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Apple’s Massive Mistake Drives MacBook Pro Success – Forbes

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The recent launch of the new 13-inch MacBook Pro from Apple completes this round of updates for its MacOS laptops. Hardware wise there’s very little difference between the MacBooks and the equivalent Windows 10 laptops. So why have the new machines been met with resounding critical acclaim?

The keyboard.

For five years the MacBook, MacBook Pro, and MacBook Air were saddled with the butterfly keyboard. The thinking behind the design was in keeping with Apple’s trends. The physical keyboard would be lighter and slimmer, both welcome features when designing the new laptops. The keys had more stability and allowed for more accurate typing.

But Apple’s implementation was flawed. Dust, crumbs, and other small particles could get trapped in the mechanism and would jam keys so they would not be registered, the eye would become stud and dole, triple, or quadruple type a letter from a single key press. It was an unpredictable nightmare for anyone working at speed or on large documents.

The keyboard is the primary interface for a laptop. Apple was selling a laptop with a primary interface that was, in my opinion, not fit for purposes. And it kept selling it. It was clear to independent repair specialists that Apple was trying different fixes to make the keyboard work. But the machines being purchased still had sub-standard keyboards. Joanna Stern of the Wall Street Journal demonstrated this with a wonderful article that allowed you to decide just how broken her keyboard was. Here it is with the ‘e’ and the ‘r’ key broken.

“Nop, I havn’t fogottn how to wit. No did my dito go on vacation.

‘You s, to sha th pain of using an Appl laptop kyboad that’s faild aft fou months, I could only think of on ida: tak all th bokn ltts out of my column. Thn I alizd that would mak th whol thing unadabl. So to…”

Thanks to Apple’s tight control of the ecosystem (primarily the monopoly it has over MacOS powered hardware) users needing a MacOS laptop for their applications, development, or media production chain had little choice but to buy Apple and endure. Of course the keyboards work as they come out of the box, you can use external keyboards, and not every single keyboard would break… but emotionally every keyboard was a defect waiting to go off.

Tim Cook’s Apple has finally decided to do what it should have done a long time ago. Fix an obvious fault in its flagship laptop.

The process started in late 2019, as the 15-inch MacBook Pro picked up a larger screen and became the 16-inch MacBook Pro. As with every laptop release, the table stakes of the specifications were met with updates to the processor, storage options, and tweaks for improved performance (notably in thermal control and battery control). In other words, a maintenance release of the hardware It stayed in lockstep with the competition, but didn’t push onwards or try to change the landscape.

The same was mostly true of March’s update to the MacBook Air and this month’s update to the MacBook Pro. The specs were raised to meet the competition, but nothing that exceeded the various Windows 10 powered laptops. Arguably the 2020 releases are less effective than the 16-inch MacBoko Pro because the new display sizes many expected were delayed until 2021.

But the keyboard was changed. Although Apple has slapped a ridiculous marketing name on it, the Magic Keyboard is a return to the reliable scissor-switch mechanism, and with no design flaws reported since the launch of the 16-inch laptop its probably safe to say the keyboard worries are over.

To me that explains the rapturous response to the new Macs, especially the new 13-inch MacBook Pro. Yes the specs are higher (but then so are specs on Windows 10 laptops), yes the software has been improved (but then so is Windows 10), and yes that all adds up to more performance (but then, well, you get the idea).

The excitement, the digital column inches, the praise all being heaped upon the new MacBook Air and MacBook Pro machines, all center on one area.

It took five years to fix the keyboard.

Well played, Apple. Well played.

Now read more about Apple’s plans to reimagine the Mac lineup using the iPhone’s ARM chip…

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United Airlines will offer free internet on flights using service from Elon Musk’s SpaceX

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CHICAGO (AP) — United Airlines has struck a deal with Elon Musk’s SpaceX to offer satellite-based Starlink WiFi service on flights within the next several years.

The airline said Friday the service will be free to passengers.

United said it will begin testing the service early next year and begin offering it on some flights by later in 2025.

Financial details of the deal were not disclosed.

The announcement comes as airlines rush to offer more amenities as a way to stand out when passengers pick a carrier for a trip. United’s goal is to make sitting on a plane pretty much like being on the ground when it comes to browsing the internet, streaming entertainment and playing games.

“Everything you can do on the ground, you’ll soon be able to do on board a United plane at 35,000 feet, just about anywhere in the world,” CEO Scott Kirby said in announcing the deal.

The airline says Starlink will allow passengers to get internet access even over oceans and polar regions where traditional cell or Wi-Fi signals may be weak or missing.

The Canadian Press. All rights reserved.

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How to Preorder the PlayStation 5 Pro in Canada

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Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:

  • Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
  • Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
  • Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.

Preorder Through Major Canadian Retailers

While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:

  • Best Buy Canada
  • Walmart Canada
  • EB Games (GameStop)
  • Amazon Canada
  • The Source

Steps to Preorder via Canadian Retailers:

  • Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
  • Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
  • Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.

3. Sign Up for Notifications

Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.

  • Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
  • Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.

4. Prepare for High Demand

Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:

  • Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
  • Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
  • Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.

Final Thoughts

The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.

For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.

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Introducing the PlayStation 5 Pro: The Next Evolution in Gaming

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Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.

Key Features of the PS5 Pro

The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:

  • Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
  • Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
  • AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
  • Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
  • VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.

Optimized Games & Patches

Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:

  • Alan Wake 2
  • Assassin’s Creed: Shadows
  • Demon’s Souls
  • Dragon’s Dogma 2
  • Final Fantasy 7 Rebirth
  • Gran Turismo 7
  • Marvel’s Spider-Man 2
  • Ratchet & Clank: Rift Apart
  • Horizon Forbidden West

These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.

 

 

Design & Compatibility

Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.

Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.

Pricing & Availability

The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:

  • $699.99 USD
  • $949.99 CAD
  • £699.99 GBP
  • €799.99 EUR
  • ¥119,980 JPY

Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.

The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.

Preorder your PS5 Pro and step into the next generation of gaming this holiday season.

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