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7 business owners share lessons they've learned through success and hardship during the pandemic – CBC.ca

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A few weeks ago, Erin Moraghan and her staff celebrated the five year anniversary of her fitness studio. This week, the studio permanently closed its doors.

Like so many small businesses across the country, the fitness operation was no longer financially viable because of the pandemic.

A few hours before leading the final class at the Revkor studio in Cambridge, Ont., Moraghan was trying to be positive about the experience.

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“There will be a lot of tears, there were some good tears this morning. It’s tough, but to be honest, we also really recognize that we’re in a very real global situation,” she said.

Moraghan has several pieces of advice for other entrepreneurs, including how important self-care can be.

“It’s been a lonely journey for a lot of business owners,” she said.

It’s just one helpful suggestion among many lessons a group of small business owners shared from their successes and struggles this year.

‘Trusting the numbers’

Moraghan’s fitness studio struggled because the number of participants was heavily restricted. Instead of 60 or 70 people for a class, there was a limit of just 12.

The small capacity was partially Moraghan’s decision because she wanted to go above and beyond the provincial government’s restrictions to ensure customers would be comfortable.

“We really wanted our studio to always feel like a safe haven for people,” she said.

WATCH | The challenge of reopening:

Erin Moraghan says it was challenging to re-open her fitness studio and ensure everyone was comfortable. 1:13

While the process of closing down the operation has been difficult, she credits having a business coach for preparing her for the tough decisions she had to make.

Her other recommendation, especially for people in the service industry, is to be practical and honest about the financial situation.

“We really can’t serve our communities if we are deeply compromised, personally, and so trusting the numbers, sometimes it’s very tough to face those realities.”

Erin Moraghan is now shifting her focus to Litethriive Wellness, a business she started in the spring that focuses on improving a person’s mindset through online meditation, workshops and life coaching. (Submitted by Erin Moraghan)

‘Call me cautious’

Kaevon Khoozani was at the Winnipeg airport in early March about to board a plane for a fitness trade show in Ohio when the event was cancelled.

His aspirations of growing his business in the United States seemed to be getting derailed.

Khoozani designs fitness equipment targeted toward people interested in powerlifting and CrossFit workouts. Calgary-based Bells of Steel opened 10 years ago and has seven employees in Canada and the States.

In March, sales began to pickup, but there was a big decision to make. Khoozani and his partner didn’t know whether to stock up on inventory or not. He found it difficult to understand if the pandemic would create an immense amount of interest in home-based fitness equipment or whether demand would fall because so many people would be negatively impacted financially due to lockdown measures.

“We could have jumped the gun a little faster. Call me cautious,” he said. “We waited a few months to see where things were at and because of that we lost out to some competitors.”

Fortunately, they had more inventory than normal to begin the year because of their growth plans in the U.S.

Overall, sales are three times as high this year as they were last year, but growth could have been significantly higher if they had acted sooner to put in orders with their suppliers.

Still, Khoozani said the company was able to grow its market share in the States.

On one day in particular, he said sales were $600,000.

He’s now contemplating expanding to Europe.

WATCH | Whether to coast or be aggressive:

Kaevon Khoozani describes the decision in the spring about whether to stock up on inventory at his fitness equipment company or wait. 1:42

‘A sudden shift’

When the Alberta government introduced lockdown measures in March, Kyle Hansen was able to keep his business open, but he expected sales to drop.

He cut back on staffing at his Benjamin Moore paint store in Calgary and decided to take the weekend off.

About 20 min into opening on the Saturday morning, he got a call from an employee who said, “I need you to get to the store right now.”

“It was a pretty big shift, a sudden shift that we weren’t expecting, and we were very fortunate to have it.”

With most people stuck at home, a variety of home improvement businesses saw a boost in demand.

Hansen had planned to start an online store next year, but worked long hours in the spring to get it up and running. A day after it launched, the online sales began.

Overall, paint sales are up about 40 per cent compared with last year.

While Hansen considers himself a planner, he credits the quick decision making as a lesson he learned. 

Meanwhile, while sales were strong, the store was understaffed at times with three full-time employees. That, too, was a learning experience, Hansen said, as some staff members became burned out.

WATCH | It’s tough to plan when you don’t know what’s coming:

A big business lesson from the pandemic for Kyle Hansen has been the need to make quick decisions. 1:10

‘There are no customers’

At Chiles Sandblasting and Painting in Red Deer, the shop can be busy one week and then absolutely dead the next week.

Owner Brian Chiles describes his business as an autobody shop for heavy duty and oilfield equipment. With a severe downturn in the oilpatch, sales at his business are down between 25 and 75 per cent, depending on the month.

