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7 Ways to Get More Engaged Followers on Social Media – Entrepreneur

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October
16, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

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The pressure of managing your on can get stressful. From planning content ideas to learning new tools and trends and keeping the audience engaged, this may feel like you have plunged into a new job role with no known skill set. 

Related:  22 statistics that prove the value of personal branding

Here are seven ways to accelerate your personal branding from a mediocre to an impressive digital presence. 

1. Crystallize your purpose into content 

After setting an impressive profile picture and writing your bio, you would ask yourself, “What should my first post be about?” Rather than being broadly spontaneous, have a clear vision of defining your purpose to build your personal brand on the digital media and plan your social media content strategy accordingly.

● Create your website to connect with your audience professionally 

● Write blogs to tell your brand story and offer valuable information 

● Build trust by answering questions related to your specialization on social media platforms

● Share photos and video content regularly 

, the founder, effortlessly blends his personality with his professional life by living his brand name each day. From celebrating his employees’ efforts to sharing innovation stories of his business, Branson’s social media content is bold, emotionally appealing, and vividly speaks of his passion.     

Related: Why Building a Personal Brand is More Important Than Ever

2. Beautify content with visuals that create an impact 

Your personal branding should be visually appealing to capture the audience’s attention. As an entrepreneur, you are aware of the undeniable efforts of establishing a business identity, from brainstorming visual designs to writing catchy captions. Your personal branding includes similar elements.

● Create a logo that defines your brand personality 

● Use a consistent color scheme that reflects your brand proposition.

● Create high-quality photo and video content 

● Keep up to the latest digital media trends to enhance your visual content 

Statistics prove that people make a subconscious judgment about a product within 90 seconds of first viewing, and 62- 90 percent of that assessment is based on color alone. 

3. Tailor unique content for different platforms 

It is wise for time-pressed entrepreneurs to be selective of their social media strategy, depending on their business goals and audience. While Facebook and Instagram are ideal for building and attracting leads, LinkedIn and will help to connect with like-minded people and expand your professional network.

Here are three questions to ask before you post on your social media channels:

● Is my content relevant to my target audience on this channel? 

● How should I share content: photos, videos, text, or a combination of all? 

● What are my expectations by posting this content?  

prefers to actively use Twitter and Facebook to engage with her viewers with live polls and questions and later discuss the responses with real-time guests. This selective technique helps Oprah to use interactive tools and techniques to her business advantage and conveniently reach out to her target audience. 

Related: Your Personal Brand is Just as Important as Your Business Brand

4. Engage with your audience 

Your personal branding growth is directly proportionate to the time you invest in engaging with your audience. Influencers, particularly on Instagram and YouTube, make time to respond to the thousands of comments besides sharing content regularly. Digital media today is competitive, and one of the best ways to expand your reach is by interacting with the community of followers you are building. 

According to Mark Roberge, the bestselling author of The Acceleration Formula: Using Data, , and Inbound Selling to go from $0 to $100 Million, “Personal branding is all about building rapport at scale, and rapport is one of the most fundamental sales techniques that veteran salespeople naturally employ to close more deals with less effort.”

Here are some of the simplest ways to build rapport:

● Ask questions to make the audience feel that their opinions matter to you

● Share unique stories that break conventional norms

● Use tools such as polls, questions, and quizzes to encourage participation 

● Go live and spark a conversation with your audience  

● Express your opinions over comments or topics that catch your attention 

5.  Be real 

Digital media makes your personal branding highly transparent to a vast network of people who are observant of your actions, from what you share to how you engage with your audience. According to a study,  94% of customers are likely to be loyal to a brand that offers complete transparency.

Gary Vaynerchuk, New York Times bestselling author, speaker, and Internet personality, says, “You have to understand your own personal DNA. Don’t do things because I do them, or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.”

Here is how you can highlight authenticity in your personal branding efforts 

● Keep your tone of voice consistent across your social media channels

● Share genuine content that makes the audience feel believable about your actions 

● Respond optimistically rather than reacting negatively 
 

6. Share personal experiences with a professional approach 

Personal branding in the digital space is different from your personal social media account, which is private to a close group of people. What you share on your public platform as a part of personal branding is viewed by millions of people and creates an everlasting impression about your personal brand. 

Before you decide to share content, ask yourself:

● What do I wish to gain from this? 

● Does this fit into my personal branding strategy? 

● What values does this reflect about me professionally? 

7. Consistency for the win 

Planning a long-term strategy is imperative to achieve your personal branding goals. Amidst busy schedules, when you tend to lose sight of how to manage your demanding social media branding, take a step back and ask yourself “Why did I start this?” 

Here is what you can do if you feel deadlocked:

● Gain inspiration from social media influencers

● Use apps and tools to organize content for all your social media platforms 

● Keep your goals relevant and straightforward 

● Dedicate time to create content and engage with your audience 

Travel influencers such as Alyssa Ramos have turned their passion for traveling into a full-time business by consistently writing and sharing content. In 2016 alone, Ramos claimed to earn $25,000 by blogging and posting travel-related content on her website and social media platforms.  

