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5 Reasons to Use Business Postcards for Marketing

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Postcards stand as an incredibly potent and adaptable instrument for marketing. Thanks to their unmatched targeting strategy and extensive reach, they can be incorporated into nearly any business. Every business should consider postcard marketing indispensable. The nature of your business or what you aim to promote doesn’t change this fact. Even in our digital era, some largest corporations favor postcard marketing over other methods.

Industry giants like Google still heavily employ postcards in their business strategies. Due to their swift and straightforward production, postcards are crucial for the triumph of every marketing campaign. Here are five persuasive reasons why and how postcards can prove advantageous for your business.

1.   Postcard Marketing is a Low-Cost Option

You’ll likely print large quantities of postcards when you utilize them as a promotional strategy. Printing postcards in bulk can result in considerable savings. Many print companies offer substantial discounts for larger orders, and the price per card decreases dramatically with the order size.

When you consider that direct mail has a 9% higher response rate than digital channels, it’s clear this approach provides a high return on investment. Plus, the turnaround time for printing postcards can be as quick as the same day of your order, allowing you to distribute them according to your timeline.

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2.   Diverse Marketing Tool

Postcards convey your message and can reach individuals directly at their residences. They can be utilized to present exclusive offers that consumers can redeem at your business location, whether it’s a discount, a voucher, or a free gift with a purchase.

The big difference between postcards and business cards is postcards offer extra space to include enticing information about your enterprise. They can feature promotional discounts, thus turning the postcard into a usable coupon.

Moreover, postcards are often less suspicious than email campaigns. There’s a common concern among people that interacting with email promotions leads to computer viruses or, worse, the exposure of their personal details to cyber thieves. However, direct mail options like flyers, letters, booklets, and postcards are seen as more trustworthy, invariably enhancing your brand’s image.

3.   Supplement Digital Marketing

Numerous marketers often fail to recognize the potential of harmonizing their print and digital marketing strategies. Postcards are a powerful tool to direct traffic toward your website, social media accounts, and special offer landing pages.

This not only simplifies the process of monitoring responses but also augments your online visibility in a straightforward manner. If digital marketing is your key focus, this approach will certainly enhance traffic. Companies like JX Printing allow you to designate distinct URLs to each postcard using laser printing and inkjet addressing, further facilitating accurate response tracking.

4.   Postcards are Not Easily Overlooked

While it might seem that digital media is the go-to source for consumer information, this is a misconception. Despite the undeniable trend toward technology, print advertising still significantly captures audience attention. Interestingly, younger market buyers are drawn to the tangible aesthetics of print materials over digital counterparts.

The overwhelming noise online has led to a jumble of voices that can be hard to decipher. Yes, people do grow weary of unsolicited mail. However, this is where a postcard can make a difference. Its appeal lies in not needing to be opened; its compelling visuals instantly grab attention and lead the reader to your intriguing headline.

If your message is clear, concise, and includes a call to action, it can hold their interest. Plus, a postcard’s convenience to be pinned on the fridge for future reference adds to its effectiveness. Regardless of age, your audience will likely pay more heed to your postcard message than any other communication medium.

5.   Reduces Marketing Piracy

It’s disheartening to think your competitors could take your marketing strategies and, after all the time, effort, and financial resources you’ve poured into your new advertising campaign, use it as a foundation for their own.

This behavior is not only personally irritating but also muddles the identity of businesses in the eyes of consumers, making differentiation nearly impossible. However, by utilizing postcard marketing, you can establish direct communication with your customers and share your message without the concern of intellectual theft.

Endnote

Using business postcards for marketing is a simple yet invaluable tool every business should have in their promotional arsenal. They are incredibly easy to distribute and can be a great way to target local markets and build relationships with your existing customers.

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Ford Motor offers Unifor wage increases up to 25% – CP24

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Unifor contract: Ford offers up to 25% wage increase

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Ford Motor has offered Canadian union Unifor wage increases of up to 25 per cent in its tentative agreement, the union said on Saturday.

The agreement provides a 10 per cent wage increase for the first year followed by increases of two per cent and three per cent through the second and third year and a $10,000 productivity and quality bonus to all employees on the active roll of the company, Unifor said.

The proposals also include an increase in the monthly basic benefit and special allowance in all class codes across defined benefit and hybrid pension plans and investments to help transition from traditional internal combustion engine (ICE) vehicle production to electric vehicle (EV) assembly facilities.

Unifor, which represents about 5,600 Canadian autoworkers, on Friday said that its Ford leadership group has voted unanimously to support the tentative agreement.

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Ford is also in the midst of contract negotiations in the U.S. with a strike by the United Auto Workers (UAW) union at the automaker’s Wayne, Mich., assembly plant.

The UAW began strikes on Friday against 38 parts distribution centres across the United States at GM and Stellantis, extending its unprecedented, simultaneous strikes that began with one assembly plant each of the Detroit Three.

The additional facilities added about 5,600 workers to the 12,700 already on strike.

