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Next-gen game consoles from Sony and Microsoft can't cost over $400 – Business Insider – Business Insider

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  • This holiday, the next-generation Sony PlayStation and Microsoft Xbox video game consoles are scheduled to arrive.
  • Sony’s PlayStation 5 and Microsoft’s Xbox Series X are largely known quantities at this point, except for one major detail: Price.
  • The PlayStation 5 could cost nearly $500, sources within the company told Bloomberg, due to manufacturing costs and parts.
  • More than just a high price, the history of video game console pricing dictates that charging over $400 for a new game console is likely to result in a sales flop.
  • Visit Business Insider’s homepage for more stories.

Next-generation video game consoles from Sony and Microsoft – the PlayStation 5 and Xbox Series X, respectively – are scheduled to arrive this holiday season.

Though much is known about each console, there’s still one major question: How much will the two new consoles cost?

Neither company has said as much officially, but Sony’s PlayStation 5 has a potential price tag: At least $470, and maybe more, according to sources within Sony speaking to Bloomberg.

That price, which is reportedly due to a scarcity of certain components, could be a big mistake. Historically speaking, most video game consoles cost $400 or less. The ones that cost more than $400 tend to struggle – meaning that if Sony were to go that route, that high price could cost it the next big battle with Xbox in the console wars.

Take Sony’s PlayStation 3, for example: In 2006, Sony launched the PlayStation 3 as a follow up to its wildly successful PlayStation 2.

Foto: Sony launched the PlayStation 3 in 2006 with a base price of $500 and a premium version that cost $600.sourceSony

The Japanese consumer electronics giant was riding high on the landmark success of its prior console, and set the price of its new PlayStation higher than ever before: The base model would cost $500, and a premium model with more storage would cost $600.

When the PlayStation 3 launched in November 2006, it arrived alongside a wave of criticism from consumers and game makers alike. Consumers didn’t like the notoriously high price of the console, and game makers didn’t like the complexity of making games for the PS3, which used a non-traditional „Cell“ processor instead of the more familiar architecture used by Microsoft’s Xbox 360.

„I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform,“ Activision CEO Bobby Kotick said in a June 2009 interview, two years after the PS3 launched. „It’s expensive to develop for the console, and the [Nintendo] Wii and the Xbox [360] are just selling better.“

The PlayStation 3’s reception looked especially bad by comparison with the competition: Nintendo’s Wii was at peak popularity, and Microsoft’s Xbox 360 was a runaway success despite requiring a $1 billion recall program in the wake of the so-called „Red Ring of Death“ scandal.

It took years for Sony to make up some of the ground it lost to competition from Microsoft and Nintendo, after lowering the price of the PlayStation 3 and bolstering the console’s game library. By the time the PlayStation 4 launched in 2013, Sony had ingested the lessons of the PlayStation 3’s failures.

The cost of the PlayStation 4? $400.

Microsoft makes its own mistake

Microsoft, however, was about to make its own major pricing mistake with the Xbox One.

Xbox One price announcement

Foto: Microsoft’s Xbox One launched at $500 in the US in November 2013.sourceMicrosoft

In June 2013, Xbox leader Phil Spencer told attendees of Microsoft’s annual Xbox briefing that the forthcoming Xbox One would cost a whopping $500 at launch.

The reason for the notably high price was clear: Every Xbox One console came with the Kinect, its groundbreaking camera/microphone accessory.

The peripheral, which started life on the previous generation Xbox 360 consoles and found massive success as a standalone device, was upgraded for the Xbox One and included with every console. Microsoft envisioned a future where Xbox One owners would use Kinect to turn on their consoles with their voice, then play games using the motion camera.

In reality, it just meant that Microsoft’s console was more expensive than Sony’s $400 PlayStation 4 – a console which launched at almost exactly the same time in November 2013.

Microsoft hastily beat a retreat on pricing, and officially turned Kinect into an optional add-on less than a year later. „There’s a lot about Kinect that I really love,“ Spencer said in a video released alongside the news. „We’ve also heard from people that they just like to play games with a controller in their hand.“

But the damage was already done: Microsoft’s Xbox One sales numbers trailed Sony’s PlayStation 4 sales numbers for the entirety of the current console generation. Sony says that it has sold over 100 million PlayStation 4 consoles at last count. Meanwhile, Microsoft stopped reporting sales numbers outright – though in January 2019, an analyst pegged Xbox One sales at 41 million.

