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A Look at the Betting Market after Single Game Bets Open Up

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There has been one significant event happening in Canada sports betting this year, and that is the legalization of single event betting. The momentum this has created can be felt even at the end of 2021, with provinces across the country embracing this new form of sports gambling operations in earnest.

 

The governments of British Columbia and Ontario have been among the early adopters of fully-scaled single-event betting. There are numerous reasons for this to be the case, but mostly – there is a pent-up demand for more flexible betting events as people have been gladly taking up the opportunity to place single wagers..

Has There Been an Increase in Betting Activity After Legalization?

The easiest way to gauge whether sports betting has truly picked up in Canada is to look at the numbers as they are able to reveal all there is to know. Ontario, a province that previously posted a modest sports betting handle, has been able to collect $1 million in total sports betting wagers in just a week of opening sports wagering on single events.

 

The province clocked a total of $6 million for its first full month of sports gambling since Federal Bill C-218 made its way through the legislature and became law in August 2021. Ontario has also demonstrated the importance of interactive gambling as the leading segment for sports bettors.

 

Not only have sports fans in the province been far more inclined to place a wager – but they are also opting for remote gambling opportunities as well. According to official data released by the province for the first month of betting, the Ontario Lottery and Gaming Corporation argued that 77% of all bets were handled via its online sportsbook.

 

The OLG has also released a survey examining consumer trends in the province and Canada in general. The corporation found out that 62% of all people interviewed said they were MORE likely to make a single-event bet as opposed to the parlays which were allowed before that.

The Potential of the Legalized Single-Event Betting Market in Canada

Potential is usually a difficult word to pinpoint. Canada is enjoying steady gains in its sports betting market precisely because it has chosen the pandemic as a period not to rue but to re-focus its efforts on bringing more up-to-date legalization that has had some significant gains.

Speaking about the sports betting industry’s true potential, there have been many positive signs. For example, numerous stakeholders have applied aggressively to partner up with the state-controlled businesses as private licenses are still being examined.

 

Companies have predicted that sports gambling in Canada could be worth at least $2 billion, which makes for a significant and very welcome chunk of money if the industry’s full potential is ever reached. To get to these numbers, though, provinces will have to continue with their legalization push making sure that their operations are up to the required standards.

British Columbia and Ontario clearly lead the way in terms of early adoption and a desire to be pushing their operations even further.

 

A Final Word on Single Event Betting in Canada

The betting market in Canada after the opening up of single-event betting looks fantastic. There are multi-million untapped opportunities yet to be enjoyed, and that is precisely what many provinces, stakeholders, and sports fans are trying to get into.

 

Of course, sports fans will have to wait. For Canada now, it will be important to leverage its single-event sports betting industry well and limit access to offshore betting not through re-regulating the industry entirely but rather by offering great options that are much closer to home as well.

 

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Maple Leafs announce Oreo as new helmet sponsor for upcoming NHL season

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TORONTO – The Toronto Maple Leafs have announced cookie brand Oreo as the team’s helmet sponsor for the upcoming NHL season.

The new helmet will debut Sunday when Toronto opens its 2024-25 pre-season against the Ottawa Senators at Scotiabank Arena.

The Oreo logo replaces Canadian restaurant chain Pizza Pizza, which was the Leafs’ helmet sponsor last season.

Previously, social media platform TikTok sponsored Toronto starting in the 2021-22 regular season when the league began allowing teams to sell advertising space on helmets.

The Oreo cookie consists of two chocolate biscuits around a white icing filling and is often dipped in milk.

Fittingly, the Leafs wear the Dairy Farmers of Ontario’s “Milk” logo on their jerseys.

This report by The Canadian Press was first published Sept. 17, 2024.

The Canadian Press. All rights reserved.

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Weegar committed to Calgary Flames despite veteran exodus

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MacKenzie Weegar wasn’t bitter or upset as he watched friends live out their dreams.

The Calgary Flames defenceman just hopes to experience the same feeling one day. He also knows the road leading to that moment, if it does arrive, will likely be long and winding — much like his own path.

A seventh-round pick by the Florida Panthers at the 2013 NHL draft, Weegar climbed the ranks to become an important piece of a roster that captured the Presidents’ Trophy as the league’s top regular-season club in 2021-22.

Two months later following a second-round playoff exit, he was traded to the Flames along with Jonathan Huberdeau for Matthew Tkachuk. And less than two years after that, the Panthers were hoisting the Stanley Cup.

“Happy for the city and for the team,” Weegar said of Florida’s June victory over the Edmonton Oilers. “There was no bad taste in my mouth.”

