30 Crazy Social Media Facts Marketers Need To Know - Search Engine Journal | Canada News Media
Connect with us

Media

30 Crazy Social Media Facts Marketers Need To Know – Search Engine Journal

Published

 on


Social media has become an integral part of our lives.

From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends, share their thoughts, find inspiration, and stay updated with current events.

It wasn’t too long ago that social media was a small slice of the marketing pie, but now it’s impossible to ignore. You can now find social media content in just about any marketing campaign.

And it’s no wonder marketers are using these sites to reach potential customers and increase sales.

By the time you’re reading this, more than 3.2 billion images will be shared by social media users, 8 billion videos viewed on Facebook, and 65% of those views will come from mobile users – all in one day.

People are in love with social media platforms. Not a crush or infatuation, but the type of love that keeps them up at night and interferes when they’re trying to concentrate – literally.

If you’re a business owner or marketer looking for ways to boost your company’s visibility online, here are some facts about social media marketing that might change how you think about these platforms and their potential to reach your consumer.

30 Insane Social Media Facts

There are plenty of statistics out there to fill you in on all the details of social media, but many of them are – frankly – boring.

So, why not lighten things up a bit?

You need to optimize your social media strategy, and you need a few numbers to make it happen.

We want to make it easy for you to enjoy, remember, and apply what you learn, so here are 30 insane social media facts to light your marketing fire.

Social Media Usage Stats

1. We like to share the love. The average internet user has 8.6 social media accounts.

2. The number of social media users skyrocketed with 72% of adults using at least one social network.

3. Young adults were early adopters of social media platforms. However, older adult usage continues to increase in recent years with more 50-64-year-olds using Facebook than those 18-29.

4. Need evidence that we’re a visual species? Today in excess of 3.2 billion photos and 720,000 hours of video are shared per day across social media.

5. 59% of WhatsApp users and 53% of Facebook users in the United States post content to their accounts.

6. We spend an average of 145 minutes per day on social media worldwide.

Social Media Marketing Stats

7. As of the third quarter of 2020, 10 million brands are advertising on Facebook. This is a significant increase from 7 million advertisers in the first quarter of the previous year.

8. And it makes sense considering 73% of marketers believe their social media marketing efforts have been “somewhat effective” or “very effective” for their business.

9. This includes B2B marketers who ranked social media advertising second in success (29%) behind paid search (33%) for producing content marketing results.

10. Social media’s ad spend in the United States was $40.3 billion in 2020.

11. According to a report from Dentsu, spurred by an 18% growth in social media, global digital ad spending is projected to grow 10.1% YoY.

Remarkable Instagram Facts We Bet You Never Knew About

12. Instagram reports 50% of users are more interested in a brand when they see ads for it on Instagram.

13. There are 200+ million Instagram business accounts. From mid-sized companies like Fashion Nova (20M followers) to large corporate behemoths like Nike (90M followers), it’s the perfect social platform for visibility and engagement.

14. There are over 2 billion monthly active users on Instagram.

15. Companies use Instagram Stories or influencer marketing with an estimated 500,000 active influencers who are only on Instagram.

16. Instagram users spend 30 minutes each day on Instagram. And for any brand, this kind of social media usage is a marketer’s dream.

As an example, the fashion brand Adore Me saw great results with its influencer marketing campaign on Instagram and Facebook.

Content shared by influencers had a two times higher click-through rate, 7% higher sales conversion rate, and 37% lower cost per incremental purchase than traditional creative ads.

YouTube’s Hold On Social Media Users And How To Use It To Your Advantage

17. YouTube is responsible for more than 25% of total worldwide mobile traffic by volume.

18. It is no surprise given social media users upload 500+ hours of content every minute! That’s more content than ABC, CBS, and NBC combined, and enough to keep you glued to your screen – just what marketers need.

What’s more, even these broadcasting networks now use social media (YouTube included) and it’s not surprising that they do.

