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A Job Search Game Changer: Assertive Communication

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King of all skills: communication skills.

 

Clear, concise communication is the key to getting and keeping an interviewer’s attention. An hour-long interview boils down to having 30 minutes to make your case.

 

  • First 15 minutes: Small talk, building rapport, setting the tone for the interview.
  • 30 minutes: Actual interview.
  • Last 15 minutes: Asking questions and wrapping things up, which influences how your interviewer will remember you.

 

Making your case in 30 minutes requires assertive communication, a powerful skill for conveying your message clearly and directly. When you start using assertive communication, you’ll experience a game-changing shift in your job search and career because it’s linked to self-confidence and an alpha-like personality, traits that are valued in business environments.

 

During the interview process, your competitors will likely exhibit signs of passivity or aggression. In this context, assertive communication is a strategic advantage, making you stand out and, most importantly, be taken seriously. You want to aim for the sweet spot between the timid passivity of “I’m not sure, whatever you think is fine” and the overly aggressive “This is how it’s going to be.”

 

The assertive communicator strikes a balance between self-promotion and humility. They state their case firmly but also listen to the other person’s point of view. This balance is crucial during an interview, where you must promote yourself by showcasing your qualifications while appearing poised, professional, and easy to work with.

 

Assertive communication has three elements:

 

  1. Adamantly believing in what you speak of.
  2. Knowing why you believe what you believe.
  3. Being ready to prove why you believe, think or feel what you do; otherwise, it’s just your opinion, and “opinions” rarely convince anyone to take action.

 

A few examples of assertive communication in an interview setting:

 

Scenario 1: Discussing salary expectations

 

Passive approach: “I’m open to whatever you offer for this role.”

Aggressive approach: “To take this job, I need no less than $80,000.”

Assertive approach: “Based on my 20 years of experience managing inside sales teams and my track record for exceeding sales targets, I think $85,000, plus a commission and quarterly bonus, which we can work out, would be fair. Would this work for you?”

 

The assertive communicator clearly and confidently states their salary expectations, acknowledges the employer’s perspective, and leaves room for negotiation. Rather than just throwing out a number, they provide context and explanation.

 

Scenario 2: Addressing a weakness

 

Passive approach: “I definitely need to improve my public speaking. It’s something I struggle with.”

Aggressive approach: “Public speaking is not my weakness at all. I’m an excellent presenter and communicator.”

Assertive approach: “I’m actively improving my public speaking skills. In my last role, I volunteered to conduct more team presentations. This past March, I joined Toastmasters and have given three talks since. Although I am proud of my progress, there is still room for improvement.”

 

An assertive communicator acknowledges their weaknesses honestly and explains how they’re addressing them, demonstrating self-awareness and a growth mindset, qualities employers find attractive.

 

Scenario 3: “Do you have any questions for me?”

 

Passive approach: “No, you’ve covered everything.”

Aggressive approach: “When can I expect a job offer?”

Assertive approach: “Yes, I do. I’m excited about this opportunity and believe I would excel in this role. How soon can I expect to hear from you regarding next steps? I’m eager to move forward.

 

Scenario 4: Expressing interest in the job.

 

Passive approach: “I’d be happy to work here.”

Aggressive approach: “I am perfect for this job. I expect you to offer it to me today.”

Assertive approach: “This opportunity excites me. Based on our discussion, I can see how my qualifications and experience align with being able to meet the expectations you have for this role; therefore, I’m confident I would excel in this role. I’m very interested in joining your team. Is there anything else I can tell you about my background to help you decide to hire me? Otherwise, when can I expect to hear from you regarding next steps?”

 

The assertive communicator expresses interest and enthusiasm for the job while respecting the employer’s decision-making process. They state their case compellingly without demanding or pressuring the interviewer.

 

Today’s job market is hyper-competitive, making job seekers desperate. Hence, it’s becoming common for candidates to ask outright at the end of an interview, “Am I hired?” No matter how much you need or want the job, never ask outright if you got the job.

 

While it’s understandable you want to “close the deal,” putting pressure on the hiring manager to tell you whether you got the job will create an uncomfortable situation. As I mentioned earlier, how you end your interview will influence how you’re remembered. Creating an uncomfortable situation isn’t what you want to be remembered for.

 

Finding the right balance is the key to assertive communication. Your goal: Be bold and confident without being arrogant or confrontational. Assertive communication is a superpower. Few do it well. It shows employers that you’re self-assured, adaptable, and can advocate for yourself. By embracing aggressive communication, you’ll be far ahead of your competition.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

 

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Transat AT reports $39.9M Q3 loss compared with $57.3M profit a year earlier

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MONTREAL – Travel company Transat AT Inc. reported a loss in its latest quarter compared with a profit a year earlier as its revenue edged lower.

The parent company of Air Transat says it lost $39.9 million or $1.03 per diluted share in its quarter ended July 31.

The result compared with a profit of $57.3 million or $1.49 per diluted share a year earlier.

Revenue in what was the company’s third quarter totalled $736.2 million, down from $746.3 million in the same quarter last year.

On an adjusted basis, Transat says it lost $1.10 per share in its latest quarter compared with an adjusted profit of $1.10 per share a year earlier.

