The first Apple M1 Ultra benchmarks results are in. And they look very, very impressive. Apple’s new super chip, which will power the Mac Studio, achieved a Geekbench 5 score of 1,793 for single-core and 24,055 for multi-core. This beats even the mighty AMD Threadripper 3990X. Apple even claims that the M1 Ultra’s GPU can beat the Nvidia RTX 3090.
2022-03-09T19:06:01.261Z
Want a quick video recap of all the big Apple event news? Our own Kate Kozuch breaks down the 5 biggest announcements from Peek Performance, including the iPhone SE 2022, new iPad Air 5, Mac Studio and more.
2022-03-09T17:04:19.965Z
If you’re looking to buy the new iPhone SE 2022, there are some good deals already available. Check out our guide on how to preorder the iPhone SE 2022, and you’ll see that there are some decent discounts.
For example, AT&T will have the iPhone SE for $11 per month with trade-in for 36 months, which comes out to $396 (compared to $429 for full price).
2022-03-09T14:13:33.132Z
As part of its Mac Studio and Apple Studio Display announcement, Apple has announced that it is releasing a new black version of its Magic Mouse. That’s nice to get a new color, but it features the same old design from 2015, which means you can’t use the mouse while its charging via the bottom-mounted Lightning port. Boo.
2022-03-09T13:11:50.693Z
The iPad Air 5 may look a lot like the iPad Air 4 but it’s what’s inside that counts, right?
On that front at least, Apple’s new M1 chip-equipped tablet has a major advantage over the 2020 model, but how do they compare otherwise?
It boggles our mind a bit, as the new iPhone SE has the power of the A15 Bionic, yet Apple seems not to have given it the scope to use the chip’s powerful AI processing to deliver at least a functional Night Mode. If we’re being cynical, we’d suggest it may be a way to nudge people over to buy the iPhone 13 mini. That’s not to say the iPhone SE 2022 isn’t any good, but it may lose out to the likes of the Google Pixel 5a.
2022-03-09T11:52:08.288Z
We didn’t get a new MacBook Air 2022 in yesterday’s Apple event, so presumably one is coming later this year instead — October, maybe.
There’s lots to like about the new iPhone SE (2022), but that doesn’t mean Apple’s knocked this one out of the park. For all the good points about the phone, there are a few strange omissions that could you have thinking twice about your choice.
If Apple’s iPad Air 5 presentation has you champing at the bit to get one of the new tablets, we regret to inform you that you must wait a few days for pre-orders to begin. Apple doesn’t start taking pre-orders for the iPad Air until Friday, March 11. The tablets themselves don’t go on sale until March 18.
However, we can give you iPad Air 5 pre-order information. And that includes the early word on what kind of iPad Air deals you can expect for these new tablets.
2022-03-08T23:01:19.499Z
We’ve published a deeper dive on the Apple Studio Display, which gives you a lot to like for its fairly reasonable $1,599 price.
While the $4,999 Pro Display XDR gives you a brighter display of up to 1,600 nits and a bigger 32-inch panel, the Apple Studio Display’s 27-inch size and 5K resolution should be enough for most users, and the 600 nits of brightness is solid.
Plus, the Apple Studio Display gives you an A13 Bionic processor for delivering features like Center Stage through the 12MP camera. And you get three mics along with a powerful speaker system.
2022-03-08T22:11:02.310Z
So far we’ve talked a lot about the products Apple did show off today. But what about all those rumored things that didn’t make the cut?
We have a bit of bad news for iPhone SE 3 shoppers. We have confirmed that the new iPhone SE doesn’t support mmWave 5G, which means you won’t be able to get the fastest speeds on Verizon’s network. In addition, the iPhone SE 2022 doesn’t offer a Night mode for the camera, which is pretty annoying.
The new Mac Studio will start at $1,999 with the M1 Max, and it will start at a hefty $3,999 for the M1 Ultra configuration. And the new Apple Studio display starts at $1,599.
These products are available for pre-order today and go on sale March 18.
