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Apple’s 5G iPhone Will Need to Be More Than 5G

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Analysts project Tim Cook’s Apple will record a 10% increase in total iPhone unit sales its current fiscal year ending next September, following two straight years of declines.

Analysts project Tim Cook’s Apple will record a 10% increase in total iPhone unit sales its current fiscal year ending next September, following two straight years of declines.

Photo: josh edelson/Agence France-Presse/Getty Images

Apple Inc.
is master of the upsell, but 5G might present the company with its biggest challenge yet.

The tech giant has scheduled an event for Oct. 13, when it is widely expected to unveil this year’s iPhone lineup. As is typical, the company has said nothing about its plans for what would be the 20th iteration of its iconic smartphone, not counting large-screen variants of the same models. But leaks and supplier reports all have confirmed that the next-generation 5G wireless standard will be included in at least some of this year’s designs, and Apple itself dubbed the event “Hi, Speed” on its announcement.

Nearly all of the company’s competitors—including the largest,
Samsung
—already have 5G phones on the market. But most of the world’s 5G action has been taking place in China, which accounted for more than three-quarters of 5G device shipments in the second quarter, according to Counterpoint Research. In the U.S., 5G coverage is still limited, even in major cities. That has hampered the uptake so far. IDC estimates that 4.2 million 5G smartphones were sold in the U.S. in the first half of this year—about 7.5% of total domestic smartphone shipments in that time.

Apple is widely expected to boost that. Counterpoint analyst Jeff Fieldhack predicts this year’s new iPhones will sharply increase the market share of 5G devices, resulting in such phones accounting for 20% of domestic smartphone sales by the end of the year. And several equity analysts have started redeploying the “supercycle” term used to predict strong iPhone cycles in the past—though not always accurately. Analysts project total iPhone unit sales will rise 10% in Apple’s current fiscal year ending next September, following two straight years of declines, according to consensus estimates from Visible Alpha.

That in turn has fueled Apple’s stock, which has jumped 59% so far this year even after retreating from its Sept. 1 peak. At more than 31 times forward earnings, the stock remains in its most expensive valuation range in more than a decade.

Is a 5G iPhone worth that? Probably not—if that is the only selling point. Past comparisons are problematic. The last major network transition to the current standard known as LTE took place in the 2010-12 time frame, when smartphones were still a fast-growing business globally. Apple’s first LTE device was the iPhone 5, which launched in late 2012. That device also sparked “supercycle” projections, though sales and the phone’s lower profit margins didn’t quite live up to the hype. Apple’s share price had surged 65% that year ahead of the iPhone 5 launch—and then slid 24% in the remainder of the year.

Smartphone buyers tend to be more motivated by improved features such as screen size, better cameras and longer battery life. The iPhone 6 cycle that kicked off in late 2014 turned out to be Apple’s best ever, thanks to the significant display-size boost that device delivered. And last year’s iPhone 11 Pro models with their triple-lens cameras turned out to be more popular than expected. Analysts believe those models accounted for 28% of Apple’s total iPhone sales volume for the fiscal year that ended in September, compared with the 23% for the previous year’s top-of-the-line iPhone models, according to Visible Alpha.

The success of last year’s iPhones is actually another challenge for this year’s, as smartphone buyers now tend to hold on to their devices for three to four years. Apple still has a strong base of fans willing to line up for whatever the company comes up with each year. Getting enough of them to justify a market value of $2 trillion will be a tall order.

Write to Dan Gallagher at dan.gallagher@wsj.com

Source:- The Wall Street Journal

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Apple’s 10.2-inch iPad is up to $70 off in Best Buy’s Black Friday sale – The Verge

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Best Buy is offering a pair of great deals on Apple’s recently-released 10.2-inch iPad, with offers of up to $70 off. The retailer has knocked $50 off the price of the base 32GB model, which is now $280 compared to its usual asking price of $330. Meanwhile the 128GB model, which is the model we recommended most people should buy, is $70 less than its usual price of $430 at $360. It’s the lowest price we’ve seen the 128GB model sell for since its launch.

