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5 Pro Tips For A Compelling Cover Letter

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While creating a cover letter may seem cumbersome when applying for a job or internship, it is frequently the first thing a potential employer sees from you. It is not a paragraph-by-paragraph rehash of your résumé. Instead, it is an opportunity to emphasize accomplishments such as a project in which you excelled, area expertise, soft skills, a previous job in which you excelled, and your motivation for applying for a position.

Employers can receive a lot of applications for any open positions in their company. This is why it’s essential for your cover letter to make the right impression. It’s your opportunity to explain why you want the job and present yourself as an attractive candidate to a potential employer. Here’s how you can create a compelling cover letter.

 

Rear view at woman writing email on laptop screen online working from home, female applicant typing cover letter applying for job, lady mailing customer support to give feedback or sending request

 

1.   Conduct Comprehensive Research

When hiring managers go through the applicant pool in search of the ideal candidate, they look for evidence that the team member can carry out the everyday responsibilities of the position. Conduct considerable study regarding the firm’s objective, the critical features of the job for which you are applying, and the corporate culture before beginning to write your cover letter. It’s essential to know what a hiring manager looks for and if the company’s hiring diverse candidates to get a glimpse of their work culture and values.

What you should know about a prospective job is entirely based on your experience, skills, and the firm in question. Bear in mind that you’re looking for information to aid in the development of your CV and cover letter and ultimately to help you shine during an interview. Concentrate on details about you, your abilities, and the position for which you’re applying.

 

2.   Make Your Cover Letter Distinctive

Few candidates take the time to write a personalized cover letter describing why they are genuinely interested in and suited for the job they are seeking. It means that your cover letter must be unique, not a rehashed piece of text for the hiring manager to consider you because it increases the likelihood of attracting the reader’s attention.

Do not copy and paste your cover letters for each position you apply for; instead, personalize and emphasize each one. Employers will notice your mistakes, particularly if you merely update a few phrases from the cover letter you submit to everyone else. This may signal that you have little genuine interest in the post.

 

3.   Use Strong And Concise Statements

Along with informing your reader about the position you’re applying for, your first one or two sentences should emphasize the talents and experiences that make you an ideal candidate for the job. If you do not have relevant prior work experience, outline how your education and extracurricular activities prepared you for the position you’re applying for.

Allow sufficient space to convey what you can offer an organization, but refrain from going overboard. There is no reason to go above one page, and your message should not exceed three or four short paragraphs. A concise—and convincing—cover letter is your first chance to demonstrate your capacity for effective communication.

 

4.   Focus On The Company And Their Requirements

Avoid the mistake of focusing exclusively on what a particular corporation can provide you with rather than on what you can contribute to the company. Employers are less interested in the amount of knowledge you will gain on the job or whether the position will act as a stepping stone to advancement in a particular profession. They want to know how you will benefit the corporation, so focus your letter on you, not the firm.

Reread the job advertisement before submitting your documents. Is further proof required, such as a link to a portfolio, writing samples, or references? If you do not follow the application instructions precisely, hiring managers may think that you cannot perform the job obligations.

 

5.   Include Proof Of Your Achievements

Align your skills and experience with the job description’s crucial requirements. Support this argument with tangible and relevant examples of your successes to demonstrate that you possess the business’s needed skills and talents. Bear in mind that the recruiter or hiring manager is searching for verifiable facts, not quirks or clichés.

The objective is to provide a picture of achievement so that they will be unable to ignore your application without first reading your CV. A great way to do this is to include essential facts, an example, or a previous work sample relevant to the job for which you are applying. It helps add dimension to your application by emphasizing a noteworthy accomplishment and demonstrating your capacity to succeed.

 

Takeaway

Your cover letter should convince the hiring manager that you are the ideal candidate for the job and contribute positively to the team. Conduct extensive research on the role and pay special attention to the tone and language you use. By following the instructions above, you can create an excellent cover letter that will grab your target employer’s attention!

Business

Hiring Is a Process of Elimination

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Job seekers owe it to themselves to understand and accept; fundamentally, hiring is a process of elimination. Regardless of how many applications an employer receives, the ratio revolves around several applicants versus one job opening, necessitating elimination.

Essentially, job gatekeepers—recruiters, HR and hiring managers—are paid to find reasons and faults to reject candidates (read: not move forward) to find the candidate most suitable for the job and the company.