The lesson he has learned is how important it is build up some savings and not carry around debt.

“I’ve been around a little bit. It would be very difficult for a new company to start up right now, so I am thankful for the financial situation we’re in.”

Still, there are challenges ahead. Not only are sales down, but even if the business closed, he can only reduce his expenses so much. Chiles owns his building, which costs money to operate. It’s an asset he can’t sell or rent because, he said, three-quarters of the buildings in his industrial park are already sitting empty because of business closures.

He’s unsure if his shop will experience the same fate.

“The problem happens to be there are no customers.”

‘I went with my gut’

After her Vancouver-area fitness studio was forced to close in March, PJ Wren decided over the next month to leave the brick-and-mortar gym in the past and pivot to an online business, Fitness with PJ.

“What I learned the most was how to make some tough decisions with very limited amount of information, as well as the fear of the unknown. So I went with my gut,” she said.

The world of online fitness coaches and programs is saturated, so Wren decided to focus on women over the age of 40. There was a learning curve, especially with understanding so many new online platforms where she can offer her services.

So far, the new venture is a success. Her revenue is similar to when she operated her fitness gym, but her expenses are lower. Instead of a staff of 12, with her online business she has three.

The 50-year-old said she’s less stressed and has more free time.

PJ Wren says her online fitness business is reaching people as far away as Europe, Australia and throughout North America.  (Submitted by PJ Wren)

‘When they call, you answer your phone’

For Vittorio Oliverio, the big lesson of 2020 is communication.

As the pandemic arrived in the spring, uncertainty swept across the country. For many people, it was centred around their jobs, their bills, and how they were going to make ends meet.

At his mortgage business, Oliverio admittedly had just as many questions as clients, but he purposely tried to reach out to as many people as he could to share what information he had.

In hindsight, he said that gave him an edge over his competition as he gained a level of respect as a business that was actively seeking to help and get answers for people.

“Everyone was struggling with what to do,” he said.

“Instead of hiding, we decided to go on the forefront and provide help and advice on how to handle their financial situation,” said Oliverio, who runs Centum Professional Mortgage Group in Lethbridge, Alta.

Over the summer, the phones kept ringing at the office as people wanted more information about mortgage payment deferral programs and other issues.

“It was surprising to me that banks make all these announcements without any indication to the client how to contact them,” he said.

The company ended up gaining a significant number of new clients, he said, and sales of mortgages are up 30 per cent compared with last year.

“It’s been phenomenal, business-wise,” said Oliverio. “A lot of times, people just want to know that when they call, you answer your phone.”

Vittorio Oliverio, second from left, and his staff from Centum Professional Mortgage Group. (Submitted by Vittorio Oliverio)

‘Once everything is normal …’

Of all the times to start a business, this year was not the best.

That’s the reality for Mohammad Anis, who began a new venture in the automotive sector.

After more than a few decades in the industry, he started his own business in Toronto to help local companies expand internationally and, conversely, work with foreign firms about how to grow into the Canadian market.

Since COVID-19 arrived around the time his business began, he hasn’t moved past the starting line.

His lesson?  No matter the business idea, there can be impacts outside of your control, like a pandemic.

“Once everything is normal, then definitely it will be easier to convince people and convince the industries to look at this [venture],” he said. 

It’s a setback, but he’s not giving up. He’s keeping costs low with hopes the business can pick up next year.


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Gildan replacing five directors ahead of AGM, will back two Browning West nominees

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MONTREAL — Gildan Activewear Inc. is making changes to its board of directors in an attempt to head off a move by an activist shareholder looking to replace a majority of the board at its annual meeting next month.

U.S. investment firm Browning West wants to replace eight of Gildan’s 12 directors with its own nominees in a move to bring back founder Glenn Chamandy as chief executive.

Gildan, which announced late last year that Chamandy would be replaced by Vince Tyra, said Monday it will replace five members of its board of directors ahead of its annual meeting set for May 28.

It also says current board members Luc Jobin and Chris Shackelton will not run for re-election and that it will recommend shareholders vote for Karen Stuckey and J.P. Towner, who are two of Browning West’s eight nominees.

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The new directors who will join the Gildan board on May 1 are Tim Hodgson, Lee Bird, Jane Craighead, Lynn Loewen and Les Viner. They will replace Donald Berg, Maryse Bertrand, Shirley Cunningham, Charles Herington and Craig Leavitt.

Hodgson, who served as chief executive of Goldman Sachs Canada from 2005 to 2010, is expected to replace Berg as chair.

“I look forward to working with this highly qualified board and management team to realize the full benefits of Vince’s ambitious yet realistic plan to drive growth by enhancing the Gildan sustainable growth strategy,” Hodgson said in a statement.

