This is an excerpt from Second Opinion, a weekly roundup of eclectic and under-the-radar health and medical science news emailed to subscribers every Saturday morning. If you haven’t subscribed yet, you can do that by clicking here.
A major Canadian tobacco company has come under fire for a national advertising campaign that appears to downplay the risks of vaping and accuse the media and anti-tobacco groups of intentionally spreading false information.
Imperial Tobacco Canada, which sells the Vype brand of e-cigarette and is owned by the world’s second largest tobacco company, British American Tobacco, recently launched the campaign in major Canadian newspapers, and on billboards and websites across the country.
The Canadian Press reported earlier this month that the campaign was under investigation by Health Canada and health officials in Quebec to determine if it violated advertising rules.
A spokesperson for Health Canada said this week that it deemed no further action was necessary, while Quebec’s Ministry of Health and Social Services says it has not yet made a decision on the advertisements.
The ads show headlines from news stories about vaping, with one of three slogans superimposed over them: “hypocrisy kills,” “quit the lies” and “the dangers of misinformation.”
The headlines used in the campaign are from media outlets largely in the U.S., including The Associated Press, Politico and The Hill, with none from Canada.
Timothy Caulfield, a Canada Research Chair in health law and policy at the University of Alberta who studies health misinformation, calls the strategy used in the campaign a “classic tobacco industry technique.”
“They’re using the current conversation about misinformation, about fake news, in order to forward their agenda,” he said. “They are implying that a story about the harms of vaping is misinformation.”
Marketing expert Tony Chapman says he’s surprised the company moved forward with the campaign, calling it a “Hail Mary,” but says there is a deliberate strategy behind the move.
“The reason they’re taking the risk is vaping was their big play … and if vaping ends up in the same penalty box as smoking, you’re talking about billions of dollars of investment down the drain,” he said.
“So it’s a desperate act, and sometimes when you’re in danger of irrelevancy, risk is better than irrelevancy.”
In an interview with CBC News, a spokesperson for the company denied the ads were accusing the media of spreading misinformation, hypocrisy or lies and instead were “just a visual” aimed at regulators, adult consumers and anti-tobacco groups.
University of Waterloo researcher David Hammond says it’s ‘deeply ironic’ that Imperial Tobacco Canada would accuse others of spreading misinformation on the health risks of nicotine products. (CBC)
“We felt it was important to bring the other side of the story, so that both adult consumers and regulators can make informed decisions around vaping,” said Eric Gagnon, head of corporate and regulatory affairs for Imperial Tobacco Canada.
“Health Canada continues to believe that vaping — if you’re a smoker, you’re better off vaping.”
In a statement to CBC News, a spokesperson for Health Canada said it advises Canadians to seek out information from sources that are independent and rely upon scientific evidence, such as a physician or local, provincial or federal government health officials.
“The department recognizes that vaping is a less harmful alternative to smoking for adults who have a dependence on nicotine,” the statement says.
“However, it is important for Canadians to know that vaping does pose health risks and that the potential short- and long-term effects of vaping remain unknown.”
Some vaping-related illnesses tied to nicotine e-cigarettes
There were 18 cases reported to the Public Health Agency of Canada as of Feb. 18. Six occurred in Quebec, four in Ontario, four in British Columbia, two in New Brunswick, one in Alberta and one in Newfoundland and Labrador.
The Imperial Tobacco ad campaign also links to a “facts not fear” website that claims “impulsive regulations” by government and health groups “won’t do anything to reduce youth vaping” and “hysteria” in media coverage over vaping-related illness has “spilled over to Canada.”
Marketing expert Tony Chapman says the company took a risk with the ads because of huge investments in vaping products. (CBC)
It also says vaping-related illness has been linked to THC products and the harmful additive vitamin E acetate, which was identified as a “chemical of concern” by the CDC.
Yet in the U.S., 57 per cent of vaping-related illness cases reported using products that contain nicotine and 14 per cent reported exclusively using nicotine e-cigarettes. In Canada, 10 of the 18 cases reported using nicotine e-cigarette devices only.
The World Health Organization says e-cigarettes are “harmful to health and are not safe,” but it is “too early to provide a clear answer on the long-term impact of using them or being exposed to them.”
Researcher Timothy Caulfield says the goal of ad the campaign is to create doubt about the relevant science around vaping-associated harms, while exploiting the lack of long-term research on vaping.
