Connect with us

Media

As Artists Target Earnings, Snipfeed Advances Social Media Monetization – Forbes

Published

 on


“Link in bio” has become an everyday phrase for the URL featured at the top of many social media profiles like those on Instagram. With one tap, users can view external websites featuring articles, music playlists and other engaging content beyond what is hosted on the original platform.

According to MusicWatch, nine out of ten social media users participated in a music-related activity on their social media apps in 2018. The trend is growing stronger as the “link in bio” feature sparks new creativity among content creators. This is especially true for musicians, who are maximizing their earnings by using the feature to promote new music, engage directly with fans, advertise exclusive performances and sell retail. 

Los Angeles and Paris-based Snipfeed, a nine-person start-up founded in 2019 by three young French entrepreneurs, Rédouane Ramdani, Anas Bouassami and Pierre-Habté Nouvellon who met at UC Berkeley, is disrupting the “link in bio” marketplace. Using Snipfeed technology, the company’s new one-click solution gives established and emerging artists the opportunity to monetize their content and streamline their storefront using their personal social media channels. 

“Content is eating the world and social media is the new marketplace. This is where supply meets demand, which is why we are building directly on top of these platforms to help creators convert as many people as possible” says Rédouane Ramdani, co-founder of Snipfeed.

Rather than linking to external websites, content creators can now use Snipfeed to connect directly with fans. This new level of engagement is making it possible for them to generate revenue more efficiently in one streamlined storefront. As they build a storefront directly on top of their social media presence, they can consolidate all monetization tools in one location. 

Artists can then monetize their audience in one click through on-demand content, direct interactions, tips and commerce. On the back end, Snipfeed’s dashboard integrates in-depth analytics, financial tools and other features to helps creators optimize and grow their business. 

As the social media landscape grows more crowded, Ramdani says that it is becoming increasingly important for creators to be able to connect with their fans and generate revenue more efficiently. Unlike other “link in bio” tools, Snipfeed is built around a one-click solution for content creators to monetize through their social media and streamline their storefront, rather than relying on third-party websites. 

Snipfeed allows artists to profit by selling their services and exclusive content. As they collect tips, showcase live streams and personalized videos, they have the option to advertise directly within their bio link via credit card, Apple Pay or Venmo.

With more than 10,000 content creators now using the Snipfeed, Ramdani says that many of them have reached revenue streams as high as thousands of dollars per day. Internationally, he explains that the global company is growing with 20% of creators based in Europe. Almost 60% of TikTok creators in France with an engaged audience of followers are already using Snipfeed, he adds. 

During the pandemic, artists began sharing career and skill-building content online. By positioning themselves as both artists and educators in music, Ramdani says that artist who thrive in the future will be those who embrace social media platforms to the fullest potential.  

American Idol season two contestant Cory Young uses Snipfeed and says, “I like Snipfeed because it gives me all the features that any other ‘multi smart’ link service gives me plus, it adds in revolutionary monetization features that allows my fans to ask for pretty much anything they want directly from me. It’s a win-win for everyone.”

Matt Skiba, vice president of rights and content at Vydia end-to-end content monetization platform, says that content monetization opportunities are growing at an incredible rate, so it is vital that content owners assert their rights quickly and with accurate metadata to avoid any third-party claims. 

“Getting approval from all contributors can be tricky, so it’s best to work out those details before making the content available,” says Skiba. “Giving labels streamlined workflows to provide accurate metadata, identify what rights they control, and assign royalties to any third parties allows them to monetize correctly at scale.”

Snipfeed operates across all social media platforms including Spotify, Instagram, TikTok, Twitter and more. As the company takes on the content monetization space with its streamlined platform for creators around the globe, it is introducing a subscription-free model that positions artists to realize their full potential.

Adblock test (Why?)



Source link

Continue Reading

Media

Social media companies targeted in potential online harms bill, but legislation still a ways off – The Globe and Mail

Published

 on


The federal government has launched a new consultation that it says will lead to combatting online hate shared on social media sites – a move that has prompted advocates to say real change isn’t coming fast enough.

The government is asking the public to respond to a proposal that includes creating a new Digital Safety Commissioner of Canada, as well as a Digital Recourse Council that Canadians can petition in order to have content removed from social media sites. The Recourse Council would have the power to make binding decisions to make sites remove content, though the consequences for not abiding by that ruling are not yet clear.

