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Bad Bunny on Sex, Social Media, and Kendall Jenner

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The genre-busting megastar opens up about his life off the global stage. Just don’t ask about his new music.
September 12, 2023

 

 

Benito Antonio Martínez Ocasio, photographed in Puerto Rico in July. Shirt by Etro; pants by The Row; shoes by Prada; belt by Artemas Quibble; necklace (in hand) by Tiffany & Co. Elsa Peretti. Throughout: earrings by Maria Tash (left ear) and XIV Karats.PHOTOGRAPH BY SZILVESZTER MAKÓ. STYLED BY NICOLE CHAPOTEAU.

It’s 10 minutes past noon in the historic San Juan neighborhood of Miramar, and Benito Antonio Martínez Ocasio is hiding just out of sight, in a coral-colored speakeasy behind a ghost kitchen on a street that snakes to the beach. The chameleonic reggaeton supernova known as Bad Bunny is sitting at a corner table before an ever-growing feast of garlic knots and meatballs and two untouched pizzas, one pepperoni, one Hawaiian.

For once, he’s doing nada, the 29-year-old tells me in his blithe baritone. “It’s been my quietest day, with nothing to do.” This latest trip home came on a whim. “Summer came, a couple of great reggaeton songs came out, and I said, ‘I’m off. I’m going to Puerto Rico—like a vagabond.’”

Clothing by Valentino; shoes by Bottega Veneta; socks by Pantherella.PHOTOGRAPH BY SZILVESZTER MAKÓ. STYLED BY NICOLE CHAPOTEAU.

Martínez had declared a year of rest after cementing himself as one of the most thrillingly prolific artists working today, a powerhouse whose superlatives include a Grammy album of the year nomination, more Spotify streams in 2022 than Beyoncé or Taylor, and the launch of the highest-grossing tour ever by a Latin artist, El Último Tour del Mundo (in support of two of the three albums he’d released in 2020 while the rest of us were dabbling in tie-dye). After the final stop, Martínez dropped another album: the culture-cracking critical obsession Un Verano Sin Ti, a sex-drenched beach party with a streak of political resistance. Then, he embarked on a second 2022 tour, The World’s Hottest, shattering Ed Sheeran’s record for highest grossing (though Taylor and Beyoncé may beat them both this year). Then he headlined Coachella—the first Latin artist ever. Somewhere in all this, there’s Kendall Jenner.

And now an album this fall, about which Martínez—a master of surprise reveals—is insistently coy (as is his publicist). Said album is the subtext of our interview, but the performer, who’s been more likely to midnight-release on Thanksgiving or plant curiosity seeds via a fake Bugatti ad, is still reticent about confirming its existence. When I congratulate him on the forthcoming record, he deadpans: “Who told you that?” In Puerto Rico and Los Angeles, he’s been experimenting with a new musical mood. “I am playing around and enjoying myself, letting go. I’m being inspired a lot by the music of the ’70s”—across genres, in both Spanish and English—“but I’m not sure if this is going to shape my music, generally or just one song.”

One thing he promises: “It’s impossible that the album that comes after Un Verano Sin Ti will sound like it—never, ever. I am always going to look for a way to do something new.” And yet, he says he knew Un Verano Sin Ti would be his biggest album yet.

“How did you know?” I ask.

“Because I know everything” is his arch reply.

Bad Bunny’s fifth studio release has the potential to be his most personal. “Now more than ever,” he says, “I feel more confident in talking about what I think, what I feel, and how I am living through my music.”

On this tropically humid Monday in July, however, it is still his so-called year of relaxation. “I’ve eaten about 70 croquetas,” he tells me in Spanish as still more plates arrive.

He’s been wearing the same outfit every day for days—a striped polo, moisture-wicking shorts, and squishy slides, all in buttery shades of beige. His thicket of curls is topped with a backward snapback. He has piano fingers, a cropped circle beard, and pristine teeth. The only stealth hints at his global superstardom—other than the fact that my cab driver just declared his fealty—are a few diamonds here and there, including on the face of what looks like a women’s Chanel watch on his wrist. His trademark septum piercing is conspicuously missing—he wanted to change it up, he said, to be more relaxed. He hasn’t even been working out lately.

“It is too much and your mental health can be impacted,” Martínez says when I ask about his well-being. “There are days where I feel strong and powerful,” but from time to time, he says, “I feel vulnerable. There are days where I feel like I can’t handle my own life, you know what I mean?”

Before Bad Bunny was Bad Bunny, he was actually a very good bunny: choirboy in the Catholic church where his mother, Lysaurie Ocasio, served as a devout congregant. “I learned that I was the best in the choir and I worked the hardest,” he says, laughing, though he’s not kidding. Church was hot and boring, but it affirmed his passion for music at a foundational age. Though he’s popularly known for spitting staccato beats, listen closely and his discography reveals an expansive, confident range. Even the seemingly offhand “eys” that punctuate his songs are filled with pathos.

Martínez was an imaginative child. The son of Ocasio, a teacher, and Tito Martínez, a truck driver, Benito Antonio eschewed sports, preferring to play-wrestle with action figures; his little brothers, Bernie and Bysael, hatched storylines for each toy. “I am a person who always liked to live in my own world,” he says. Lucha libre captivated all three boys, perhaps explaining why, even now, Martínez does not consider himself too prestigious to moonlight as a WWE star, appearing to slam a guitar into Mike “The Miz” Mizanin at Wrestlemania. “I liked everything—the creativity, the characters, the fact that each wrestler has his own entrance song, like a soundtrack that identifies you,” Martínez explains. The clothes, too. Those neon briefs and bedazzled belts laid the groundwork for Bad Bunny’s eventual ascent of the Met Gala steps in a Burberry boiler dress, or in backless Jacquemus, his white rosette cape scraping the carpet. Martínez never quite blended. “Benito was the class clown,” says Jomar Dávila, his personal photographer and friend since age 11. “He was always a very smart kid, too—super funny and outspoken.”

Influenced by his mother’s penchant for pop, his father’s traditional taste for salsa and merengue, and his personal pull to Latin trap, in 2016, he began uploading his own songs to SoundCloud. He anointed himself Bad Bunny after an infamous-among-his-family Easter photo. What happened next is legend: While enrolled at the University of Puerto Rico at Arecibo, where he studied communications and bagged groceries at Econo on the side, one of his songs—“Diles” (“Tell Them”), a braggadocious track about his sexual prowess with a reverent nod to female pleasure—caught fire. His origin story carries a hint of the divine, though Martínez doesn’t attend Mass anymore. “God is everywhere,” he told me, “so why do I need to go to church?” He landed his first record deal.

Suit by Hermès; shirt by Tom Ford; boots by Alessandroo Vasini; hat by T Playa.PHOTOGRAPH BY SZILVESZTER MAKÓ. STYLED BY NICOLE CHAPOTEAU.