2022-03-08T18:52:42.710Z
The new Apple Studio Display has been announced. It’s a 27-inch 5K display with an A13 Bionic chip inside. There’s a highly advanced 12MP ultra-wide camera that’s borrowed from the iPad with Center Stage support. And there’s a three-mic array for studio quality audio.
Plus, you get a high-fidelity 6-speaker sound system with two high-performance tweeters. And there’s Spatial Audio support. Apple calls this the best combination of audio and video in a display.
There’s three USB-C ports on the back, plus a Thunderbolt port for plugging in a Mac with up to 96W of power. You can connect up to three displays at once to your MacBook Pro.
2022-03-08T18:44:09.561Z
The Mac Studio M1 Max is 2.5 faster than 27-inch iMac Pro and up to 3.4x faster graphics. Mac Studio is also over 3x faster than the previous Mac Pro.
The M1 Ultra configuration is on another level. You get up to 3.8 faster CPU performance than the iMac Pro. GPU performance is up to 4x faster.
The most powerful workstations offer 48GB of video memory, but there’s 64GB on this machine. And there’s up to 128GB of unified memory on the Mac Studio.
2022-03-08T18:41:24.822Z
The Mac Studio is official, as is the Apple Studio Display. The Mac Studio leverages the power of Apple’s M1 Ultra chip and the design looks like Mac mini on steroids with a compact design that measures 7.7 x 3.7 inches.
There’s a specialized cooling system on the Mac Studio and there’s 2,000 precisely machined perforations on the back. And the sound is designed to be minimal.
The back has four Thunderbolt 4 ports, a Gigabit Ethernet, 2 USB A ports, HDMI and Pro Audio jack. Wi-Fi 6 and Bluetooth 5 are built in. Plus, there’s two USB-C ports up front with Thunderbolt 4 and an SD Card slot for importing photos.
You can drive up to 4 Pro XDR displays plus a 4K TV.
2022-03-08T18:35:31.749Z
Apple is highlighting what developers think of the M1 Ultra chip. You can expect a faster workflow with faster previews. And scene rendering is up to four times faster. “Everything just flows.”
A designer can create an unparalleled level of detail, for example, when showing off a new jacket.
We’re on to the Mac. Tim Cook is talking about the advantages of Apple Silicon and the designs it made possible, including the new MacBook Pros and thin iMac.
John Termus, SVP of hardware engineering is talking about the “next giant leap.” There’s a new chip in the Apple family, and it’s called M1 Ultra.
The M1 Ultra uses a multi-die architecture called UltraFusion using 2.5 TB/sec of bandwidth. There’s 114 billion transistors, 7x more than the M1. You’re essentially getting two chips in one.
The memory bandwidth is 800 GB/sec. And there’s up to 128GB of unified memory. There’s a 20-core CPU and 64-core GPU. 8x faster than the M1 chip. Apple also promises industry-leading performance per watt.
2022-03-08T18:24:23.777Z
The iPad Air comes in several colors, including a new Blue. The price is still $599. 64GB and 256GB option and Wi-Fi and cellular models. Available March 18 and pre-orders start Friday.
2022-03-08T18:21:01.509Z
Now we’re on to the new iPad Air 5. It has a new M1 chip that is up to twice as fast. Plus, Apple says it’s 2x faster than the best-selling Windows laptop in its price range.
Apple says you can fly through all sorts of apps, including design and games. Machine Learning workflows should also be smoother, such as editing out the background in Adobe Lightroom.
The front camera is getting an update, too. You get a 12MP ultra-wide camera with support for Center Stage feature. So you can have multiple people in the frame during video calls.
The new iPad Air also supports fast 5G connectivity, and the USB-C port is now 2x faster for quicker file transfers. Accessories for the iPad Air include the Magic Keyboard and Smart Keyboard Folio. And you can use the optional Apple Pencil 2nd gen.
2022-03-08T18:15:28.231Z
Apple says that the new iPhone SE 2022 should offer better image quality as well, thanks to better computational photography. So you should expect improved low-light performance for both photos and videos, as well as Smart HDR.
Price is $429, so that’s $30 more than the previous model. Available March 18.