Why?

19. YouTube has 2 billion monthly active logged-in users worldwide. This makes it seem like the entire world is on YouTube; you’ve most likely even visited YouTube today.

Brands like Nectar use YouTube ads to increase brand visibility. After developing video ad creative that was geared for performance that resulted in a 382% lift in brand interest.

TikTok’s Fascinating Social Media Statistics

20. On average, TikTok users in the U.S. spend 68 minutes a day on the website; 50 minutes of 15-second videos are soundtracked by music clips. For the most part, the content revolves around lip-syncing, dancing, and comedy skits. It mostly appeals to young people.

21. TikTok has the youngest user base of all social media sites with 68% of its users under 30 and 28% under the age of 18.

22. This is a key reason TikTok increased its year-over-year revenue to $1.9 billion in 2020.

Looking at these statistics, the potential for social media marketing is striking.

23. Here’s a platform dominated by youngsters and available in 154 countries worldwide. Surprisingly, marketers are just catching up to it.

It’s where you go to find a younger, active global audience, exactly what Mango needed for its fashion brand.

Mango’s TikTok Strategy That Earned 14,000 Followers

When Mango, the Spanish fashion brand, needed to create more awareness, they turned to TikTok’s TopView – an advertising tool designed to present your videos as soon as users turn on the app.

TopView ads are 60 seconds long, full-screen, and play automatically with sound.

For this reason, Mango used the tool to showcase international influencers clad in their outfits. Their videos featured official music and a call to action asking viewers to join the Mango community.

The Game-Changing Results

By day one of going live, Mango’s videos had an engagement rate of 17.1%. The days after, the brand saw an astounding 1,900% rise in followers, from 700 to 14,000 TikTok followers.

A statistics-backed example of how to use social media.

Facebook’s Excellent Open Rate You Need to Know About

24. Businesses on Facebook Messenger exchange over 20 billion messages with consumers per month.

25. Facebook users spend 34 minutes a day checking their feeds, reacting to notifications, and responding to messages.

26. 49% of Facebook users log in to the network several times per day.

27. But that’s not all: 41% of American social media users use Facebook to share engaging content while 25% of them like a company’s post.

28. It’s no wonder there are more than 10 million advertisers on the platform.

29. Of the ad clicks generated by these advertisers, over 18% of U.S. adults complete a purchase.

30. All promising implications to a marketer looking to create ads for Facebook’s 81% of users with income between $60,000 and $70,000.

It’s social media facts like these that inform a digital marketer’s decision when selecting a platform.

And, when you’re looking to generate leads, create brand awareness, or increase conversions, you need a platform that’s designed for the job.

My English School’s Smart Facebook Strategy

Luigi Sguerri, Founder and CEO of My English School, needed an efficient way of generating leads for the 33 My English School branches across Italy. Not only that, he needed to turn those leads into conversions.

This meant finding people who were interested in learning English and were likely to enroll.

Sguerri decided to use Facebook for the platform’s ability to target a wide but relevant range of potential customers, encourage action, and guide potential clients throughout the customer journey.

The strategy involved three campaigns targeting different audiences and ThruPlay billing.

  • Mobile-friendly videos targeted people within 10 km of any of the branches.
  • Lead ads targeted travelers, travel professionals, and people interested in travel.
  • Conversion ads targeted teenagers as well as people aged 55-65 and interested in languages.
  • ThruPlay billing ensured they only paid for videos watched to completion.

Result Within A Month

My English School’s strategy earned them 4,000 quality leads within a month and at less than half the price of previous years’ campaigns.

This was twice as many leads as the past year, 58% cheaper, and the company’s best-ever performance.

Summary

Social media is constantly changing, and it remains critically important to your digital marketing strategy.

The first step is becoming familiar with these social media facts and some of the successful techniques that have been employed.

However, there is a lot more that goes into creating a successful digital marketing plan.