When Martínez was growing up, traveling to the capital of San Juan from his hometown, almost 30 miles east, was a special occasion. He first left when he was 17, and he says “it was like crossing a frontier.” By 2018, a baby-faced Bad Bunny was rendezvousing with Cardi B and J Balvin on “I Like It,” which hit number one in America. He rapped 99 percent en español, a choice that would become more potent with time. Martínez has built his solo career on the idea that Latin music is limitless—he pays homage to mambo, merengue, bomba, and bachata while creating provocative mixes with punk, grunge, EDM, and dembow; his 2018 debut album, x100pre, a stylized expression of por siempre (“forever”), featured both Ricky Martin and Drake. His mounting success sent the essential message that “crossing over” should not demand the compromise of his native Spanish—specifically, in his consonant-cutting Puerto Rican dialect. His 2020 El Último Tour del Mundo became the first Spanish-speaking album ever to reach number one on the Billboard global chart, a feat he repeated with the ubiquitous Un Verano Sin Ti.

The concept of the crossover—whether by switching to English or otherwise making oneself more palatably, more stereotypically, Latino—“is dead now,” Martínez says. He points to the chart success of “Tití Me Preguntó,” a bop about his global roster of girlfriends. He’s been called the first reverse crossover artist, an invitation to non-Spanish speakers to understand his songs if not his lyrics. “There were English songs that I didn’t know what the hell they were saying,” he posits, but it didn’t preclude him from becoming, for example, an ardent Ariana Grande fan.

Martínez is a little young to remember Martin’s energetic, bongo-beating “The Cup of Life” performance at the 1999 Grammys, widely credited as the catalyst for the “Latin explosion,” though he nods in recognition when I mention it. Bad Bunny opened this year’s Grammys with a modern complement, performing a medley of “El Apagón” (“The Blackout”), a searing anthem about Puerto Rican corruption and resilience, and “Después de la Playa,” a magnetic merengue dance party—all in Spanish. With the gravitas of a Jazz Age bandleader, Bad Bunny transported Puerto Rico’s San Sebastián street festival to Los Angeles’s Crypto.com Arena, bobbing cabezudos (customary papier-mâché heads) included. Taylor Swift shimmied; Jack Harlow clapped his gloved hands.

“Benito brings an energy that is just contagious,” says Dávila. He made the crowd “feel like they are there with him, not for him.”

It was supposed to be a midshow performance, according to Martínez, until producers caught his rehearsal and bumped him to the opener. Watching it compelled me to dance from my couch but also filled me with a kind of misty awe, this triumphant statement of Latin joy and pride in what has been a darkly oppressive era. “It was a special moment for me as well,” Martínez nods. But the Grammys botched the handling of his language. Instead of translating the performance, closed captions simply read “singing in non-English,” instantly inspiring a viral meme. It was “so fucked up,” Martínez emphasizes, that he didn’t even realize what had happened at first. “It’s ugly to say that I saw it as normal. Then it was like, wow, wait a minute, what the hell? Why don’t they have someone? Knowing that I was going to be there.…” And then, dismissing it altogether, he says, “I sing for those who want to listen to me and those who understand me.”

Un Verano Sin Ti made history as the first Spanish-language album nominated for album of the year, but Grammy voters passed over Bad Bunny—and Beyoncé’s heavily favored Renaissance—with a controversial upset by Harry Styles’s Harry’s House. Martínez claims relief, that it spared him an ego trip. “It wasn’t because I didn’t feel I was deserving or because I thought I couldn’t win. It was because I don’t really want to hear myself,” he said. “I know I was going to get emotional. It would have been powerful and hard, dealing with that pride.”

Instead, Bad Bunny won best música urbana album and Beyoncé took home R&B honors, fueling ongoing criticism that the National Academy of Recording Arts & Sciences consistently fails to endow its most hallowed honor on diverse artists, instead relegating them to niche categories. “Maybe they weren’t ready for a Spanish-language album to win the big prize,” Martínez says when I raise the criticism. “I didn’t even feel like [album of the year] had been stolen from me until the media started saying [it] and I saw that everybody thought I deserved the prize and everybody thought it was a robbery…. That’s when they kind of convinced me and I said, ‘Well, yes, it was a robbery then.’” Not that he holds it against the victor. Fans on TikTok spotted Martínez at a Styles concert in LA. “How was it?” I ask. “Brutal,” Martínez instantly replies in Spanish. Killer.

Clothing by Prada; shoes by Maison Margiela; socks by Pantherella.PHOTOGRAPH BY SZILVESZTER MAKÓ. STYLED BY NICOLE CHAPOTEAU.

Martínez isn’t fluent in English, but he’s working on it by speaking. (We spoke to each other in Spanish and English.) Someday, with the right song or collaborator, he’ll sing in English, he says, but “I am never going to do it just because someone says I need to do it to reach a certain audience.” He references the Japanese lines at the end of his poppy reggaeton track “Yonaguni,” named for the Japanese island. “I was told that I had to sing in Japanese to reach the audience,” he recalled. “I almost didn’t do it because of that.” “Where She Goes”—his characteristically naughty Jersey club track speculated to be about Jenner—had sparked chatter that an English song was forthcoming. He can sense it’s become a thing. “It’s not like I hate the idea” of performing in English, he says. “It’s just that I feel more comfortable in my own language. I think in Spanish, I feel in Spanish, I eat in Spanish, I sing in Spanish.”

Already, “with some people, I speak English—with some specific people,” Martínez muttered. “With one of them, I couldn’t talk to her before.”

Horndoggery is a hallmark of the Bad Bunny brand. His lyrics are thick with sex, from anilingus to road head, and partners so wet, he could baptize himself. He must be the only ASCAP songwriter of the year honoree to trumpet, “I love the pussy of Puerto Rico.” His young fans like him impressionistically graphic, even if their abuelas don’t. “Talk to me honestly,” he says to me, adopting their perspective. “Don’t hide reality behind a disguise.”

Yet Martínez eschews stereotypical Latino machismo, and not just because he sports rainbow glitter manicures and couture skirts. His music is hypersexual and überspecific but not degrading. He’s filthy, sure, but he’s sensuous, rehashing his hookups with an almost holy worship.

“Sex is one of the most beautiful and deepest things in the world,” Martínez says, twisting off a garlic knot from a bed of creamed spinach. He and his publicist, Sujeylee Solá, laugh because, despite its prevalence in his songbook, he isn’t often asked about this topic. “Maybe I’m thinking about sex a lot during my free time. I have a lot of free time.”

Jacket and pants by Balenciaga; shirt by The Row; shoes by Bode.
PHOTOGRAPHS BY SZILVESZTER MAKÓ. STYLED BY NICOLE CHAPOTEAU.