His sole focus, he insists, is squarely on eventually getting the Flames to the same spot. The landscape, however, has changed drastically since Weegar committed to Calgary on an eight-year, US$50-million contract extension in October 2022.

Weegar has watched a list that includes goaltender Jacob Markstrom, defencemen Chris Tanev, Noah Hanifin and Nikita Zadorov and forwards Elias Lindholm and Andrew Mangiapane shipped out of town since the start of last season — largely for picks, prospects and young players as part of a rebuild.

Despite that exodus, he remains committed to the Calgary project steered by general manager Craig Conroy.

“It’s easy to get out of all whack when you see guys trying to leave or wanting new contracts,” the 30-year-old from Ottawa said at last week’s NHL/NHLPA player media tour in Las Vegas. “I just focus on where I am and where I want to be, and that’s Calgary.

“I believe in this team. The city has taken me in right away. I feel like I owe it to them to stick around and grind through these years and get a Stanley Cup.”

The hard-nosed blueliner certainly knows what it is to grind.

After winning the Memorial Cup alongside Nathan MacKinnon with the Halifax Mooseheads in 2013, Weegar toiled in the ECHL and American Hockey League for three seasons before making his NHL debut late in the 2016-17 campaign with the Panthers.

He would spend the next five years in South Florida as one of the players tasked with shifting an organizational culture that had experienced little success over the previous two decades.

“There’s always going to be a piece of my heart and loyalty to that team,” Weegar said. “But now I’m in a different situation … I compete against all 32 teams, not just Florida. There’s always a chip on my shoulder every single year.”

Weegar set career highs with 20 goals — eight was the most he had ever previously registered — and 52 points in 2023-24 as part of a breakout offensive performance.

“I think my buddies cared a lot more than I did,” he said with a smile. “All I hear is, ‘fantasy, fantasy, fantasy.'”

Weegar was actually more proud of his 200 blocked shots and 194 hits as he looks to help set a new Flames’ standard alongside Huberdeau, captain Mikael Backlund, Nazem Kadri, Blake Coleman and Rasmus Andersson for a franchise expected to have its new arena in time for the 2027-28 season.

“You have to build that culture and that belief in the locker room,” said Weegar, who pointed to 22-year-old centre Connor Zary as a player set to pop. “Those young guys are going to have to come into their own and be consistent every night … they’re the next generation.”

Weegar, however, isn’t punting on 2024-25. He pointed to the NHL’s parity and the fact a couple of teams surprise every season.

It’s the same approach that took him from the ECHL a decade ago to hockey’s premier pre-season event inside a swanky hotel on Sin City’s famed strip, where he stood shoulder-to-shoulder with the game’s best.

“From the outside — media and even friends and family — the expectations are probably a bit lower,” Weegar said of Calgary’s outlook. “But there’s no reason to think that we can’t make playoffs and we can’t be a good team (with) that underdog mentality.

“You never know.”

This report by The Canadian Press was first published Sept 17, 2024.

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Fledgling Northern Super League adds four to front office ahead of April kickoff

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The Northern Super League has fleshed out its front office with four appointments.

Jose Maria Celestino da Costa was named vice-president and head of soccer operations while Marianne Brooks was appointed vice-president of partnerships, Kelly Shouldice as vice-president of brand and content and Joyce Sou as vice-president of finance and business operations.

The new six-team women’s pro league is set to kick off in April.

“Their unique expertise and leadership are crucial as we lay the foundation for not just a successful league in Canada, but one that stands among the top sports leagues in the world,” NSL president Christina Litz said in a statement. “By investing in top-tier talent and infrastructure, the Northern Super League is committed to creating a league that will elevate the game and set new standards for women’s professional soccer globally.”

Da Costa will oversee all on-field matters, including officiating. His resume includes stints with Estoril Praia, a men’s first-division team in Portugal, and the Portuguese Soccer Federation, where he helped develop the Portuguese women’s league.

Brooks spent a decade with Canucks Sports & Entertainment, working in “partnership sales and retention efforts” for the Vancouver Canucks, Vancouver Warriors, and Rogers Arena. Most recently, she served as senior director of account management at StellarAlgo, a software company that helps pro sports teams connect with their fans

Shouldice has worked for Corus Entertainment, the Canadian Football League, and most recently as vice-president of Content and Communications at True North Sports & Entertainment, where she managed original content as well as business and hockey communications.

Sou, who was involved in the league’s initial launch, will oversee financial planning, analysis and the league’s expansion strategy in her new role.

This report by The Canadian Press was first published Sept. 17, 2024.

The Canadian Press. All rights reserved.

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