CONWAY, Ark.–(BUSINESS WIRE)–Acxiom®, the data and technology foundation for the world’s best marketers, today announced the launch of Addressable Advertising, a new performance-based, digital media solution suite that combines Acxiom’s 50 years of expertise in customer data management, identity, and ethical data use with the addressable media capabilities of Matterkind, a Kinesso company, delivering more marketing intelligence and measurable business results.
The goal of all marketing is to reach people with relevance, respect and efficiency, but this is difficult to achieve when brands are managing their customer data separately from media planning and execution. Acxiom’s Addressable Advertising suite can connect marketing silos, increase efficiencies, and reach the right audiences across media platforms. The result is improved engagement with people, resulting in enhanced marketing performance, reduced waste, and better business outcomes to meet the brand’s unique goals and metrics.
This solution is the first in a series of new digital transformation offerings Acxiom is launching in 2020 that leverage IPG’s Open Architecture model, bringing together agency and Acxiom core capabilities to deliver new value and more innovative, integrated solutions to clients and the market.
The Addressable Advertising suite integrates Acxiom’s privacy-compliant data, data management and identity capabilities with the expert media tradecraft capabilities of Matterkind. The results-oriented, end-to-end marketing solution is designed to seamlessly connect a brand’s advertising strategies, media buying, campaign execution, and campaign measurement. The data-driven solution suite is enabled by a deep bench of strategists, practitioners and analysts dedicated to helping brands achieve unprecedented media results by better understanding the customer and through best-in-class campaign strategy and optimization.
“All marketers want to reach real people with tailored messages that thoughtfully and meaningfully engage them on their digital journeys,” said Chad Engelgau, CEO and president at Acxiom. “When a brand must manage their customer insights and audience engagement strategy separately from their media planning and execution, they lack the marketing intelligence needed to fuel their business growth. That is exactly why Acxiom is accelerating our investments and innovations around offerings designed to connect marketing technology and advertising technology to reduce marketing waste across direct and digital media buys.”
“Companies large and small, across all industries, are looking for increased media performance and return on ad spend,” said Mike Woods, Acxiom’s leader dedicated to Acxiom/IPG customer success. “The Addressable Advertising suite creates better audience insights and better marketing by integrating a brand’s first-party data with Acxiom’s industry-leading third-party data, optimizing the audiences through a host of embedded analytics and AI. The result is the highest-performing audience for that brand, allowing them to realize the full value of their data-driven advertising.”
Acxiom’s Addressable Advertising solutions are already active in the automotive and retail sectors and are part of a larger suite of collaborative offerings Acxiom will release this year.
Acxiom provides data-driven solutions that enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit Acxiom.com.
Media Alert: ESG Event for Board Directors Featuring CEO of Bank of America and Founder of World Economic Forum Explores Measurement of Stakeholder Capitalism – Financial Post
Exclusive virtual event on June 16th, hosted by Diligent Corporation, provides insight into ESG, metrics and the board’s role from a powerhouse panel
NEW YORK — As companies continue to focus on long-term value creation in the face of economic recovery, operationalizing Environmental, Social, and Governance (ESG) will be critical. However, with no consistent metrics, disclosures or reporting frameworks, companies and board members struggle to effectively oversee risk, communicate performance, and measure shareholder and stakeholder impact.
Hear directly from the business leaders who are actively seeking to formalize common metrics and how board members can support initiatives for consistent ESG standards. Featuring Brian Moynihan, Chairman & CEO of Bank of America and Chair of the World Economic Forum International Business Council, and Klaus Schwab, Founder & Executive Chairman of the World Economic Forum, “Measuring Stakeholder Capitalism: ESG, Metrics & the Board’s Role” will explore:
- Will the push for stakeholder capitalism accelerate in a post-COVID world?
- What can boards expect with the move towards common metrics and consistent reporting?
- How can boards best navigate the implications for company strategy and governance?
What: Measuring Stakeholder Capitalism: ESG, Metrics & the Board’s Role
When: Tuesday, June 16 at 10 AM Eastern
Where: Virtual event link will be sent after registration
RSVP: by Friday, June 12 to confirm participation
Event press inquiries should contact Shana Glenzer, VP Marketing & Communications, at Diligent Corporation: firstname.lastname@example.org or 202.227.2036.
About Diligent Corporation
Diligent Corporation is the pioneer in modern governance, empowering leaders to turn effective governance into a competitive advantage. Leveraging unparalleled insights from a team of industry innovators, as well as highly secure, integrated SaaS technologies, Diligent’s industry-leading suite of solutions changes how work gets done at the executive and board levels. Leaders rely on Diligent to drive accountability and transparency, while addressing stakeholder and shareholder priorities. Its applications also help streamline the day-to-day work of board management and committees, and support collaboration and secure information sharing. Designed for both public and private sector organizations, Diligent is helping to usher in a new era of modern governance.
