Social media has become an integral part of our lives.
From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends, share their thoughts, find inspiration, and stay updated with current events.
It wasn’t too long ago that social media was a small slice of the marketing pie, but now it’s impossible to ignore. You can now find social media content in just about any marketing campaign.
And it’s no wonder marketers are using these sites to reach potential customers and increase sales.
By the time you’re reading this, more than 3.2 billion images will be shared by social media users, 8 billion videos viewed on Facebook, and 65% of those views will come from mobile users – all in one day.
People are in love with social media platforms. Not a crush or infatuation, but the type of love that keeps them up at night and interferes when they’re trying to concentrate – literally.
If you’re a business owner or marketer looking for ways to boost your company’s visibility online, here are some facts about social media marketing that might change how you think about these platforms and their potential to reach your consumer.
30 Insane Social Media Facts
There are plenty of statistics out there to fill you in on all the details of social media, but many of them are – frankly – boring.
So, why not lighten things up a bit?
You need to optimize your social media strategy, and you need a few numbers to make it happen.
We want to make it easy for you to enjoy, remember, and apply what you learn, so here are 30 insane social media facts to light your marketing fire.
Social Media Usage Stats
1. We like to share the love. The average internet user has 8.6 social media accounts.
2. The number of social media users skyrocketed with 72% of adults using at least one social network.
3. Young adults were early adopters of social media platforms. However, older adult usage continues to increase in recent years with more 50-64-year-olds using Facebook than those 18-29.
4. Need evidence that we’re a visual species? Today in excess of 3.2 billion photos and 720,000 hours of video are shared per day across social media.
5. 59% of WhatsApp users and 53% of Facebook users in the United States post content to their accounts.
6. We spend an average of 145 minutes per day on social media worldwide.
Social Media Marketing Stats
7. As of the third quarter of 2020, 10 million brands are advertising on Facebook. This is a significant increase from 7 million advertisers in the first quarter of the previous year.
8. And it makes sense considering 73% of marketers believe their social media marketing efforts have been “somewhat effective” or “very effective” for their business.
9. This includes B2B marketers who ranked social media advertising second in success (29%) behind paid search (33%) for producing content marketing results.
10. Social media’s ad spend in the United States was $40.3 billion in 2020.
11. According to a report from Dentsu, spurred by an 18% growth in social media, global digital ad spending is projected to grow 10.1% YoY.
Remarkable Instagram Facts We Bet You Never Knew About
12. Instagram reports 50% of users are more interested in a brand when they see ads for it on Instagram.
13. There are 200+ million Instagram business accounts. From mid-sized companies like Fashion Nova (20M followers) to large corporate behemoths like Nike (90M followers), it’s the perfect social platform for visibility and engagement.
14. There are over 2 billion monthly active users on Instagram.
15. Companies use Instagram Stories or influencer marketing with an estimated 500,000 active influencers who are only on Instagram.
16. Instagram users spend 30 minutes each day on Instagram. And for any brand, this kind of social media usage is a marketer’s dream.
As an example, the fashion brand Adore Me saw great results with its influencer marketing campaign on Instagram and Facebook.
Content shared by influencers had a two times higher click-through rate, 7% higher sales conversion rate, and 37% lower cost per incremental purchase than traditional creative ads.
YouTube’s Hold On Social Media Users And How To Use It To Your Advantage
17. YouTube is responsible for more than 25% of total worldwide mobile traffic by volume.
18. It is no surprise given social media users upload 500+ hours of content every minute! That’s more content than ABC, CBS, and NBC combined, and enough to keep you glued to your screen – just what marketers need.
What’s more, even these broadcasting networks now use social media (YouTube included) and it’s not surprising that they do.
19. YouTube has 2 billion monthly active logged-in users worldwide. This makes it seem like the entire world is on YouTube; you’ve most likely even visited YouTube today.
Brands like Nectar use YouTube ads to increase brand visibility. After developing video ad creative that was geared for performance that resulted in a 382% lift in brand interest.
TikTok’s Fascinating Social Media Statistics
20. On average, TikTok users in the U.S. spend 68 minutes a day on the website; 50 minutes of 15-second videos are soundtracked by music clips. For the most part, the content revolves around lip-syncing, dancing, and comedy skits. It mostly appeals to young people.
21. TikTok has the youngest user base of all social media sites with 68% of its users under 30 and 28% under the age of 18.