The UAW said on Friday that Ford had improved its contract offer, including boosting profit sharing and agreeing to let workers strike over plant closures but said the union still has “serious issues” with Ford and its workers would remain on strike at the Wayne assembly plant.

Unlike UAW, Unifor chose one of the Detroit Three as a “target” to negotiate with first — in this case, Ford — in a pattern bargaining tactic used to set the tone for subsequent deals with other companies.

UAW president Shawn Fain said in a Facebook live event that by targeting distribution centres the strike becomes a nationwide event. He said he expected talks to continue through the weekend.

The standoff is fuelling worries about prolonged industrial action that could disrupt production and dent U.S. economic growth. A Reuters/Ipsos poll released on Thursday showed significant support by Americans for the striking autoworkers.

U.S. President Joe Biden said in a social media post on X, formerly known as Twitter, that he would come to Michigan on Tuesday “to join the picket line and stand in solidarity with the men and women of UAW,” while former president Donald Trump, who is seeking a new term, will be in Michigan on Wednesday to address autoworkers, his campaign said.

(Reporting by Gokul Pisharody in Bengaluru; Editing by Daniel Wallis and Alistair Bell)

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Vote “No” to Unifor’s sellout Ford Canada contract! Build rank-and-File committees to fight for a North America-wide strike against the Detroit Three!

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The World Socialist Web Site Autoworker Newsletter urges all 5,680 workers at Ford’s Canadian operations to decisively repudiate Unifor’s sellout contract by voting “No” in the ratification vote scheduled for this weekend. A decisive “No” vote must be made the starting point for workers on the shop floor seizing control of the contract battle through the construction of rank-and-file committees in every plant and the preparation of an industry-wide strike across North America to win workers’ just demands.

The nationalist, pro-corporate Unifor bureaucracy has demonstrated by its actions this week that its principal concerns are to block a strike and force through the company’s dictates. In close coordination with its allies in the Trudeau Liberal government and UAW bureaucracy south of the border, Unifor connived to prevent a walkout by Ford workers that would have resulted in the first joint strike by Canadian and American autoworkers in decades. They intend thereby to stop the emergence of a movement that could trigger a broader mobilization of workers against the ruling elite’s policies of austerity and war, and impose the auto bosses’ demand for a transition to electric vehicle production carried out at autoworkers’ expense.

Unifor President Lana Payne at the opening of contract talks with Ford. [Photo: Unifor/Twitter]

Autoworkers have already begun organizing against the combined betrayals of their struggle by Unifor and the UAW. In the United States, a statement signed by rank-and-file committees at three plants, GM Flint, Warren Truck, and a Dana facility in Toledo, was issued this week calling for an all-out strike. In Canada, social media has been full of workers denouncing Unifor’s treachery. The urgent task is to transform this legitimate anger into a conscious strategy for victory by building independent committees to link up the contract fight in Canada with the strike by autoworkers in the US.

The Unifor bureaucracy’s treachery

The Unifor leadership waited until almost two hours after the contract expiration deadline of 11:59 p.m. Monday to announce an arbitrary extension of the contract by 24 hours. The following evening, with the clock ticking down, the bureaucracy announced it had reached a tentative agreement with “historic” and “transformative gains.” Reports later revealed that the chairman of Unifor’s Ford Master Bargaining Committee, Local 200 President John D’Agnolo, had not even read the agreement in full before leading the committee in “unanimously” endorsing it.

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As if this treachery wasn’t bad enough, Unifor is now ordering workers to review and vote on the tentative agreement while they are effectively gagged and blindfolded. No physical ratification meetings are being organized, because the union apparatus fears that they would give workers the opportunity to talk to each other about the agreement, speak up against the bureaucracy’s treachery, and organize a “no” vote campaign. Instead, there will be one Zoom event Saturday afternoon, allowing bureaucrats who want the contract to pass to control who speaks and block any effort by dissenters to intervene. Workers will have little more than 24 hours to review a “comprehensive summary” of the contract online—that is a self-serving “highlights” package put together by the union bureaucrats so eager to prevent a strike—and just 18.5 hours to cast their vote using an online voting system that will cut out many workers.

The nationalist and pro-corporate roots of the bureaucracy

The Unifor bureaucracy’s conduct is not a matter of mistakes or incompetent leadership. It flows from its nationalist and pro-corporate strategy, which has produced one defeat after another for the past four decades.

Unifor President Lana Payne has repeatedly championed the foul Canadian nationalism that motivated the Canadian Auto Workers’ reactionary split from the UAW in 1985. She chose “charting our own course” as the union’s slogan for the current negotiations, and took every opportunity to insist that Canadian workers have different interests from their American class brothers and sisters.

These lies have been brought forward to sabotage a cross-border struggle by close to 170,000 autoworkers whose contracts with the Detroit Three expired simultaneously for the first time in 24 years. They stand in stark contrast to the sentiments of rank-and-file autoworkers, who whether they work in Oakville, Windsor, Michigan or Ohio have advanced demands for wages that keep pace with inflation, an end to multi-tier wage systems, and job protections during the EV transition as their key demands against the globally mobile auto giants.

