There are now more startups than ever before but not all of them are succeeding. One of the biggest reasons for a startup’s failure is having to compete with too many big corporations. If you are coming into a landscape that is already pretty saturated, making a profit can be a lot harder.
Fortunately, it isn’t impossible. With the right strategies and tools, you can bring yourself up to the same level without having to invest nearly as much money. These are the tactics that you should begin arming yourself with:
Find Your Niche
If you try to sell something that a dozen or more other companies are selling, you can be certain of failure. When you find yourself in a flooded sector, consider how you can set yourself apart from the competition. One of the easiest ways to do this would be to identify unsolved problems that your potential clients may be having.
Once you have done this, you will be able to market your product or service in a way that directly relates to the issue at hand. Since your organisation will be offering a solution that no one else has, you will immediately become a lot more interesting to your future customer base.
Be Smart with Your Capital
Larger corporations often have a lot more capital at their disposal. This isn’t a luxury that new companies have. This is why it is quite so important for you to be careful with the money that you do have. If you waste it on frivolous things, then you might just end up blowing through it rather quickly.
To avoid doing this, you should always budget properly. For instance, consider the case of virtual versus physical office. If you only have a few employees, then it doesn’t make much sense to rent out an office space. Instead, having people work remotely, from home could end up saving you quite a bit of money.
It’s All about Connections
One of your biggest obstacles as a start-up is the lack of connections within the industry. Thus, this is one of the first things to change about your situation as well. Wherever you go, try to find people that you can make connections with. These don’t always have to big clients – the smaller people can really help you out as well.
Make an Impression
Just because you are a smaller company doesn’t mean that you have to always act like one. Remember, it is important to manage how clients or potential clients view your start-up. Therefore, it pays to make a good and memorable impression. For example, when scheduling meetings with important people, make sure to rent boardroom in Toronto.
This will allow you to host the meeting in a large and professional space. Therefore, your clients will not care that they are not meeting at your office. Instead, they will be impressed by how you were able to set up such an excellent meeting spot.
These are the top ways that any start-up can take on and overcome even the largest of competitors. Thus, these are points that you should certainly consider.
By Harry Miller
Canada News Media
Ageism: Does it Exist or Is It a Form of ‘I’m a Victim!’ Mentality? [ Part 4 ]
How you think is everything.
This is the fourth and final column of a 4-part series dealing with ageism while job hunting.
The standard advice given by “experts” to overcome ageism revolves contorting yourself to “fit in,” “be accepted,” and “be invited.” Essentially, their advice is to conceal your age and hope the employer throughout the hiring process won’t figure it out and hire you.
It takes a lot of time and energy to be accepted into places where you aren’t welcome, and it can be heartbreaking.
Finding an employer who accepts you for who you are, regardless of age, gender, race, or whatever, is the key to happy employment. There’s no better feeling than the feeling you’re welcomed. Therefore, my advice to job seekers is: Be your best self and let the chips fall where they may. Doing your best and accepting the outcome will give you a Zen-like sense of freedom.
An attempt to infer someone’s biases based on their actions is usually just an assumption based on what you want to believe. If it benefits you to think someone is practicing ageism (e.g., a convenient excuse), then you’ll believe you’re the victim of ageism.
The fact is you don’t know what the hiring manager’s behind the scene looks like. The entire company’s leadership team judges their hiring decisions. Your fit with current employees needs to be considered. Budget constraints exist. Let’s not forget the biggest hiring influencer, and their past hiring mistakes, which they don’t want to repeat.
While reviewing resumes for a senior accounting position, the hiring manager thinks, “The Centennial College graduates I’ve hired didn’t last six months. While Bob has plenty of experience, he’s a Centennial College alumnus. Hiring another six months quitter won’t look good on me.” “Karen has worked for FrobozzCo International. If I recall, the company reportedly funneled money into offshore accounts to avoid paying taxes. I wonder if Karen was involved.”
Association experiences contribute to most biases. You know the saying, “If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.” If you met five rude redheads in a row, the next one will also be rude, right? The human brain is wired to look for patterns and predict future behavior based on those patterns. Call it a survival skill. When we first meet someone, we try to predict what behavior to expect from them using past experiences.