22. This is a key reason TikTok increased its year-over-year revenue to $1.9 billion in 2020.
Looking at these statistics, the potential for social media marketing is striking.
23. Here’s a platform dominated by youngsters and available in 154 countries worldwide. Surprisingly, marketers are just catching up to it.
It’s where you go to find a younger, active global audience, exactly what Mango needed for its fashion brand.
Mango’s TikTok Strategy That Earned 14,000 Followers
When Mango, the Spanish fashion brand, needed to create more awareness, they turned to TikTok’s TopView – an advertising tool designed to present your videos as soon as users turn on the app.
TopView ads are 60 seconds long, full-screen, and play automatically with sound.
For this reason, Mango used the tool to showcase international influencers clad in their outfits. Their videos featured official music and a call to action asking viewers to join the Mango community.
The Game-Changing Results
By day one of going live, Mango’s videos had an engagement rate of 17.1%. The days after, the brand saw an astounding 1,900% rise in followers, from 700 to 14,000 TikTok followers.
A statistics-backed example of how to use social media.
Facebook’s Excellent Open Rate You Need to Know About
24. Businesses on Facebook Messenger exchange over 20 billion messages with consumers per month.
25. Facebook users spend 34 minutes a day checking their feeds, reacting to notifications, and responding to messages.
26. 49% of Facebook users log in to the network several times per day.
27. But that’s not all: 41% of American social media users use Facebook to share engaging content while 25% of them like a company’s post.
28. It’s no wonder there are more than 10 million advertisers on the platform.
29. Of the ad clicks generated by these advertisers, over 18% of U.S. adults complete a purchase.
30. All promising implications to a marketer looking to create ads for Facebook’s 81% of users with income between $60,000 and $70,000.
It’s social media facts like these that inform a digital marketer’s decision when selecting a platform.
And, when you’re looking to generate leads, create brand awareness, or increase conversions, you need a platform that’s designed for the job.
My English School’s Smart Facebook Strategy
Luigi Sguerri, Founder and CEO of My English School, needed an efficient way of generating leads for the 33 My English School branches across Italy. Not only that, he needed to turn those leads into conversions.
This meant finding people who were interested in learning English and were likely to enroll.
Sguerri decided to use Facebook for the platform’s ability to target a wide but relevant range of potential customers, encourage action, and guide potential clients throughout the customer journey.
The strategy involved three campaigns targeting different audiences and ThruPlay billing.
- Mobile-friendly videos targeted people within 10 km of any of the branches.
- Lead ads targeted travelers, travel professionals, and people interested in travel.
- Conversion ads targeted teenagers as well as people aged 55-65 and interested in languages.
- ThruPlay billing ensured they only paid for videos watched to completion.
Result Within A Month
My English School’s strategy earned them 4,000 quality leads within a month and at less than half the price of previous years’ campaigns.
This was twice as many leads as the past year, 58% cheaper, and the company’s best-ever performance.
Social media is constantly changing, and it remains critically important to your digital marketing strategy.
The first step is becoming familiar with these social media facts and some of the successful techniques that have been employed.
However, there is a lot more that goes into creating a successful digital marketing plan.
For example, you may need to understand each platform’s different strengths and weaknesses or the best approaches to use.
It isn’t enough to just show up. You need to also understand the rules of the game and know how to rise above the competition.
These 30 social media facts are just a jumping point. What you do with this information is completely up to you, but we know we’ll see some pretty impressive results.
Featured Image: Darko 1981/Shutterstock
Ideon Media announces exclusive Canadian partnership with VICE Media Group – GlobeNewswire
TORONTO, May 25, 2022 (GLOBE NEWSWIRE) — Ideon Media announced today it will serve as the exclusive ad sales and branded content development partner for VICE Media Group (VMG), the world’s largest independent youth media group, in Canada. VMG digital properties, which include VICE.com, and Refinery29.com, reach a combined 13.3 million unique visitors in Canada per month across all platforms (GAR, GWL, Comscore, VICE Census).
The new partnership will see Ideon Media exclusively represent the commercial activity of VICE.com and Refinery29.com in Canada to brands and advertisers. This includes the sale of media advertising and sponsorships, production of branded content as well as affiliate advertising and commissions.
