adplus-dvertising
Connect with us

Media

Analysis | New report on covid-19 origin puts social media in GOP's crosshairs – The Washington Post

Published

 on


Happy Monday! Send tips on news and your favorite trashy reality television shows to: cristiano.lima@washpost.com.

Below: Enforcers stand down on Meta’s virtual reality deal, and Twitter cuts more workers. First:

New report on covid-19 origin puts social media in GOP’s crosshairs

An Energy Department report attributing the covid-19 pandemic to an accidental laboratory leak is reigniting conservative criticisms of major social networks, which banned users early on from suggesting the coronavirus was man-made before reversing course months later.

300x250x1

The finding is not conclusive: the department made its judgment with “low confidence,” the Wall Street Journal reported Sunday, and four other agencies have said natural transmission started it.

But Republicans are now citing the assessment as proof that tech companies like Facebook and Twitter were far too quick to remove posts questioning the origins of the pandemic under their rules against covid-19 misinformation. 

Ronna McDaniel, chairwoman of the Republican National Committee, and Rep. Andy Biggs (R-Ariz.):

The Energy Department joins the FBI in its assessment that the virus likely spread due to an accident at a Chinese laboratory, the Journal reported. 

As the pandemic ramped up in 2020, major social networks rolled out a series of policy changes to curb misleading claims about the virus, including theories about its roots. 

Twitter said early on in May 2020 that it would at least label disputed tweets about the virus, including on its origins. For months after the pandemic began, the theory that the virus originated in a lab was reported as unlikely by medical experts and intelligence officials, some of whom called it a conspiracy theory and blasted claims China created it as a bioweapon.

Facebook made a more explicit policy change in February 2021, announcing that it would remove “debunked claims about the coronavirus and vaccines” including that “COVID-19 is man-made or manufactured.” Like other platforms, Facebook said it made the decision after “consultations with leading health organizations,” like the World Health Organization.

But the company reversed the policy after new reporting at the time reinvigorated the debate around the so-called Wuhan lab-leak theory, as I first reported in May 2021

“In light of ongoing investigations into the origin of COVID-19 and in consultation with public health experts, we will no longer remove the claim that COVID-19 is man-made from our apps,” a Facebook spokesperson told me at the time. 

A YouTube spokesperson said then that such claims were not in violation of its policies because “there has not been consensus” on the virus’s origins.

After Elon Musk’s takeover, Twitter said in November that it is “no longer enforcing the COVID-19 misleading information policy.” In a Twitter thread on Sunday, Musk appeared to express support for the theory that the coronavirus pandemic originated from a lab.

Last year, the company disclosed it had suspended over 11,000 accounts and removed nearly 100,000 pieces of content globally while the policy was in effect between January 2020 and September 2022. It’s not clear how many of those actions may have been tied to covid-19 origin claims.

The new findings are also fueling fresh GOP allegations that tech companies “colluded” with the federal government to stifle viewpoints about the coronavirus pandemic. 

Sen. Eric Schmitt (R-Mo.), who as Missouri’s attorney general sued to get communications between Biden administration officials and social media companies around medical misinformation, said Sunday he plans to “to make sure this censorship never happens again.” 

Our top tabs

FTC drops case against Meta’s virtual reality deal

The Federal Trade Commission said in a filing it will not pursue an internal antitrust case to block Facebook parent company Meta’s acquisition of virtual reality start-up Within Unlimited, Axios’s Ashley Gold reports

“Previously, the agency had been weighing whether to pursue the case in an administrative court after losing an effort to stop the deal in California district court,” according to the report. Meta closed the acquisition shortly after the court ruling, creating an additional roadblock to another potential challenge. 

“Meta can count this as [an] antitrust win and it marks a major loss for the FTC under chair Lina Khan, who has taken an aggressive stance against tech mergers,” according to the report.

Twitter slashes more jobs to cut costs

Twitter laid off more workers Saturday in the latest wave of job cuts aimed at slashing costs under new owner Elon Musk, Bloomberg News’s Alfred Liu and Kurt Wagner report.

