Art on Stone adapts to overcome pandemic challenges (4 photos) - OrilliaMatters | Canada News Media
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Art on Stone adapts to overcome pandemic challenges (4 photos) – OrilliaMatters

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It’s Small Business Week in Ontario. To celebrate, the Township of Oro-Medonte is turning the spotlight on five innovative small businesses that epitomize this year’s theme of entrepreneurial resilience and adaptation in the wake of the COVID-19 crisis. The second of five articles, submitted by the township, focuses on Art on Stone.

Art on Stone is a Horseshoe Valley-based studio which turns treasured photographs into beautiful pieces of stone art using a unique printing technique.

Images can be provided by the customer or selected from a professional image library and then carefully printed on natural stone to make a unique keepsake or gift. Art on Stone specializes in high quality trivets, coasters and larger stone art.

It has been a challenging year for Art on Stone business owner Jan Novak who, prior to COVID-19, built his business by selling products at popular markets, festivals and retail stores.

At events like The Images Studio Tour, Muskoka Arts Festival, Bala Cranberry Festival and regional Christmas markets, customers could see, touch and feel his unique product.

Yet once these sales channels were suddenly eliminated, Art on Stone had to pivot quickly in order to keep the business going strong.

“COVID-19 forced us to rethink our marketing approach to selling our art online,” said Novak. “Our 2020 business plan, marketing plans and budget had to be completely revised. New ways of selling our product had to be created…from scratch.”

Over the winter and spring months, Novak spent countless hours working with web designers and e-commerce experts to build an innovative new website that allows people to upload their images and place orders for his stone art products virtually.

Novak revamped his website to allow users to create custom designs, and see how they look before confirming the order. Users can upload images that they wanted printed on stone, and place orders virtually.

Customers can select free curbside pickup or opt for flat fee shipping to most locations in Canada and the U.S.. He even added a YouTube tutorial video to help people understand the site better.

Building a boutique e-commerce site from scratch was a real learning curve for Novak, who had earlier plans to do this but never a sense of urgency to get it done. 

“We did extensive research over the internet to see how other unique and custom gift production companies designed their website in way that was attractive, engaging and easy to use,” he said. “Changes were being done daily and the launch had to be delayed until we were comfortable and satisfied with the design.”

During the summer Art On Stone helped to organize a fundraiser called Home Made Masks for Home Town Heroes. The fundraiser offered custom designed coasters with a special design to honour frontline workers in Barrie and Simcoe North. Some proceeds of these limited edition products were donated to a local food bank.

In the future, Novak plans to expand these special offerings and work with other groups, organizations and charities where he can provide assistance with raising funds and continue to give back to the community.

Check out Art on Stone at www.artonstone.com.

 

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40 Random Bits of Trivia About Artists and the Artsy Art That They Articulate – Cracked.com

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40 Random Bits of Trivia About Artists and the Artsy Art That They Articulate  Cracked.com



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John Little, whose paintings showed the raw side of Montreal, dies at 96 – CBC.ca

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John Little, whose paintings showed the raw side of Montreal, dies at 96  CBC.ca



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A misspelled memorial to the Brontë sisters gets its dots back at last

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LONDON (AP) — With a few daubs of a paintbrush, the Brontë sisters have got their dots back.

More than eight decades after it was installed, a memorial to the three 19th-century sibling novelists in London’s Westminster Abbey was amended Thursday to restore the diaereses – the two dots over the e in their surname.

The dots — which indicate that the name is pronounced “brontay” rather than “bront” — were omitted when the stone tablet commemorating Charlotte, Emily and Anne was erected in the abbey’s Poets’ Corner in October 1939, just after the outbreak of World War II.

They were restored after Brontë historian Sharon Wright, editor of the Brontë Society Gazette, raised the issue with Dean of Westminster David Hoyle. The abbey asked its stonemason to tap in the dots and its conservator to paint them.

“There’s no paper record for anyone complaining about this or mentioning this, so I just wanted to put it right, really,” Wright said. “These three Yorkshire women deserve their place here, but they also deserve to have their name spelled correctly.”

It’s believed the writers’ Irish father Patrick changed the spelling of his surname from Brunty or Prunty when he went to university in England.

Raised on the wild Yorkshire moors, all three sisters died before they were 40, leaving enduring novels including Charlotte’s “Jane Eyre,” Emily’s “Wuthering Heights” and Anne’s “The Tenant of Wildfell Hall.”

Rebecca Yorke, director of the Brontë Society, welcomed the restoration.

“As the Brontës and their work are loved and respected all over the world, it’s entirely appropriate that their name is spelled correctly on their memorial,” she said.

The Canadian Press. All rights reserved.

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