Dan Swinimer helped gather a tribe to launch a new app he hopes will disrupt the world of social media and websites where things are bought and sold.
Currently beta-tested for public launch, the Trybe platform counts Nickelback singer/guitarist Chad Kroeger among its four “founders/angels,” along with Swinimer, his father Bill and fellow Surrey-area musician/construction company boss Felipe Freig.
“We set out to try and monetize social media, while making it a safer and more positive experience,” said Swinimer, who lives in the Clayton area of Surrey. “We felt it unfair that social media users do all the work, provide all the content but make none of the profits.”
Trybe is based on an award system that sends as little as 10 cents per “like,” coupled with a built-in “win-win” for users, as Swinimer describes it.
“Every time you award someone else’s post, you get exposure for your own post which gives you a better chance of your post being seen and also making money in awards,” he told the Now-Leader.
“It’s turned into a thing, it really has,” added the Ontario-raised Swinimer. “We sold shares and raised almost $2 million, we have head offices in Toronto, a CEO (Thomas Jankowski) and staff of 10 coders. It’s turned into so much more than we originally conceived.”
In the late-2000s, Swinimer and Freig were members of the rock band Jet Black Stare when they met Kroeger, who shared a manager at the time.
A couple of years ago, Frieg told Swinimer about an issue involving his teen son, Jadis, who’d been posting video of his scooter-riding tricks to social media.
“You can’t even believe the tricks that this kid can do on the scooter, it’s amazing,” Swinimer said. “His son didn’t have any sponsors at that point, but he was spending hours and hours every day practicing, getting really, really good, and then he spent his own money buying all this video equipment and editing software. So he’d spend four or five hours a day practicing, learning tricks, videoing them from multiple angles, then he’d edit these videos just so that he could post them on social media. And what does he get for that? The ‘likes,’ and that’s it. He’d been doing this for awhile, and we realized that with the social media model, everyone is providing the product and getting nothing in return.”
After Swinimer and Freig talked some more, they clicked on the idea for Trybe as a way to monetize social media.
“It’s a platform where if you post something, you have a chance to make money on that post,” Swinimer elaborated. “When people post to social media, the most important thing is content, connecting with people and receiving validation from others. So imagine if you mixed in the possibility of making money and also having complete control over how many people will see your posts.… The more people I reward, the more people will see my posts, and the more chance I have of making money on my posts. If the content is good and views-to-engagement ratio is high, it also drives exposure to the post, so that lights a little fire under the post.”
Out of the gate, Kroeger had the level of celebrity pull sought by Swinimer and Freig for Trybe.
“We discussed it with Chad and right away, he was excited about it because he could see how it could transform the music business,” Swinimer recalled. “It could completely disrupt the entire distribution chain, because it’s a pain in the ass going through iTunes, which takes a lot of the proceeds. So what about a world where you post new music on Trybe and you just say, if you give anyone who rewards this post a dollar or more, gets a download code, and now you’re keeping all the money that comes in, as opposed to just half of it.”
Right now, to get early access to the app, users join a waitlist by downloading the iOS or Android app from trybe.ly.
New social platform Trybe has launched. No more giving away your creativity and time to social media giants. The new way-Social. Be yourself, be with your people, get rewards. See you on there https://t.co/phgzFBEDSY #trybe #startup #social #passioneconomy #creators #influencers pic.twitter.com/N36cM51Ltp
— Nickelback (@Nickelback) September 24, 2020
On Wednesday (Sept. 23), Nickelback raved about Trybe’s launch to the band’s 738,000 followers on the rival Twitter platform: “No more giving away your creativity and time to social media giants. The new way — Social. Be yourself, be with your people, get rewards. See you on there.” A day later, Avril Lavigne posted the same message for her 21 million followers on Twitter.
Swinimer says Kroeger is “very involved” in the project, and likes to be in the meetings when and where he can, including the time when the four Trybe founders flew in Kroeger’s private jet to Silicon Valley.
“We didn’t tour with Nickelback (with Jet Black Stare) back then, but toured with a lot of their friends, like 3 Doors Down, Hinder and Staind,” Swinimer recalled. “For someone of his level of recognition, Chad is very accessible to musicians. He’s not hard to find and he’s happy to talk to people. One night he took us out to celebrate our record deal when we first signed it, so that was kind of our first foray. He took us out to the Commodore Ballroom because Kid Rock was doing a special invite-only show there. So we’re in his little VIP section, and then we went to some penthouse suite afterwards to hang out. It was weird, man, because to that point it was all independent music, never getting anywhere, and all the sudden we’re partying with Kid Rock. It was a wild ride.”
