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There Will Be No Winner As Social Media Continues To Shape The Reputations Of Johnny Depp And Amber Heard – Forbes

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It is arguably the civil trial of the century, one filled with extraordinary details and much dirty laundry. Actor Johnny Depp is suing his ex-wife Amber Heard for $50 million over a 2018 op-ed she wrote for The Washington Post, which chronicled her experiences as a domestic abuse survivor. While Depp was never mentioned by name, his lawyers contend that it was obvious who Heard referred to in the piece, and that the article damaged Depp’s career and reputation.

Depp has testified that Disney dropped him from the Pirates of the Caribbean franchise just days after the story hit, and that he lost upwards of $22.5 million to reprise his role as Captain Jack Sparrow.

In response, Heard, who is also an actor, has filed a $100 million countersuit – and her legal team has alleged that she was defamed when Depp and his lawyers called her allegations false!

The he-said, she-said drama has been widely followed, as the case has been streaming live on both Court TV and Law & Crime. It has also been closely followed on social media, and just this week a variety of hashtags related to the case have been trending, including #JusticeForJohnny, #AmberHeardIsAPsycopath, #AmberHeardIsInnocent and #IStandWithAmberHeard.

It is often said, especially in the world of entertainment, there is no such thing as “bad publicity,” but given the attention this case has garnered that may not be true.

“The Depp vs Heard trial is the latest example of how social media has become the new barometer of public opinion that makes or breaks careers,” explained Anthony Silard, Ph.D., associate professor of leadership and the director of the Center for Sustainable Leadership at Luiss Business School in Rome.

“Just type #JusticeforJohnny or #IStandwithAmberHeard into Twitter for a heaping serving of vitriol from both sides,” said Silard. “This social-media-abetted polarization may seem entertaining at first glance, but it’s actually a dystopian example of how social media is tearing us apart as a society. Whether it’s mask wearing, Trump vs. Biden, NFL players taking a knee during the national anthem or the Slap Heard Around the World, social media has become the new arbiter of right and wrong.”

Silard warned that social media has been a factor in how the level of polarization in the U.S. has reached an unprecedented level.

“Now that our experience of other people with views different from our own has been whittled down to brief text missives read on social media, as recent research has discovered we no longer see members of the opposition as even possessing the levels of thinking and feeling we attribute to human beings,” Silard continued.

Following The Case On Social Media

Even as the courtroom drama can be streamed daily, many people aren’t bothering to actually watch. Instead, it is followed by sound bites, clips and memes. That certainly is impacting the court of public opinion.

“The Depp and Heard case is incredibly complicated, yet has still been distilled into short, TikTok-sized segments that are easy to digest but can often be inaccurate or taken out of context. By watching a few posts, TikTok and other social media platforms will continue to serve the user similar content, solidifying a one-sided impression of the happenings in the trial,” said Courtney Pade, clinical assistant professor of communication and assistant director of the Masters of Communication Management Program at USC.

“People on social media are driven to get the rewards or affirmation that exist in getting likes and views,” added Colin Campbell, assistant professor of marketing at the Knauss School of Business at the University of San Diego. “This makes influencers and consumers motivated to post about topics – like this trial – that they know others are interested in and will react to. This effect amplifies the time and attention that is devoted to content that is deemed ‘spicy.'”

Social media isn’t the best way to follow a trial, which can be inherently complex and often very nuanced.

“Social media attention spans are short. This results in very short clips, or even remixes of clips, of trials being posted that likely don’t convey the full context a statement is made in. As we’ve seen, this can be damaging for both Heard and Depp,” said Campbell. “My research on consumer generated content finds that people on social media love humor, especially irony. So any information that runs counter to what a person may have said before or their public image is ripe to be turned into a meme.”

This case has also proven that there is such a thing as bad press, especially in the days of social media, and there is unlikely to be any winner – regardless of the outcome.

“While social media during this case has leaned heavily in Depp’s favor, the question is whether this sentiment is reflected in the jury or, instead, a distorted view due to prolific content creators,” said Pade. “Both actors know that the court of public opinion is more important to their careers than the outcome of the trial and are using it as a mechanism for visual storytelling. But, this consumption via social media also allows viewers to avoid more nuanced and difficult discussions around domestic abuse.”

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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