Payne’s poisonous nationalism has been invoked by both the Unifor and UAW factions of the bureaucracy since the 1980s to pit Canadian, American, and Mexican autoworkers against each other in a race to the bottom on wages, conditions and jobs. While the original CAW leadership around Bob White claimed to be building a “left” alternative to the “American” UAW, they in fact used the cheaper Canadian dollar and state-funded health care system to offer Ford, GM, and Chrysler (now Stellantis) cheaper labour costs than they could obtain in the US. The UAW bureaucracy was no less relentless in its promotion of American nationalism, with the result that every bargaining round saw the whip-sawing of wages and benefits back and forth across the border as the bureaucracies in Canada and the US sought to grant the automakers the biggest profits.

A similar process is playing out this time. Unifor’s conclusion of a tentative agreement with Ford undercut the struggle being waged by US autoworkers and forced Canadian workers to effectively scab on the ongoing strike at three Ford, GM and Stellantis plants in the US. The vague demands raised publicly by Unifor for bargaining were even more limited than the modest proposals put forward by the UAW leadership around President Shawn Fain, who tried to placate militancy among the rank-and-file by adopting a more radical pose than the Unifor top brass.

The fraud of this pose is underscored by the so-called “stand-up strike” Fain is currently leading or rather misleading. Well over a week after the “strike deadline,” the UAW has sanctioned job action by just 12 percent of the workforce, while ordering the vast majority of autoworkers to continue pumping out profits for the Big Three. The UAW, no less than Unifor, wanted to prevent a situation in which a strike spread across the Canada-US border, since it would strike a blow against the nationalist divisions they have carefully cultivated over the past 40 years.

The ruling class wants autoworkers to pay for the war and EV transition

The nationalism promoted by Unifor and the UAW over the past four decades has gone hand-in-hand with the bureaucracies’ emergence as appendages of the corporations and state. Unifor is a key source of support for Canada’s pro-war, pro-austerity Liberal government as it intensifies the imperialist war on Russia and imposes massive real wage cuts on workers through interest rate hikes, wage “restraint” and “post-pandemic” austerity.

Both the Unifor and UAW bureaucracies have worked out in close consultation with their respective governments the terms for a transition to electric vehicle production that will be carried out at the expense of autoworkers—through massive job cuts and plant closures which will be used to blackmail workers into accepting further wage cuts and other concessions. It includes the promotion of “North America First” economic protectionism to secure the lion’s share of the rapidly growing global EV market for Canadian and US corporations, and the “on-shoring” of supply chains for critical raw materials.

These reactionary pro-imperialist policies are inseparable from the ruling elite’s intensification of the war on Russia and preparations for further great power conflicts. While the highly profitable automakers are receiving tens of billions of dollars in government subsidies to fund the transition, autoworkers will face precarious employment and the prospect of surviving on inadequate unemployment benefits during lengthy shutdowns. The miserable conditions this will produce have been revealed at GM’s CAMI plant in Ingersoll, where workers had to establish a food bank during the plant shutdown to help their colleagues make ends meet.

For a rank-and-file rebellion to organize a North America-wide autoworkers’ strike!

Extremely favourable conditions exist for rank-and-file workers at Ford and across the Detroit Three’s North American operations to put a stop to the bureaucracy’s decades-long treachery. A “No” vote by Ford Canada workers this weekend would be welcomed by autoworkers across Canada and the US as a sign that resistance is developing to the Unifor bureaucracy’s sellout strategy. Support for a unified struggle of all autoworkers is growing, as shown by the emergence of the Autoworkers Rank-and-File Committee Network in the US, which unites rank-and-file committees from several Detroit Three plants.

Over recent months, the largest strike wave in North America in decades has developed, including major strikes by Canadian government workers, West Coast dockers, and US screenwriters and actors. Internationally, mass protests against government austerity to pay for the war and enrichment of the super-rich have emerged in France, while strikes by transportation, public sector, and industrial workers have swept across Europe.

The activation of the vast social power of the working class in support of the autoworkers’ struggle depends above all on the initiative of the rank and file. At Ford, a “No” vote Saturday must be combined with the calling of emergency in-person meetings of Local 707 and Local 200 to break through the bureaucratic efforts of the Unifor apparatus to muzzle workers. Resolutions should be passed demanding an all-out strike, including workers at GM and Stellantis, to develop a joint struggle with striking US workers. Independent committees led by trusted rank-and-file workers should be established at every Ford Canada facility. To coordinate a North America-wide struggle, they should affiliate with the International Workers Alliance of Rank-and-File Committees. The IWA-RFC provides the organizational framework and political leadership needed to mobilize autoworkers as part of an independent political movement of the working class against the the auto giants’ relentless drive for corporate profits and to win decent-paying, secure jobs for all.

We encourage all autoworkers who wish to take up this fight to contact us by filling out the form below or by emailing: autorankandfilecanada@gmail.com

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