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The pressure of managing your personal branding on social media can get stressful. From planning content ideas to learning new tools and trends and keeping the audience engaged, this may feel like you have plunged into a new job role with no known skill set.
Here are seven ways to accelerate your personal branding from a mediocre to an impressive digital presence.
1. Crystallize your purpose into content
After setting an impressive profile picture and writing your bio, you would ask yourself, “What should my first post be about?” Rather than being broadly spontaneous, have a clear vision of defining your purpose to build your personal brand on the digital media and plan your social media content strategy accordingly.
● Create your website to connect with your audience professionally
● Write blogs to tell your brand story and offer valuable information
● Build trust by answering questions related to your specialization on social media platforms
● Share photos and video content regularly
Richard Branson, the Virgin Group founder, effortlessly blends his personality with his professional life by living his brand name each day. From celebrating his employees’ efforts to sharing innovation stories of his business, Branson’s social media content is bold, emotionally appealing, and vividly speaks of his passion.
2. Beautify content with visuals that create an impact
Your personal branding should be visually appealing to capture the audience’s attention. As an entrepreneur, you are aware of the undeniable efforts of establishing a business identity, from brainstorming visual designs to writing catchy captions. Your personal branding includes similar elements.
● Create a logo that defines your brand personality
● Use a consistent color scheme that reflects your brand proposition.
● Create high-quality photo and video content
● Keep up to the latest digital media trends to enhance your visual content
Statistics prove that people make a subconscious judgment about a product within 90 seconds of first viewing, and 62- 90 percent of that assessment is based on color alone.
3. Tailor unique content for different platforms
It is wise for time-pressed entrepreneurs to be selective of their social media strategy, depending on their business goals and audience. While Facebook and Instagram are ideal for building brand loyalty and attracting leads, LinkedIn and Twitter will help to connect with like-minded people and expand your professional network.
Here are three questions to ask before you post on your social media channels:
● Is my content relevant to my target audience on this channel?
● How should I share content: photos, videos, text, or a combination of all?
● What are my expectations by posting this content?
Oprah Winfrey prefers to actively use Twitter and Facebook to engage with her viewers with live polls and questions and later discuss the responses with real-time guests. This selective technique helps Oprah to use interactive tools and techniques to her business advantage and conveniently reach out to her target audience.
4. Engage with your audience
Your personal branding growth is directly proportionate to the time you invest in engaging with your audience. Influencers, particularly on Instagram and YouTube, make time to respond to the thousands of comments besides sharing content regularly. Digital media today is competitive, and one of the best ways to expand your reach is by interacting with the community of followers you are building.
According to Mark Roberge, the bestselling author of The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million, “Personal branding is all about building rapport at scale, and rapport is one of the most fundamental sales techniques that veteran salespeople naturally employ to close more deals with less effort.”
Here are some of the simplest ways to build rapport:
● Ask questions to make the audience feel that their opinions matter to you
● Share unique stories that break conventional norms
● Use tools such as polls, questions, and quizzes to encourage participation
● Go live and spark a conversation with your audience
● Express your opinions over comments or topics that catch your attention
5. Be real
Digital media makes your personal branding highly transparent to a vast network of people who are observant of your actions, from what you share to how you engage with your audience. According to a study, 94% of customers are likely to be loyal to a brand that offers complete transparency.
Gary Vaynerchuk, New York Times bestselling author, speaker, and Internet personality, says, “You have to understand your own personal DNA. Don’t do things because I do them, or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.”
Here is how you can highlight authenticity in your personal branding efforts
● Keep your tone of voice consistent across your social media channels
● Share genuine content that makes the audience feel believable about your actions
● Respond optimistically rather than reacting negatively
6. Share personal experiences with a professional approach
Personal branding in the digital space is different from your personal social media account, which is private to a close group of people. What you share on your public platform as a part of personal branding is viewed by millions of people and creates an everlasting impression about your personal brand.
Before you decide to share content, ask yourself:
● What do I wish to gain from this?