He’s been spending at least some of it with Jenner, a DeuxMoi blind that actually checked out. (“This single famous model sister was seen playing tonsil hockey with Bad Bunny at a private LA club last night,” read a thinly veiled anon tip in February.) Since then, Jenner and Martínez have embarked on a series of splashy dates, emerging in head-to-toe black leather from Giorgio Baldi, snapping selfies in prom pose while riding the same horse, perusing vinyls at a Sherman Oaks record store, and canoodling at a Drake concert. He arrived at our cover shoot in Puerto Rico wearing a choker dangling with a dainty K charm, which TikTokers believe belongs to Jenner (Solá asked him to take it off before being photographed). Some believe his line on Eladio Carrión’s “Coco Chanel” contains an allusion to Jenner: “The sun in PR is hotter than in Phoenix,” an alleged dis on Jenner’s ex Devin Booker, a guard for the Phoenix Suns.

But the romance instantly drew ire from Bad Bunny’s legion of fans, who are nothing if not devoted. She’s a Kardashian, proximally if not nominally, and Martínez is the antithesis of a nepo baby. More cuttingly, though, fans have framed the relationship as a form of cultural betrayal—that Martínez, who has held fast to his language and Puerto Rican–ness throughout his ascent, would date a non-Latina.

When I ask Martínez if the backlash went too far, he deflects, still not confirming or denying Jenner is his girlfriend, instead saying nobody, famous or not, is free from the insidiousness of shit talk. Bad Bunny’s extremely online fandom bleeds for him, not unlike the Beyhive, Swifties, or Little Monsters. They giveth streams, ticket sales, and round-the-clock parasocial adoration, and they feel equally free to rain criticism online. Martínez accepts that he’s beloved. There are days when he lets himself be hugged, but he doesn’t take a particularly sunny or even diplomatic approach to the prospect of fans exerting control over his life. When one of his acolytes thrust a phone in his face during a rare vacation over the holidays, he hurled it into a bush.

“They don’t know how you feel, they don’t know how you live, they don’t know anything, and I really don’t want them to know,” Martínez says. Solá had warned me before our interview not to probe about his relationship, and he makes it clear he does not want to speak on his private life. “I’m not really interested in clarifying anything because I have no commitment to clarify anything to anyone. I am clear and my friend Jomar”—he points across the table to Dávila—“is clear and my mother is clear. They are the only ones to whom I have to clarify anything. As for Juliana Dominguez from Mississippi”—a random fan’s name, I’m pretty sure—“I have nothing I need to clarify to her. Never. About anything.”

“There are people who say that artists have to put up with it,” he adds. “I don’t have to accept anything and everything because I wanted to be an artist. At the end of the day, you listen to me because you want to. I don’t force you to.”

Privacy is prickly for Bad Bunny, but Dávila notes that “people don’t realize just how much Benito thinks about his fans. Everything he does in the studio is for him, but everything he does with what comes out of that studio”—impromptu album and song drops; back-to-back blockbuster tours—“is for his fans.”

Shirt by Loewe; pants by Versace.PHOTOGRAPH BY SZILVESZTER MAKÓ. STYLED BY NICOLE CHAPOTEAU.

Dating Jenner was a crossover event, but ever-present paparazzi are only one component of the scrutiny. “It used to be a guy with a camera and a flash and they fuck with your eyes like that. Nowadays, everybody is a paparazzo,” Martínez says. “Everyone is taking photos, everyone is recording.” It’s shadowy phone videos purported to be of Martínez and Jenner swaying together at a Frank Ocean show; TikToks depicting her walking ahead of him at a Lakers game. A few days after we meet, a fan video shows them out to dinner in Puerto Rico. “Nobody respects anybody’s privacy,” he says, “and not only my privacy as a celebrity, but yours. Are you famous? Is Michelle famous?”

“Not yet,” I joke.

“Michelle is not famous, and people don’t respect your privacy,” he continues, “because if right now you go out there and your pants are ripped and you can see a butt cheek, or a pigeon shits on you, there’s a bastard who will film you and take a picture of you.”

Being with Jenner is Martínez’s first (suspected) celebrity romance. In the past, he dated his UPR classmate Carliz De La Cruz Hernández, who is now suing him for $40 million for use of her voice in the Jason Derulo–esque “It’s Bad Bunny, baby” intros on two songs. From 2017 until some time last year, Martínez was in a relationship with Puerto Rican jewelry designer Gabriela Berlingeri, with whom he documented their pandemic isolation in Puerto Rico (in one since-deleted video, she and Martínez, in drag for his “Yo Perreo Sola” [“I Twerk Alone”] video, passionately make out). Berlingeri also served as a collaborator, lending vocals to “En Casita,” a forlorn track from Bad Bunny’s surprise quarantine album and cameoing as his bride at the end of the “Titi Me Preguntó” video. How Berlingeri ended and when Jenner began remains private. Never clocking a breakup with Berlingeri, the initial DeuxMoi post about Jenner speculated that Berlingeri and Martínez might have an open relationship. (When I ask about that rumor, Martínez laughs heartily before Solá shuts down any comment.) Fans spotted Berlingeri in the VIP area for his Coachella performance in April this year, suggesting amicability; a bandana-masked Martínez and Jenner were also spotted at the festival.

He’s since deleted all of those quarantine posts and drastically scaled back his Instagram activity. Martínez isn’t in a headspace to engage with the comments. Then there’s the cringe factor. “It’s a bitch, social media. You put it out there and it’s forever. Like, man, in the future maybe you won’t feel the way you felt that day and you’ll see the photo and say, ‘Hell, why did I post that?’”

Lately, Martínez has been spending most of his time in Los Angeles, but lest anyone think he’ll go full Hollywood, he issues a few caveats. It’s only been seven months since “we”—he and his team—decided to relocate—temporarily—in order to get a “breath of fresh air.” He does not see himself in LA forever—“impossible.” He has said he considers himself a jíbaro, slang for something approximating a country boy. Still, he’s not above the city’s sparkly mythology: He’d dreamed of LA since he was a kid who lionized Kobe Bryant and the Lakers. Now he sits courtside, in coordinating snakeskin boots, with Jenner.

Like Beyoncé and J.Lo and Elvis before him, Martínez is exploring the well-blazed path to hyphenated actor: “You could say that I have been investing a little bit more of myself in acting,” he says noncommittally. In the midst of 2022, he howled at the moon and body-slammed Brad Pitt as a machete-wielding Mexican assassin in Bullet Train. (He’s credited not as Bad Bunny but as Benito A. Martínez.) He’s already shared his first onscreen kiss with Gael García Bernal in the biopic Cassandro, about ’80s-era gay wrestler Saúl Armendáriz, which premiered at the Sundance Film Festival earlier this year and is slated for a Prime Video release. (García Bernal plays the title role and Martínez his lover.) And he guest-starred on Narcos: Mexico as a junior gang member, a part for which he humbly submitted an audition tape.