2022-03-08T18:13:02.229Z
The new iPhone SE 3 is being announced right now. It will feature the A15 Bionic chip. The A15 has a 6-core CPU and it’s up to 1.8x faster than the iPhone 8, and Apple reminds us its faster than all of the competition. Plus, there’s a much more powerful GPU for taking advantage of Appel Arcade.
There’s a 16-core neural engine, too. This comes in handy for features like Live Text. Midnight, Starlight and Product Red are the colors, and you get the “strongest glass in a smartphone” on the back and front.
Yes, the home button is still there, so don’t expect Face ID. The good news is that Apple says the new iPhone SE offers longer battery life, plus 5G connectivity. So you’ll be able to enjoy faster downloads and uploads along with lower latency.
The iPhone 13 is getting a bold new green color, complete with color matched aluminum edges. The iPhone 13 Pro is coming in alpine green. Available March 18 and available for pre-order this week.
2022-03-08T18:07:21.891Z
Here’s a big bit of irony. Apple TV Plus is getting Friday Night baseball. These will be two games that will unique to Apple’s service. There’s a MLB lockout right now, but maybe we’ll get games this year?
2022-03-08T18:04:54.080Z
Here we go! The Apple Event has just gone live. And we’ll be here every step of the way for all the big announcements.
Apple CEO Tim Cook has kicked things off with a sizzle reel of Apple TV Plus originals, including Spirited with Ryan Reynolds and Will Ferrell. There’s also a spy thriller coming with Henry Cavill.
2022-03-08T17:55:16.386Z
We’re just a few minutes away and the music and pre-show animations have started. But I’m getting some buffering weirdness. See the video player above to watch all the action live!
2022-03-08T17:45:29.234Z
What timing! Google has announced that Chrome is now faster than Safari on Macs with its latest update. According to Google, the Chrome browser is 7% faster and has set a speed record. My bigger issue with Chrome is so how open tabs gobble up RAM, but this is good news as I prefer Chrome.
2022-03-08T17:38:49.634Z
Peek performance. March 8th. See you there. #AppleEvent pic.twitter.com/cEKMq7BuBhMarch 2, 2022
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We’re very close to the start of the Apple event, so it’s worth revisiting this teaser from Greg Joswiak. Some people think it could be tipping a possible sneak peek at the Apple glasses or the Apple VR/AR headset. But our money is on a later launch, with WWDC 2022 being the soonest…
Which is not to say I wouldn’t like to be proven wrong…
2022-03-08T17:24:41.535Z
What if Apple releases a mouse today that doesn’t require me to do this? pic.twitter.com/75ICr8wevVMarch 8, 2022
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Apple rarely spends much time on peripherals like mice or keyboards at Apple events, but The Wall Street Journal’s Joanna Stern makes a good point about the Apple Magic Mouse here. Why should you have to turn it upside down to charge it? You can’t use the mouse while it’s being charged, which is dumb.
This is exactly why I use a Logitech mouse at home, which charges via USB-C through a port on the top front edge.
It’s just about an hour until showtime for the Apple Event, which means you should juice up your AirPods to watch Peek Performance with spatial audio. As a reminder, the AirPods Max, AirPods Pro and the new AirPods 3 all have spatial audio.
2022-03-08T16:41:09.635Z
Our Henry T. Casey shares a note about what he’s most excited about today. And it’s the Apple Studio Display, if that winds up being the real name.
“I’m really excited about an Apple-built display. I’ve been using a random Dell monitor from work since the start of the pandemic, and it has horrible color reproduction. Apple’s seemingly had no interest in a consumer-price display for years, and that’s been annoying to me, since I love to extend my MacBook screens with an external monitor. The Pro XDR monitor they make is laughably expensive, so I’m hoping this thing is under $1,000.”
2022-03-08T16:21:50.402Z
While the new Phone SE is tipped to include a number of upgrades, I’m most curious to see how Apple improves the camera. The rumors point to Apple including just a single wide camera once again, but we could see much better image quality. And that’s because Apple’s A15 Bionic chip should provide better computational photography capabilities, such as a proper Night mode and improved HDR. However, we would not expect Cinematic mode for video, as that requires a second lens.
