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7 Ways to Get More Engaged Followers on Social Media – Entrepreneur

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October
16, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.


The pressure of managing your on can get stressful. From planning content ideas to learning new tools and trends and keeping the audience engaged, this may feel like you have plunged into a new job role with no known skill set. 

Related:  22 statistics that prove the value of personal branding

Here are seven ways to accelerate your personal branding from a mediocre to an impressive digital presence. 

1. Crystallize your purpose into content 

After setting an impressive profile picture and writing your bio, you would ask yourself, “What should my first post be about?” Rather than being broadly spontaneous, have a clear vision of defining your purpose to build your personal brand on the digital media and plan your social media content strategy accordingly.

● Create your website to connect with your audience professionally 

● Write blogs to tell your brand story and offer valuable information 

● Build trust by answering questions related to your specialization on social media platforms

● Share photos and video content regularly 

, the founder, effortlessly blends his personality with his professional life by living his brand name each day. From celebrating his employees’ efforts to sharing innovation stories of his business, Branson’s social media content is bold, emotionally appealing, and vividly speaks of his passion.     

Related: Why Building a Personal Brand is More Important Than Ever

2. Beautify content with visuals that create an impact 

Your personal branding should be visually appealing to capture the audience’s attention. As an entrepreneur, you are aware of the undeniable efforts of establishing a business identity, from brainstorming visual designs to writing catchy captions. Your personal branding includes similar elements.

● Create a logo that defines your brand personality 

● Use a consistent color scheme that reflects your brand proposition.

● Create high-quality photo and video content 

● Keep up to the latest digital media trends to enhance your visual content 

Statistics prove that people make a subconscious judgment about a product within 90 seconds of first viewing, and 62- 90 percent of that assessment is based on color alone. 

3. Tailor unique content for different platforms 

It is wise for time-pressed entrepreneurs to be selective of their social media strategy, depending on their business goals and audience. While Facebook and Instagram are ideal for building and attracting leads, LinkedIn and will help to connect with like-minded people and expand your professional network.

Here are three questions to ask before you post on your social media channels:

● Is my content relevant to my target audience on this channel? 

● How should I share content: photos, videos, text, or a combination of all? 

● What are my expectations by posting this content?  

prefers to actively use Twitter and Facebook to engage with her viewers with live polls and questions and later discuss the responses with real-time guests. This selective technique helps Oprah to use interactive tools and techniques to her business advantage and conveniently reach out to her target audience. 

Related: Your Personal Brand is Just as Important as Your Business Brand

4. Engage with your audience 

Your personal branding growth is directly proportionate to the time you invest in engaging with your audience. Influencers, particularly on Instagram and YouTube, make time to respond to the thousands of comments besides sharing content regularly. Digital media today is competitive, and one of the best ways to expand your reach is by interacting with the community of followers you are building. 

According to Mark Roberge, the bestselling author of The Acceleration Formula: Using Data, , and Inbound Selling to go from $0 to $100 Million, “Personal branding is all about building rapport at scale, and rapport is one of the most fundamental sales techniques that veteran salespeople naturally employ to close more deals with less effort.”

Here are some of the simplest ways to build rapport:

● Ask questions to make the audience feel that their opinions matter to you

● Share unique stories that break conventional norms

● Use tools such as polls, questions, and quizzes to encourage participation 

● Go live and spark a conversation with your audience  

● Express your opinions over comments or topics that catch your attention 

5.  Be real 

Digital media makes your personal branding highly transparent to a vast network of people who are observant of your actions, from what you share to how you engage with your audience. According to a study,  94% of customers are likely to be loyal to a brand that offers complete transparency.

Gary Vaynerchuk, New York Times bestselling author, speaker, and Internet personality, says, “You have to understand your own personal DNA. Don’t do things because I do them, or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.”

Here is how you can highlight authenticity in your personal branding efforts 

● Keep your tone of voice consistent across your social media channels

● Share genuine content that makes the audience feel believable about your actions 

● Respond optimistically rather than reacting negatively 
 

6. Share personal experiences with a professional approach 

Personal branding in the digital space is different from your personal social media account, which is private to a close group of people. What you share on your public platform as a part of personal branding is viewed by millions of people and creates an everlasting impression about your personal brand. 

Before you decide to share content, ask yourself:

● What do I wish to gain from this? 

● Does this fit into my personal branding strategy? 

● What values does this reflect about me professionally? 

7. Consistency for the win 

Planning a long-term strategy is imperative to achieve your personal branding goals. Amidst busy schedules, when you tend to lose sight of how to manage your demanding social media branding, take a step back and ask yourself “Why did I start this?” 

Here is what you can do if you feel deadlocked:

● Gain inspiration from social media influencers

● Use apps and tools to organize content for all your social media platforms 

● Keep your goals relevant and straightforward 

● Dedicate time to create content and engage with your audience 

Travel influencers such as Alyssa Ramos have turned their passion for traveling into a full-time business by consistently writing and sharing content. In 2016 alone, Ramos claimed to earn $25,000 by blogging and posting travel-related content on her website and social media platforms.  

Related: How to Build a Business Plan for Your Personal Brand

With a vital purpose and a sense of direction, personal branding on digital media is one of the best ways to get closer to your audience and add value to your business. All you need is the dedication and passion for connecting your brand to the social world. 

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What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

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Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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