The WWE pedigree seemed suited to his casting in the title role of Marvel’s El Muerto, a Spider-Man spin-off about a luchador whose mask imbues him with superhuman strength. But after languishing in production limbo, the studio pulled the project from its release calendar, crushing Martínez’s dream role. When I ask him what happened, he hesitates. An awkward silence ripples across the table. “Next question,” asserts Solá, who’s seated at an adjacent booth. “I don’t know what to say,” Martínez replies, calling the issue “delicate.” Solá sharpens the point. “Obviously, it’s out,” she says of the film.

The next project he chooses could prove as unexpected as his midsong transitions. “As a movie consumer myself, I’m not one to watch a lot of action movies. I’d even say it’s my least favorite genre,” Martínez tells me. “I would really like to play other kinds of things, like a little bit more drama, romance too, or comedy,” maybe “a history movie with a little action in it.” Citing the steamy alchemy between Bad Bunny and Rosalía in the video (and Saturday Night Live musical guest performance) for the morning-after duet “La Noche de Anoche,” I suggest an erotic thriller, the vaunted ’90s subgenre that gave us Sliver and Body of Evidence. He smiles gamely: “I think you’re right.”

Bad Bunny is already a subject of academic study. A graduate seminar at San Diego State University’s School of Journalism and Media Studies examines his sociopolitical impact on Latinx culture. At Wellesley College, he’s a 300-level American Studies class: Bad Bunny: Race, Gender, and Empire in Reggaeton.

Martínez is ripe for analysis as an artist born of a perilous political moment. His stratospheric rise coincided with Hurricane Irma’s and Maria’s devastation of Puerto Rico and the Trump administration’s woefully inadequate response. The president pelting paper towels on a supposed aid visit highlighted a lingering stench of colonialism in the US commonwealth, a place where America too often overlooks or outright forgets its own citizens.

Coat by Louis Vuitton Men’s; sweater and shoes by Bode; shorts by Abodi; socks by American Trench.PHOTOGRAPH BY SZILVESZTER MAKÓ. STYLED BY NICOLE CHAPOTEAU.

Bad Bunny broke through at a time when Puerto Rico needed a hero. “When you put it that way, it sounds nice,” he demurs. “I think that’s what music and artists are there for, to save lives. Not in a way that announces, ‘I am going to save a life,’ but instead in a way that, in difficult times, the music is there to take your mind off of the trouble and to provide strength.”

Though he says he never set out to be a hero, he nevertheless became a member of the island’s “Ricky Renuncia” resistance movement, demanding the resignation of corrupt ex-governor Ricardo Rosselló. First, Bad Bunny and Residente (one of his reggaeton idols) paid Rosselló a surprise 2 a.m. visit at La Fortaleza, the governor’s residence, where they were eventually admitted for a chat with the embattled leader. A few months later, Bad Bunny cut his tour short to jet to San Juan: In mirrored sunglasses and a black mask, he towered above a mass of protesters on the back of a flatbed truck with Martin and Residente, hoisting a Puerto Rican flag high. “The system, for years, decades, has taught us to keep quiet,” he wrote on Instagram. “We need to hit the streets.”

Bad Bunny has repeatedly funneled his political discontent into song, from the impromptu “Afilando los Cuchillos” (“Sharpening the Knives”), a protest rap written and recorded in a single day with Residente and iLe, and “Estamos Bien” (“We’re Good”), a post-hurricane rallying cry. “More than 3,000 people have died and Trump’s still in denial,” he decried before debuting it on The Tonight Show. “El Apagón”—the anthem to which Bad Bunny opened the Grammys—takes aim at the continued plague of power outages after the privatization of the Puerto Rican power grid, which was taken over by LUMA Energy, a Canadian and Texan conglomerate, in 2021. “Fuck LUMA,” Bad Bunny declared in no uncertain terms at a San Juan concert earlier this year. “This country belongs to us.” Bad Bunny democratizes his performances at home, beaming them onto giant screens across the island, staging at least one free pop-up show atop a Gulf station.

Puerto Rico brims with Bad Bunny mythology now, and I wonder about the burden of representation for this one man, not yet 30, eating his croquetas for lunch. What pressures does he feel to be a portavoz—a spokesperson?

Martínez views his activism as a choice, not an artistic responsibility. “What I do, I do from my heart,” he said. “I do it as my duty, but my duty as a Puerto Rican, as a human being…not as an artist. I believe that every human being has the duty to have empathy for others, to help others, to respect them, to always try to contribute something to society, to bring a positive change.” Politicians, he says, are the ones most obliged, but do the least. He does not want to be “pigeonholed” as an artist. “I worry about those issues, but I also have my family, I have my partner, I have my nightlife—on Fridays I want to go to the club, on Sundays I want to go to the beach. That’s life.”

Clothing by Maison Margiela; T-shirt by Gucci; shoes by John Lobb.PHOTOGRAPH BY SZILVESZTER MAKÓ. STYLED BY NICOLE CHAPOTEAU.

He seems to know where his voice is most needed and how to use it: He condemned the murder of trans Puerto Rican woman Alexa Negrón Luciano in 2020 with a T-shirt reading “They killed Alexa, not a man in a skirt”; he kissed a male backup dancer; he dressed in resplendent red-leather-swathed drag and prosthetic breasts in support of the feminist dance track “Yo Perreo Sola,” which, amid violence against women in Latin America, advocated for a lady’s right to shake her ass, unbothered, at the club. Bad Bunny’s penchant for feminine fashion has sparked questions of queerbaiting—the ability of straight people to adopt traditionally queer styles and potentially wink at queer audiences without the retribution suffered by queer stars.

Martínez concedes that his sartorial choices may be more accepted, and yet rejection is deeply felt. “I get an endless number of negative comments and sexist and homophobic ones, without being homosexual, for dressing like that,” he tells me. “Maybe the queer person suffers more, but it is not like I put on a skirt and go out and they say ‘Look, how cool.’ They’re going to attack me with all their force anyway.” It’s another delicate subject, he says. “You don’t know the reasons why a person is wearing that. You weren’t in his mind when he decided to put on a skirt or a blouse. You don’t know what’s inside him, what’s in his heart.” When I ask Martínez if dressing femme reflects a part of his identity, he suggests it’s not that deep: “You do it because you want to and it makes you feel good and it makes you feel happy.”

Here, at home, he can just be—not Bad Bunny, but Benito Antonio, his mother’s baby. The Martínez Ocasios don’t live much differently than they always have, he said, even if he impulse-bought a house in Dorado, a beachy enclave near Vega Baja, where he grew up—“the area where all the rich people and the gringos and millionaires move.” Martínez never stays there; it doesn’t feel like home. People assume he lives in a “30-room mansion,” but he’s not interested in ostentatiousness. “I’ve been looking for the perfect place in Puerto Rico to create my dream home for a long time,” he says. He hasn’t figured it out yet, but “I hope to live here forever.”

