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AFROGLOBAL TELEVISION ANNOUNCES RECIPIENTS OF THE EXCELLENCE AWARDS

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MARTIN LUTHER KING

LEGACY AWARD

 

MARK BECKLES

Vice President

Social Impact & Innovation

Royal Bank of Canada

 

 

Mark Beckles is the Vice President of Social Impact & Innovation at Royal Bank of Canada (RBC). His responsibility for RBC’s Community Investment Programs includes RBC Future Launch, RBC Tech for Nature and RBC Emerging Artists. Through RBC Future Launch, the bank has invested over $390M to impact over 5.5M youth, working with over 500 charitable organizations. He is the National Co-Chair of RBC Mosaic, an Employee Resource Group focused on advancing diversity and inclusion at RBC. He had served as Head of RBC Insurance Advice Centre and as Regional Vice President, Retail Banking.

 

Beckles sits on the Board of William Osler Health System and Metro Toronto Convention Centre. His accolades include the City of Toronto Bob Marley Award, Harry Jerome Awards, and the Queen Elizabeth II Diamond Jubilee Medal. In 2016, Mark was named as an RBC Global Citizen, and in 2022 as one of the Most Influential Black Canadians by Afroglobal Television. He holds an MBA from the University of Bradford, UK; had executive studies at the Richard Ivey School of Business, and holds the Institute of Corporate Directors designation (ICD.D) from Rotman School of Business. He receives the prestigious 2023 Martin Luther King Legacy Award from the Afroglobal Television Excellence Awards program.

LEADERSHIP AWARD

GINELLE SKERRITT

Chief Executive Officer

Children’s Aid Society of York Region

Ginelle Skerritt is the Chief Executive Officer of York Region Children’s Aid Society. She has over 30 years of distinguished leadership experience in the non-profit sector. Her previous roles include Regional Director of UNICEF Ontario. Skerritt’s leadership roles at The Neighbourhood Group, Warden Woods, United Way of Greater Toronto, and Tropicana Community Services, have been remarkable. She prioritizes equity and community engagement to create a supportive environment, especially for the success of children.

Skerritt has served on several boards and committees, including United Way/BMO Inclusive Economic Leadership Table, Toronto District School Board Equity Planning Task Force, CAMH Constituency Council, Black Health Coalition, Toronto Black Food Sovereignty Initiative and more. Co-owner of Adinkra Farm, Skerritt is also a published author on traditional savings and credit associations. She receives the prestigious 2023 Leadership Award from the Afroglobal Television Excellence Awards program

GLOBAL IMPACT AWARD

 

RAHEL ASSEFA

Vice President of Marketing

Ethiopian Airlines

Rahel Assefa is the Vice President of Marketing at Ethiopian Airlines worldwide. Her extraordinary leadership in marketing has played a pivotal role in driving the airline’s highly celebrated success. Ethiopian Airlines is the fastest-growing global airline brand and the largest on the African continent. It has been named Best Airline in Africa by Skytrax for an impressive six times, and boasts a vast network of 131 international passenger and cargo destinations, solidifying its status as a notable global aviation leader.

Assefa’s journey with the airline includes roles in sales, commercial planning, and revenue management. She joined Ethiopian Airlines as a college trainee in 1998, following graduation in Management & Public Administration from Addis Ababa University. She was named one of the World’s 30 Most Compelling Women in Travel by Premier Travel Magazine, USA. She is a trailblazer and role model, who inspires women and girls worldwide. She receives the prestigious 2023 Global Impact Award from the Afroglobal Televison Excellence Awards program. 

NELSON MANDELA

HUMANITARIAN AWARD

SURJIT BABRA

Chairman, Skylink Group

Founder, Skylink Charity

Surjit Babra has partnered and built SkyLink Aviation, SkyLink Travel Group, and SkyLink Express, a Canadian domestic cargo aviation company with 22 aircraft, as well as Highbury Canco, a food manufacturing enterprise. Highbury Canco acquired the Heinz Leamington plant in Ontario, saving 250 jobs and employing over 550 today. A serial entrepreneur and philanthropist, his businesses have included master franchise rights for Dollar Rent-A-Car, airport security, and software development. His Skylink Charity supports children and other causes worldwide. He is on the Advisory Board of the Transformation Institute.

