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6 Easy Tips for Getting Your Real Estate Startup Off the Ground – Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own.

As a professional, I understand as well as anyone that this has great potential for financial payoff and personal fulfillment. But it also presents unique challenges that can take us by surprise along the way. Perhaps you’re stepping into this for the first time. Or simply bettering yourself as a well-seasoned entrepreneur.

Here are six simple but potent tips I can offer from my own experience to help make your real estate startup as successful as possible.

1. Make a detailed plan

First and foremost, the amount of planning you do. Planning will greatly impact both your expectations and your ability to handle the unexpected twists and turns along the way. Find resources that can help you make a detailed business plan. Be sure you understand what you’re getting into. Ask yourself the tough questions that will help you to form the big picture vision, the medium-term strategy and the short-term goals you need to be successful.

On that note, I’ve found that even with a great vision for the future, it’s possible to end up feeling stuck and in a rut. Focus on bringing that vision down to the day-to-day, nitty-gritty to-do list items that need to be achieved. In other words, setting (and meeting) measurable goals is how you get from point A to point B.

2. Assess and plan your finances

Modern brokerage websites and apps have provided a user-friendly experience for investing in condos, apartments and other properties all over the world. It’s not difficult for folks to put some into real estate and make great returns over time.

However, starting a business within the real estate industry is a whole different ballgame. It often requires a strong understanding of how to leverage debt and a strong tolerance for the fluctuations of the market. So to avoid getting in over your head, make sure your finances are lined up well to handle a transition to business . Be organized and specific about your budgets. Plan to make next to nothing at first. This way you will have the most margin possible to build your business up without worrying about putting food on the table for you and your family.

Related: 5 Reasons Why Real Estate Is a Great Investment

3. Form an LLC

When you’re ready to really kick off your business, forming an LLC is very important. Real estate as an investment can be lucrative over time and starting a real estate business of any kind has great potential. But as with any business, it’s important to protect yourself financially from any potential issues. That’s one of the primary reasons to form an LLC. Unlike forming a or DBA, forming an LLC will protect your personal finances and from any liability should legal matters arise against your business down the road.

Related: This Is Why You Should Be Investing in Real Estate Right Now

4. Define your target audience

I’ve found that it’s incredibly important to define for yourself (in the clearest terms possible) who your target audience is. With the tech boom of the last few decades, it’s easier than ever for us to focus our advertising campaigns on specific demographics. If we take advantage of this resource smartly, it makes a big difference.

Defining your target audience means knowing what you’re selling and who wants to buy it the most. It also carries with it a built-in reminder that, as real estate professionals, we are just as much in the people business as we are in the property business. Meaning, that the person behind the transaction is where our focus should ultimately be.

5. Build a website and social media presence

The ever-developing world of online communication is an important reason why a website and social media presence will continue to be integral to the success of your business. A standalone website allows you to showcase who you are with total freedom and creativity. It also provides you a sort of home base for your online presence, your biography, your content and any marketplace or communication hubs you may have active.

Just as important, though, is understanding how social media can be used to reach your target audience. Social media has exploded into an ever-increasing roster of platforms that people all over the world use to network and find what they need. Don’t underestimate the power of creating and maintaining a presence on the sites that matter most to your target audience. And if website design and social media aren’t your cup of tea (and you have the resources to do this), bring someone in and pay them to do it right. I promise you it will be money well-spent.

Related: The Real-Estate Game Is Changing Fast. Are You Ready to Win?

6. Network

Needless to say, profiting and succeeding in real estate these days takes work. But that doesn’t mean you have to go it alone. Networking can be one of the best ways to resource yourself with both the practical knowledge and the moral support you need to be successful.

Seeking advice and wisdom from reliable people who have also walked the entrepreneurial road is so important for your professional development. I try to make sure that I can collaborate with other professionals on a regular enough basis to always be learning from other perspectives. And keep in mind that consistently proving to be a reliable and knowledgeable real estate professional yourself, you’ll build a reputation that can better attract referrals and returning customers later on.

In the end, it’s going to be your follow-through that matters most. These six tips are a great starting place for anyone. But, without the gumption required to make a dent in your to-do list, your dreams of making an impact in the real estate industry (and reaping the financial benefits of that impact) may not come to fruition. Be determined, roll up your sleeves and hit the ground running. Keep the big picture in mind even as you take each next step forward, however small it may seem. If you stick to it, your business will grow and before you know it you’ll be looking back in wonder at how far you’ve come.