Martínez suspects that his mom would like him to settle down eventually, complete a hallowed sacrament. “She would love for me to get married in the church,” he smirks. Next, I say from experience with my own Catholic family members, they’ll want you to produce grandchildren.

Shirt, tie, socks, and bag by Bottega Veneta; shorts by Dior Men; belt by Artemas Quibble. Throughout: hair products by Oribe; grooming products by Tatcha.PHOTOGRAPH BY SZILVESZTER MAKÓ. STYLED BY NICOLE CHAPOTEAU.

Does Martínez want those traditional milestones?

“No. I don’t think so.”

Ever?

“Not ever, but not now.”

His year of rest and relaxation continues, though he recently featured on Tainy’s summery, synth-infused track “Mojabi Ghost.” “K-POP,” which he called a long-in-the-works collaboration with rapper Travis Scott, ex-partner of Jenner’s sister, Kylie, and The Weeknd, came out this summer. (There’s a lyric from this new song that’s speculated to be about Kris Jenner: “If your mom catches us, she’ll ask me for a photo.”) And Martínez toys with a return to the WWE ring—“my plan is to take the title from Roman Reign,” he taunts, before admitting he’s trying to avoid lucha libre. His last match, in which he defeated fellow Puerto Rican fighter Damian Priest, was just too painful. When he’ll tour again, he has no idea. Halfway through touring, he’d think, “Fuck it, I’m tired,” but the same way you miss school after a long summer vacation, “the desire always comes back.”

It used to be awkward, the shock waves of family members when he’d return home. “Sometimes, they say, ‘Hell, now he’s this giant phenomenon, blah, blah, blah,’” Martínez recalls. He’s settled on seeing his job like any other, comparing himself to a relative who went to work at a company on the mainland. “When he comes on vacation to Puerto Rico, they ask him, ‘How are you doing over there?’”

Translation assistance from John Newton.

Grooming, Ybelka Hurtado; manicure by QueenFlorii; tailor, Rebecca Suarez; set design, Gerard Santos. Produced on location by Worldjunkies. Menswear editor, Miles Pope. Photographed exclusively for VF by Szilveszter Makó in Puerto Rico. For details, go to VF.com/credits.

 

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Blood In The Snow Film Festival Celebrates 13 Years!

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Blood in the Snow FILM FESTIVAL

Celebrates

13 YEARS

Be Afraid.  Be Very Afraid”

Toronto, on – Blood in the Snow Film Festival (BITS), a unique and imaginative showcase of contemporary Canadian genre films are pleased to announce the popular Festival is back for its 13th exciting year.  The highly anticipated Horror Film festival presented by Super Channel runs November 18th– 23rd at Toronto’s Isabel Bader Theatre  The successful, long running festival takes on many different faces this year that include Scary, Action Horror, Horror Comedy, Sci-Fi and Thrillers.  Festival goers will be kept on the edge of their seats with this year’s powerful line-up.

Blood in the Snow Festival begins with the return of alumni (Wolf Cop) Lowell Deans action horror feature Dark Match featuring wrestling veteran Chris Jericho followed by the mysterious Hunting Mathew Nichols. The unexpected thrills continue with Blood in the Snow World Premiere of Pins and Needles and the Fantasia Best First Feature Award winner, Self Driver.  The festival ends this year on a fun note with the Toronto Premiere of Scared Sh*tless (featuring Kids in the Halls Mark McKinney).  Other titles include the horror anthology series Creepy Bits and Zoom call shock of Invited by Blood in the Snow alumni Navin Ramaswaran (Poor Agnes). The festival will also include five feature length short film programs including the festivals comedy horror program Funny Frights and Unusual Sights and the highly anticipated Dark Visions program, part of opening night festivities.  Blood in the Snow Film Festival Director and Founder, Kelly Michael Stewart anticipates this year’s festival to be its strongest.  This was the first time in our 13 year history, all our programmers agreed on the exact same eight feature programs we have selected.”

Below is this year’s horror fest’s exciting lineup of features and shorts scheduled to screen, in-person at the Isabel Bader theatre. 

**All festival features will be preceded by a short film and followed by a Q&A with filmmakers.

Tickets for the Isabel Bader Theatre lineup on sale now and can be purchased  https://www.bloodinthesnow.ca

Super Channel is pleased to once again assume the role of Presenting Sponsor for the Blood in the Snow Film Festival. We extend our sincere appreciation to the entire BITS team for their unwavering commitment to amplifying the voices of diverse filmmakers and providing a platform for the celebration of Canadian genre content. – Don McDonald, the CEO of Super Channel

Blood in the Snow Festival 2024 Full screening schedule:

Monday November 18th
7pm – Dark Visions

Shiva (13:29) dir. Josh Saltzman

Shiva is an unnerving tale about a recently widowed woman who breaks with a long-held Jewish mourning ritual in hopes of connecting with her deceased husband.

How to Stay Awake (5:30) dir. Vanessa Magic

A woman fights to stay awake, to avoid battling the terrifying realm of sleep paralysis, but as she risks everything to break free, will she be released from the grip of her nocturnal tormentor?

Pocket Princess (9:45) dir. Olivia Loccisano

A young girl must take part in a dangerous task in order to complete her doll collection in this miniature fairytale.

For Rent (10:33) dir. Michèle Kaye

In her new home, Donna unravels a sinister truth—her landlord is a demon with a dark appetite. As her family mysteriously vanishes, Donna confronts the demonic landlord, only to plunge into a shadowy game where the house hungers for more than just occupants. An ominous cycle begins, shrouded in mystery.

Lucys Birthday (9:29) dir. Peter Sreckovic

A father struggles to enjoy his young daughter’s birthday despite a series of strange and disturbing disruptions.

Parasitic (10:00) dir. Ryan M Andrews

Last call at a dive bar, a writer struggling to find his voice gets more than he bargains for.

 Naualli (6:00) dir. Adrian Gonzalez de la Pena

A grieving man seeks revenge, unwittingly awakening a mystical creature known as the Nagual.

The Saint and The Bear (6:34) dir. Dallas R Soonias

Two strangers cross paths on an ominous park bench.

The Sorrow (13:00) dir. Thomas Affolter

A retired army general and his live-in nurse find they are not alone in a house filled with dark secrets.

Cadabra (6:00) dir. Tiffany Wice

An amateur magician receives more than he anticipated when he purchases a cursed hat from the estate of his deceased hero.

9:30 – Dark Match dir. Lowell Dean Horror / Action

A small time WRESTLING COMPANY accepts a well-paying but too good to be true gig.

 

Tuesday November 19th
7pm – Mournful Mediums

Night Lab (15:00) dir. Andrew Ellinas

When a mysterious package arrives from one of the lab’s field research stations, a promising young researcher uncovers a conspiracy against her masterminded by her jealous boss. She soon finds herself having to grapple with her conscience before making a life-or-death decision.

