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Amid high inflation, here's how to price match groceries – CTV News

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Grocery prices continue to pinch Canadians’ wallets, which is why some have started hunting for deals through flyers and phone apps to get the most bang for their buck.

In July, headline inflation rose, but grocery prices came down slightly, according to the Consumer Price Index (CPI) report from Statistics Canada. However, year-over-year, food prices are still high and out of reach for many.

Many have turned to food banks to help feed their families during the cost-of-living crisis.

Meanwhile, some Canadians have taken it upon themselves to play a “scavenger hunt” through flyers to find the best deals, using coupons or price matching to lower their bills.

Price matching is when a customer shows a lower competitor price for the same item at a grocery store and receives that item for the lower price.

HOW TO PRICE MATCH

Kat Cassidy, a Canadian couponer, runs multiple social media accounts under the handle “living on a loonie.” She said she “fell into” the side hustle of content creation after she started sharing tips on couponing and price matching online.

“I was just a university student who was couponing, trying to save money. I had two part-time jobs (and) went to school full-time,” Cassidy told CTVNews.ca in an interview. “I just felt like the extreme costs of university as well as living were just taking all of my money, and I had no money left over for the joys.”

Looking for another way to save besides budgeting, Cassidy picked up a coupon at her local grocery store, which piqued her curiosity. After that, she started researching online for couponing tips and tricks.

“I found that there was a lot of U.S.-based couponing stuff, but not a lot of Canadians (sharing their couponing stories),” she said. “So I thought that I would just kind of start posting my experience and see if it would help anyone.”

 

Cassidy uses both coupons and price matching at her local grocery store to save $50 to $100 each trip.

In Canada, she said the Real Canadian Superstore, No Frills, Giant Tiger, Freshco, Maxi, IGA and Save On Foods, among others, will allow customers to match the prices of items sold by their competitors.

Each store does have its own policy, so some will allow price matching, whereas others may only offer it against certain competitors.”The thing with price matching that makes it a little bit tricky is that it’s a store-by-store basis because most of these stores that are price matching are franchise, so they are independently owned,” Cassidy said. “So they kind of make the rules up, if you will.”

This is why it’s important to “familiarize yourself” with the local stores, she said.

Using paper flyers, or the Flipp app, an online catalogue of flyers, Cassidy will search for the items she needs that are on sale and will begin creating a grocery list.

If she needs crackers but her local No Frills is offering a higher price than at the local Food Basics, she can price match the item at No Frills for the Food Basics cost, without going to two different stores.

“Make sure that wherever you’re price matching, you have the exact product,” she said. “You’re going to want to make sure you have the same weight, the same item (and) the same brand.”

To make it easier for the cashier, Cassidy puts the items she wants to price match at the end of the conveyor belt, which also helps keep her organized.

“I feel like people try to do too much at once or they’re just disorganized and they get to the cash (register) and they feel a little bit of anxiety come through and that’s why people don’t like it,” she said. “I always like to say try price matching just one item your first time … and build yourself up from there.”

Over the years, many say the rules and where to price match have made saving money harder.

“I’ve noticed it’s not the same, less coupons, more rules at stores … Some stores don’t price match, so it’s basically a game on what to get where, in order to save,” Suzette Bellemore, commented on a post in the Extreme Couponing Canada Facebook page.

‘I SOLD SOMETHING I REALLY LOVED’

Sarah Coleman’s top tip for price matching is to do it with honesty.

“When you’re price matching, don’t try to sneak one through, you’re gonna ruin it for everybody by doing that,” she told CTVNews.ca in an interview.

She’s seen people deliberately go to the cashier that seems the youngest to try and save a few extra dollars. Leading with “integrity,” she said, makes sure the program continues for everyone.

Another tip is using a calculator while walking around a store to figure out the best deals, she said.

Coleman promotes her tricks on her Facebook page “Counting on a Change.” She got into price matching and couponing after her family became food insecure in 2009, when her husband lost his job. 

“I have to admit I never once looked at the price of groceries ever,” she said of her shopping habits before the layoff.

Sarah Coleman and her family in October 2022. (Contributed)

Coleman said her husband got another job shortly after his severance pay ran out after he was laid off, but it was significantly less than what he was making before.

For a few years, she said her family of six used credit cards and cash advances and even refinanced the mortgage on their home before she decided things needed to change.

One night, after much thought, she listed a prized possession for sale — a collectable porcelain doll.

“I sold something that I really loved and they brought me 20 bucks,” Coleman recalled. “I went and bought groceries with it.”

Years later, when Coleman’s family got back on their feet, she said her daughter surprised her with the same doll.

Having been directly impacted by food insecurity, Coleman said she wants to share her story and help others who are in the same position she used to be in. She also works as a manager of operations at her local food bank in St. Thomas, Ont., where she regularly organizes workshops on couponing and price matching.

Ultimately, Coleman said she wants to Canadians to know how much price matching can make a difference.

“It took me about two hours and I saved $180 in that two hours, so that’s $90 an hour,” she said. “So for people to say, ‘Oh, it’s not worth the time.’ I’m like, ‘When have you earned $90 an hour?’” 

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

Companies in this story: (TSX:AC)

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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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