The iPad Air 5 is tipped to launch today powered by an M1 chip. We already thought of the iPad Air 2020 as a low-cost alternative to the iPad Pro, so what would the differences be now?
The iPad Air presumably will still offer a 10.9-inch display, compared to 11 inches for the iPad Pro. Both panels have 264 dpi, so they’re equally sharp. But the Air’s screen is a little less bright (500 nits vs 600 nits) and only the iPad Pro features ProMotion for 120Hz refresh rate.
In addition, the iPad Air likely won’t get Face ID, which is unique to the iPad Pro. And the iPad Air will probably still feature a single camera, compared to the wide and ultra-wide shooters on the iPad Pro. We’ll have to see what happens at the Apple event.
2022-03-08T15:45:20.491Z
One of today’s rumors is that Apple will roll out a new iPhone 13 spring color, just as it did with the purple iPhone 12 last spring. What could Apple announce today? Our Kate Kozuch mocked this up using Granite Green. “I want the green color to look more like this to reflect one of Patone’s colors of 2022,” Kate says.
What do you think of this as a possible iPhone 13 color?
2022-03-08T15:34:05.679Z
Is it me or does it fell like the iPhone SE 3 apologists are already coming out of the woodwork before the phone is announced? Today CNET has report that cites CCS Insight analyst Ben Wood, who says that “Not every Apple purchaser feels like they need to have the absolute cutting edge. They just want an iPhone.”
That’s true, but if the rumors are accurate Apple will be sticking with the same 4.7-inch display size two years after the iPhone SE 2020. Meanwhile, the Google PIxel 5a has a 6.34-inch display, which is much more mainstream at this point. I know the iPhone SE 3 is tipped for other welcome upgrades, such as 5G and A15 Bionic power, but I’d like to see a larger screen as well.
2022-03-08T15:18:26.428Z
A little late, but my #PeekPerformance #AppleEvent Bingo is here!Retweets appreciated! Please don’t share without linking here. pic.twitter.com/SJMB85ZvviMarch 7, 2022
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It’s time for Apple Event bingo! Well, almost. Twitter leaker Dylan @DylanMcD8 has posted a fun (and very colorful) Apple Event bingo card with all sorts of possibilities for today’s festivities.
The options range from the rumored Studio Display and Another MacBook Gets a Notch to mention of Ukraine and a New color (presumably for the iPhone 13). My favorite is “Apple removes something and calls it a feature.”
2022-03-08T15:01:00.217Z
Our 5 wildest guesses of what could be announced at today’s #AppleEvent1. Foldable iPhone2. Smart AR glasses 3. A new Apple TV Plus series, preferably starring Steve Buscemi4. A keyboard case for the iPad mini (please!!!)5. HomePod sound barMarch 8, 2022
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Hey, there’s nothing wrong with very wild guesses for things that could be announced today at the Apple event. Some have speculated that the Apple AR/VR headset could make its first appearance today based on the teaser for the Apple event.
I don’t think a foldable iPhone is happening anytime soon, but we could definitely see a new Apple TV Plus series unveiled during the event. A HomePod sound bar sounds like fun and could maybe give Apple an answer to the Sonos Arc. Spatial Audio without headphones? It could happen.
2022-03-08T14:55:32.497Z
Let’s talk about the rumored Apple Studio Display. According to 9to5Mac, it packs a very impressive 7K resolution. The current Pro Display XDR has a 6K panel for a 32-incher. But the new Apple Studio Display could stretch 36 inches. What’s not clear is whether this display will launch today at the Apple Event, though Bloomberg’s Mark Gurman says it is a distinct possibility.
2022-03-08T14:30:46.985Z
If you’re wondering how to watch the Apple event, there are plenty of options. This includes the Apple website and the Apple TV app through a wide array of Apple devices. You can also use Apple’s YouTube channel.
