Canada should move quickly on legislation to make Facebook and Google pay for news content, because it was only when Australia began taking action that the digital giants responded with deals, says the head of the association representing the Canadian news media industry.
“If these companies will only act once legislation is imminent, then we’d like to see legislation sooner rather than later,” said Bob Cox, chair of News Media Canada and publisher of the Winnipeg Free Press.
How Canada proceeds will likely have a major impact on the future of news in the country. Cox said Google and Facebook have so much power in the marketplace that it makes it impossible for small players to to compete. And they’re so big — Google parent Alphabet had about $180 billion US in revenue last year — that almost everyone is a small player.
In Australia, the digital giants won’t be able to make take-it-or-leave-it payment offers to news businesses for their journalism. Instead, in the case of a standoff, an arbitration panel would make a binding decision on a winning offer. A last-minute amendment gave digital platforms one month’s notice before they are formally designated under the code, giving the parties more time to broker agreements before they are forced to enter binding arbitration arrangements.
In return for the changes, Facebook agreed to lift a ban on Australians accessing and sharing news on their platform. Google had already struck deals with major Australian news businesses in recent weeks, including News Corp.
Canada’s news media industry has come out hard against Facebook and asked the government for more regulation of tech companies to allow the industry to recoup financial losses it has suffered in the years that Facebook and Google have been steadily gaining greater market shares of advertising.
‘They basically forced Facebook’
Cox said Facebook and Google had been reluctant to make any deals with publishers until Australia “forcefully” pushed forward, and it worked.
“They basically forced Facebook and Google to work with that legislation,” he said. “Now Facebook managed to get some changes to the legislation, but basically they’ll still be required to negotiate deals with publishers and that’s the end goal.”
WATCH | Newspaper publisher on making tech giants pay for news:
Bob Cox, publisher of the Winnipeg Free Press, says local news could be in trouble if the government doesn’t take bold action. 6:09
Cox said he gives credit to Google and Facebook for programs they’ve enacted to support journalism, including training, grants and tools. Facebook announced on Wednesday that it would raise its funding of news publishers to $1 billion over three years, and the company estimates that the traffic it sends to news websites contributes hundreds of millions of dollars to the Canadian news industry.
“What they haven’t done, though, is pay for content, and that’s what we’ve been trying to get them to do,” he said.
Google recently announced a willingness to pay for content through its Google News Showcase licensing model, but it hasn’t begun to operate yet, Cox said. In a statement, Meg Sinclair, head of communications for Facebook Canada, said the company is “exploring” investments in news licensing and programs to support sustainability of journalism in Canada, but isn’t in any discussions about specific licensing agreements.
Chris Moos, a lecturer at Oxford University’s Business School, said the last-minute amendments in Australia’s legislation amounted to a “small victory” for Facebook.
Moos said the legislation would likely result in small payouts for most Australian news publishers. But Facebook could again block Australian news if negotiations broke down.
Andrea Carson, an associate professor in the department of communication and media at La Trobe University in Melbourne, agreed, but also said the government had gotten what it wanted.
What Canada can learn
As for what can be learned from Australia’s situation, Carson said Canada should consider whether Australia took the right approach.
“There are other mechanisms for doing this, such as putting a tax on digital advertising,” she said. “Maybe other countries might consider that rather than looking through competition law, which is what Australia’s done.”
Carson also suggested countries should make certain the money is used to fund public-interest journalism, a guarantee that doesn’t exist under the Australian system.
“It goes into the larger pool of News Corp.,” she said.
WATCH | Facebook and Australia are in a standoff. Is Canada next?
Facebook blocked news posts for Australian users as the government plans to make technology companies pay for sharing news content. There are concerns something similar could happen to Canadians. 7:37
Guilbeault, who could not be reached for comment on Thursday, has promised a “made-in-Canada” approach.
“We need to find a solution that is sustainable for news publishers, small and large, digital platforms, and for the health of our democracy,” he said on Tuesday.
There have been concerns in Australia that smaller publications might miss out while the tech giants focus on big players, a “real danger” that Cox said should be dealt with in any legislation.
“The main reason why we’ve always argued that government action is necessary [is] so that it helps the entire industry and helps support local news across the country, as opposed to simply the bigger publishers who have had access to Facebook and Google for a long time anyway,” he said.
Disclosure: CBC/Radio-Canada has business partnerships with Facebook for content distribution and with Google for services that encompass mobile distribution, data storage and communication tools.
VANCOUVER – Contract negotiations resume today in Vancouver in a labour dispute that has paralyzed container cargo shipping at British Columbia’s ports since Monday.