“VICE leaves an indelible mark on the public discourse, with impressive in-depth reporting and authentic storytelling that resonates worldwide. We’re so proud to represent VICE in Canada, and so flattered that Ideon has been given full latitude to help Canadian advertisers tell their stories on platforms like VICE and Refinery29 using Canadian talent and creators,” said Kevin Bartus, Ideon Media President and CEO.
“VICE is a true Canadian media success story, and has always been the gold standard for integrated campaigns targeting the youth demographic, and I am thrilled to be working with the company again. From best-in-class branded content, to incredible brand-sponsored events, and even cutting-edge proprietary digital ad products; VICE and Refinery29 allow brands to reach a huge Canadian audience of highly influential Gen-Z and Millennial young people in authentic and meaningful ways,” said Shawn Phelan, Vice President of Brand Partnerships, Ideon Media.
“I am delighted to be partnering with Kevin, Shawn and the team at Ideon in Canada to drive future growth across our publishing business. Our shared passion for the VICE brands, storytelling, breakthrough content solutions and our audiences will allow us to realise our ambitious growth targets in the market and to forge new opportunities with brands and advertisers,” said Luke Barnes, Chief Revenue Officer and Chief Digital Officer, EMEA, VICE Media Group.
ABOUT VICE MEDIA GROUP
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices across 25 countries across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a global digital and bimonthly magazine defining fashion and contemporary culture and design.
ABOUT IDEON MEDIA (www.ideonmedia.com)
Ideon Media is a Toronto-based digital firm that offers a wide spectrum of advertiser solutions with best-in-class publisher representation and wholly owned and operated sites, including SavvyMom.ca and 29Secrets.com. Ideon specializes in custom content programs created by our award-winning in-house editorial team, influencer programs, events, performance network, proprietary data, and analytics. Ideon Media reaches a combined total of 18.6 million Canadians (Comscore, March 2022).
For more information or interview requests: Shawn Phelan at firstname.lastname@example.org
'Alarming levels of stress' harming mental health of Canadian journalists and media workers – Canada NewsWire
The study provides comprehensive data on how growing harassment of media workers, COVID-19, workload, job insecurity and a culture that neglects employee health are causing high rates of anxiety, depression, burnout and trauma-related injury.
“The Taking Care survey results confirm some of our worst fears and suspicions about our industry,” said Carleton University journalism professor Matthew Pearson, one of two lead researchers on the project. “The onus now is on newsroom leaders, executives and journalism educators to grasp the gravity of this situation and meaningfully address it to stop the harms Canadian media workers are suffering on the job.”
The 20-minute anonymous online survey was conducted between Nov. 1 and Dec 18, 2021 and reveals some startling health impacts resulting from events of the last four years:
Respondent mental health symptoms at rates far above Canadian average
69 % report anxiety
46 % depression
15 % post-traumatic stress injury (PTSD)
Media workers face high rates of trauma exposure (stories of death, injury, suffering)
- Two-thirds negatively affected by graphic, disturbing stories
- 80% suffered burnout as a result of trauma coverage
- 1 in 10 have thought about suicide tied to coverage
Media workers face rampant harassment online and in the field
- 56% report online harassment and threats
- 35% experienced harassment in the field
Other major findings:
- 46% report higher-risk drinking and 26% are heavy drinkers
- 53% have sought medical help to deal with work stress and mental health
- 85% have never received training on mental health and trauma at work
“Journalists and media workers expressed high rates of job satisfaction,” said Dave Seglins, a senior investigative journalist with CBC News and industry mental health advocate, and the project’s other lead researcher. “What that tells us is that many people love their jobs, but their jobs don’t always love them.”
“This is a wake-up call,” Seglins added. “There is an alarming amount of stress in virtually all corners of the industry and something must be done. This is not just a ‘management issue.’ Everyone in the industry – from the frontlines, to assignment, to newsroom managers, to corporate executives, to unions and associations – all have a role to play in changing the culture.”
Pearson added: “By recognizing media workers’ elevated risks of trauma, acknowledging their personal sacrifices and honouring their commitment, we can together create a healthier, more sustainable news industry – one that better supports its people in pursuit of journalism’s greater mission of serving the public good.”
The researchers received funding from the Social Sciences and Humanities Research Council (SSHRC), the Canadian Journalism Forum on Violence and Trauma and Carleton University. Today’s report was tabled at a news conference on Parliament Hill sponsored by Senator Paula Simmons, herself a journalist and political columnist.