Dirty Bad Wrong (14:40) dir. Erica Orofino

Desperate to keep her promise to host the best superhero party for her 6-year-old, young mother Sid, a sex worker, takes extreme measures and books a last-minute client with a dark fetish.

Midnight at the lonely river (17:00) dir. Abraham Cote

When the lights go out at a seedy little motel bar, at the crossroads of a seedy little town, nefarious happenings are taking place, and three predators are enacting their evil deeds. Enter Vicky, a drifter who quickly realizes whats happening right under everyones nose. After midnight, In the shadows of this dim establishment, evil begets evil, and the predator becomes the prey.

Mean Ends (14:58) dir. Émile Lavoie

A buried body, a missing sister and an inquisitive neighbour makes for a hell of an evening. And the sun isnt close to settling on Erics sh*tty day.

Stuffy (18:26) dir. Dan Nicholls

A young couple sets off in the middle of the night to bury their kid’s stuffed bunny, as one of them is convinced that the stuffy might be cursed.

Dungeon of Death (18:33) dir. Brian P. Rowe

Torturer Raullin loves a work challenge, especially if that challenge involves hurting people to extract information from them.

9:30 – Hunting Matthew Nichols (96 mins) dir. Markian Tarasiuk

Twenty-three years after her brother mysteriously disappeared, a documentary filmmaker sets out to solve his missing person’s case. But when a disturbing piece of evidence is revealed, she comes to believe that her brother might still be alive.

w/ short: Josephine (6:15) dir. John Francis Bregar

A man haunted by his past seeks forgiveness from his deceased wife, but a session with two spirit mediums leads to an unsettling encounter.

Wednesday November 20th
7pm – BITS and BYTES

Ezra (10:57) dirs. Luke Hutchie, Mike Mildon, Marianna Phung

After fleeing the dark and demonic chains of his shadowy old home, Ezra, a killer gay vampire, takes a leap of faith and enters the modern world.

Head Shop (18:14 episode 1-3) dir. Namaï Kham Po

In a post-apocalyptic world, Annas life and work are dominated by her father Sylvestre, a short-tempered mechanic with a terrible reputation for tearing the head off anyone who dares cross him. He decides that shes old enough to follow in his footsteps, much to her dismay. To prove herself, she must now decapitate her first victim. Can she find a way to defy fate?

D dot H (18 :15 episodes 1-2) dirs. Meegwun Fairbrother, Mary Galloway

Struggling artist Doug is visited by the beautiful and enigmatic H, who claims he holds the power to visiting inconceivable places.” Still half-asleep, Doug is shocked when H vanishes suddenly and her doppelganger, Hannah, strides past.

Creepy Bits: Last Sonata (21:08) dir.

Adrian Bobb, Ashlea Wessel, David J. Fernandes, Sid Zanforlin and Kelly Paoli.

Set among forests, lakes, and small towns, Creepy Bits is a horror anthology series helmed by five innovative filmmakers exploring themes of human vs. nature, the invasion and destruction of the natural world by outsiders, and isolation within a vast, eerie landscape that is not afraid to fight back.

Tales from the Void: Whistle in the Woods” (24:36) dir. Francesco Loschiavo

Horror anthology TV series based on stories from r/NoSleep. Each tale blends genre thrills & social commentary exploring the dark side of the human psyche.

9:30 – Self Driver dir. Michael Pierro Thriller

Facing mounting expenses and the unrelenting pressure of modern living, a down-on-his-luck cab driver is lured on to a mysterious new app that promises fast, easy money. As his first night on the job unfolds, he is pulled ever deeper into the dark underbelly of society, embarking on a journey that will test his moral code and shake his understanding of what it means to have freewill. The question becomes not how much money he can make, but what he’ll be compelled to do to make it.
 

w/ short: Northern Escape (10:38) dirs. Lucy Sanci, Alexis Korotash

A couple on a cottage getaway tries to work on their relationship but ends up getting more than they bargained for when they discover something sinister lurking beneath the surface.

Thursday November 21st
7pm – Funny Frights

Midnight Snack (1:41) dir. Sandra Foisy

Hunger always strikes in the dead of night.

Hell is a Teenage Girl (15:00) dir. Stephen Sawchuk

Every Halloween, the small town of Springboro is terrorized by its resident SLASHER – a masked serial killer who targets sinful teenagers that break The Rules of Horror’ – dont drink, dont do drugs, and dont have sex!

Gaslit (10:36) dir. Anna MacLean

A woman goes to dangerous lengths to prove she wasn’t responsible for a fart.

Bath Bomb (9:55) dir. Colin G Cooper

A possessive doctor prepares an ostensibly romantic bath for his narcissistic boyfriend, but after an accusation of infidelity, things take a deeply disturbing turn.

Any Last Words (14:22) dir. Isaac Rathé

A crook trying to flee town is paid an untimely visit by some of his former colleagues. What would you say to save your life if you were staring down the barrel of a gun?

Papier mâché (4:30) dir. Simon Madore

A whimsical depiction of the hard and tumultuous life of a piñata.

The Living Room (9:59) dir. Joslyn Rogers

After an unexpected call from Lady Luck, Ms. Valentine must choose between her sanity and her winnings – all before the jungle consumes her.

A Divine Comedy: What the Hell (8:55) dir. Valerie Lee Barnhart
 Dante’s classic Hell is falling into oblivion. Charlotte,

sharp-witted Harpy, navigates the chaos and sets out despite the odds for a new life and destiny.

Mr Fuzz (2:30) dir. Christopher Walsh

A long-limbed, fuzzy-haired creature will do whatever it takes to keep you watching his show.

Out of the Hands of the Wicked (5:00) dirs. Luke Sargent, Benjamin Hackman

After a harrowing journey home from hell, old Pa boasts of his triumph over evil, and how he came to lock the devil in his heart.

The Shitty Ride (9:13) dir. Cole Doran

Hoping to impress the girl of his dreams, Cole buys a used car but gets more than he bargained for with his shitty ride.

9:30 – Invited dir. Navin Ramaswaran Horror

When a reluctant mother attends her daughter’s Zoom elopement, she and the rest of the family in attendance quickly realize the groom is part of a Russian cult with deadly intentions.

w/ shorts: Defile dir. Brian Sepanzyk

A couple’s secluded getaway is suddenly interrupted by a strange family who exposes them to the horrors that lie beyond the tree line.

 A Mother’s Love dir. Lisa Ovies

A young girl deals with the consequences of trusting someone online.

Friday November 22nd
7:00 pm – Creepy Bits (anthology horror series)

Creepy Bits is a short horror anthology series that explores pandemic age themes of isolation, paranoia and distrust of authority, serving them up in bite-sized chunks. Directed by Adrian Bobb, Ashlea Wessel, David J. Fernandes, Sid Zanforlin and Kelly Paoli.