● Does this fit into my personal branding strategy?
● What values does this reflect about me professionally?
7. Consistency for the win
Planning a long-term strategy is imperative to achieve your personal branding goals. Amidst busy schedules, when you tend to lose sight of how to manage your demanding social media branding, take a step back and ask yourself “Why did I start this?”
Here is what you can do if you feel deadlocked:
● Gain inspiration from social media influencers
● Use apps and tools to organize content for all your social media platforms
● Keep your goals relevant and straightforward
● Dedicate time to create content and engage with your audience
Travel influencers such as Alyssa Ramos have turned their passion for traveling into a full-time business by consistently writing and sharing content. In 2016 alone, Ramos claimed to earn $25,000 by blogging and posting travel-related content on her website and social media platforms.
With a vital purpose and a sense of direction, personal branding on digital media is one of the best ways to get closer to your audience and add value to your business. All you need is the dedication and passion for connecting your brand to the social world.
How social media companies will handle post-U.S. election scenarios – Reuters Canada
(Reuters) – In the run-up to the U.S. vote in November, social media companies like Facebook Inc and Twitter have announced new rules for various post-election scenarios.
The companies, which have been criticized by social media researchers and lawmakers over the enforcement of their content policies, have laid out plans for how they will handle candidates claiming victory before results are certified or calls for election-related violence.
Here is how major social media companies plan to approach election challenges:
If candidates or campaigns make premature victory claims, Facebook said it will add labels to the content and show notifications in news feeds with information about the state of the race. Posts from presidential candidates contesting the official outcome will also get a label showing the declared winner’s name.
The company, which says it removes content and disables accounts when it believes there are risks of physical harm or direct threats to public safety, has also announced crackdowns on militia movements using the platform in recent months. In September, it said it had “break-glass” options to restrict users if the election becomes chaotic or violent.
Twitter said that it will remove or attach warning labels to any claims of victory before the results are certified, or misleading claims inciting “unlawful conduct to prevent a peaceful transfer of power or orderly succession.”
It will also label or remove unverified claims about the outcome that could undermine faith in the election process, like claims about vote tallying or results certification. Twitter also bans threats of violence against an individual or group.
YouTube, the video service of Alphabet Inc, bans certain types of election misinformation, like incorrect voting dates, but it does not have a rule against premature claims of victory. A spokeswoman said in this scenario YouTube would show authoritative information and context alongside videos.
YouTube says it removes content that incites people to commit violent acts against individuals or a defined group of people.
A Reddit spokeswoman said information seeking to mislead on or misrepresent election results would be removed from the site. She said it also bans content that encourages, glorifies or incites violence against individuals or groups.
The Chinese-owned video app says it will make any content that prematurely claims victory less discoverable on the platform and will add banners on videos to say that results have not been officially announced.
Asked about how it would handle videos that contest election results, TikTok spokeswoman said it would work with fact-checking partners and would remove false content or limit its distribution if it was unverified or the fact-check was inconclusive. She said TikTok removes videos that seek to incite violence.
Twitch, Amazon.com Inc’s live-streaming platform, will not take action on premature claims of victory or content contesting election results.
Snap Inc said it would remove such claims from Snapchat, while Pinterest said it would remove or limit the distribution of premature claims of victory.
Snap and Twitch said they would remove content that encourages or threatens physical violence, while Pinterest said it would remove or limit the distribution of content inciting election-related violence.
Reporting by Elizabeth Culliford; Editing by Greg Mitchell and Aurora Ellis
Pompeo says U.S. designates six more Chinese media firms as foreign missions – Reuters
WASHINGTON (Reuters) – U.S. Secretary of State Mike Pompeo announced on Wednesday the State Department was designating the U.S. operations of six more China-based media companies as foreign missions, a move he said was aimed at pushing back against communist propaganda.
Pompeo also told a State Department news conference the United States would launch a dialogue on China with the European Union on Friday and that on Sunday he would begin a trip to India, Sri Lanka, the Maldives and Indonesia.