Apple’s 10.2-inch iPad sits at the bottom of its tablet lineup, but it’s still very good at doing the kinds of things iPads have always done well. This year’s model comes with a faster A12 Bionic processor that means the tablet still feels fast and sprightly to use, even if its outward appearance is starting to look a little bit dated. It lacks some of the features of more expensive iPads like a USB-C port or a 120Hz screen, but depending on your needs that might not matter. Here’s how Dieter summed up the performance of the tablet in his review:

“As I use it, I am continuously impressed with how well the iPad works and how much I can do with it. No other computer makes it as easy or as fun to bounce from editing photos to playing games to kicking back and watching some Netflix. And though there’s a bit of a learning curve, even this iPad can be used to do real work.”

If you want to grab the deal, head on over to Best Buy’s site. Here’s a link to the 32GB model, and here’s a link to the 128GB version. Otherwise, check out our guide to Best Buy’s best Black Friday discounts, our roundup of the best Black Friday Apple deals, and our page on the best early Black Friday deals overall.

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Amazon dumps driver who drove off with boy's birthday PS5 – Eurogamer.net

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Amazon says it will no longer work with a courier who drove off with at least one of the company’s many missing PlayStation 5 consoles.

The unnamed driver was captured on CCTV by Oxfordshire mum Jenni Walker, who had bought a PS5 as a birthday gift for her son.

Speaking to Eurogamer this afternoon, Walker said her son – who turned 16 the day PS5 launched in the UK – had not wanted the driver to get into any trouble.

But CCTV footage, shared on social media by Walker’s husband Richard, appears to show the driver handling a large PS5-shaped box at the back of his van. After delivering other packages, the driver then puts the big box back and drives away.

Eurogamer has obscured the driver’s face, though it is clearly visible in the original recording.

The Walker family initially contacted Amazon, and went through a similar process with customer support I’ve now heard dozens of times in the past week from the many, many people similarly affected.

In short, Amazon initially said it would investigate, gave some hope of a replacement being delivered, then later issued a refund.

Walker told me she, like many others I’ve spoken to, tried to refuse a refund for some time, believing this would end the contract between her and Amazon, and their responsibility to deliver the console she’d paid for.

She was initially offered a £5 gift voucher in compensation, though this was eventually raised to £50.

Walker’s daughter, meanwhile, drove in person to the local Amazon depot and confronted the site’s boss with the CCTV footage, saying it showed one of his drivers speeding away with the £450 next-gen console. The site’s boss confirmed the driver shown on camera was one of his employees, and said they would be fired.

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Are the PS5 and Xbox Series X too buggy at launch?

“We have very high standards for our delivery service providers and how they serve customers,” Amazon said today in a statement to Walker’s local paper, Oxford Mail, which also picked up the story. “The delivery associate will no longer be delivering on behalf of Amazon.”

As for Walker and her son, the hunt is on again for another PS5 – though she has decided to avoid the scalpers on eBay. Not only are the consoles there overpriced, but it may be that’s where her son’s original PS5 ended up.

Last week, Amazon promised to “put it right” for every PlayStation 5 customer who did not receive the console they’d paid for, after many received alternative items or simply nothing at all.

Yesterday, we checked in with some of those affected to see how things are going, and if Amazon had kept its word…

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The Best iPhone 8 Black Friday & Cyber Monday Deals (2020) Identified by Retail Fuse – GlobeNewswire

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The top iPhone 8 and 8 Plus smartphone deals for Black Friday & Cyber Monday 2020, featuring the best unlocked and carrier-locked Apple iPhone discounts

Compare the top Apple iPhone 8 deals for Black Friday & Cyber Monday, featuring iPhone 8 Plus and 8 smartphone (unlocked and carrier-locked) sales in 256GB, 128GB, and 64GB storage configurations. Find the best deals in the list below.

Best iPhone 8 Deals:

Best iPhone Deals:

Want some more deals? Check out Walmart’s Black Friday & Cyber Monday sale and Amazon’s Black Friday & Cyber Monday sale for even more active savings. Retail Fuse earns commissions from purchases made using the links provided.

About Retail Fuse: Retail Fuse reports the latest retail news. As an Amazon Associate and affiliate Retail Fuse earns from qualifying purchases.

Contact: Andy Mathews (andy@nicelynetwork.com)

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