The BC Maritime Employers Association and International Longshore and Warehouse Union Local 514 are scheduled to meet for the next three days in mediated talks to try to break a deadlock in negotiations.
The union, which represents more than 700 longshore supervisors at ports, including Vancouver, Prince Rupert and Nanaimo, has been without a contract since March last year.
The latest talks come after employers locked out workers in response to what it said was “strike activity” by union members.
The start of the lockout was then followed by several days of no engagement between the two parties, prompting federal Labour Minister Steven MacKinnon to speak with leaders on both sides, asking them to restart talks.
MacKinnon had said that the talks were “progressing at an insufficient pace, indicating a concerning absence of urgency from the parties involved” — a sentiment echoed by several business groups across Canada.
In a joint letter, more than 100 organizations, including the Canadian Chamber of Commerce, Business Council of Canada and associations representing industries from automotive and fertilizer to retail and mining, urged the government to do whatever it takes to end the work stoppage.
“While we acknowledge efforts to continue with mediation, parties have not been able to come to a negotiated agreement,” the letter says. “So, the federal government must take decisive action, using every tool at its disposal to resolve this dispute and limit the damage caused by this disruption.
“We simply cannot afford to once again put Canadian businesses at risk, which in turn puts Canadian livelihoods at risk.”
In the meantime, the union says it has filed a complaint to the Canada Industrial Relations Board against the employers, alleging the association threatened to pull existing conditions out of the last contract in direct contact with its members.
“The BCMEA is trying to undermine the union by attempting to turn members against its democratically elected leadership and bargaining committee — despite the fact that the BCMEA knows full well we received a 96 per cent mandate to take job action if needed,” union president Frank Morena said in a statement.
The employers have responded by calling the complaint “another meritless claim,” adding the final offer to the union that includes a 19.2 per cent wage increase over a four-year term remains on the table.
“The final offer has been on the table for over a week and represents a fair and balanced proposal for employees, and if accepted would end this dispute,” the employers’ statement says. “The offer does not require any concessions from the union.”
The union says the offer does not address the key issue of staffing requirement at the terminals as the port introduces more automation to cargo loading and unloading, which could potentially require fewer workers to operate than older systems.
The Port of Vancouver is the largest in Canada and has seen a number of labour disruptions, including two instances involving the rail and grain storage sectors earlier this year.
A 13-day strike by another group of workers at the port last year resulted in the disruption of a significant amount of shipping and trade.
This report by The Canadian Press was first published Nov. 9, 2024.
The Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans’ fund, and will hopefully expand its donor base in the digital world.
Since the Oct. 25 launch of its Amazon.ca storefront, the legion says it has received nearly 10,000 orders for poppies.
Online shoppers can order lapel poppies on Amazon in exchange for donations or buy items such as “We Remember” lawn signs, Remembrance Day pins and other accessories, with all proceeds going to the legion’s Poppy Trust Fund for Canadian veterans and their families.
Nujma Bond, the legion’s national spokesperson, said the organization sees this move as keeping up with modern purchasing habits.
“As the world around us evolves we have been looking at different ways to distribute poppies and to make it easier for people to access them,” she said in an interview.
“This is definitely a way to reach a wider number of Canadians of all ages. And certainly younger Canadians are much more active on the web, on social media in general, so we’re also engaging in that way.”
Al Plume, a member of a legion branch in Trenton, Ont., said the online store can also help with outreach to veterans who are far from home.
“For veterans that are overseas and are away, (or) can’t get to a store they can order them online, it’s Amazon.” Plume said.
Plume spent 35 years in the military with the Royal Engineers, and retired eight years ago. He said making sure veterans are looked after is his passion.
“I’ve seen the struggles that our veterans have had with Veterans Affairs … and that’s why I got involved, with making sure that the people get to them and help the veterans with their paperwork.”
But the message about the Amazon storefront didn’t appear to reach all of the legion’s locations, with volunteers at Branch 179 on Vancouver’s Commercial Drive saying they hadn’t heard about the online push.
Holly Paddon, the branch’s poppy campaign co-ordinator and bartender, said the Amazon partnership never came up in meetings with other legion volunteers and officials.
“I work at the legion, I work with the Vancouver poppy office and I go to the meetings for the Vancouver poppy campaign — which includes all the legions in Vancouver — and not once has this been mentioned,” she said.
Paddon said the initiative is a great idea, but she would like to have known more about it.
The legion also sells a larger collection of items at poppystore.ca.
This report by The Canadian Press was first published Nov. 9, 2024.