Babra’s charity has supported Right to Play, Trillium Hospital, Sick Kids Hospital, the Crossover Mentorship Program for youth, schools, Drip Irrigation Farming in India, the Uganda COVID-19 Oxygen Relief, and ambulance programs. In 2019, he donated 230,500 cans of beans weighing 271,000 lbs in London, Waterloo, Burlington, Hamilton and Toronto. He received the Mother Teresa Humanitarian Award, B’nai Brith Award, Queen Elizabeth II Diamond Jubilee Medal, Transformation Institute’s Enterprise Award, the World Travel Mart Award, UK and more. He receives the prestigious 2023 Nelson Mandela Humanitarian Award from the Afroglobal Television Excellence Awards program.

 

ENTERPRISE AWARD

 

TOYIN CRANDELL

Founder, Money Mindset Shift

& Host, Millionaire Money Podcast

Toyin Crandell is the founder of Money Mindset Shift and host of the Millionaire Money Podcast. With a robust portfolio of clients, Toyin has contributed to scaling client revenues by millions of dollars. From being gravely in debt to having eleven streams of income, multiple real estate properties and running a multimillion-dollar organization in the span of four years, her remarkable journey demonstrates what is possible when your mind gets in line with your financial goals. She is a millennial success story, inspiring children, youth and adults alike.

 

Crandell has been on over 73 media platforms to share the power of the human brain in creating behaviour that increases high-performance, accelerating revenue and profits. A best-selling author, Crandell is a sought-after speaker, consultant, and coach. She has worked with entrepreneurs, executives, marketing and sales teams to optimize sales and growth. Named one of the Top 100 Black Women to Watch In Canada, she has ran as a Progressive Conservative candidate for Member of Parliament. She receives the prestigious 2023 Enterprise Award from the Afroglobal Television Excellence Awards program.

RENAISSANCE AWARD

LOUIS-EDGAR JEAN-FRANÇOIS

Co-Founder, Groupe 3737

Co-Founder & Chairman, FACE

Louis-Edgar Jean-François, CPA, CA, PDG, is the architect and strategist behind the implementation of the vision of Groupe 3737, whose impact has grown exponentially under his leadership. Based in Montreal, Quebec, it is a non-profit organization offering support, mentoring and tools to entrepreneurs. It now has 12 offices across Canada. G3737 has supported more than 2,200 entrepreneurs, helped create more than 1,300 jobs, contributed to the development of more than 114 companies, and participated in the collective generation of more than 200 million dollars by the supported companies.

 

G3737 secured federal investments to support Black communities in Quebec, with a fund that stands at $200M. Jean-François contributed to Canada’s provision of $272 million for Black entrepreneurs across Canada. He is the Chairman and Co-Founder of the Federation of African Canadian Economics (FACE) Coalition, which manages the Black entrepreneurship loan fund. With previous experience at Deloitte, Bombardier, and RDS, he established accounting, legal and other service firms. He receives the prestigious 2023 Renaissance Award from the Afroglobal Television Excellence Awards program.

MEDIA AWARD

CLEMENT VIRGO

Film and Television Writer

Producer and Director

Clement Virgo is one of Canada’s foremost directors. His television directing credits include Empire (Fox), The Wire (HBO), The Madness (Netflix), on which he is also an executive producer, and Greenleaf (OWN), where alongside Oprah Winfrey, he was an Executive Producer as well. Virgo wrote and directed the feature film Brother, based on the award-winning novel by David Chariandy, which premiered at the Toronto International Film Festival in 2022. The film won 12 Canadian Screen Awards, including Achievement in Direction and Best Motion Picture, as well as the WGC Award for Best Feature Film.

 

In 2015, Virgo directed and co-wrote The Book of Negroes, which debuted to record-breaking numbers on CBC in Canada and BET in the USA. It was nominated for two U.S. Critics Choice Awards, including Best Limited Series and four 2015 NAACP Image Award Nominations, including Best Miniseries and Best Writing. His first feature film, RUDE, premiered at Cannes in 1995 and played at Sundance. His films Poor Boy’s Game, and Lie With Me played at top tier festivals including Berlinale and TIFF, selling in over 40 countries. Virgo also sits on the Canadian Film Centre’s Board of Directors. He receives the prestigious 2023 Media Award from the Afroglobal Television Excellence Awards program.

PROFESSIONAL

ACHIEVEMENT AWARD

FAE A. ELLINGTON

Communications Consultant

& Media Personality

Ms. Fae Ellington is a certified BBC communications consultant, media personality and lecturer, best known for hosting Morning Time on JBC, Jamaica. She is a trainer, voice artist and coach. Ellington holds a Master of Arts degree in Communication Studies from the University of the West Indies, Mona. Ellington taught in the Journalism programme at the Caribbean School of Media and Communication for thirty-three years. She is the chair of the National Integrity Action and as a member of the Access to Information Appeal Tribunal.