“There is an international consensus that there are harms associated with vaping and there have been deaths associated with vaping,” he said.
“Their broad implication is more suggesting a fraudulent agenda behind the vaping research by using the term ‘misinformation.'”
Rise in youth vaping across Canada
University of Waterloo professor David Hammond, who researches youth vaping, found the number of Canadians aged 16 to 19 who reported vaping in the preceding 30 days rose from 8.4 per cent in 2017 to 14.6 per cent in 2018.
Rates of weekly use climbed from 5.2 per cent to 9.3 per cent over the same period. Hammond says his latest research is showing an even more dramatic increase.
“Most concerning, the prevalence of using e-cigarettes daily or near daily doubled between 2018 and 2019 alone,” he said.
“The increase in frequent use is consistent with the emergence of high nicotine salt-based products on the Canadian market.”
Imperial Tobacco Canada’s Vype e-cigarettes use nicotine salt technology to deliver high doses of the addictive drug to the user, much like those of popular U.S. company Juul.
Rob Cunningham with the Canadian Cancer Society calls the ad campaign ‘entirely hypocritical.’ (Patrick Doyle/The Canadian Press)
The maximum amount of nicotine content allowed in e-cigarettes in Canada is currently 66 milligrams per millilitre of vaping liquid, according to Health Canada. Vype products contain 57 milligrams per millilitre and Juul contains 59, while previous generations of e-cigarettes sold in Canada typically had upward of 20.
“It is deeply ironic that Imperial Tobacco would accuse others of spreading misinformation on the health risks of nicotine products,” Hammond said.
“I suspect that most people will regard this public relations campaign with the same level of credibility as the tobacco industry’s historical claims that nicotine isn’t addictive and smoking did not cause any serious diseases.”
Campaign is ‘standard tobacco industry doublespeak’
Gagnon, with Imperial Tobacco Canada, said health groups such as the Canadian Cancer Society and the Heart and Stroke Foundation “jumped on the opportunity” of the increase in youth vaping to push an “excessive regulatory agenda in Canada.”
“We have been wanting to meet with health officials across Canada. They do not want to meet with us. We would rather not do a campaign like that, if I’m honest with you,” he said.
“After looking at all the regulation that was coming up and what was being said and considered, we thought that we needed to get out and to try to balance the debate and influence a little bit what people believe around vaping.”
Rob Cunningham, senior policy analyst with the Canadian Cancer Society, says the tobacco company has decades of experience in public relations strategies to “oppose effective regulation” and mislead the public.
He described the ad campaign as “entirely hypocritical.”
“Imperial Tobacco is laughing all the way to the bank with this whole new generation of young people addicted to e-cigarettes,” he said.
“This has been an incredible bonanza for them and they want to protect it. They’re in the business of protecting their sales. They have absolutely no credibility.”
Eric Gagnon, head of corporate and regulatory affairs for Imperial Tobacco Canada, says the company is trying to ‘balance the debate’ and ‘influence a little bit what people believe around vaping.’ (Justin Tang/The Canadian Press)
Dr. Andrew Pipe, board chair of the Heart and Stroke Foundation of Canada and a smoking cessation physician in Ottawa, called the ad campaign “standard tobacco industry doublespeak.”
“It just speaks to the degree to which the tobacco industry swaggers around with almost complete impunity because of the timidity that public agencies have shown for decades in terms of dealing with this industry, which kills 47,000 Canadians a year,” he said.
“The hypocrisy and duplicity of this industry is unparalleled and it continues to be expressed in these kinds of activities.”
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NEMASKA – For the first time in their history, members of the Cree community of Nemaska received a visit from a sitting Quebec premier on Sunday and were able to share first-hand the story of how they were displaced by a hydroelectric project in the 1970s.
François Legault was greeted in Nemaska by men and women who arrived by canoe to re-enact the founding of their new village in the Eeyou Istchee James Bay region, in northern Quebec, 47 years ago. The community was forced in the early 1970s to move from their original location because they were told it would be flooded as part of the Nottaway-Broadback-Rupert hydro project.
The reservoir was ultimately constructed elsewhere, but by then the members of the village had already left for other places, abandoning their homes and many of their belongings in the process.
George Wapachee, co-author of the book “Going Home,” said community members were “relocated for nothing.”