2022-03-08T14:22:38.416Z
Apple announces their March #AppleEvent and here is what you can expect.????iPhone SE????iPad Air???? MacBook Air???? MacBook Pro???? Mac mini????New iPhone Cases⌚️New Apple Watch Bands???? March 8th⏰ 11:30 am IST❤️ if you’re excited. pic.twitter.com/otJHPbjITSMarch 8, 2022
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Could Apple be unveiling 5 new products today or more? According to the Twitter account Tech Recevent, the following is on tap. A new iPhone SE, iPad Air, MacBook Air, MacBook Pro and Mac mini. Plus, the account says to expect new iPhone cases and Apple Watch bands.
That’s a lot for one event, and that doesn’t even include the recently rumored Mac Studio and Apple Studio Display. Regardless, prepare for a lot of announcements.
2022-03-08T14:09:39.238Z
It’s #AppleEvent day! Like this tweet for a surprise pic.twitter.com/xWTBNL7eD6March 8, 2022
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Here’s a mildly amusing way to kill some time before the Apple event starts. If you like tweets like this with the Apple event logo you’ll see a fun animation. This one comes from 9to5Mac.
2022-03-08T13:55:57.091Z
Right on cue the Apple Store is temporarily down as Apple stocks all the new products expected to be announced today at the Apple event. And there could be a lot of new items popping up, ranging from the iPhone SE 3 and iPad Air 5 to a new Mac Studio and Apple Studio display.
We’re now less confident in a new MacBook Pro or MacBook Air showing up with an M2 chip, but anything could happen.
2022-03-08T13:46:52.799Z
We have more info about a possible Mac Studio computer. As reported by MacRumors via the Korean blog Naver, the new Mac Studio is primarily based on the Mac mini, but with more powerful hardware. “Apple is working on two versions of the Mac Studio: the same M1 Max chip as the 2021 MacBook Pro, and an upgraded version of the Apple Silicon chip that is more powerful than the current M1 Max chip.”
The leaker says the Mac Studio name may change, but it “represents a new category for professional users between Mac mini and Mac Pro.” So we would expect a premium price tag. The current Mac mini M1 starts at $699.
2022-03-08T13:22:21.688Z
Hold up. A last-minute iPhone SE 3 rumor says that the new cheap iPhone could get MagSafe charging, which refutes earlier reports. A user on the blog Naver has tipped this news, and also says that the iPhone SE 3 2022 will get a Ceramic Shield display for better durability and “significantly” improved battery life. This is all welcome news, especially if the price stays under $400.
2022-03-08T13:15:37.112Z
Pro tip! ???? ???? Use the TV App on iPhone/iPad/Mac/Apple TV with AirPods Pro, AirPods Max, or recent MacBook Pro speakers and you’ll be able to hear the #AppleEvent in Spatial Audio! pic.twitter.com/o31iB352IOMarch 7, 2022
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Here’s a great tip from Rene Ritchie on Twitter. If you want to hear today’s Apple Event in Spatial Audio, just use the TV App on your iPhone, iPad, Mac or Apple TV. It’s not the same as being there live (well, no one can be there live) but it will definitely feel more immersive.
2022-03-08T13:11:52.356Z
Get the inside story. Watch a special #AppleEvent today at 10 a.m. PST.March 8, 2022
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Apple is spinning up the hype machine with a quick Twitter tease ahead of the Apple Event today at 1 pm ET/ 11 am PT. Apple says “get the inside story,” so we’re guessing that’s referring to the new Apple silicon inside the new products, including the A15 Bionic for the iPhone SE and the new M2 chip for a possible range of new Macs.
2022-03-08T12:57:35.093Z
Apple is widely expected to unveil its new M2 chip today at the Apple event. But how is it different? According to a recent tip by Bloomberg’s Mark Gurman, Apple has been testing multiple Macs with the new M2 chip that includes an 8-core CPU with 4 efficiency cores and 4 high-performance cores, plus 10 GPU cores.
This would be a jump up in 8 GPU cores in the M1 chip, and Apple could also dial up the speed of the high-performance cores. The M2 chip could appear in a number of devices, including a new Mac mini 2022, entry-level MacBook Pro 2022 and more.