 

Ellington was a dialect and voice coach for the Bob Marley film, ‘One Love’. Her recognitions include an Honorary Doctor of Liberal Arts (Honoris Causa) Northern Caribbean University; National Honour of Jamaica as Officer of the Order of Distinction, Commander Class; a Musgrave Medal; Outstanding Contribution to Media and Communication Award in 2019 from the University of the West Indies; Culture Icon by the Ministry of Education, Youth and Information. She is a sought-after Master of Ceremonies, Host and Orator. She receives the prestigious 2023 Professional Achievement Award from the Afroglobal Television Excellence Awards program.

 

SCIENCE AND

TECHNOLOGY AWARD

TAMARA SEALES

President, Seaford Pharmaceuticals

Tamara Seales is the President of Seaford Pharmaceuticals. Her unwavering commitment to Seaford spans more than two decades. She earned a Bachelor of Commerce degree from York University and an MBA from the Schulich School of Business. She supports Seaford Pharmaceuticals’ charitable initiatives, including the establishment of a pediatric clinic in Jamaica and substantial contributions to disaster relief efforts. Under her stewardship, Seaford Pharmaceuticals has flourished with and an expanded global footprint through partnerships.

 

Seales has championed initiatives aimed at uplifting the Black community within the pharmaceutical sector, collaborating with organizations such as the Black Opportunity Fund, Black North Initiative, Black Physicians of Canada, and Advancing Black Talent in Pharma. She is also actively engaged in fundraising activities dedicated to women’s health, cancer research, and brain health. She receives the prestigious 2023 Science & Technology Award from the Afroglobal Television Excellence Awards program. 

MARCUS GARVEY AWARD

JOSEPH BODUN MACAULAY

Financial Services Consultant

& Community Advocate

A financial services consultant who retired from Royal Bank of Canada, Joseph Bodun Macaulay has dedicated much of his life to advocate for children with Sickle Cell Disease (SCD). In 1997, he volunteered at Camp Jumoke. Passion made him become Fundraising Director in 1998, and in 2002, President, serving for about a decade. He also served as President of the Eglinton Sickle Cell Alliance. In 2006, Macaulay played a key role in lobbying the Ontario government for universal new born screening for SCD. This led to passage of Bill 165 at the Ontario legislature, championed by MPP Mike Colle.

 

Macaulay and others established the Sickle Cell Disease Association of Canada. He was the first board chair from 2012 to 2015. Beyond SCD advocacy, he has been a devoted pastoral care volunteer at Castleview Wychwood Towers, a home for the aged, for over 40 years. His selflessness has earned him many awards. Macaulay holds a BSc from the University of Toronto and a Computer Application Technology degree from Ryerson University in Toronto. He receives the prestigious 2023 Marcus Garvey Award from the Afroglobal Television Excellence Awards program.

COMMUNITY

DEVELOPMENT AWARD

 

KEMI JACOBS

Executive Director

Delta Family Resource Centre

Kemi Jacobs became the Executive Director of Delta Family Resource Centre (DFRC) in 2014. With seven satellite locations, DFRC is a grassroot, non-profit, community-based agency, enhancing the potential of families and children. She has served as the President of the Canadian Council for Refugees, Executive Director of CultureLink Settlement Services, Chair of the National Anti-Racism Council, Director of Housing at Toronto Community Housing, and Chair of the Board at Canadian African Social Services.

 

With over 20 years of community service, Kemi is a distinguished leader in the NGO and public sectors. She has served Rites of Passage, human trafficking, self-hate and self-love causes in the African Canadian community. Jacobs has created safe spaces for marginalized people, especially youth, to explore new ideas, connect with others, and reach their full potential. She receives the prestigious 2023 Community Development Award from the Afroglobal Television Excellence Awards program.

VISIONARY AWARD

IVAN DAWNS

Business Representative

International Union Of

Painters & Allied Trades

Ivan Dawns is Canada’s first Black Business Representative for the International Union of Painters & Allied Trades (IUPAT), and serves as it Political Director. He sits on the Toronto Community Benefits Network (TCBN) Board, and on the Local’s Apprentice and the Central Ontario Building Trades committees. He is the Co-Chair of the Black Community Organizing for Real Economics (Black CORE). He organized painting the Jamaican Canadian Centre, a painting project in Little Jamaica, and school construction in Jamaica. He hosts an annual Christmas turkey dinner at the Back Door Mission Homeless Shelter.