The full report can be downloaded from the Forum’s website in English or French. It will be the subject of two bilingual sessions supported by the Forum at the National Conference of the Canadian Association of Journalists in Montreal on May 27 and 28.
Our thanks to Cision for sponsoring this announcement.
SOURCE Canadian Journalism Forum on Violence and Trauma
For further information: All media enquiries should be sent directly to the researchers by email: [email protected]; For other information about the Forum, please contact Jane Hawkes, Executive Producer: [email protected]
Evening Update: Texas gunman posted on social media about attacking a school minutes before shooting – The Globe and Mail
Good evening, let’s start with today’s top stories:
Texas gunman posted on social media about attacking a school minutes before shooting, governor says
Just 30 minutes before opening fire in a Texas elementary school, gunman Salvador Ramos, 18, had made three separate posts on social media: The first said he was going to shoot his grandmother, a second that he had done so and a third that he was about to shoot up a school, the state’s governor said today.
Ramos had legally purchased the AR-15 semi-automatic rifle shortly after his 18th birthday and just days before he stormed a classroom at Robb Elementary School in Uvalde, killing 19 children and two teachers, according to authorities.
As details of the latest mass killing to rock the U.S. emerged, grief engulfed the small town of Uvalde, population 16,000.
The dead included an outgoing 10-year-old, Eliahna Garcia, who loved to sing, dance and play basketball; a fellow fourth grader, Xavier Javier Lopez, who had been eagerly awaiting a summer of swimming; and a teacher, Eva Mireles, with 17 years’ experience whose husband is an officer with the school district’s police department. Here are more details about the victims of the massacre.
In Russian-occupied parts of Ukraine, terrorized civilians recount war crimes and ‘chaos’
Officers at a police station in Beryslav district – a small corner of Ukrainian-controlled territory at the northern tip of Kherson Oblast in the country’s south – have been on the front lines of Russian occupation. Thousands of people fled the area; some have stopped at the police station to recount what they’d endured. Officers have opened hundreds of war crime cases at the station.
For those living under occupation, there is “an absence of any basic rights,” said Captain Mykola Marinik, who is deputy head of investigations in the district. “Rights belong to the person holding a gun. People have no ability to protect their freedoms, their property or their own lives.” Read the full story by The Globe’s Nathan Vanderklippe.
Meanwhile, President Vladimir Putin issued an order today to fast track Russian citizenship for residents in parts of southern Ukraine, while lawmakers in Moscow passed a bill to strengthen the Russian army. The order, applying to the Kherson and Zaporizhzhia regions, could allow Russia to strengthen its hold on territory that lies between eastern Ukraine and the Crimean Peninsula, which Russia seized in 2014.
The Russian army is engaged in an intense battle for Ukraine’s eastern Donbas region. Lawmakers have agreed to scrap the age limit of 40 for individuals signing their first voluntary military contracts, in sign that Moscow is attempting to strengthen its military.
This is the daily Evening Update newsletter. If you’re reading this on the web, or it was sent to you as a forward, you can sign up for Evening Update and more than 20 more Globe newsletters here. If you like what you see, please share it with your friends.
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U.S. Fed embraces 50-basis-point rate hikes in June, July to curb ‘very high’ inflation: All participants at the Federal Reserve’s May 3-4 policy meeting backed a half-percentage-point increase in its benchmark lending rate to combat inflation they agreed had become a key threat to the economy’s performance and was at risk of racing higher without action by the U.S. central bank, minutes of the session showed on Wednesday.
Federal government isn’t ruling out court challenge to Quebec’s Bill 96: Federal Justice Minister David Lametti says he first wants to see how it’s implemented, adding that the law could be enforced in a way that doesn’t violate constitutionally protected rights.
British PM Boris Johnson says he takes ‘full responsibility’ after damning final report into ‘partygate’ scandal: British Prime Minister Boris Johnson has issued a renewed apology for the conduct of his staff after an internal investigation found widespread drinking, violations of COVID-19 restrictions and abuse of cleaning staff at Downing Street.
Victims’ families tell lawyers to boycott N.S. mass shooting inquiry over questioning of Mounties: The relatives of victims of the 2020 Nova Scotia mass shooting have told their lawyers to boycott the public inquiry investigating the tragedy, after its commissioners decided to prevent cross-examination of key Mountie witnesses.