2022-03-08T12:39:05.439Z
We’ve just published a report that Apple could launch a new Mac Studio today, which Bloomberg’s Mark Gurman is calling a cross between a smaller Mac Pro and a more powerful Mac mini. Plus, Gurman says a new Apple Studio Display is ready to go.
2022-03-08T12:27:04.969Z
Let’s pivot back to the iPhone SE 3 (2022) again for a second, as there’s an interesting new rumor about that phone.
According to a user on the Korean blog Naver, via Macrumors, the iPhone SE 3 will be MagSafe-compatible and will also come with Apple’s Ceramic Shield technology on the front. It was also reportedly have “significantly” better battery life.
While the iPad Air seems like a lock to get an update today, it’s not the only iPad in Apple’s lineup that we could be getting a new version of. There is a chance that the iPad Pro sees an update, though this one feels less likely than the iPad Air does.
The main argument for Apple updating the iPad Pro today is that Apple always seems to have a new version of the high-end tablet ready in the spring. After all, last year’s spring event included an iPad Pro as part of the proceedings.
Whether it shows up today or later this year, analysts expect the next 11-inch iPad Pro to adopt the mini-LED screen Apple added to the 12.9-inch model last year (pictured above). Additionally, there’s the possibility that Apple could turn to the new M2 silicon to power its Pro tablets.
Truth be told, we haven’t heard many rumors about the iPad Pro in the buildup to the Peek Performance event, so it could be possible that Apple holds off on an announcement, keeping its iPad Pro powder dry until June’s Worldwide Developer Conference.
2022-03-08T11:35:49.020Z
One other rumor around the iPad Air 5 is that it will get an OLED display, but this now seems unlikely.
Though a report from DigiTimes claimed Apple was working on a 10.9-inch tablet with an OLED screen — which would tally with the Air — subsequent reports from The Elec and analyst Ming-Chi Kuo instead say that won’t happen “due to costs and performance not meeting the company’s expectations.” So while we’ll watch with interest, we’d be surprised if Apple unveiled an OLED-sporting iPad Air 5 today.
2022-03-08T10:58:55.757Z
So let’s say the iPad Air 5 does launch today — what upgrades do we expect it to have? After all, the last model arrived less than 18 months ago, and in our iPad Air (2020) review we described it as “one of the best tablets ever.”
Well, a new chipset seems like a given. We had thought it might get Apple’s A15 Bionic — along with 5G connectivity. However, a last-minute leak from sources speaking to 9to5Mac has instead tipped the iPad Air 5 to come with Apple’s M1 chip.
If true, that’s absolutely huge news, as the M1 offers 50% faster performance than the A15 and could also have a huge (and positive) impact on battery life. Fingers crossed for this one.
2022-03-08T10:31:34.380Z
There’s certainly good reason to think the iPad Air 5 will be revealed today. Back in February, trusted Apple watcher Mark Gurman tipped the new tablet to arrive at an event on March 8. The fact that Apple subsequently announced its Peek Performance event for that exact day gives a lot of credibility to the details in Gurman’s report.
And there are plenty of other rumors that back it up — for instance leaker Evan Blass shared an image (above) from an unnamed Asian mobile carrier, reportedly of a product page for the new device.
2022-03-08T10:05:19.455Z
Let’s move away from phones and talk about a different category — namely tablets. Or rather, as this is Apple, iPads.
The most likely new entry in Apple’s iPad range is the iPad Air 5. We hadn’t necessarily expected it to arrive this month, given that the iPad Air 2020 made its debut in October of that year, but there are plenty of rumors that we will see the new model today. Plus, the 3rd-gen iPad Air did launch in March 2019, so there is a precedent for it to be revealed today.
2022-03-08T09:38:23.161Z
A price drop would be big news for the iPhone SE 3, and the fact that it should get an upgrade to 5G plus the A15 Bionic chip is also welcome.
Sticking with the iPhone SE 3, one of the key questions we want answering is how much it will cost. The current iPhone SE will set you back $399, making it a cheap phone compared to flagships and indeed compared to rivals such as the $449 Google Pixel 5a.