The plans, announced Thursday, focus on five categories of online harms: terrorist content, hate speech, content that incites violence, child sexual exploitation and the non-consensual sharing of images.

As government hosts antisemitism summit, opposition leaders say they should have been invited to speak

The government says it wants to bring in legislation on online hate, aimed at social media companies that play a role in sharing content. It would be in addition to Bill C-36, which targeted public hate speech by individuals. Bill C-36 did not pass into law after being introduced by the Liberal government at the end of the parliamentary session. If an election is called this summer, as is widely expected, the legislation will no longer move forward.

Despite a campaign being anticipated soon, Canadian Heritage Minister Steven Guilbeault said the new online harms bill would be introduced as a top priority “very early on when the House resumes its work in the fall.”

“We’re hearing loud and clear from Canadians that something needs to be done about online hate,” Mr. Guilbeault said in an interview.

“What we’re presenting is what we feel is the best course forward, but we want to hear Canadians on that, and that’s what we’ll be doing in the coming weeks.”

The government has posted details of its proposed approach on the Canadian Heritage section of its website and is asking the public to provide feedback by e-mail. The potential legislation would apply to sites such as Twitter, Facebook and YouTube, but would exclude private communication channels such as WhatsApp and telecommunications networks.

Bernie Farber, chair of the Canadian Anti-Hate Network, said creating online hate legislation would be a positive move. However, he said that at the moment it’s only “a plan to make a plan.”

“It should not have taken this long and it should not be taking any longer,” he said. “My fear is that an election is going to get called and this just gets swept away into partisan politics and people forget about it.”

Mr. Farber also raised the issue of how the process of dealing with online hate still heavily relies on victims self-reporting to have content removed, and said he’d like to see more of the onus fall on a new commissioner instead.

Daniel Bernhard, executive director of the advocacy group Friends of Canadian Broadcasting, said in a statement that platforms such as Facebook and YouTube must be held responsible for their role in promoting illegal content on their sites. “Legislation aimed at tackling online harm must send a clear message to these firms and their leaders: if you allow illegal content to circulate on your platform, you will pay a price,” the statement reads.

Rob Moore, Conservative Shadow Minister for Justice and the Attorney General of Canada, said in an e-mailed statement Thursday that his party is “deeply concerned with the Liberal’s plan to create an online speech regulator whose powers are overly broad and ill-defined.”

Know what is happening in the halls of power with the day’s top political headlines and commentary as selected by Globe editors (subscribers only). Sign up today.

Adblock test (Why?)



Source link

Continue Reading

Media

Social Reset promotes healthy social media usage – Belleville Intelligencer

Published

 on


Article content

In a world dominated by online algorithms, Social Reset is working to free people from social media and help them develop a healthier relationship with the internet.

Its campaign begins in August. Those participating will team up by pledging to reduce their social media usage for the entire month. One of Social Reset’s founders, Jordan Wiener, hopes this smartphone-less time facilitates meaningful connections with loved ones.

“The idea is that you get more time connecting with each other offline,” he said. “(Social Reset) is really not about, you know, raising money or doing any of this. It’s about putting down your phone, going outside and making memories with your friends and family.”

Advertisement

Article content

Wiener is one of several Queen’s University alumni behind Social Reset; its current 10 volunteers and 14 ambassadors are primarily composed of former and current students. A shared desire to act in the face of complacency unites them.

“(Social Reset) started out of a frustration between the awareness of the social media problem and the action,” Wiener said. “I’d speak to friends for an hour, but I’d follow up with them a month later, and no one had done anything about it.”

He blames the design of social media apps for this dissonance.

“Everyone knows that this is a problem, but it’s something that’s really hard to do something about because these platforms can be so addictive.”

Social Reset is how Wiener and colleagues are fighting for change. In partnering with Jack.org and the Centre for Humane Technology, they’ve created an initiative to help participants re-evaluate their relationship with social media.

Pledging can be done individually or as a group. Social Reset’s website offers different pathways for people pledging alone, with a group of friends, or with family. All pledges will receive a weekly “Adventure Guide” containing ideas for smartphone-free activities.