 

For his 50th birthday, Dawns organized a charity BBQ and food drive, donating nearly 800 pounds of food and $4,000 to 360 Kids and Back Door Mission. Dawns spearheaded a $150,000 walkathon for prostate cancer awareness, and scholarships with the Walnut Foundation. In response to racial incidents of nooses on construction sites, he initiated anti-discrimination policies in his union. His accolades include the Jamaican Canadian Community Award, Reno for Heroes Award, Dr. Anderson Abbot Award, and a construction union leadership recognition by TCBN. He receives the prestigious 2023 Visionary Award from the Afroglobal Television Excellence Awards program.

RISING STAR AWARD

MICHELLE “TÖME” AKANBI

Award-Winning Singer,

Songwriter and Actor

Michelle Akanbi, professionally known as TÖME, is a recording and performing artist. She is an award-winning singer, songwriter, actor as well as a creative and marketing director. In 2021, she received a Juno Award for reggae recording of the year. She has toured with Mr. Eazi, shared the stage with Afrobeats heavyweights like Wizkid and Burna Boy. The Nigerian and French Canadian’s debut project, One With Self, a 5-track self-recorded acoustic EP was released on Soundcloud in 2015. While working as a marketing executive, she released her first official tape, Tomesroom: Chapter 1.

 

On May 24, 2020, TÖME released her sophomore album, Bigger Than 4 Walls (BT4W), a 10-track project that got over 2 million streams in 2 weeks. Driven by her art, TÖME’s vision transcends music. Her mantra I am enough, I am TOME, is her empowering creed, which led her to partner with mental and environmental NGO, Medic NG, to support families affected by COVID-19 in West Africa. Despite the loss of her father, manager, and mentor in January 2023, she honours his legacy with her music, to impact the world. She receives the prestigious 2023 Rising Star Award from the Afroglobal Television Excellence Awardsprogram.

HERITAGE AWARD

 

RONNIE MAYANJA

Founder, Uganda Diaspora Network

& The Uganda Canada Convention

Ronnie Mayanja is the founder of the Ugandan Diaspora Network, a networking forum celebrating Uganda’s success stories abroad. Now in its 12th year, the organization holds an annual Diaspora Homecoming Social Networking Gala and Business Breakfast at Kampala. In the USA, he founded and hosts the New England Business Expo and Independence Festival in Boston, while in Canada, he has been host to the Uganda Canada Convention, which has featured the Vice President of Uganda, Edward Ssekandi in Toronto.

 

Mayanja is the founder of the Ugandan Diaspora News Portal, accessed in more than 100 countries. A board member of Boston Africa Festival, he has also served board of Uganda North American Association (UNAA). He was a Radio and Television host and consultant. He helped in raising funds for the Uganda Oxygen Relief Project of the Transformation Institute during Covid-19. Mayanja interned at the CNN International Desk. He holds a Master’s degree from Boston University and a Bachelors degree from Makerere University. He receives the prestigious 2023 Heritage Award from the Afroglobal Television Excellence Awards program.

ENTERTAINMENT AWARD

ISIORO TOKUNBO JABORO

Producer, Writer and Director

Founder, Toronto International

Nollywood Film Festival

Isioro Tokunbo Jaboro (TJ) is the Founder & Executive Director of the Toronto International Nollywood Film Festival (TINFF). He graduated from the Toronto Film School in 2007. He also founded the International Black & Diversity Film Festival, and the Black Actors & Film Guild of Canada. His festivals have been supported by Telefilm, Ontario Creates, Canadian Heritage and the Canada Media Fund. He has been commissioned to produce a documentary series with 15 short films for the Fabienne Colas Foundation’s Being Black in Canada, supported by CBC Gem and Netflix. He is the CEO of True-Sail Production & Motion Pictures Inc. as well as True Sail Distribution.

 

Jaboro produced the film, Molly’s Love Story. His movie, Saving Dreams won the Accolade Global Film Competition in 2018, Chandler Film Festival, American Golden Pictures Film Festival, and Cinema World Fest Awards. Believe In You was nominated for the Flickers’ Rhode Island Film Festival in 2019, the European Cinematography Awards, and the 13th Africa Movie Academy Awards. It got 12 Nominations and Won Best Cinematography at the 2018 Nollywood Africa Film Critics Awards, USA in 2017. Jaboro is the co-producer of Omobella Palace, an Afroglobal and Silvertrust Media drama series. He receives the prestigious 2023 Entertainment Award from the Afroglobal Television Excellence Awards program.