“The layoffs hit employees on teams across the company, including engineering and product,” according to the report. “Some employees learned they were laid off via an email late Saturday … and others tweeted that they learned they were terminated when they could no longer log into the internal system.”

While the exact scope of the layoffs is unclear, the Information previously reported it impacted more than 50 people, and Bloomberg News reported that “sources believe it to be dozens.” The company kicked off an initial series of mass layoffs after Musk took over last year.

TikTok hits back at E.U. over app ban for staff

TikTok accused the European Commission on Friday of failing to consult the company before a decision banning the app from staffers’ phone over security concerns, Reuters’s Foo Yun Chee reports.

“The EU executive and the EU Council, which brings together representatives of the member states to set policy priorities, said on Thursday staff will also be required to remove TikTok from personal mobile devices that have access to corporate services,” according to the report. “TikTok, which has in the past said that data on its service can not be accessed by Beijing, said it had not been told or contacted by either institution ahead of their decisions.”

The move to ban the app follows a successful push by U.S. lawmakers last year to similarly prohibit federal employees from downloading the app on government devices. The company has come under mounting regulatory scrutiny globally over its links to China through its parent company, ByteDance.

Agency scanner

Biden finds breaking up Big Tech is hard to do (Will Oremus, Cat Zakrzewski and Naomi Nix)

Inside the industry

Musk defends ‘Dilbert’ creator, says media is ‘racist against whites’ (Will Oremus)

Instagram users are being served gory videos of killing and torture (Taylor Lorenz)

Chip Makers Turn Cutthroat in Fight for Share of Federal Money (New York Times)

Meta heats up Big Tech’s AI arms race with new language model (Reuters)

Competition watch

Google’s news-blocking test in Canada a ‘terrible mistake’, says PM Trudeau (Reuters)

The right’s new culture-war target: ‘Woke AI’ (Nitasha Tiku and Will Oremus)

Ernie, what is censorship? China’s chatbots face additional challenges. (Meaghan Tobin and Lyric Li)

Before you log off

Thats all for today — thank you so much for joining us! Make sure to tell others to subscribe to The Technology202 here. Get in touch with tips, feedback or greetings on Twitter or email

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Media

Russian media praises MTG for trying to derail Ukraine aid bill – CNN

Published

 on


Russian media praises MTG for trying to derail Ukraine aid bill

CNN’s Fred Pleitgen reports that Ukrainians are hopeful that with the US passage of an aid bill, soldiers can turn things around in their fight against Russia.


02:46

– Source:
CNN

Adblock test (Why?)

300x250x1

728x90x4

Source link

Continue Reading

Media

Touché/Omnicom exec says 2024 'an inflection point' for media biz – National Post

Published

 on


‘This year will be the first time that we’ll see a global ad spend of over a trillion’ U.S. dollars, says Charles Etienne Morier

Article content

Like their partners in the Canadian news industry, the country’s media agencies are undergoing unprecedented transformation. The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals. This week, Charles Etienne Morier, chief operating officer of Touché! & Omnicom Media Group Montreal, speaks to writer Rebecca Harris.

Advertisement 2

Article content

How have the fundamentals of media planning and buying changed in recent years?

Article content

It has dramatically changed with technological advancement and shifts in consumer behaviour. Now, more than 80% of digital ad spend is transacted through digital buying platforms, so it has become increasingly important for our workforce to have a good understanding of the algorithms and how to maximize them.

The process has changed also. It’s no longer about creating a 30-second spot and then selecting a media channel to distribute the message. We start with the audiences, the channels where we need to reach them, and then tailor a message that will be appealing. And so, we need to work even more closely with our creative partners.

And we think 2024 will change even more. It’s going to be an inflection point despite all the changes we have gone through over the last three years. This year will be the first time that we’ll see a global ad spend of over a trillion (U.S. dollars). It shows the responsibility that we have as advertisers and agencies to spend that money wisely and ensure we make every ad dollar count, and that we are engaging consumers in a way that speaks to them in an age where there’s a lot of uncertainty about how they share their data and private information.