9:30 – Pins and Needles (81 min) dir. James Villeneuve Horror / Thriller

Follows Max, a diabetic, biology grad student who is entrapped in a devilish new-age wellness experiment and must escape a lethal game of cat and mouse to avoid becoming the next test subject to extend the lives of the rich and privileged.

w/ short: Adjoining (11:42) dirs. Harrison Houde, Dakota Daulby

A couple’s motel stay takes a chilling turn when they discover they’re being observed, leading to unexpected consequences.

Saturday November 23rd
4pm – Emerging Screams (94 mins)

Apnea (14:58) dir. David Matheson

A single, working mother finds her career and her offbeat sons safety in jeopardy when she discovers that her late mother is possessing her in her sleep.

Nereid (7:48) dir. Lori Zozzolotto

A mysterious woman escapes from an abusive relationship with earth shattering results.

BedLamer (15:00) dir. Alexa Jane Jerrett

On the shores of a small fishing village lives a lonely settlement of men – capturing and domesticating otherworldly creatures that were never meant to be tamed.

Blocked (6:30) dir. Aisha Alfa

A new mom is literally consumed with the futility of cleaning up after her kid.

Dance of the Faery (10:23) dir. Kaela Brianna Egert

A young woman cleans up her estranged, great aunt’s home after her death. Upon inspection, she soon realizes that her eccentric obsession with fairies was not born out of love, but of fear.

Deep End (7:36) dir. Juan Pablo Saenz

A gay couple’s heated argument during a hike spiral into a nightmare when one of them vanishes, leading the other to a mysterious cave that could reveal the chilling truth.

Ojichaag – Spirit Within (11:21) dir. Rachel Beaulieu

An emotionally devastated woman seeks comfort in her choice to end her life. As she faces death in the form of a spirit, she must decide to let herself go to fight to stay alive.

Lure (9.56) dir. Jacob Phair

A tormented father awaits the return of the man who saved his son’s life.

Let Me In (10:00) dirs. Joel Buxton, Charles Smith

A reluctant man interviews an unusual immigration candidate: himself from a doomed dimension

7:00 pm –The Silent Planet (95 mins) dir. Jeffrey St. Jules Sci-fi

An aging convict serving out a life sentence alone on a distant planet is forced to confront his past when a new prisoner shows up and pushes him to remember his life on earth

w/ short: Ascension (3:57) dir. Kenzie Yango

Deep in a remote forest, two friends, Mia and Riley, embark on a leisurely hike. As tensions run high between the two, a strange humming noise appears that seems to be coming from somewhere in the woods.

9:30 – Scared Shitless (73 mins) dir. Vivieno Caldinelli Horror / Comedy

A plumber and his germophobic son are forced to get their hands dirty to save the residents of an apartment building, when a genetically engineered, blood-thirsty creature escapes into the plumbing system.
 

w/ short: Oh…Canada (6:20) dir. Vincenzo Nappi

Oh, Canada. Such a wonderful place to live – WHETHER YOU LIKE IT OR NOT. A musical look into the artifice surrounding Canadian identity.

 

Tickets for the Isabel Bader Theatre lineup on sale now and can be purchased https://www.bloodinthesnow.ca/#festival

 

Follow “Blood In The Snow” Film Festival:

https://www.instagram.com/bitsfilmfest/

 

Media Inquiries:

Sasha Stoltz Publicity:

Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804
https://www.sashastoltzpublicity.com

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It’s time for a Halloween movie marathon. 10 iconic horror films

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Sometimes, you just have to return to the classics.

That’s especially true as Halloween approaches. While you queue up your spooky movie marathon, here are 10 iconic horror movies from the past 70 years for inspiration, and what AP writers had to say about them when they were first released.

We resurrected excerpts from these reviews, edited for clarity, from the dead — did they stand the test of time?

“Rear Window” (1954)

“Rear Window” is a wonderful trick pulled off by Alfred Hitchcock. He breaks his hero’s leg, sets him up at an apartment window where he can observe, among other things, a murder across the court. The panorama of other people’s lives is laid out before you, as seen through the eyes of a Peeping Tom.

James Stewart, Grace Kelly, Thelma Ritter and others make it good fun.

— Bob Thomas

“Halloween” (1978)

At 19, Jamie Lee Curtis is starring in a creepy little thriller film called “Halloween.”

Until now, Jamie’s main achievement has been as a regular on the “Operation Petticoat” TV series. Jamie is much prouder of “Halloween,” though it is obviously an exploitation picture aimed at the thrill market.

The idea for “Halloween” sprang from independent producer-distributor Irwin Yablans, who wanted a terror-tale involving a babysitter. John Carpenter and Debra Hill fashioned a script about a madman who kills his sister, escapes from an asylum and returns to his hometown intending to murder his sister’s friends.

— Bob Thomas

“The Silence of the Lambs” (1991)

“The Silence of the Lambs” moves from one nail-biting sequence to another. Jonathan Demme spares the audience nothing, including closeups of skinned corpses. The squeamish had best stay home and watch “The Cosby Show.”

Ted Tally adapted the Thomas Harris novel with great skill, and Demme twists the suspense almost to the breaking point. The climactic confrontation between Clarice Starling and Buffalo Bill (Ted Levine) is carried a tad too far, though it is undeniably exciting with well-edited sequences.

Such a tale as “The Silence of the Lambs” requires accomplished actors to pull it off. Jodie Foster and Anthony Hopkins are highly qualified. She provides steely intelligence, with enough vulnerability to sustain the suspense. He delivers a classic portrayal of pure, brilliant evil.

— Bob Thomas

“Scream” (1996)

In this smart, witty homage to the genre, students at a suburban California high school are being killed in the same gruesome fashion as the victims in the slasher films they know by heart.

If it sounds like the script of every other horror movie to come and go at the local movie theater, it’s not.

By turns terrifying and funny, “Scream” — written by newcomer David Williamson — is as taut as a thriller, intelligent without being self-congratulatory, and generous in its references to Wes Craven’s competitors in gore.

— Ned Kilkelly

“The Blair Witch Project” (1999)

Imaginative, intense and stunning are a few words that come to mind with “The Blair Witch Project.”

“Blair Witch” is the supposed footage found after three student filmmakers disappear in the woods of western Maryland while shooting a documentary about a legendary witch.

The filmmakers want us to believe the footage is real, the story is real, that three young people died and we are witnessing the final days of their lives. It isn’t. It’s all fiction.

But Eduardo Sanchez and Dan Myrick, who co-wrote and co-directed the film, take us to the edge of belief, squirming in our seats the whole way. It’s an ambitious and well-executed concept.

— Christy Lemire

“Saw” (2004)

The fright flick “Saw” is consistent, if nothing else.

This serial-killer tale is inanely plotted, badly written, poorly acted, coarsely directed, hideously photographed and clumsily edited, all these ingredients leading to a yawner of a surprise ending. To top it off, the music’s bad, too.

You could forgive all (well, not all, or even, fractionally, much) of the movie’s flaws if there were any chills or scares to this sordid little horror affair.