“The refreshed board and I fully believe in Vince and his talented team as well as Gildan’s leading market position and growth prospects.”

Gildan has been embroiled in controversy ever since it announced Chamandy was being replaced by Tyra.

The company has said Chamandy had no credible long-term strategy and had lost the board’s confidence. But several of Gildan’s investors have criticized the company for the move and called for his return.

Those investors include the company’s largest shareholder, Jarislowsky Fraser, as well as Browning West and Turtle Creek Asset Management.

In announcing the board changes, Gildan said it met with shareholders including those who Browning West has counted as supportive.

“Our slate strikes a balance between ensuring the board retains historical continuity during a period of transition and provides fresh perspectives to ensure it continues to serve its important oversight function on behalf of all shareholders,” the company said.

Gildan said last month that it has formed a special committee of independent directors to consider a “non-binding expression of interest” from an unnamed potential purchaser and contact other potential bidders.

But Browning West and Turtle Creek have said the current board cannot be trusted to oversee a sale of the company.

The company said Monday that there continues to be external interest in acquiring the company and the process is ongoing.

This report by The Canadian Press was first published April 22, 2024.

Companies in this story: (TSX:GIL)

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Ottawa puts up $50M in federal budget to hedge against job-stealing AI – CP24

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Anja Karadeglija, The Canadian Press


Published Sunday, April 21, 2024 4:02PM EDT


Last Updated Sunday, April 21, 2024 4:04PM EDT

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Worried artificial intelligence is coming for your job? So is the federal government — enough, at least, to set aside $50 million for skills retraining for workers.

One of the centrepiece promises in the federal budget released Tuesday was $2.3 billion in investments aiming to boost adoption of the technology and the artificial intelligence industry in Canada.

But tucked alongside that was a promise to invest $50 million over four years “to support workers who may be impacted by AI.” Workers in “potentially disrupted sectors and communities” will receive new skills training through the Sectoral Workforce Solutions Program.

“There is a significant transformation of the economy and society on the horizon around artificial intelligence,” said Joel Blit, an associate professor of economics at the University of Waterloo.

Some jobs will be lost, others will be created, “but there’s going to be a transition period that could be somewhat chaotic.”

While jokes about robots coming to take jobs predate the emergence of generative AI systems in late 2022, the widespread availability of systems like ChatGPT made those fears real for many, even as workers across industries began integrating the technology into their workday.

In June 2023, a briefing note for Finance Minister Chrystia Freeland warned the impact of generative AI “will be felt across all industries and around 40 per cent of all working hours could be impacted.”

“Banking, insurance and energy appear to have higher potential for automation compared to other sectors,” says the note, obtained through access to information and citing information from Accenture.

“This could have substantial impacts on jobs and skills requirements.”

The budget only singles out “creative industries” as an affected sector that will be covered by the program. In February, the Canadian TV, film, and music industries asked MPs for protection against AI, saying the tech threatens their livelihood and reputations.

Finance Canada did not respond to questions asking what other sectors or types of jobs would be covered under the program.

“The creative industries was used as an illustrative example, and not intended as an exclusion of other affected areas,” deputy Finance spokesperson Caroline Thériault said in a statement.

In an interview earlier this year, Bea Bruske, president of the Canadian Labour Congress, said unions representing actors and directors have been very worried about how their likenesses or their work could be used by AI systems. But the “reality is that we have to look at the implication of AI in all jobs,” she said.

Blit explained large language models and other generative AI can write, come up with new ideas and then test those ideas, analyze data, as well as generate computer programming code, music, images, and video.

Those set to be affected are individuals in white-collar professions, like people working in marketing, health care, law and accounting.

In the longer run, “it’s actually quite hard to predict who is going to be impacted,” he said. “What’s going to happen is that entire industries, entire processes are going to be reimagined around this new technology.”

AI is an issue “across sectors, but certainly clerical and customer service jobs are more vulnerable,” Hugh Pouliot, a spokesperson for the Canadian Union of Public Employees, said in an email.

The federal government has used AI in nearly 300 projects and initiatives, new research published earlier this month revealed.

According to Viet Vu, manager of economic research at Toronto Metropolitan University’s the Dais, the impact of AI on workers in a sector like the creative industry doesn’t have to be negative.

“That’s only the case if you adopt it irresponsibly,” he said, pointing out creative professionals have been adopting new digital tools in their work for years.

He noted only four per cent of Canadian businesses are using any kind of artificial intelligence or machine learning. “And so we’re really not there yet for these frontier models and frontier technologies” to be making an impact.

When it comes to the question of how AI will affect the labour market, it’s more useful to think about what types of tasks technology can do better, as opposed to whether it will replace entire jobs, Vu said.