For example, you may need to understand each platform’s different strengths and weaknesses or the best approaches to use.

It isn’t enough to just show up. You need to also understand the rules of the game and know how to rise above the competition.

These 30 social media facts are just a jumping point. What you do with this information is completely up to you, but we know we’ll see some pretty impressive results.

More Resources:


Featured Image: Darko 1981/Shutterstock

Adblock test (Why?)



Source link

Continue Reading

Media

Sutherland House Experts Book Publishing Launches To Empower Quiet Experts

Published

 on

Sutherland House Experts is Empowering Quiet Experts through
Compelling Nonfiction in a Changing Ideas Landscape

TORONTO, ON — Almost one year after its launch, Sutherland House Experts is reshaping the publishing industry with its innovative co-publishing model for “quiet experts.” This approach, where expert authors share both costs and profits with the publisher, is bridging the gap between expertise and public discourse. Helping to drive this transformation is Neil Seeman, a renowned author, educator, and entrepreneur.

“The book publishing world is evolving rapidly,” publisher Neil Seeman explains. “There’s a growing hunger for expert voices in public dialogue, but traditional channels often fall short. Sutherland House Experts provides a platform for ‘quiet experts’ to share their knowledge with the broader book-reading audience.”

The company’s roster boasts respected thought leaders whose books are already gaining major traction:

• V. Kumar Murty, a world-renowned mathematician, and past Fields Institute director, just published “The Science of Human Possibilities” under the new press. The book has been declared a 2024 “must-read” by The Next Big Ideas Club and is receiving widespread media attention across North America.

• Eldon Sprickerhoff, co-founder of cybersecurity firm eSentire, is seeing strong pre-orders for his upcoming book, “Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders.”

• Dr. Tony Sanfilippo, a respected cardiologist and professor of medicine at Queen’s University, is generating significant media interest with his forthcoming book, “The Doctors We Need: Imagining a New Path for Physician Recruitment, Training, and Support.”

Seeman, whose recent and acclaimed book, “Accelerated Minds,” explores the entrepreneurial mindset, brings a unique perspective to publishing. His experience as a Senior Fellow at the University of Toronto’s Institute of Health Policy, Management and Evaluation, and academic affiliations with The Fields Institute and Massey College, give him deep insight into the challenges faced by people he calls “quiet experts.”

“Our goal is to empower quiet, expert authors to become entrepreneurs of actionable ideas the world needs to hear,” Seeman states. “We are blending scholarly insight with market savvy to create accessible, impactful narratives for a global readership. Quiet experts are people with decades of experience in one or more fields who seek to translate their insights into compelling non-fiction for the world,” says Seeman.

This fall, Seeman is taking his insights to the classroom. He will teach the new course, “The Writer as Entrepreneur,” at the University of Toronto, offering aspiring authors practical tools to navigate the evolving book publishing landscape. To enroll in this new weekly night course starting Tuesday, October 1st, visit:
https://learn.utoronto.ca/programs-courses/courses/4121-writer-entrepreneur

“The entrepreneurial ideas industry is changing rapidly,” Seeman notes. “Authors need new skills to thrive in this dynamic environment. My course and our publishing model provide those tools.”

About Neil Seeman:
Neil Seeman is co-founder and publisher of Sutherland House Experts, an author, educator, entrepreneur, and mental health advocate. He holds appointments at the University of Toronto, The Fields Institute, and Massey College. His work spans entrepreneurship, public health, and innovative publishing models.

Follow Neil Seeman:
https://www.neilseeman.com/
https://www.linkedin.com/in/seeman/

Follow Sutherland House Experts:

https://sutherlandhouseexperts.com/
https://www.instagram.com/sutherlandhouseexperts/

Media Inquiries:
Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804
https://www.sashastoltzpublicity.com

Continue Reading

Media

What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

Published

 on

 

Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

Source link

Continue Reading

Media

Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

Published

 on

Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

Source link

Continue Reading

Trending

Exit mobile version