Shortage of family doctors puts B.C. government on defensive: At a time when thousands of British Columbians are struggling to access a family doctor, and while family physicians who remain in practice are battling rising costs, physicians are feeling undervalued in the province.
Wall Street closed higher Wednesday, boosted after minutes from the Federal Reserve’s latest monetary policy meeting showed policymakers unanimously felt the U.S. economy was very strong as they grappled with reining in inflation without triggering a recession. Canada’s main stock index also rose, reaching its highest level in more than a week, as higher oil prices boosted energy shares and stronger-than-expected bank earnings bolstered financials.
The Dow Jones Industrial Average rose 191.66 points, or 0.6%, to 32,120.28, the S&P 500 gained 37.25 points, or 0.95%, to 3,978.73 and the Nasdaq Composite added 170.29 points, or 1.51%, to 11,434.74.
The Toronto Stock Exchange’s S&P/TSX Composite Index ended up 97.55 points, or 0.5%, at 20,383.75, its highest closing level since May 17.
The Canadian dollar traded for 77.90 cents US compared with 77.97 cents US on Tuesday.
With Bill 96, François Legault is trying to tiptoe out of Canada’s constitutional order
“But the overall response to Bill 96 in the rest of Canada has been one of overwhelming uninterest. While language has long been the hottest political issue in Quebec, and its protection is seen as sacrosanct, it hardly registers outside it.” – The Editorial Board
Hong Kong’s ‘autonomy’ era is all but over, only halfway through
“What is important to bear in mind is that what has happened in Hong Kong is only a symptom showing where China is heading.” – Dennis Kwok
The history of Cantopop is the history of Hong Kong – and perhaps its grim future
“If, as John Lennon once said, “music reflects the state that the society is in,” its fade and absence should surely refract as sharply. And so Ms. [Denise] Ho’s arrest signals something deeper: the loss of a unique culture, in a place undergoing a forced identity crisis.” – Adrian Lee
Biden’s visit to Asia highlights the continent’s ‘Finlandization’ – a desire to steer clear of conflict between Russia and the West
“The term “Finlandization” describes a commitment to strategic neutrality that a small country might make, in order to avoid provoking a much larger and more powerful neighbour … Even as Finland abandons Finlandization though, many Asian countries may well be set to adopt it.” –Takatoshi Ito
Avoid crowded airports and security delays with these three cross-border trips
If news of chaos and long wait-times at airports has you rethinking your summer travel plans, you may want to consider a road trip, instead. One way to fulfill your wanderlust without emptying your wallet (entirely) would be to visit a U.S. border town, many of which have exciting new developments happening. Less than 90 minutes from Vancouver, Bellingham, Wash., has a new waterpark, beaches and walking trails to enjoy. There’s also plenty to explore in Buffalo, like the recently-restored Buffalo Heritage Carousel, now operated by solar power at the newly revitalized waterfront venue Canalside.
TODAY’S LONG READ
Telesat is in race to deliver high-speed satellite internet, but it’s going up against two of the world’s richest men
Every spring and fall, over the course of several days, Nunavut’s government employees lose telecommunications abilities for up to 12 minutes at a time. Most of the territory’s internet connectivity is beamed via a single satellite locked in place 36,000 kilometres above the Earth. A couple times a year, the sun’s angle overpowers the satellite’s signal, shutting down communications.
That satellite, Telstar 19 Vantage, launched by Ottawa-based Telesat in 2018, brought slightly faster internet speeds than an earlier one did, but it suffers from lag time, and its limited capacity means the government’s connectivity needs far outweigh what the satellite can provide, which means users need to ration internet.
Dan Goldberg, chief executive officer of Telesat, has been working toward a solution. A few years ago, Goldberg announced plans to launch low-Earth-orbit (LEO) communications satellites, which whiz around the planet multiple times a day but at lower altitudes, allowing them to offer speedy and reliable internet. Telesat called the endeavour Lightspeed: It’s a $6.5-billion network of 298 initial satellites aimed at serving enterprise customers such as governments, telecoms, and companies in the marine and airline industries. Despite many opportunities, the project has encountered various barriers. As the program moves forward, nothing less than the future of the company is tethered to Goldberg getting the Lightspeed rollout right. Read the full story by Jason Kirby.
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