While Wiener lives happily without any social media, he recognizes how platforms such as Instagram and TikTok can often become creative outlets. He believes that intention is central in developing a healthy relationship with them.

“So instead of compulsively checking your phone and going on and watching things that you don’t know why you’re watching, you (should) say, ‘I’m using social media for this’ and then use it strictly for that purpose,” Wiener explained.

Advertisement

Article content

He warned that without intention, social media ends up using its users.

“(Otherwise) they’ve got you addicted to the algorithm, and they’re profiting off of you for each second that you spend on the platform,” he said.

The Social Reset team has also been teaching purposeful social media usage in classrooms through an educational workshop. It has interactive programming for all ages, but children in grades 7 and 8 have been their primary focus.

“We’re youth presenting this workshop to other youth,” Wiener said. “We explain how social media can be an awesome thing but also challenging. Then we leave the class to come up with their own ‘creative contract’ of rules that they’re going to impose and try for a week.”

These rules chosen by the children can be anything from not using phones before bed to dedicating more screen-free time to family.

“A week after they’ve done that, we come back in with them, and for 45 minutes everyone just kind of shares their experiences,” Wiener said.

Through its August campaign and educational workshops, Social Reset is working hard to improve our relationship with social media.

Those interested in pledging can find more information at thesocialreset.org.

Advertisement

Adblock test (Why?)



Source link

Continue Reading

Media

Social Reset promotes healthy social media usage – The Kingston Whig-Standard

Published

 on


Article content

In a world dominated by online algorithms, Social Reset is working to free people from social media and help them develop a healthier relationship with the internet.

Its campaign begins in August. Those participating will team up by pledging to reduce their social media usage for the entire month. One of Social Reset’s founders, Jordan Wiener, hopes this smartphone-less time facilitates meaningful connections with loved ones.

“The idea is that you get more time connecting with each other offline,” he said. “(Social Reset) is really not about, you know, raising money or doing any of this. It’s about putting down your phone, going outside and making memories with your friends and family.”

Advertisement

Article content

Wiener is one of several Queen’s University alumni behind Social Reset; its current 10 volunteers and 14 ambassadors are primarily composed of former and current students. A shared desire to act in the face of complacency unites them.

“(Social Reset) started out of a frustration between the awareness of the social media problem and the action,” Wiener said. “I’d speak to friends for an hour, but I’d follow up with them a month later, and no one had done anything about it.”

He blames the design of social media apps for this dissonance.

“Everyone knows that this is a problem, but it’s something that’s really hard to do something about because these platforms can be so addictive.”

Social Reset is how Wiener and colleagues are fighting for change. In partnering with Jack.org and the Centre for Humane Technology, they’ve created an initiative to help participants re-evaluate their relationship with social media.

Pledging can be done individually or as a group. Social Reset’s website offers different pathways for people pledging alone, with a group of friends, or with family. All pledges will receive a weekly “Adventure Guide” containing ideas for smartphone-free activities.

While Wiener lives happily without any social media, he recognizes how platforms such as Instagram and TikTok can often become creative outlets. He believes that intention is central in developing a healthy relationship with them.

“So instead of compulsively checking your phone and going on and watching things that you don’t know why you’re watching, you (should) say, ‘I’m using social media for this’ and then use it strictly for that purpose,” Wiener explained.

Advertisement

Article content

He warned that without intention, social media ends up using its users.

“(Otherwise) they’ve got you addicted to the algorithm, and they’re profiting off of you for each second that you spend on the platform,” he said.

The Social Reset team has also been teaching purposeful social media usage in classrooms through an educational workshop. It has interactive programming for all ages, but children in grades 7 and 8 have been their primary focus.

“We’re youth presenting this workshop to other youth,” Wiener said. “We explain how social media can be an awesome thing but also challenging. Then we leave the class to come up with their own ‘creative contract’ of rules that they’re going to impose and try for a week.”

These rules chosen by the children can be anything from not using phones before bed to dedicating more screen-free time to family.

“A week after they’ve done that, we come back in with them, and for 45 minutes everyone just kind of shares their experiences,” Wiener said.

Through its August campaign and educational workshops, Social Reset is working hard to improve our relationship with social media.

Those interested in pledging can find more information at thesocialreset.org.

Advertisement

Adblock test (Why?)



Source link

Continue Reading

Trending