But at least one analyst thinks Apple could go cheaper still, offering the iPhone SE 3 (2022) for as little as $300. That would be huge news if true — so we’ll be listening out for the price announcement just as eagerly as we will the spec details.
2022-03-08T08:44:32.419Z
One phone we very much expect to see revealed at today’s Apple event is the iPhone SE 3 (2022). There have been so many rumors about it that we can be pretty sure about lots of details — but there are still a few questions to answer.
He also says the design will be similar to that of the existing iPhone SE — which doesn’t surprise us at all.
2022-03-08T08:25:48.648Z
So let’s delve into some of the specifics around what could be released at today’s Apple event. We’ll start with smartphones.
If you think back to the Apple event from the spring of 2021, you’ll recall that Apple just didn’t release new products then — it also updated some of its existing devices. Specifically, Apple introduced a purple iPhone 12 model a year ago, updating the iPhone lineup it had rolled out in the fall.
Could history repeat itself in 2022? Some Apple observers think so, with the possibility of a dark green iPhone 13 joining Apple’s phone lineup being dangled as a potential announcement today. That claim and the above renders come from Luke Miani, who also thinks a purple iPad Air is on tap for today.
So what can we expect to see today? Lots! We’ve got a list of the likely candidates above, but for another perspective on today’s Apple event, senior writer Kate Kozuch prepared a quick TikTok summary of all the potential products Apple could show off.
Good morning and welcome to Tom’s Guide’s live blog for today’s Peek Performance Apple event. Marc McLaren here in the U.K. kicking things off, with various staffers taking over as the day goes on.
Follow it live with us here for all of the latest news and speculation in the run-up to the event, and of course for all of the announcements as they happen from 1 p.m. ET / 10 a.m. PT / 6 p.m. GMT.
Although no one likes a know-it-all, they dominate the Internet.
The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.
Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.
The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.
Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.
On the Internet, nearly every piece of content is self-serving in some way.
The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.
More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.
Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:
You Won’t Believe What Taylor Swift Says About Climate Change!
This Bedtime Drink Melts Belly Fat While You Sleep!
In One Week, I Turned $10 Into $1 Million!
Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.
Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.
There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.
Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.
Successful people tend to be secretive.
Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.
Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.
Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.
TORONTO – A new survey says a majority of software engineers and developers feel tight project deadlines can put safety at risk.
Seventy-five per cent of the 1,000 global workers who responded to the survey released Tuesday say pressure to deliver projects on time and on budget could be compromising critical aspects like safety.
The concern is even higher among engineers and developers in North America, with 77 per cent of those surveyed on the continent reporting the urgency of projects could be straining safety.
The study was conducted between July and September by research agency Coleman Parkes and commissioned by BlackBerry Ltd.’s QNX division, which builds connected-car technology.
The results reflect a timeless tug of war engineers and developers grapple with as they balance the need to meet project deadlines with regulations and safety checks that can slow down the process.
Finding that balance is an issue that developers of even the simplest appliances face because of advancements in technology, said John Wall, a senior vice-president at BlackBerry and head of QNX.
“The software is getting more complicated and there is more software whether it’s in a vehicle, robotics, a toaster, you name it… so being able to patch vulnerabilities, to prevent bad actors from doing malicious acts is becoming more and more important,” he said.
The medical, industrial and automotive industries have standardized safety measures and anything they produce undergoes rigorous testing, but that work doesn’t happen overnight. It has to be carried out from the start and then at every step of the development process.
“What makes safety and security difficult is it’s an ongoing thing,” Wall said. “It’s not something where you’ve done it, and you are finished.”
The Waterloo, Ont.-based business found 90 per cent of its survey respondents reported that organizations are prioritizing safety.
However, when asked about why safety may not be a priority for their organization, 46 per cent of those surveyed answered cost pressures and 35 per cent said a lack of resources.
That doesn’t surprise Wall. Delays have become rampant in the development of tech, and in some cases, stand to push back the launch of vehicle lines by two years, he said.
