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A Growing Trend: How Startups Can Compete With Larger Corporations



There are now more startups than ever before but not all of them are succeeding. One of the biggest reasons for a startup’s failure is having to compete with too many big corporations. If you are coming into a landscape that is already pretty saturated, making a profit can be a lot harder.

Fortunately, it isn’t impossible. With the right strategies and tools, you can bring yourself up to the same level without having to invest nearly as much money. These are the tactics that you should begin arming yourself with:

Find Your Niche

If you try to sell something that a dozen or more other companies are selling, you can be certain of failure. When you find yourself in a flooded sector, consider how you can set yourself apart from the competition. One of the easiest ways to do this would be to identify unsolved problems that your potential clients may be having.

Once you have done this, you will be able to market your product or service in a way that directly relates to the issue at hand. Since your organisation will be offering a solution that no one else has, you will immediately become a lot more interesting to your future customer base.

Be Smart with Your Capital

Larger corporations often have a lot more capital at their disposal. This isn’t a luxury that new companies have. This is why it is quite so important for you to be careful with the money that you do have. If you waste it on frivolous things, then you might just end up blowing through it rather quickly.

To avoid doing this, you should always budget properly. For instance, consider the case of virtual versus physical office. If you only have a few employees, then it doesn’t make much sense to rent out an office space. Instead, having people work remotely, from home could end up saving you quite a bit of money.

It’s All about Connections

One of your biggest obstacles as a start-up is the lack of connections within the industry. Thus, this is one of the first things to change about your situation as well. Wherever you go, try to find people that you can make connections with. These don’t always have to big clients – the smaller people can really help you out as well.

Make an Impression

Just because you are a smaller company doesn’t mean that you have to always act like one. Remember, it is important to manage how clients or potential clients view your start-up. Therefore, it pays to make a good and memorable impression. For example, when scheduling meetings with important people, make sure to rent boardroom in Toronto.

This will allow you to host the meeting in a large and professional space. Therefore, your clients will not care that they are not meeting at your office. Instead, they will be impressed by how you were able to set up such an excellent meeting spot.

These are the top ways that any start-up can take on and overcome even the largest of competitors. Thus, these are points that you should certainly consider.

By Harry Miller

Canada News Media

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Lufthansa sets 2024 goal, eyes capital increase



Germany’s flagship carrier Deutsche Lufthansa said it aims to boost its return on capital employed (ROCE) and laid out plans for a capital increase as it prepares for a business recovery amid an easing coronavirus pandemic.

The largest German airline aims to have an adjusted EBIT margin of at least 8% and an adjusted ROCE of at least 10% in 2024, it said late on Monday.

Adjusted ROCE was –16.7% in 2020 and 6.6% in 2019.

The group added it had mandated banks to prepare a possible capital increase, though size and timing have not yet been determined and the German state, which has bailed out the airline during the pandemic, has not yet given its approval.


(Reporting by Ludwig Burger; editing by Jonathan Oatis)

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Virtual Law Firms Are on the Rise in Canada



Virtual law firms have been on the rise for a while. In a 2019 roundtable discussion conducted by the American Bar Association, several firm leaders met to discuss the growing presence of online legal services. The consensus was clear: virtual is the new reality.

That was 2019. In the intervening two years, the world was gripped by a global pandemic that forced most people to conduct their business indoors. As you might have guessed, demand for contactless, remote legal services has only ballooned since that roundtable discussion.

While the roundtable primarily focused on the legal industry in the US, you can witness similar trends here in Canada. Like the taxi industry and entertainment distribution industry before it, law is increasingly moving toward digital spaces.

This article explores what virtual law firms are, what benefits they present for Canadian clients, and what kind of clients are driving the virtual law boom.

Not a Change but an Addition

At its best, the shift from brick-and-mortar law firms to virtual isn’t an alteration of legal services as much as it is an addition.

The best virtual law firms do not compromise on service – they still offer traditional legal services with the expertise of real lawyers. The only difference is that they have added a new medium: a more accessible, transparent means of communication and billing.

Why Canadians Choose Online Law Firms

For some clients, the traditional brick-and-mortar firm was hard to give up. They viewed their lawyer like they viewed their doctor: a professional whose in-person expertise couldn’t be replicated in a digital space. Then, the pandemic hit. As millions more Canadians acclimatized to working online, they also habituated to the idea of doing business online.


Credit: Ketut Subiyanto Via Pexels

The benefits were immediately apparent. Virtual law firms feature streamlined communication, available seven days a week. They eliminate the need to go to a physical office. They offer all the same legal expertise and services as a brick-and-mortar lawyer. And, crucially, they often leverage transparent pricing: flat, predetermined legal fees with no hidden costs. A client looking for affordable legal services in Mississauga or Toronto, for instance, can simply click a few buttons and hire a lawyer on the spot.

Who Is Using These New Services?

You might be wondering: do they wheel a computer into the courtroom when someone avails themselves of a virtual lawyer? No, that isn’t quite the case.

Clients tend to use virtual law firms for everyday legal services – not necessarily courtroom representation. A client looking to create a will or name a power of attorney might choose a virtual lawyer for the sake of simplicity. A homebuyer, looking to keep costs manageable might hire a virtual lawyer for closing since their prices are both more transparent and affordable. A couple seeking to draft a cohabitation agreement may find similar benefits in an online lawyer.

The fact is that virtual legal services are not only here to stay – they are on the rise. Fortunately, the future is friendly; online law firms offer the same legal expertise as their physically housed counterparts, with the added benefits of being accessible and affordable.

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Tourmaline to expand in Montney with C$1.1 billion deal for Black Swan



Canada‘s Tourmaline Oil Corp said on Friday it would buy privately owned Black Swan Energy Ltd in a C$1.1 billion ($908.79 million) deal, as the oil and gas producer looks to expand in the Montney region, one of North America’s top shale plays.

Canada‘s Montney, which straddles Alberta and British Columbia, has seen a wave of consolidation as companies buckled under collapsing oil prices amid the COVID-19 pandemic.

Tourmaline said the deal represents a key part of its ongoing North Montney consolidation strategy and the company sees the area as a key sub-basin for supplying Canadian liquefied natural gas.

The company in April acquired 50% of Saguaro Resources Ltd’s assets in the Laprise-Conroy North Montney play for $205 million and entered into a joint-venture agreement to develop these assets.

Analysts at brokerage ATB Capital Markets called the Black Swan assets a “hand in glove” fit with its recent acquisitions.

Tourmaline stock rose 4.5% to C$32.1.

The deal value consists of 26 million Tourmaline shares and a net debt of up to $350 million, including deal costs.

Tourmaline will acquire an expected average production capacity of over 50,000 boepd when the deal closes, likely in the second half of July.

The company, which also raised its dividend by 1 Canadian cent per share, expects the Black Swan assets to generate free cash flow of $150 million to $200 million in 2022 and beyond.

The Canadian energy sector has seen a flurry of deals with companies expecting to benefit from the rebound in oil prices as global fuel demand picks up.

ARC Resources Ltd in April bought Seven Generations Energy Ltd for C$2.7 billion to create Montney’s largest oil and gas producer.

($1 = 1.2104 Canadian dollars)


(Reporting by Rithika Krishna in Bengaluru; Editing by Vinay Dwivedi)

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