Related: How to Build a Business Plan for Your Personal Brand

With a vital purpose and a sense of direction, personal branding on digital media is one of the best ways to get closer to your audience and add value to your business. All you need is the dedication and passion for connecting your brand to the social world. 

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Trump Media warns Nasdaq of suspected market manipulation – CNN

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New York
CNN
 — 

Trump Media, the parent company of the former president’s Truth Social, alerted Nasdaq Inc. on Thursday of what the company suspects is illegal activity driving down the price of its shares.

In a letter to the exchange, Devin Nunes, the CEO of Trump Media (DJT), laid out what he believes could be deemed “naked” short selling.

Naked short selling involves someone selling shares they don’t own or have not borrowed. They will often then try to buy shares at a reduced price to cover themselves. This practice is generally illegal. Whereas legitimate short sellers, people who seek to benefit from declines in the value of a company’s shares, borrow the shares before selling.

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The letter was made public Friday in a filing with the Securities and Exchange Commission.

Nunes also noted in the letter that shares of the company were on a list the Nasdaq maintains that’s “indicative of unlawful trading activity.”

“This is particularly troubling given that “naked” short selling often entails sophisticated market participants profiting at the expense of retail investors,” he said.

Representatives from Nasdaq and Trump Media did not immediately respond to requests for comment.

The company, which is majority-owned by former President Donald Trump, is down by around 50% from the all-time high it set on March 26, the day after it merged with a blank-check acquisition company to go public.

Shares of company have been on a wild ride since.

Although the company is still worth billions of dollars, it is struggling to make money and needs cash. Experts have warned investors to be careful if they choose to trade the stock, because the company doesn’t have the fundamentals to back up its sky-high valuation.

Trump Media lost $58 million in 2023 and made just $4.1 million in revenue.

Shares of the company ended Friday’s session about 9.6% higher.

This story has been updated with additional developments and context.

CNN’s Nicole Goodkind contributed to this report.

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Social Media Tips for Event Profs – BizBash

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Social media changes rapidly—and what worked last year might not work in 2024. (Just look at X’s, or Twitter’s, dramatic revenue loss after many major platforms have stopped posting or advertising on the platform.) So what does work on social media right now, particularly for event professionals?

“We don’t just want our audience to understand what we do—we want them to know who we are,” says Zoe Haynes, the sales and marketing coordinator for PlatinumXP who oversees the event planning agency’s digital marketing. “Social media has evolved into a space for cultivating relationships and building trust. We utilize various platforms to tell stories—the story of an event transformation, behind the scenes with our production crew, or maybe even some fun office shenanigans with our CEO.”

Haynes’ focus on maintaining a consistent, authentic brand presence was a common theme among event professionals we spoke to about how they’re using social media right now. It’s all about “fostering an ongoing connection with our followers,” agrees Elias Contessotto, social media manager for event production company 15|40.

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But remember: Not every platform is created equal. Contessotto stresses the importance of tailoring your approach with each platform—but also not being afraid to experiment a bit to ensure you’re staying ahead of trends and maximizing audience engagement. “By creatively testing new tactics, we gauge audience response and efficacy, gradually integrating successful approaches into our channels,” he explains. “This iterative process empowers us to refine our content strategy continuously, adapting to evolving trends and audience preferences.”

In short, “It’s all about meeting your audience where they’re at,” says Taylor Elliot, vice president of marketing and brand strategy for Shepard Exposition Services. “Social media is such a great tool to amplify your brand voice. I always say as marketers we need to create a system that works for our brand even when we are sleeping, and social media is one of the tools to help achieve this.”

LINKEDIN & INSTAGRAM

From our conversations, LinkedIn and Instagram quickly emerged as the two top platforms in the event industry. “Instagram is our go-to for showcasing stunning event photos—however, LinkedIn holds equal if not greater importance in our strategy,” explains Haynes. “While Instagram captures attention with its visual allure, LinkedIn allows us to dive deeper into industry conversations and build relationships with our peers.”

Contessotto likes to target a B2B audience with 15|40’s LinkedIn presence, posting content that focuses on industry insights, professional networking, and collaborations with studios. “We often share static posts similar to those on Instagram, tagging relevant studios to expand our reach,” he says, noting that LinkedIn posts are often reshared by team leaders and executives. “LinkedIn [also] serves as a prime platform for spotlighting press coverage, award nominations, and industry highlights.”

On Instagram, meanwhile, Contessotto expands 15|40’s content to cater to both B2B and B2C audiences. “We share visually engaging posts that highlight our expertise, industry leadership, and collaborations, appealing to a wider range of followers,” he says. “Instagram will have ‘POV’ content, which is much more personal and requires less high-quality tools to tell our story. I came to 15|40 from an influencer background, and from experience, I notice that more amateur content does better on that platform, like using an iPhone for reels rather than a DSLR camera.”