“We have to make sure that people don’t compromise on safety and security to be able to get products out quicker,” he said.
“What we don’t want to see is people cutting corners and creating unsafe situations.”
The survey also took a peek at security breaches, which have hit major companies like London Drugs, Indigo Books & Music, Giant Tiger and Ticketmaster in recent years.
About 40 per cent of the survey’s respondents said they have encountered a security breach in their employer’s operating system. Those breaches resulted in major impacts for 27 per cent of respondents, moderate impacts for 42 per cent and minor impacts for 27 per cent.
“There are vulnerabilities all the time and this is what makes the job very difficult because when you ship the software, presumably the software has no security vulnerabilities, but things get discovered after the fact,” Wall said.
Security issues, he added, have really come to the forefront of the problems developers face, so “really without security, you have no safety.”
This report by The Canadian Press was first published Oct. 8, 2024.
As online shoppers hunt for bargains offered by Amazon during its annual fall sale this week, cybersecurity researchers are warning Canadians to beware of an influx of scammers posing as the tech giant.
In the 30 days leading up to Amazon’s Prime Big Deal Days, taking place Tuesday and Wednesday, there were more than 1,000 newly registered Amazon-related web domains, according to Check Point Software Technologies, a company that offers cybersecurity solutions.
The company said it deemed 88 per cent of those domains malicious or suspicious, suggesting they could have been set up by scammers to prey on vulnerable consumers. One in every 54 newly created Amazon-related domain included the phrase “Amazon Prime.”
“They’re almost indiscernible from the real Amazon domain,” said Robert Falzon, head of engineering at Check Point in Canada.
“With all these domains registered that look so similar, it’s tricking a lot of people. And that’s the whole intent here.”
Falzon said Check Point Research sees an uptick in attempted scams around big online shopping days throughout the year, including Prime Days.
Scams often come in the form of phishing emails, which are deceptive messages that appear to be from a reputable source in attempt to steal sensitive information.
In this case, he said scammers posing as Amazon commonly offer “outrageous” deals that appear to be associated with Prime Days, in order to trick recipients into clicking on a malicious link.
The cybersecurity firm said it has identified and blocked 100 unique Amazon Prime-themed scam emails targeting organizations and consumers over the past two weeks.
Scammers also target Prime members with unsolicited calls, claiming urgent account issues and requesting payment information.
“It’s like Christmas for them,” said Falzon.
“People expect there to be significant savings on Prime Day, so they’re not shocked that they see something of significant value. Usually, the old adage applies: If it seems too good to be true, it probably is.”
Amazon’s website lists a number of red flags that it recommends customers watch for to identify a potential impersonation scam.
Those include false urgency, requests for personal information, or indications that the sender prefers to complete the purchase outside of the Amazon website or mobile app.
Scammers may also request that customers exclusively pay with gift cards, a claim code or PIN. Any notifications about an order or delivery for an unexpected item should also raise alarm bells, the company says.
“During busy shopping moments, we tend to see a rise in impersonation scams reported by customers,” said Amazon spokeswoman Octavia Roufogalis in a statement.
“We will continue to invest in protecting consumers and educating the public on scam avoidance. We encourage consumers to report suspected scams to us so that we can protect their accounts and refer bad actors to law enforcement to help keep consumers safe.”
Falzon added that these scams are more successful than people might think.
As of June 30, the Canadian Anti-Fraud Centre said there had been $284 million lost to fraud so far this year, affecting 15,941 victims.
But Falzon said many incidents go unreported, as some Canadians who are targeted do not know how or where to flag a scam, or may choose not to out of embarrassment.
Check Point recommends Amazon customers take precautions while shopping on Prime Days, including by checking URLs carefully, creating strong passwords on their accounts, and avoiding personal information being shared such as their birthday or social security number.
The cybersecurity company said consumers should also look for “https” at the beginning of a website URL, which indicates a secure connection, and use credit cards rather than debit cards for online shopping, which offer better protection and less liability if stolen.
This report by The Canadian Press was first published Oct. 8, 2024.