The largest global network of directors and executives, Diligent is relied on by more than 17,000 organizations and 660,000 leaders in more than 90 countries. With an eye towards inclusivity and accessibility, Diligent serves some of the largest public governing bodies, including more than 50% of the Fortune 1000, 70% of the FTSE 100, and 65% of the ASX.
The Media, Entertainment and Culture Industry's Response and Role in a Society in Crisis – World Economic Forum
In collaboration with Accenture
COVID-19 continues to unfold with a profound shock across the media industry. At extraordinary speed, it has disrupted supply and demand, workforce and business operations, monetization, the industry ecosystem, and the emotional and physical health of the industry’s community. The first priorities have been to adapt to ensure business continuity and support society, workers, and customers.
The Forum’s Platform for Shaping the Future of Media, Entertainment and Culture, has convened C-level executives from the Media ecosystem to identify leading responses to the crisis in the short term, and help build back better in the mid to long term. In the first of a series of papers on what COVID-19 will mean for the media and entertainment industry, this report, in collaboration with Accenture, explores the role of the industry in a society in crisis and how the companies’ efforts can advance recovery for long-term resilience.
REPEAT – Media Advisory: Wednesday, June 3, Ontarians will demand action during the Ford Failed Us Province-wide Day of Action – GlobeNewswire
TORONTO, June 03, 2020 (GLOBE NEWSWIRE) — Ontarians are fed up with the Ford government’s failure to support the working people of Ontario, and they will be telling him so on Wednesday, June 3 with the Ford Failed Us Province-wide Day of Action, says the Ontario Federation of Labour.
From taking action in their communities, to sending a letter to their MPP, to asking questions of the Premier in a People’s Question Period, the workers of Ontario will tell the PCs that they have failed Ontarians.
“Before COVID-19, Ontarians were already feeling the damaging effects of PC government cuts. Now, COVID-19 has revealed to everyone just how much this government has failed all of us,” said Ontario Federation of Labour President Patty Coates. “There is a crisis in long-term care and a shortage of personal protective equipment. Not one worker in Ontario has legislated paid sick days, and the province still has an unlivable minimum wage. There is a deep lack of leadership when it comes to ending racism in this province. It’s time for this government to listen to workers and provide decent work, safe and healthy workplaces and communities, strong public services, and equality and justice. The people of Ontario must come first during this pandemic.”
The labour movement and its allies are calling on the government to fix the crisis in long-term care; prioritize workers’ health and safety; implement the promised pandemic premium pay; expand its eligibility and make it permanent; introduce a livable minimum wage immediately with no exceptions; provide permanent paid sick days plus paid days during an outbreak; respect collective agreements, and listen to workers.
“The PCs cannot miss the onslaught of concern being voiced by Ontarians suffering because of this government’s short-sighted policies,” said OFL Secretary-Treasurer Ahmad Gaied. “Ontarians know that the way we will get through this pandemic is by supporting each other, not by counting on big business to offer direction on government policies and long-term care homes.”
The OFL has provided activists with information on social distance actions they can take to send a strong message safely during the pandemic. The OFL will also launch The People’s Question Period on Twitter where Ontarians will ask the Premier a question about building an Ontario for all with the hashtags #PowerOfMany, #PeoplesQuestionPeriod, and #OnLab.
“The Ford Conservatives have failed Ontario,” said OFL Executive Vice-President Janice Folk-Dawson. “Calling front-line workers heroes but not ensuring they have access to life-saving personal protective equipment shows just exactly what this government thinks of workers. We also know that refusals of unsafe work are being denied by the Ministry of Labour. It’s time this government took workers’ concerns seriously.”
The OFL Power of Many is a campaign by the Ontario Federation of Labour and its allies in communities across Ontario, working together to protect and win decent work laws, strong public services, along with equality and justice, as well as safe and healthy communities for all.
OFL President Patty Coates will be available for media interviews by phone or on Zoom on June 3, 2020.
Visuals include Ford Failed Us and The People’s Question Period posters, tweets and video from @OFLabour, and questions for Premier Ford, which can be searched using #PowerOfMany or #PeoplesQuestionPeriod.
For more information, please contact:
Director of Communications
Ontario Federation of Labour
email@example.com l 416-894-3456
Weekly investment update – 3 June 2020 – Investors' Corner BNP Paribas
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