Transat chief executive Annick Guérard says demand for leisure travel remains healthy, as evidenced by higher traffic, but consumers are increasingly price conscious given the current economic uncertainty.

This report by The Canadian Press was first published Sept. 12, 2024.

Companies in this story: (TSX:TRZ)

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Dollarama keeping an eye on competitors as Loblaw launches new ultra-discount chain

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Dollarama Inc.’s food aisles may have expanded far beyond sweet treats or piles of gum by the checkout counter in recent years, but its chief executive maintains his company is “not in the grocery business,” even if it’s keeping an eye on the sector.

“It’s just one small part of our store,” Neil Rossy told analysts on a Wednesday call, where he was questioned about the company’s food merchandise and rivals playing in the same space.

“We will keep an eye on all retailers — like all retailers keep an eye on us — to make sure that we’re competitive and we understand what’s out there.”

Over the last decade and as consumers have more recently sought deals, Dollarama’s food merchandise has expanded to include bread and pantry staples like cereal, rice and pasta sold at prices on par or below supermarkets.

However, the competition in the discount segment of the market Dollarama operates in intensified recently when the country’s biggest grocery chain began piloting a new ultra-discount store.

The No Name stores being tested by Loblaw Cos. Ltd. in Windsor, St. Catharines and Brockville, Ont., are billed as 20 per cent cheaper than discount retail competitors including No Frills. The grocery giant is able to offer such cost savings by relying on a smaller store footprint, fewer chilled products and a hearty range of No Name merchandise.

Though Rossy brushed off notions that his company is a supermarket challenger, grocers aren’t off his radar.

“All retailers in Canada are realistic about the fact that everyone is everyone’s competition on any given item or category,” he said.

Rossy declined to reveal how much of the chain’s sales would overlap with Loblaw or the food category, arguing the vast variety of items Dollarama sells is its strength rather than its grocery products alone.

“What makes Dollarama Dollarama is a very wide assortment of different departments that somewhat represent the old five-and-dime local convenience store,” he said.

The breadth of Dollarama’s offerings helped carry the company to a second-quarter profit of $285.9 million, up from $245.8 million in the same quarter last year as its sales rose 7.4 per cent.

The retailer said Wednesday the profit amounted to $1.02 per diluted share for the 13-week period ended July 28, up from 86 cents per diluted share a year earlier.

The period the quarter covers includes the start of summer, when Rossy said the weather was “terrible.”

“The weather got slightly better towards the end of the summer and our sales certainly increased, but not enough to make up for the season’s horrible start,” he said.

Sales totalled $1.56 billion for the quarter, up from $1.46 billion in the same quarter last year.

Comparable store sales, a key metric for retailers, increased 4.7 per cent, while the average transaction was down2.2 per cent and traffic was up seven per cent, RBC analyst Irene Nattel pointed out.

She told investors in a note that the numbers reflect “solid demand as cautious consumers focus on core consumables and everyday essentials.”

Analysts have attributed such behaviour to interest rates that have been slow to drop and high prices of key consumer goods, which are weighing on household budgets.

To cope, many Canadians have spent more time seeking deals, trading down to more affordable brands and forgoing small luxuries they would treat themselves to in better economic times.

“When people feel squeezed, they tend to shy away from discretionary, focus on the basics,” Rossy said. “When people are feeling good about their wallet, they tend to be more lax about the basics and more willing to spend on discretionary.”

The current economic situation has drawn in not just the average Canadian looking to save a buck or two, but also wealthier consumers.

“When the entire economy is feeling slightly squeezed, we get more consumers who might not have to or want to shop at a Dollarama generally or who enjoy shopping at a Dollarama but have the luxury of not having to worry about the price in some other store that they happen to be standing in that has those goods,” Rossy said.

“Well, when times are tougher, they’ll consider the extra five minutes to go to the store next door.”

This report by The Canadian Press was first published Sept. 11, 2024.

Companies in this story: (TSX:DOL)

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U.S. regulator fines TD Bank US$28M for faulty consumer reports

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TORONTO – The U.S. Consumer Financial Protection Bureau has ordered TD Bank Group to pay US$28 million for repeatedly sharing inaccurate, negative information about its customers to consumer reporting companies.

The agency says TD has to pay US$7.76 million in total to tens of thousands of victims of its illegal actions, along with a US$20 million civil penalty.

It says TD shared information that contained systemic errors about credit card and bank deposit accounts to consumer reporting companies, which can include credit reports as well as screening reports for tenants and employees and other background checks.

CFPB director Rohit Chopra says in a statement that TD threatened the consumer reports of customers with fraudulent information then “barely lifted a finger to fix it,” and that regulators will need to “focus major attention” on TD Bank to change its course.

TD says in a statement it self-identified these issues and proactively worked to improve its practices, and that it is committed to delivering on its responsibilities to its customers.

The bank also faces scrutiny in the U.S. over its anti-money laundering program where it expects to pay more than US$3 billion in monetary penalties to resolve.

This report by The Canadian Press was first published Sept. 11, 2024.

Companies in this story: (TSX:TD)

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