“We didn’t know what the rights were, or who to turn to,” he said in an interview. “That turned us into refugees and we were forced to abandon the life we knew.”
The book, published in 2022 by Wapachee and Susan Marshall, is filled with stories of Cree community members. Leaving behind sewing machines and hunting dogs, they were initially sent to two different villages, 100 and 300 kilometres away, Wapachee said.
In their new homes, several of them were forced to live in “deplorable conditions,” and some were physically and verbally abused, he said. The new village of Nemaska was only built a few years later, in 1977.
“At this time, families were losing their children to prison-schools,” he said, in reference to the residential school system. “Imagine the burden of losing your community as well.”
Legault’s visit came on Sept. 15, when the community gathers every year to remember the founding of the “New Nemaska,” on the shores of Lake Champion in the heart of the boreal forest, some 1,500 kilometres from Montreal. Nemaska Chief Clarence Jolly said the community invited Legault to a traditional feast on Sunday, and planned to present him with Wapachee’s book and tell him their stories.
Thomas Jolly, a former chief, said he was 15 years old when he was forced to leave his village with all his belongings in a single bag.
Meeting Legault was important “because have to recognize what happened and we have to talk about the repercussions that the relocation had on people,” he said, adding that those effects are still felt today.
Earlier Sunday, Legault had been in the Cree community of Eastmain, where he participated in the official renaming of a hydro dam in honour of former premier Bernard Landry.
This report by The Canadian Press was first published Sept. 16, 2024.
VANCOUVER – Mayors and other leaders from several British Columbia communities say the provincial and federal governments need to take “immediate action” to tackle mental health and public safety issues that have reached crisis levels.
Vancouver Mayor Ken Sim says it’s become “abundantly clear” that mental health and addiction issues and public safety have caused crises that are “gripping” Vancouver, and he and other politicians, First Nations leaders and law enforcement officials are pleading for federal and provincial help.
In a letter to Prime Minister Justin Trudeau and Premier David Eby, mayors say there are “three critical fronts” that require action including “mandatory care” for people with severe mental health and addiction issues.
The letter says senior governments also need to bring in “meaningful bail reform” for repeat offenders, and the federal government must improve policing at Metro Vancouver ports to stop illicit drugs from coming in and stolen vehicles from being exported.
Sim says the “current system” has failed British Columbians, and the number of people dealing with severe mental health and addiction issues due to lack of proper care has “reached a critical point.”
Vancouver Police Chief Adam Palmer says repeat violent offenders are too often released on bail due to a “revolving door of justice,” and a new approach is needed to deal with mentally ill people who “pose a serious and immediate danger to themselves and others.”
This report by The Canadian Press was first published Sept. 16, 2024
WINNIPEG – A backbencher with Manitoba’s NDP government has been removed from caucus over his link to convicted sex offender Peter Nygard.
Caucus chair Mike Moyes says it learned early Monday that a business partner of Mark Wasyliw is acting as Nygard’s criminal defence lawyer.
Moyes says Wasyliw was notified of the decision.
“Wasyliw’s failure to demonstrate good judgment does not align with our caucus principles of mutual respect and trust,” Moyes said in a statement.
“As such MLA Wasyliw can no longer continue his role in our caucus.”
Nygard, who founded a fashion empire in Winnipeg, was sentenced earlier this month to 11 years in prison for sexually assaulting four women at his company’s headquarters in Toronto.
The 83-year-old continues to face charges in Manitoba, Quebec and the United States.
Moyes declined to say whether Wasyliw would be sitting as an Independent.
The legislature member for Fort Garry was first elected in 2019. Before the NDP formed government in 2023, Wasyliw served as the party’s finance critic.
He previously came under fire from the Opposition Progressive Conservatives for continuing to work as a lawyer while serving in the legislature.
At the time, Wasyliw told the Winnipeg Free Press that he was disappointed he wasn’t named to cabinet and planned to continue working as a defence lawyer.
Premier Wab Kinew objected to Wasyliw’s decision, saying elected officials should focus on serving the public.
There were possible signs of tension between Wasyliw and Kinew last fall. Wasyliw didn’t shake hands with the new premier after being sworn into office. Other caucus members shook Kinew’s hand, hugged or offered a fist bump.
This report by The Canadian Press was first published Sept. 16, 2024.