LIFETIME

ACHIEVEMENT

AWARD

 

DR. WINSTON LAROSE

Dedicated, Community Advocate

Founder, Jane-Finch Concerned

Citizens Organization

Dr. Winston LaRose served as Executive Director of the Jane-Finch Concerned Citizens Organization for 20 years, addressing issues from police brutality to job training for youth. A passionate community advocate, he supported entrepreneurs, educational reform, and the Africentric Alternative School. He led 20 community initiatives and recorded the experiences of Black individuals worldwide, amassing 5,000 hours of video footage. The award-winning CBC documentary “Mr. Jane and Finch” captures his 2018 city council campaign, spreading messages of hope and neighbourhood strength.

 

A champion of the Black community, LaRose received a Doctor of Laws, honoris causa, from the University of Toronto in June 2023. He worked as a Registered Nurse for forty years, primarily as a mental health counsellor. He operated Fairview Counselling in Burlington. His accolades include the Harry Jerome Award for Community Service, the Queen’s Diamond Jubilee Medal, and the Bob Marley Lifetime Achievement Award. He receives the prestigious 2023 Lifetime Achievement Award from the Afroglobal Television Excellence Awards program.

THE 2023

EXCELLENCE AWARDS

HIGHLIGHTS 

Date: Saturday, October 21st, 2023, 7.00 PM

Time: Red Carpet, 7.00 PM; Awards Show, 8.00 PM

Venue: Meridian Arts Centre | Toronto Centre For The Arts

Address: 5040 Yonge St., North York ON M2N 6R8 Canada

Tickets: $120 + Applicable fees

https://www.ticketmaster.ca/event/10005F2FB9E83C40

Telecast: Afroglobal Television and OMNI TV

Streaming: Aspects on YouTube, website

Profiles: Excellence Magazine

Afroglobal Television, a 24-hour global super channel, presents the awards gala with other partners. The sixteen recipients of each year are role models for youth in the Crossover Mentorship Program. The premier cable network also runs the 100 Most Influential Black Canadians initiative. Honourees are celebrated at the Excellence Awards gala.

Sponsors: Have included Royal Bank of Canada, Ethiopian Airlines, TD Bank, Chevrolet, Canadian Armed Forces, York Regional Police, Dream Maker Realty, Toronto Institute of Pharmaceutical Technology, Sterling Dental, Afrocan Foods, FreshCo, Mosaic Foods, Bank of Montreal, Western Union, World Remit, OMNI Television and MoneyGram International. Sponsorship opportunities are available.

Media Inquiries & Media RSVP:

Sasha Stoltz Publicity:

Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804

https://www.sashastoltzpublicity.com

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Canada’s Denis Shapovalov wins Belgrade Open for his second ATP Tour title

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BELGRADE, Serbia – Canada’s Denis Shapovalov is back in the winner’s circle.

The 25-year-old Shapovalov beat Serbia’s Hamad Medjedovic 6-4, 6-4 in the Belgrade Open final on Saturday.

It’s Shapovalov’s second ATP Tour title after winning the Stockholm Open in 2019. He is the first Canadian to win an ATP Tour-level title this season.

His last appearance in a tournament final was in Vienna in 2022.

Shapovalov missed the second half of last season due to injury and spent most of this year regaining his best level of play.

He came through qualifying in Belgrade and dropped just one set on his way to winning the trophy.

Shapovalov’s best results this season were at ATP 500 events in Washington and Basel, where he reached the quarterfinals.

Medjedovic was playing in his first-ever ATP Tour final.

The 21-year-old, who won the Next Gen ATP Finals presented by PIF title last year, ends 2024 holding a 9-8 tour-level record on the season.

This report by The Canadian Press was first published Nov. 9, 2024.

The Canadian Press. All rights reserved.



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Talks to resume in B.C. port dispute in bid to end multi-day lockout

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VANCOUVER – Contract negotiations resume today in Vancouver in a labour dispute that has paralyzed container cargo shipping at British Columbia’s ports since Monday.

The BC Maritime Employers Association and International Longshore and Warehouse Union Local 514 are scheduled to meet for the next three days in mediated talks to try to break a deadlock in negotiations.

The union, which represents more than 700 longshore supervisors at ports, including Vancouver, Prince Rupert and Nanaimo, has been without a contract since March last year.