Article content

Advertisement 3

Article content

What skills do today’s media professionals need?

The team now needs to be proficient in so many areas. We used to have strategy, media buying and planning, and optimization and reporting. Now, we need to be able to help our clients navigate within this complex digital ecosystem with clean rooms (environments where brands, publishers and advertisers share data), the deprecation of cookies, and dynamic creative optimization. Our agency has changed dramatically in the sense that we offer much more depth in our services now. So, our leaders need to be proficient in being able to discuss those subjects with clients. We have a strong learning system in place and it’s part of our value, to make sure that our teams stay curious because it’s changing so much by the day.

What are the brands breaking through to consumers doing right?

Brands that are breaking through are able to prioritize authenticity, relevance and creativity in their messaging and their approach to media. Consumers are bombarded with messages every day and there’s ad blocking, so we have to find new ways of capturing consumer attention… We need to make ads relevant to consumers and bring more value into their lives. And leverage the data we have at our disposal to tailor the message to specific audience segments and engage the consumer in multiple touchpoints.

Advertisement 4

Article content

Cookie deprecation is a big topic this year (Third-party cookies are coming to an end.) What conversations are you having with clients now and what’s the expectation in terms of impact?

We’ve been working for almost two years on educating our clients, making sure that they are prepared. So, we are doing assessments to make sure we have everything in place to prepare for the impact of the deprecation of cookies. It will change a lot for measurement because we will not be able to measure the same things the same way. We will not be able to target in the same way. But I see it as an opportunity somewhat, to be able to come back to (advertising) that is more creative and more around content and context… and more in relation to targeting the right people in the right moment instead of relying too much on the data.

Can you share your predictions for where the industry is going next?

Retail media (platforms that allow retailers to sell ads to brands) will be expanding. Now, the stat is one in five dollars will be spent in retail media globally and 20 per cent of the commerce ecosystem will be done online. So, it’s going to be more important to have a strong omnichannel approach and deliver a positive consumer experience.

Advertisement 5

Article content

There’s also social commerce… There are so many influencers – there are 50 million creators globally. So how, as an agency, we’re able to harness that and power that at scale is crucial, and how we can partner with creators effectively. It’s changing a lot in media planning on that front. There is a real shift from curation to generation of content.

Television as well is changing a lot, from linear to connected TV. There is a streaming war at the moment, so we need to create new standards, overcome walled gardens (where the platform provider controls the content and data) and figure out measurement.

And obviously automation will play a bigger role. The way I see it is (artificial intelligence) will bring more value to what we do to bring smarter, faster and more effective work. For me, it’s not just about AI itself. It’s more about connected intelligence with the human at the centre of it. So, it’s how we can use the tool to amplify what we are doing.

Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark nationalpost.com and sign up for our newsletters here.

Article content

Comments

Join the Conversation

This Week in Flyers

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Media

13-year-old charged for online harassment, banned from social media – CBC.ca

Published

 on


A 13-year-old western Quebec boy accused of harassing and threatening another child online is facing four charges and conditions restricting his internet activity.

In a news release issued Friday, police in the MRC des Collines-de-l’Outaouais said the alleged victim’s parent filed a complaint after being “subjected to the suspect’s wrath for several months.”

Police said they went to the accused’s home on Sunday to arrest him, but had to return with a warrant the following day after his parents initially refused to co-operate.

300x250x1

The 13-year-old was arrested Monday evening and detained. He was formally charged on Tuesday with criminal harassment, uttering threats to cause death or bodily harm, distributing child pornography and unauthorized possession of an unspecified restricted weapon.

Among his release conditions, the boy can’t access social media and can’t use the internet without adult supervision.

Police didn’t offer details about the alleged threats or where the youth lives. The municipality includes the communities of Chelsea, Quyon, Val-des-Monts and Wakefield.

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Trending