By Martinne Geller
LONDON (Reuters) – Facebook, YouTube and Twitter have agreed with big advertisers on first steps to curb harmful content online, following boycotts of social media platforms that advertisers had accused of tolerating hate speech.
The agreement comes three months after Facebook was hit by a boycott from major advertisers in the wake of anti-racism demonstrations that followed the death of George Floyd, an American Black man, in police custody.
Advertisers have complained for years that big social media companies do too little to prevent ads from appearing alongside hate speech, fake news and other harmful content. Big tech companies, meanwhile, want to be seen as taking action on the issue to fend off calls for more regulation.
Under the deal, announced on Wednesday by the World Federation of Advertisers, common definitions would be adopted for forms of harmful content such as hate speech and bullying, and platforms would adopt harmonised reporting standards.
The platforms agreed to have some practices reviewed by external auditors, and to give advertisers more control of what content is displayed alongside their ads. The deal comes less than six weeks before a polarising U.S. presidential election.
“This is a significant milestone in the journey to rebuild trust online,” said Luis Di Como, executive vice president of global media at Unilever, one of the world’s biggest advertisers. “…Whilst change doesn’t happen overnight, today marks an important step in the right direction.”
Carolyn Everson, Vice President for Global Marketing Solutions at Facebook, said the agreement “has aligned the industry on the brand safety floor and suitability framework, giving us all a unified language to move forward on the fight against hate online.”
Campaigners who want more regulation of social media companies have been sceptical of voluntary measures such as those announced on Wednesday.
“Any progress in reducing harmful online content is to be welcomed. However, up to now voluntary action from social media companies has rarely lived up to its initial promises. So time will tell how much of a difference this latest industry-led initiative will make,” David Babbs of UK-based group Clean Up the Internet told Reuters by email.
The Stop Hate for Profit campaign behind the Facebook boycott is backed by the Anti-Defamation League and NAACP, two of the oldest and biggest anti-racism campaign groups in the United States. The campaign did not immediately respond to a message seeking comment.
In a statement last week, it said: “Facebook’s failures lead to real-life violence and sow division, and we’re calling on the company to improve its policies. We need to urge people to vote and demand Facebook stop undermining our democracy. Enough is enough.”
(Reporting by Martinne Geller; Editing by Peter Graff)
Four dead after boat carrying migrants capsizes off northern France: media – TheChronicleHerald.ca
PARIS (Reuters) – At least four people died after a boat carrying about 20 migrants capsized off the coast of Loon-Plage near Dunkirk, northern France, French media reported on Tuesday.
“This is the heaviest toll we’ve ever had in the north,” Herve Tourmente, the top state official in Dunkirk, told French radio France Bleu Nord.
Another 15 people were rescued, with eight suffering from hypothermia and two in cardiac arrest, local firemen said earlier on Tuesday.
A major search operation was launched after the boat capsized in the morning. Emergency and medical crews attended the scene, along with a French Navy helicopter.
French officials also confirmed people had lost their lives, without giving an exact number.
“My thoughts are with the loved ones of those who tragically lost their lives in the Channel today,” British Prime Minister Boris Johnson said on Twitter.
“We have offered the French authorities every support as they investigate this terrible incident and will do all we can to crack down on the ruthless criminal gangs who prey on vulnerable people by facilitating these dangerous journeys.”
Several thousand migrants have attempted the dangerous crossing of the English Channel this year, often paying people traffickers to help them through one of the world’s busiest shipping lanes in overloaded rubber dinghies.
Britain has repeatedly pressed President Emmanuel Macron’s government to do more to prevent the migrants leaving France.
(Reporting by Pascal Rossignol; Writing by Dominique Vidalon and Michel Rose, editing by Ed Osmond and Emelia Sithole-Matarise)
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