Nowadays, employers are inundated with applications, which forces them to double down on reasons to eliminate. It’s no surprise that many job seekers believe that “isms” contribute to their failure to get interviews, let alone get hired. Employers have a large pool of highly qualified candidates to select from. Job seekers attempt to absolve themselves of the consequences of actions and inactions by blaming employers, the government or the economy rather than trying to increase their chances of getting hired by not giving employers reasons to eliminate them because of:

 

  • Typos, grammatical errors, poor writing skills.

 

“Communication, the human connection, is the key to personal and career success.” ― Paul J. Meyer.

The most vital skill you can offer an employer is above-average communication skills. Your resume, LinkedIn profile, cover letters, and social media posts should be well-written and error-free.

 

  • Failure to communicate the results you achieved for your previous employers.

 

If you can’t quantify (e.g. $2.5 million in sales, $300,000 in savings, lowered average delivery time by 6 hours, answered 45-75 calls daily with an average handle time of 3 and a half minutes), then it’s your opinion. Employers care more about your results than your opinion.

 

  • An incomplete LinkedIn profile.

 

Before scheduling an interview, the employer will review your LinkedIn profile to determine if you’re interview-worthy. I eliminate any candidate who doesn’t have a complete LinkedIn profile, including a profile picture, banner, start and end dates, or just a surname initial; anything that suggests the candidate is hiding something.  

 

  • Having a digital footprint that’s a turnoff.

 

If an employer is considering your candidacy, you’ll be Google. If you’re not getting interviews before you assert the unfounded, overused excuse, “The hiring system is broken!” look at your digital footprint. Employers are reading your comments, viewing your pictures, etc. Ask yourself, is your digital behaviour acceptable to employers, or can it be a distraction from their brand image and reputation? On the other hand, not having a robust digital footprint is also a red flag, particularly among Gen Y and Gen Z hiring managers. Not participating on LinkedIn, social media platforms, or having a blog or website can hurt your job search.

 

  • Not appearing confident when interviewing.

 

Confidence = fewer annoying questions and a can-do attitude.

It’s important for employers to feel that their new hire is confident in their abilities. Managing an employee who lacks initiative, is unwilling to try new things, or needs constant reassurance is frustrating.

Job searching is a competition; you’re always up against someone younger, hungrier and more skilled than you.

Besides being a process of elimination, hiring is also about mitigating risk. Therefore, being seen as “a risk” is the most common reason candidates are eliminated, with the list of “too risky” being lengthy, from age (will be hard to manage, won’t be around long) to lengthy employment gaps (raises concerns about your abilities and ambition) to inappropriate social media postings (lack of judgement).

Envision you’re a hiring manager hiring for an inside sales manager role. In the absence of “all things being equal,” who’s the least risky candidate, the one who:

  • offers empirical evidence of their sales results for previous employers, or the candidate who “talks a good talk”?
  • is energetic, or the candidate who’s subdued?
  • asks pointed questions indicating they’re concerned about what they can offer the employer or the candidate who seems only concerned about what the employer can offer them.
  • posts on social media platforms, political opinions, or the candidate who doesn’t share their political views?
  • on LinkedIn and other platforms in criticizes how employers hire or the candidate who offers constructive suggestions?
  • has lengthy employment gaps, short job tenure, or a steadily employed candidate?
  • lives 10 minutes from the office or 45 minutes away?
  • has a resume/LinkedIn profile that shows a relevant linear career or the candidate with a non-linear career?
  • dressed professionally for the interview, or the candidate who dressed “casually”?

An experienced hiring manager (read: has made hiring mistakes) will lean towards candidates they feel pose the least risk. Hence, presenting yourself as a low-risk candidate is crucial to job search success. Worth noting, the employer determines their level of risk tolerance, not the job seeker, who doesn’t own the business—no skin in the game—and has no insight into the challenges they’ve experienced due to bad hires and are trying to avoid similar mistakes.

“Taking a chance” on a candidate isn’t in an employer’s best interest. What’s in an employer’s best interest is to hire candidates who can hit the ground running, fit in culturally, and are easy to manage. You can reduce the odds (no guarantee) of being eliminated by demonstrating you’re such a candidate.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Business

Carry On Canadian Business. Carry On!