Xbox Series X

Foto: Microsoft’s next-gen console, the Xbox Series X.sourceMicrosoft

X-factor

With both the PlayStation 5 and Xbox Series X, pricing remains a major unknown.

One thing is clear from what we know so far: Both the new consoles are unlikely to cost below $400 based solely on what we know about the components inside.

„I previously estimated the build cost of [Xbox] Series X would be higher at over $460 minimum, and still expect that to be the case,“ Niko Partners video game industry analyst Daniel Ahmad said last week in a series of tweets.

In short, that means the price of components and manufacturing the next Xbox could be as much as $460. And if that’s the cost of creating each box, it stands to reason that Microsoft would price the console higher than the cost of production.

„A $450 build cost would probably result in a retail price close to $500,“ Ahmad said. „I think at this point it’s unrealistic to assume we’ll get a high end console at $399 like last gen.“

There’s one caveat, of course: Both Microsoft and Sony could be willing to take a loss on each console sold, at least initially, in order to establish a foothold with early adopters. In theory, if they went this route, the blow would be at least softened by the manufacturers‘ cut of game sales, microtransactions, and premium services like Xbox Live and PlayStation Plus.

„Both manufacturers could be willing to take a loss day one to price more competitively,“ Ahmad said.

For now, however, we’ll have to wait and see as neither Sony nor Microsoft is saying how much their new game consoles will cost.

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Ottawa orders TikTok’s Canadian arm to be dissolved

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The federal government is ordering the dissolution of TikTok’s Canadian business after a national security review of the Chinese company behind the social media platform, but stopped short of ordering people to stay off the app.

Industry Minister François-Philippe Champagne announced the government’s “wind up” demand Wednesday, saying it is meant to address “risks” related to ByteDance Ltd.’s establishment of TikTok Technology Canada Inc.

“The decision was based on the information and evidence collected over the course of the review and on the advice of Canada’s security and intelligence community and other government partners,” he said in a statement.

The announcement added that the government is not blocking Canadians’ access to the TikTok application or their ability to create content.

However, it urged people to “adopt good cybersecurity practices and assess the possible risks of using social media platforms and applications, including how their information is likely to be protected, managed, used and shared by foreign actors, as well as to be aware of which country’s laws apply.”

Champagne’s office did not immediately respond to a request for comment seeking details about what evidence led to the government’s dissolution demand, how long ByteDance has to comply and why the app is not being banned.

A TikTok spokesperson said in a statement that the shutdown of its Canadian offices will mean the loss of hundreds of well-paying local jobs.

“We will challenge this order in court,” the spokesperson said.

“The TikTok platform will remain available for creators to find an audience, explore new interests and for businesses to thrive.”

The federal Liberals ordered a national security review of TikTok in September 2023, but it was not public knowledge until The Canadian Press reported in March that it was investigating the company.

At the time, it said the review was based on the expansion of a business, which it said constituted the establishment of a new Canadian entity. It declined to provide any further details about what expansion it was reviewing.

A government database showed a notification of new business from TikTok in June 2023. It said Network Sense Ventures Ltd. in Toronto and Vancouver would engage in “marketing, advertising, and content/creator development activities in relation to the use of the TikTok app in Canada.”

Even before the review, ByteDance and TikTok were lightning rod for privacy and safety concerns because Chinese national security laws compel organizations in the country to assist with intelligence gathering.

Such concerns led the U.S. House of Representatives to pass a bill in March designed to ban TikTok unless its China-based owner sells its stake in the business.

Champagne’s office has maintained Canada’s review was not related to the U.S. bill, which has yet to pass.

Canada’s review was carried out through the Investment Canada Act, which allows the government to investigate any foreign investment with potential to might harm national security.

While cabinet can make investors sell parts of the business or shares, Champagne has said the act doesn’t allow him to disclose details of the review.

Wednesday’s dissolution order was made in accordance with the act.

The federal government banned TikTok from its mobile devices in February 2023 following the launch of an investigation into the company by federal and provincial privacy commissioners.

— With files from Anja Karadeglija in Ottawa

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

___

Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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