Related: 5 Amazing Tips on Turning Real Estate Into a Real Fortune

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

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B.C. voters face atmospheric river with heavy rain, high winds on election day

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VANCOUVER – Voters along the south coast of British Columbia who have not cast their ballots yet will have to contend with heavy rain and high winds from an incoming atmospheric river weather system on election day.

Environment Canada says the weather system will bring prolonged heavy rain to Metro Vancouver, the Sunshine Coast, Fraser Valley, Howe Sound, Whistler and Vancouver Island starting Friday.

The agency says strong winds with gusts up to 80 kilometres an hour will also develop on Saturday — the day thousands are expected to go to the polls across B.C. — in parts of Vancouver Island and Metro Vancouver.

Wednesday was the last day for advance voting, which started on Oct. 10.

More than 180,000 voters cast their votes Wednesday — the most ever on an advance voting day in B.C., beating the record set just days earlier on Oct. 10 of more than 170,000 votes.

Environment Canada says voters in the area of the atmospheric river can expect around 70 millimetres of precipitation generally and up to 100 millimetres along the coastal mountains, while parts of Vancouver Island could see as much as 200 millimetres of rainfall for the weekend.

An atmospheric river system in November 2021 created severe flooding and landslides that at one point severed most rail links between Vancouver’s port and the rest of Canada while inundating communities in the Fraser Valley and B.C. Interior.

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

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No shortage when it comes to B.C. housing policies, as Eby, Rustad offer clear choice

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British Columbia voters face no shortage of policies when it comes to tackling the province’s housing woes in the run-up to Saturday’s election, with a clear choice for the next government’s approach.

David Eby’s New Democrats say the housing market on its own will not deliver the homes people need, while B.C. Conservative Leader John Rustad saysgovernment is part of the problem and B.C. needs to “unleash” the potential of the private sector.

But Andy Yan, director of the City Program at Simon Fraser University, said the “punchline” was that neither would have a hand in regulating interest rates, the “giant X-factor” in housing affordability.

“The one policy that controls it all just happens to be a policy that the province, whoever wins, has absolutely no control over,” said Yan, who made a name for himself scrutinizing B.C.’s chronic affordability problems.

Some metrics have shown those problems easing, with Eby pointing to what he said was a seven per cent drop in rent prices in Vancouver.

But Statistics Canada says 2021 census data shows that 25.5 per cent of B.C. households were paying at least 30 per cent of their income on shelter costs, the worst for any province or territory.

Yan said government had “access to a few levers” aimed at boosting housing affordability, and Eby has been pulling several.

Yet a host of other factors are at play, rates in particular, Yan said.

“This is what makes housing so frustrating, right? It takes time. It takes decades through which solutions and policies play out,” Yan said.

Rustad, meanwhile, is running on a “deregulation” platform.

He has pledged to scrap key NDP housing initiatives, including the speculation and vacancy tax, restrictions on short-term rentals,and legislation aimed at boosting small-scale density in single-family neighbourhoods.

Green Leader Sonia Furstenau, meanwhile, says “commodification” of housing by large investors is a major factor driving up costs, and her party would prioritize people most vulnerable in the housing market.

Yan said it was too soon to fully assess the impact of the NDP government’s housing measures, but there was a risk housing challenges could get worse if certain safeguards were removed, such as policies that preserve existing rental homes.

If interest rates were to drop, spurring a surge of redevelopment, Yan said the new homes with higher rents could wipe the older, cheaper units off the map.

“There is this element of change and redevelopment that needs to occur as a city grows, yet the loss of that stock is part of really, the ongoing challenges,” Yan said.

Given the external forces buffeting the housing market, Yan said the question before voters this month was more about “narrative” than numbers.

“Who do you believe will deliver a better tomorrow?”

Yan said the market has limits, and governments play an important role in providing safeguards for those most vulnerable.

The market “won’t by itself deal with their housing needs,” Yan said, especially given what he described as B.C.’s “30-year deficit of non-market housing.”

IS HOUSING THE ‘GOVERNMENT’S JOB’?

Craig Jones, associate director of the Housing Research Collaborative at the University of British Columbia, echoed Yan, saying people are in “housing distress” and in urgent need of help in the form of social or non-market housing.

“The amount of housing that it’s going to take through straight-up supply to arrive at affordability, it’s more than the system can actually produce,” he said.