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Human Resources Officers must be very busy these days what with the general turnover of employees in our retail and business sectors. It is hard enough to find skilled people let alone potential employees willing to be trained. Then after the training, a few weeks go by then they come to you and ask for a raise. You refuse as there simply is no excess money in the budget and away they fly to wherever they come from, trained but not willing to put in the time to achieve that wanted raise.

I have had potentials come in and we give them a test to see if they do indeed know how to weld, polish or work with wood. 2-10 we hire, and one of those is gone in a week or two. Ask that they want overtime, and their laughter leaving the building is loud and unsettling. Housing starts are doing well but way behind because those trades needed to finish a project simply don’t come to the site, with delay after delay. Some people’s attitudes are just too funny. A recent graduate from a Ivy League university came in for an interview. The position was mid-management potential, but when we told them a three month period was needed and then they would make the big bucks they disappeared as fast as they arrived.

Government agencies are really no help, sending us people unsuited or unwilling to carry out the jobs we offer. Handing money over to staffing firms whose referrals are weak and ineffectual. Perhaps with the Fall and Winter upon us, these folks will have to find work and stop playing on the golf course or cottaging away. Tried to hire new arrivals in Canada but it is truly difficult to find someone who has a real identity card and is approved to live and work here. Who do we hire? Several years ago my father’s firm was rocking and rolling with all sorts of work. It was a summer day when the immigration officers arrived and 30+ employees hit the bricks almost immediately. The investigation that followed had threats of fines thrown at us by the officials. Good thing we kept excellent records, photos and digital copies. We had to prove the illegal documents given to us were as good as the real McCoy.

Restauranteurs, builders, manufacturers, finishers, trades-based firms, and warehousing are all suspect in hiring illegals, yet that becomes secondary as Toronto increases its minimum wage again bringing our payroll up another $120,000. Survival in Canada’s financial and business sectors is questionable for many. Good luck Chuck!. at least your carbon tax refund check should be arriving soon.

Steven Kaszab
Bradford, Ontario
skaszab@yahoo.ca

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Imperial to cut prices in NWT community after low river prevented resupply by barges

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NORMAN WELLS, N.W.T. – Imperial Oil says it will temporarily reduce its fuel prices in a Northwest Territories community that has seen costs skyrocket due to low water on the Mackenzie River forcing the cancellation of the summer barge resupply season.

Imperial says in a Facebook post it will cut the air transportation portion that’s included in its wholesale price in Norman Wells for diesel fuel, or heating oil, from $3.38 per litre to $1.69 per litre, starting Tuesday.

The air transportation increase, it further states, will be implemented over a longer period.

It says Imperial is closely monitoring how much fuel needs to be airlifted to the Norman Wells area to prevent runouts until the winter road season begins and supplies can be replenished.

Gasoline and heating fuel prices approached $5 a litre at the start of this month.

Norman Wells’ town council declared a local emergency on humanitarian grounds last week as some of its 700 residents said they were facing monthly fuel bills coming to more than $5,000.

“The wholesale price increase that Imperial has applied is strictly to cover the air transportation costs. There is no Imperial profit margin included on the wholesale price. Imperial does not set prices at the retail level,” Imperial’s statement on Monday said.

The statement further said Imperial is working closely with the Northwest Territories government on ways to help residents in the near term.

“Imperial Oil’s decision to lower the price of home heating fuel offers immediate relief to residents facing financial pressures. This step reflects a swift response by Imperial Oil to discussions with the GNWT and will help ease short-term financial burdens on residents,” Caroline Wawzonek, Deputy Premier and Minister of Finance and Infrastructure, said in a news release Monday.

Wawzonek also noted the Territories government has supported the community with implementation of a fund supporting businesses and communities impacted by barge cancellations. She said there have also been increases to the Senior Home Heating Subsidy in Norman Wells, and continued support for heating costs for eligible Income Assistance recipients.

Additionally, she said the government has donated $150,000 to the Norman Wells food bank.

In its declaration of a state of emergency, the town said the mayor and council recognized the recent hike in fuel prices has strained household budgets, raised transportation costs, and affected local businesses.

It added that for the next three months, water and sewer service fees will be waived for all residents and businesses.

This report by The Canadian Press was first published Oct. 21, 2024.

The Canadian Press. All rights reserved.

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