But “Saw” director James Wan and screenwriter Leigh Whannell, who developed the story together, have come up with nothing more than an exercise in unpleasantry and ugliness.

— David Germain

Germain gave “Saw” one star out of four.

“Paranormal Activity” (2009)

The no-budget ghost story “Paranormal Activity” arrives 10 years after “The Blair Witch Project,” and the two horror movies share more than a clever construct and shaky, handheld camerawork.

The entire film takes place at the couple’s cookie-cutter dwelling, its layout and furnishings indistinguishable from just about any other readymade home constructed in the past 20 years. Its ordinariness makes the eerie, nocturnal activities all the more terrifying, as does the anonymity of the actors adequately playing the leads.

The thinness of the premise is laid bare toward the end, but not enough to erase the horror of those silent, nighttime images seen through Micah’s bedroom camera. “Paranormal Activity” owns a raw, primal potency, proving again that, to the mind, suggestion has as much power as a sledgehammer to the skull.

— Glenn Whipp

Whipp gave “Paranormal Activity” three stars out of four.

“The Conjuring” (2013)

As sympathetic, methodical ghostbusters Lorraine and Ed Warren, Vera Farmiga and Patrick Wilson make the old-fashioned haunted-house horror film “The Conjuring” something more than your average fright fest.

“The Conjuring,” which boasts incredulously of being their most fearsome, previously unknown case, is built very in the ’70s-style mold of “Amityville” and, if one is kind, “The Exorcist.” The film opens with a majestic, foreboding title card that announces its aspirations to such a lineage.

But as effectively crafted as “The Conjuring” is, it’s lacking the raw, haunting power of the models it falls shy of. “The Exorcist” is a high standard, though; “The Conjuring” is an unusually sturdy piece of haunted-house genre filmmaking.

— Jake Coyle

Coyle gave “The Conjuring” two and half stars out of four.

Read the full review here.

“Get Out” (2017)

Fifty years after Sidney Poitier upended the latent racial prejudices of his white date’s liberal family in “Guess Who’s Coming to Dinner,” writer-director Jordan Peele has crafted a similar confrontation with altogether more combustible results in “Get Out.”

In Peele’s directorial debut, the former “Key and Peele” star has — as he often did on that satirical sketch series — turned inside out even supposedly progressive assumptions about race. But Peele has largely left comedy behind in a more chilling portrait of the racism that lurks beneath smiling white faces and defensive, paper-thin protestations like, “But I voted for Obama!” and “Isn’t Tiger Woods amazing?”

It’s long been a lamentable joke that in horror films — never the most inclusive of genres — the Black dude is always the first to go. In this way, “Get Out” is radical and refreshing in its perspective.

— Jake Coyle

Coyle gave “Get Out” three stars out of four.

Read the full review here.

“Hereditary” (2018)

In Ari Aster’s intensely nightmarish feature-film debut “Hereditary,” when Annie (Toni Collette), an artist and mother of two teenagers, sneaks out to a grief-support group following the death of her mother, she lies to her husband Steve (Gabriel Byrne) that she’s “going to the movies.”

A night out with “Hereditary” is many things, but you won’t confuse it for an evening of healing and therapy. It’s more like the opposite.

Aster’s film, relentlessly unsettling and pitilessly gripping, has carried with it an ominous air of danger and dread: a movie so horrifying and good that you have to see it, even if you shouldn’t want to, even if you might never sleep peacefully again.

The hype is mostly justified.

— Jake Coyle

Coyle gave “Hereditary” three stars out of four.

Read the full review here. ___

Researcher Rhonda Shafner contributed from New York.

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Sutherland House Experts Book Publishing Launches To Empower Quiet Experts

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Sutherland House Experts is Empowering Quiet Experts through
Compelling Nonfiction in a Changing Ideas Landscape

TORONTO, ON — Almost one year after its launch, Sutherland House Experts is reshaping the publishing industry with its innovative co-publishing model for “quiet experts.” This approach, where expert authors share both costs and profits with the publisher, is bridging the gap between expertise and public discourse. Helping to drive this transformation is Neil Seeman, a renowned author, educator, and entrepreneur.

“The book publishing world is evolving rapidly,” publisher Neil Seeman explains. “There’s a growing hunger for expert voices in public dialogue, but traditional channels often fall short. Sutherland House Experts provides a platform for ‘quiet experts’ to share their knowledge with the broader book-reading audience.”

The company’s roster boasts respected thought leaders whose books are already gaining major traction:

• V. Kumar Murty, a world-renowned mathematician, and past Fields Institute director, just published “The Science of Human Possibilities” under the new press. The book has been declared a 2024 “must-read” by The Next Big Ideas Club and is receiving widespread media attention across North America.

• Eldon Sprickerhoff, co-founder of cybersecurity firm eSentire, is seeing strong pre-orders for his upcoming book, “Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders.”

• Dr. Tony Sanfilippo, a respected cardiologist and professor of medicine at Queen’s University, is generating significant media interest with his forthcoming book, “The Doctors We Need: Imagining a New Path for Physician Recruitment, Training, and Support.”

Seeman, whose recent and acclaimed book, “Accelerated Minds,” explores the entrepreneurial mindset, brings a unique perspective to publishing. His experience as a Senior Fellow at the University of Toronto’s Institute of Health Policy, Management and Evaluation, and academic affiliations with The Fields Institute and Massey College, give him deep insight into the challenges faced by people he calls “quiet experts.”

“Our goal is to empower quiet, expert authors to become entrepreneurs of actionable ideas the world needs to hear,” Seeman states. “We are blending scholarly insight with market savvy to create accessible, impactful narratives for a global readership. Quiet experts are people with decades of experience in one or more fields who seek to translate their insights into compelling non-fiction for the world,” says Seeman.

This fall, Seeman is taking his insights to the classroom. He will teach the new course, “The Writer as Entrepreneur,” at the University of Toronto, offering aspiring authors practical tools to navigate the evolving book publishing landscape. To enroll in this new weekly night course starting Tuesday, October 1st, visit:
https://learn.utoronto.ca/programs-courses/courses/4121-writer-entrepreneur

“The entrepreneurial ideas industry is changing rapidly,” Seeman notes. “Authors need new skills to thrive in this dynamic environment. My course and our publishing model provide those tools.”

About Neil Seeman:
Neil Seeman is co-founder and publisher of Sutherland House Experts, an author, educator, entrepreneur, and mental health advocate. He holds appointments at the University of Toronto, The Fields Institute, and Massey College. His work spans entrepreneurship, public health, and innovative publishing models.

Follow Neil Seeman:
https://www.neilseeman.com/
https://www.linkedin.com/in/seeman/

Follow Sutherland House Experts:

https://sutherlandhouseexperts.com/
https://www.instagram.com/sutherlandhouseexperts/

Media Inquiries:
Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804
https://www.sashastoltzpublicity.com

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