This quick assessment is why hiring managers decide, within as little as two minutes, whether a candidate is worth their time. While it’s important to try and make a good first impression (READ: image), you have no control over how others interpret it.
Bottom-line: You can’t control another person’s biases.
Based on how I hire, and conversations with hiring managers, I believe the following to be true. An employer is more interested in the results you can deliver for them than your age or whatever “ism” you believe is against you.
Can employers afford to pass up qualified candidates who could contribute to their bottom line? Of course not! (Okay, it’s “unlikely.”) You’ll be in demand if you can demonstrate a track record of adding value to your employers.
Having the belief that your age prevents you from finding the employment you want is a paralyzing belief. Ageism exists for all ages, which I think many people use as a crutch.
“They said I was overqualified. That’s ageism!”
“They hired someone younger than me. That’s ageism!”
“They said I wasn’t experienced enough. That’s ageism!”
Get over yourself!
Employers can hire whomever they deem to be the best fit for their business. It’s self-righteous to judge someone else’s biases (READ: preferences), especially when their biases don’t serve your interests. Let’s say, for example, you’re 52 years old, and the hiring manager prefers candidates between 45 and 55 (Yes, I know such hiring managers), and they hire you. Would you call out the hiring manager’s bias that worked in your favor?
If you believe your age is an obstacle, here’s my advice: Break the fourth wall. If you sense your age is the elephant in the room, put your age on the table and see what happens. When interviewing, I always mention, early in, that I’ve been managing call centers since 1996. I then let my interviewer do the mental math and wrestle with any age bias they may have. As I mentioned in my last column, the employer most likely Googled you and has a good idea of your age. Therefore, since you were vetted to determine if you were interview-worthy, tell yourself that your age is irrelevant.
When interviewing, don’t focus on “isms.” Doing so makes them your reality. Instead, focus on the problems the position you’re interviewing for is meant to solve.
Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send Nick your questions at firstname.lastname@example.org
CMHC reports annual pace of housing starts up 1.1 per cent in July – CP24
The Canadian Press
Published Tuesday, August 16, 2022 9:02AM EDT
Last Updated Tuesday, August 16, 2022 9:02AM EDT
Canada Mortgage and Housing Corp. says the annual pace of housing starts in July edged higher compared with June despite a slowdown in urban starts.
The housing agency says the seasonally adjusted annual rate of housing starts in July was 275,329 units, an increase of 1.1 per cent from June.
The annual rate of urban starts was down 0.8 per cent at 254,371 units in July, while multi-unit urban starts fell 0.3 per cent to 195,987 units.
The pace of single-detached urban starts dropped 2.3 per cent to 58,384 units.
Meanwhile, rural starts were estimated at a seasonally adjusted annual rate of 20,958 units.
The six-month moving average of the monthly seasonally adjusted annual rates was 264,426 units in July, up from 257,862 in June.
This report by The Canadian Press was first published Aug. 16, 2022.
Recall: Baby rocker, swing recalled over strangulation risks – CTV News
Two infant products, manufactured by baby gear company 4moms, are being recalled due to strangulation hazards, according to a consumer product notice issued by Health Canada.
Health Canada says the recall involves certain MamaRoo baby swings and the RockaRoo baby rockers.
Those products impacted by the recall include MamaRoo infant swing set models that use a 3-point harness including models 4M-005, 1026 and 1037, according to the recall notice.
The MamaRoo model that uses a 5-point harness is not included in the recall, according to Health Canada.
The affected RockaRoo baby rocker’s model number is 4M-012. The model numbers can be found on the bottom of the products.
Both products have restraint straps that can dangle below the seat, and infants who are not seated can become “entangled in the straps, posing a strangulation hazard,” Health Canada said in the recall notice.
“This issue does not present a hazard to infants placed in the seat of either product,” the agency noted.
According to the recall, there have been no reports of strangulation or injury submitted to the company as of Aug. 9.
“Consumers with infants who can crawl should immediately stop using the recalled products and place them in an area where crawling infants cannot access,” reads the statement.
Consumers who have purchased one of the recalled products can register on the 4moms recall registration website or by phone at 877-870-7390. After doing this, 4moms will send a strap fastener to consumers with instructions on how to install.
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