He said he expected the meetings would include discussions about how “free nations can work together to thwart threats posed by the Chinese Communist Party.”
The State Department named the newly designated publications as the Yicai Global, Jiefang Daily, the Xinmin Evening News, Social Sciences in China Press, the Beijing Review, and the Economic Daily. It brought to 15 the number of Chinese media outlets so designated this year.
It was the latest U.S. step to curb Chinese activity in the United States in the run-up to the Nov. 3 presidential election, in which President Donald Trump has made a tough approach to China a key foreign policy theme.
Pompeo said the move was part of efforts to push back against “Chinese communist propaganda efforts” in the United States.
“They are also substantially owned, or effectively controlled by a foreign government,” he said.
“We are not placing any restrictions on what these outlets can publish in the United States; we simply want to ensure that American people, consumers of information can differentiate between news written by a free press and propaganda distributed by the Chinese Communist Party itself. Not the same thing.”
The State Department has previously required Chinese media outlets to register as foreign missions and announced in March it was cutting the number of journalists allowed to work at U.S. offices of major Chinese media outlets to 100 from 160.
In response, China expelled about a dozen American correspondents with the New York Times, News Corp’s Wall Street Journal and the Washington Post.
The United States also said last month it would require senior Chinese diplomats to get State Department approval before visiting U.S. university campuses or holding cultural events with more than 50 people outside mission grounds.
China’s embassy did not immediately respond to a request for comment.
Washington designated four major Chinese media outlets as foreign embassies in June and five in February. The designation requires the outlets to inform the U.S. State Department of their personnel rosters and real-estate holdings.
Reporting by Humeyra Pamuk, Doina Chiacu and David Brunnstrom; Editing by Jonathan Oatis and Andrea Ricci
InvestorChannel's Media Watchlist Update for Wednesday, October 21, 2020, 16:30 EST – InvestorIntel
InvestorChannel’s Media Stocks Watchlist Update video includes the Top 5 Performers of the Day, and a performance review of the companies InvestorChannel is following in the sector.
Sources Include: Yahoo Finance, AlphaVantage FinnHub & CSE.
For more information, visit us at InvestorIntel.com or email us at firstname.lastname@example.org
– ZoomerMedia Limited (ZUM.V) CAD 0.06 (9.09%)
– Postmedia Network Canada Corp. (PNC-A.TO) CAD 1.71 (6.88%)
– Corus Entertainment Inc. (CJR-B.TO) CAD 3.14 (6.44%)
– Lingo Media Corporation (LM.V) CAD 0.09 (5.88%)
– Network Media Group Inc. (NTE.V) CAD 0.14 (3.57%)
– MediaValet Inc. (MVP.V) CAD 2.55 (2.0%)
– Adobe Inc. (ADBE) USD 495.96 (0.28%)
– Stingray Group Inc. (RAY-A.TO) CAD 5.51 (0.18%)
– GVIC Communications Corp. (GCT.TO) CAD 0.14 (0.0%)
– Media Central Corporation Inc. (FLYY.CN) CAD 0.01 (0.0%)
– Moovly Media Inc. (MVY.V) CAD 0.07 (0.0%)
– Quizam Media Corporation (QQ.CN) CAD 0.50 (0.0%)
– QYOU Media Inc. (QYOU.V) CAD 0.07 (0.0%)
– HubSpot, Inc. (HUBS) USD 308.06 (-0.56%)
– Wix.com Ltd. (WIX) USD 271.54 (-2.55%)
– Thunderbird Entertainment Group Inc. (TBRD.V) CAD 2.06 (-3.29%)
– Zoom Video Communications Inc. (ZM) USD 513.19 (-4.44%)
– Slack Technologies Inc. (WORK) USD 28.87 (-6.3%)
– Glacier Media Inc. (GVC.TO) CAD 0.20 (-6.82%)
– WOW! Unlimited Media Inc. (WOW.V) CAD 0.35 (-7.89%)
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