The latest talks come after employers locked out workers in response to what it said was “strike activity” by union members.

The start of the lockout was then followed by several days of no engagement between the two parties, prompting federal Labour Minister Steven MacKinnon to speak with leaders on both sides, asking them to restart talks.

MacKinnon had said that the talks were “progressing at an insufficient pace, indicating a concerning absence of urgency from the parties involved” — a sentiment echoed by several business groups across Canada.

In a joint letter, more than 100 organizations, including the Canadian Chamber of Commerce, Business Council of Canada and associations representing industries from automotive and fertilizer to retail and mining, urged the government to do whatever it takes to end the work stoppage.

“While we acknowledge efforts to continue with mediation, parties have not been able to come to a negotiated agreement,” the letter says. “So, the federal government must take decisive action, using every tool at its disposal to resolve this dispute and limit the damage caused by this disruption.

“We simply cannot afford to once again put Canadian businesses at risk, which in turn puts Canadian livelihoods at risk.”

In the meantime, the union says it has filed a complaint to the Canada Industrial Relations Board against the employers, alleging the association threatened to pull existing conditions out of the last contract in direct contact with its members.

“The BCMEA is trying to undermine the union by attempting to turn members against its democratically elected leadership and bargaining committee — despite the fact that the BCMEA knows full well we received a 96 per cent mandate to take job action if needed,” union president Frank Morena said in a statement.

The employers have responded by calling the complaint “another meritless claim,” adding the final offer to the union that includes a 19.2 per cent wage increase over a four-year term remains on the table.

“The final offer has been on the table for over a week and represents a fair and balanced proposal for employees, and if accepted would end this dispute,” the employers’ statement says. “The offer does not require any concessions from the union.”

The union says the offer does not address the key issue of staffing requirement at the terminals as the port introduces more automation to cargo loading and unloading, which could potentially require fewer workers to operate than older systems.

The Port of Vancouver is the largest in Canada and has seen a number of labour disruptions, including two instances involving the rail and grain storage sectors earlier this year.

A 13-day strike by another group of workers at the port last year resulted in the disruption of a significant amount of shipping and trade.

This report by The Canadian Press was first published Nov. 9, 2024.

The Canadian Press. All rights reserved.



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The Royal Canadian Legion turns to Amazon for annual poppy campaign boost

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The Royal Canadian Legion says a new partnership with e-commerce giant Amazon is helping boost its veterans’ fund, and will hopefully expand its donor base in the digital world.

Since the Oct. 25 launch of its Amazon.ca storefront, the legion says it has received nearly 10,000 orders for poppies.

Online shoppers can order lapel poppies on Amazon in exchange for donations or buy items such as “We Remember” lawn signs, Remembrance Day pins and other accessories, with all proceeds going to the legion’s Poppy Trust Fund for Canadian veterans and their families.

Nujma Bond, the legion’s national spokesperson, said the organization sees this move as keeping up with modern purchasing habits.

“As the world around us evolves we have been looking at different ways to distribute poppies and to make it easier for people to access them,” she said in an interview.

“This is definitely a way to reach a wider number of Canadians of all ages. And certainly younger Canadians are much more active on the web, on social media in general, so we’re also engaging in that way.”

Al Plume, a member of a legion branch in Trenton, Ont., said the online store can also help with outreach to veterans who are far from home.

“For veterans that are overseas and are away, (or) can’t get to a store they can order them online, it’s Amazon.” Plume said.

Plume spent 35 years in the military with the Royal Engineers, and retired eight years ago. He said making sure veterans are looked after is his passion.

“I’ve seen the struggles that our veterans have had with Veterans Affairs … and that’s why I got involved, with making sure that the people get to them and help the veterans with their paperwork.”

But the message about the Amazon storefront didn’t appear to reach all of the legion’s locations, with volunteers at Branch 179 on Vancouver’s Commercial Drive saying they hadn’t heard about the online push.

Holly Paddon, the branch’s poppy campaign co-ordinator and bartender, said the Amazon partnership never came up in meetings with other legion volunteers and officials.

“I work at the legion, I work with the Vancouver poppy office and I go to the meetings for the Vancouver poppy campaign — which includes all the legions in Vancouver — and not once has this been mentioned,” she said.

Paddon said the initiative is a great idea, but she would like to have known more about it.

The legion also sells a larger collection of items at poppystore.ca.

This report by The Canadian Press was first published Nov. 9, 2024.

The Canadian Press. All rights reserved.



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