years ago. But there are doubts about its reliability.

The stock is now showing a 16.1% gain for the year after rising the past two days.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Investment

S&P/TSX composite up more than 100 points, U.S. stock markets mixed

Published

 on

 

TORONTO – Canada’s main stock index was up more than 100 points in late-morning trading, helped by strength in base metal and utility stocks, while U.S. stock markets were mixed.

The S&P/TSX composite index was up 103.40 points at 24,542.48.

In New York, the Dow Jones industrial average was up 192.31 points at 42,932.73. The S&P 500 index was up 7.14 points at 5,822.40, while the Nasdaq composite was down 9.03 points at 18,306.56.

The Canadian dollar traded for 72.61 cents US compared with 72.44 cents US on Tuesday.

The November crude oil contract was down 71 cents at US$69.87 per barrel and the November natural gas contract was down eight cents at US$2.42 per mmBTU.

The December gold contract was up US$7.20 at US$2,686.10 an ounce and the December copper contract was up a penny at US$4.35 a pound.

This report by The Canadian Press was first published Oct. 16, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

Source link

Continue Reading

Economy

S&P/TSX up more than 200 points, U.S. markets also higher

Published

 on

 

TORONTO – Canada’s main stock index was up more than 200 points in late-morning trading, while U.S. stock markets were also headed higher.

The S&P/TSX composite index was up 205.86 points at 24,508.12.

In New York, the Dow Jones industrial average was up 336.62 points at 42,790.74. The S&P 500 index was up 34.19 points at 5,814.24, while the Nasdaq composite was up 60.27 points at 18.342.32.

The Canadian dollar traded for 72.61 cents US compared with 72.71 cents US on Thursday.

The November crude oil contract was down 15 cents at US$75.70 per barrel and the November natural gas contract was down two cents at US$2.65 per mmBTU.

The December gold contract was down US$29.60 at US$2,668.90 an ounce and the December copper contract was up four cents at US$4.47 a pound.

This report by The Canadian Press was first published Oct. 11, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

Source link

Continue Reading

Trending

Exit mobile version