Heather Rouffe, director of sales at Atlas Event Rental, also appreciates the more personal touch that can come with Instagram. “Through that platform, we strive to educate the industry, create brand awareness, and most importantly to us, show the personal side to our company, brand, and rentals,” she explains. “With so much of the human side of things lost in a digital age, being personable and showing the people behind the brand is very important to us. We find the clients really appreciate the behind-the-scenes content and becoming familiar with the Atlas crew.”

On the flip side, though, that doesn’t mean LinkedIn can’t get a little personal. Al Mercuro, senior account director at trade show display company Genesis Exhibits, prioritizes LinkedIn due to the connections he’s been able to make with marketing directors and event directors at companies he’d like to do business with.

“I try to not promote my company as much as my brand by sharing information that will help them in their jobs—I find I get many referrals this way,” Mercuro notes. “I believe it is also a living resume; before I meet with someone, they will often check out my LinkedIn page to learn more about me. The more you can build up your profile and the number of connections you have adds to your value and makes it attractive to have them want to work with you.”

Jonathan Kazarian, the founder and CEO of Accelevents, also uses LinkedIn to build up his personal thought leadership—and therefore, build awareness of his event management software company. “Ninety-nine percent of what I share on LinkedIn is professional,” he says. “I’ll share something about my personal life to build connection, but that’s not my focus with LinkedIn.” 

FACEBOOK, TWITTER (X), TIKTOK, & MORE

In a sign of changing times, most of the event professionals we spoke with are not investing much in Facebook or Twitter (now known as X)—though many are still updating them. 

“We push out all of our Instagram content to our Facebook, to ensure our followers and intended audiences on both platforms are receiving similar content,” says Contessotto. “We also maintain our Twitter, or X, channel to share some of our event photos, as well as retweet content that clients we work with post that are captured at our events.”

Mercuro finds that Facebook is still an effective way to reach older generations—but for younger generations, he’s found some success marketing events on TikTok. “I am a board member of a nonprofit concert venue, and we needed to attract a younger audience,” he remembers. “I suggested we work with a local university and their marketing classes to take on a project like our organization to give them real-life experience. They chose to use TikTok to reach the younger demographics in our area, and it has been extremely successful.”

Contessotto agrees that TikTok is naturally very Gen Z-oriented, so content should be tailored accordingly. “We’ve noticed that we typically receive high engagement when our content is celebrity-focused,” he says. “Our team is constantly working to balance out our TikTok pages to include viral content, as well as videos that highlight our diverse portfolio of work to attract the right kind of audience.”

Haynes says she’s still exploring TikTok’s potential for Platinum XP. “I’ve noticed its popularity as a discovery platform,” she says. “It’s a great tool for driving awareness, but we should also consider whether our target audience is active on TikTok.” One tool that Haynes does invest time in? Pinterest. “It’s a powerful tool for SEO purposes. Its visual nature allows us to drive awareness to our website through captivating photos. By sparking curiosity, we encourage users to click through and explore further.”

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North Korea conducts test on new ‘super-large warhead’: State media – Al Jazeera English

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Pyongyang says new warhead designed for cruise missiles, adding that a new anti-aircraft rocket was also tested.

North Korea has conducted a test on a “super-large warhead” designed for a strategic cruise missile, state media reports, adding that it also launched a new type of anti-aircraft missile.

“The DPRK Missile Administration has conducted a power test of a super-large warhead designed for ‘Hwasal-1 Ra-3’ strategic cruise missile”, KCNA news agency reported on Saturday, referring to North Korea by an abbreviation for its official name – Democratic People’s Republic of Korea.

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North Korea also carried out a test launch on Friday afternoon of a “Pyoljji-1-2”, which state media said was a “new-type anti-aircraft missile”.

KCNA added that “a certain goal was attained” through the test without providing further details.

The weapons tests were part of the “regular activities of the administration and its affiliated defence science institutes”, KCNA reported, referencing the operation of “new-type weapon systems”.

The tests “had nothing to do with the surrounding situation”, KCNA added, but did not give any further information.

In early April, North Korea said it had tested a new medium-to-long-range solid-fuel hypersonic missile, with state media sharing a video of it being launched as leader Kim Jong Un looked on.

Cruise missiles are among a growing collection of North Korean weapons designed to overwhelm regional missile defences. They supplement the North’s vast arsenal of ballistic missiles, including intercontinental variants, which are said to be aimed at the continental United States.

Analysts say anti-aircraft missile technology is an area where North Korea could benefit from its deepening military cooperation with Russia, as the two countries align in the face of their separate, intensifying confrontations with the US.

The US and South Korea have accused the North of providing artillery shells and other equipment to Russia to help extend its warfighting ability in Ukraine.

Since its second nuclear test in 2009, Pyongyang has been under heavy international sanctions, but the development of its nuclear and weapons programmes has continued unabated.

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