Among the three leaders, Yan said it was Furstenau who had focused on the role of the “financialization” of housing, or large investors using housing for profit.

“It really squeezes renters,” he said of the trend. “It captures those units that would ordinarily become affordable and moves (them) into an investment product.”

The Greens’ platform includes a pledge to advocate for federal legislation banning the sale of residential units toreal estate investment trusts, known as REITs.

The party has also proposed a two per cent tax on homes valued at $3 million or higher, while committing $1.5 billion to build 26,000 non-market units each year.

Eby’s NDP government has enacted a suite of policies aimed at speeding up the development and availability of middle-income housing and affordable rentals.

They include the Rental Protection Fund, which Jones described as a “cutting-edge” policy. The $500-million fund enables non-profit organizations to purchase and manage existing rental buildings with the goal of preserving their affordability.

Another flagship NDP housing initiative, dubbed BC Builds, uses $2 billion in government financingto offer low-interest loans for the development of rental buildings on low-cost, underutilized land. Under the program, operators must offer at least 20 per cent of their units at 20 per cent below the market value.

Ravi Kahlon, the NDP candidate for Delta North who serves as Eby’s housing minister,said BC Builds was designed to navigate “huge headwinds” in housing development, including high interest rates, global inflation and the cost of land.

Boosting supply is one piece of the larger housing puzzle, Kahlon said in an interview before the start of the election campaign.

“We also need governments to invest and … come up with innovative programs to be able to get more affordability than the market can deliver,” he said.

The NDP is also pledging to help more middle-class, first-time buyers into the housing market with a plan to finance 40 per cent of the price on certain projects, with the money repayable as a loan and carrying an interest rate of 1.5 per cent. The government’s contribution would have to be repaid upon resale, plus 40 per cent of any increase in value.

The Canadian Press reached out several times requesting a housing-focused interview with Rustad or another Conservative representative, but received no followup.

At a press conference officially launching the Conservatives’ campaign, Rustad said Eby “seems to think that (housing) is government’s job.”

A key element of the Conservatives’ housing plans is a provincial tax exemption dubbed the “Rustad Rebate.” It would start in 2026 with residents able to deduct up to $1,500 per month for rent and mortgage costs, increasing to $3,000 in 2029.

Rustad also wants Ottawa to reintroduce a 1970s federal program that offered tax incentives to spur multi-unit residential building construction.

“It’s critical to bring that back and get the rental stock that we need built,” Rustad said of the so-called MURB program during the recent televised leaders’ debate.

Rustad also wants to axe B.C.’s speculation and vacancy tax, which Eby says has added 20,000 units to the long-term rental market, and repeal rules restricting short-term rentals on platforms such as Airbnb and Vrbo to an operator’s principal residence or one secondary suite.

“(First) of all it was foreigners, and then it was speculators, and then it was vacant properties, and then it was Airbnbs, instead of pointing at the real problem, which is government, and government is getting in the way,” Rustad said during the televised leaders’ debate.

Rustad has also promised to speed up approvals for rezoning and development applications, and to step in if a city fails to meet the six-month target.

Eby’s approach to clearing zoning and regulatory hurdles includes legislation passed last fall that requires municipalities with more than 5,000 residents to allow small-scale, multi-unit housing on lots previously zoned for single family homes.

The New Democrats have also recently announced a series of free, standardized building designs and a plan to fast-track prefabricated homes in the province.

A statement from B.C.’s Housing Ministry said more than 90 per cent of 188 local governments had adopted the New Democrats’ small-scale, multi-unit housing legislation as of last month, while 21 had received extensions allowing more time.

Rustad has pledged to repeal that law too, describing Eby’s approach as “authoritarian.”

The Greens are meanwhile pledging to spend $650 million in annual infrastructure funding for communities, increase subsidies for elderly renters, and bring in vacancy control measures to prevent landlords from drastically raising rents for new tenants.

Yan likened the Oct. 19 election to a “referendum about the course that David Eby has set” for housing, with Rustad “offering a completely different direction.”

Regardless of which party and leader emerges victorious, Yan said B.C.’s next government will be working against the clock, as well as cost pressures.

Yan said failing to deliver affordable homes for everyone, particularly people living on B.C. streets and young, working families, came at a cost to the whole province.

“It diminishes us as a society, but then also as an economy.”

This report by The Canadian Press was first published Oct. 17, 2024.

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