“A job is composed of so many different tasks that sometimes even if a new technology comes along and 20, 30 per cent of your job can be done using AI, you still have that 60, 70 per cent left,” he said.

“So it’s rare that (an) entire occupation is actually sort of erased out of existence because of technology.”

Finance Canada also did not respond to questions about what new skills the workers would be learning.

Vu said there are two types of skills it makes sense to focus on in retraining — computational thinking, or understanding how computers operate and make decisions, and skills dealing with data.

There is no AI system in the world that does not use data, he said. “And so being able to actually understand how data is curated, how data is used, even some basic data analytics skills, will go a really long way.”

But given the scope of the change the AI technology is set to trigger, critics say a lot more than $50 million will be necessary.

Blit said the money is a good first step but won’t be “close to enough” when it comes to the scale of the coming transformation, which will be comparable to globalization or the adoption of computers.

Valerio De Stefano, Canada research chair in innovation law and society at York University, agreed more resources will be necessary.

“Jobs may be reduced to an extent that reskilling may be insufficient,” and the government should look at “forms of unconditional income support such as basic income,” he said.

The government should also consider demanding AI companies “contribute directly to pay for any social initiative that takes care of people who lose their jobs to technology” and asking “employers who reduce payrolls and increase profits thanks to AI to do the same.”

“Otherwise, society will end up subsidizing tech businesses and other companies as they increase profit without giving back enough for technology to benefit us all.”

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Honda to build electric vehicles and battery plant in Ontario, sources say – Global News

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Honda Canada is set to build an electric vehicle battery plant near its auto manufacturing facility in Alliston, Ont., where it also plans to produce fully electric vehicles, The Canadian Press has learned.

Senior sources with information on the project confirmed the federal and Ontario governments will make the announcement this week, but were not yet able to give any dollar figures.

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However, comments Monday from Ontario Premier Doug Ford and Economic Development Minister Vic Fedeli suggest it is a project worth around $14 billion or $15 billion.

Ford told a First Nations conference that there will be an announcement this week about a new deal he said will be double the size of a Volkswagen deal announced last year. That EV battery plant set to be built in St. Thomas, Ont., comes with a $7-billion capital price tag.

Fedeli would not confirm if Ford was referencing Honda, but spoke coyly after question period Monday about the amount of electric vehicle investment in the province.

“We went from zero to $28 billion in three years and if the premier, if his comments are correct, then next week, we’ll be announcing $43 billion … in and around there,” he said.

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The Honda facility will be the third electric vehicle battery plant in Ontario, following in the footsteps of Volkswagen and a Stellantis LG plant in Windsor, and while those two deals involved billions of dollars in production subsidies as a way of competing with the United States’ Inflation Reduction Act subsidies, Honda’s is expected to involve capital commitments and tax credits.


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Federal Finance Minister Chrystia Freeland’s recent budget announced a 10-per-cent Electric Vehicle Supply Chain investment tax credit on the cost of buildings related to EV production as long as the business invests in assembly, battery production and cathode active material production in Canada.

That’s on top of an existing 30-per-cent Clean Technology Manufacturing investment tax credit on the cost of investments in new machinery and equipment.

Honda’s deal also involves two key parts suppliers for their batteries — cathodes and separators — with the locations of those facilities elsewhere in Ontario set to be announced at a later date.

The deal comes after years of meetings and discussions between Honda executives and the Ontario government, the sources said.

Prime Minister Justin Trudeau, Premier Doug Ford and Honda executives were on hand in March 2022 in Alliston when the Japanese automaker announced hybrid production at the facility, with $131.6 million in assistance from each of the two levels of government.

Around the time of that announcement, conversations began about a larger potential investment into electric vehicles, the sources said, and negotiations began that summer.

Fedeli travelled to Japan that fall, the first of three visits to meet with Honda Motor executives about the project. Senior officials from the company in Japan also travelled to Toronto three times to meet with government officials, including twice with Ford.

During a trip by the Honda executives to Toronto in March 2023, Ontario officials including Fedeli pitched the province as a prime destination for electric vehicle and battery investments, part of a strong push from the government to make Ford’s vision of an end-to-end electric vehicle supply chain in the province a reality.

Negotiations took a major step forward that July, when Ontario sent a formal letter to Honda Canada, signalling its willingness to offer incentives for a battery plant and EV production. Honda Canada executives then met with Ford in November and December.

The latter meeting sealed the deal, the sources said.

Honda approached the federal government a few months ago, a senior government official said, and Freeland led her government’s negotiations with the company.

The project is expected to involve the construction of several plants, according to the source.

— With files from Nojoud Al Mallees in Ottawa.

&copy 2024 The Canadian Press

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