In the decade since those rock-band days, after Jet Black Stare’s record deal with Island Def Jam had collapsed, Swinimer turned his attention to country music and launching the careers of musicians including Madeline Merlo and Jojo Mason. “I’ve been living in Surrey for 20 years,” he noted. “I built my production company here and have written/produced upwards of 40 hit songs since startup.”
As for Trybe, the app’s public release should be in a month or so, he said.
“We’re doing a system where we are making it very exclusive and making people excited about it, to get in early. We have multiple celebrities on board to get behind this new idea once we are public. It’s exciting.”
BCE says Bell group president Wade Oosterman to lead Bell Media starting next year – CTV News
BCE Inc. says Wade Oosterman, Bell group president and vice-chair, will assume operational leadership of Bell Media next year.
Oosterman will take on the responsibilities following the departure of Bell Media president Randy Lennox on Jan. 4.
BCE also said that Devorah Lithwick will become chief brand officer in January, as Oosterman who holds the title now focuses on his role at Bell Media.
BCE CEO Mirko Bibic called Lithwick, who has more than 25 years experience in Canadian brand development and marketing communications, an ideal choice to be chief brand officer.
Oosterman joined Bell in 2006 as president of Bell Mobility and chief brand officer.
He was promoted to president of mobility and residential services in 2010 and to group president in 2015.
This report by The Canadian Press was first published Oct. 19, 2020
Despite Media Attempts To Sow Fear, Signs Of Durable Growth Continue To Emerge – Forbes
Typically, the media gives scant attention to the Census Bureau’s monthly report on new capital goods orders. Their negligence is understandable. The subject seems arcane and lacks the attention-grabbing quality of news on jobs or real estate. Nonetheless, the oversight is unfortunate, for business decisions on new equipment tell of the economy’s future productive power and even more important, of the level of confidence among business decision makers, an especially sensitive matter after the shock of the pandemic. On both counts – spending and confidence – these recent figures put overall economic prospects into a positive light.
The Census Bureau release is remarkable in may respects. Orders for new capital equipment, after plunging in response to the lockdowns and quarantines of last spring, surged 20% in July and August, the most recent period for which data are available. Even abstracting from the budgeted jump in orders for defense-related equipment, civilian orders for new productive equipment rose 19% during these two months. That would amount to a 190% increase were it to persist for a year, an unprecedented jump by any comparison. The drop last spring was so precipitous that even this recent surge leaves such orders some 17% lower than a year ago, but at the recent rate of increase they should quickly erase that deficit.
To be sure, much of the swing involves orders for new commercial aircraft. For obvious reasons, these fell especially hard during last spring’s lockdowns and quarantines. Airline executives must have doubted that traffic would ever return or even whether their firms would survive. Certainly, they had no incentive to upgrade their existing fleets much less enlarge them. But that dreary sense began to lift as the lockdowns eased last June. Airline decision makers re-established formerly cancelled orders and actually added new contracts to the mix.
Abstracting from these swings in purchases by airlines, the pattern of new civilian capital goods orders looks tamer. They fell less during the anti-virus strictures and have come back less dramatically with the economy’s reopening. The Census bureau records that these orders rose 4.3% in July and August. Even this muted figure is impressive. It amounts to a 30% annual growth rate, still unprecedented and enough to all but erase the spring shortfall. Such orders for capital goods other than aircraft are only 1.4% below year ago levels. Though that improvement stands on its own, there is no reason to dismiss the surge in orders from airlines. After all, they constitute a spending flow into the economy and also signal an encouraging surge in the confidence among business decision makers. According to the Census Bureau, the recent overall upswing in non-defense capital goods orders has brought the monthly dollar flow for capital goods purchases to some $75 billion, almost $900 billion a year, about 4% of the whole economy.
Such a dollar commitment not only should lift the economic activity over time, but because it also speaks to high levels of confidence among business decision makers, it signals a widespread desire for expansion, which will create still more spending down the road by business. Because that expansion will also prompt hiring, it points to a rise in consumer spending as well. In other words, the pattern should build on itself. These decision makers could, of course, be wrong. They are not clairvoyant. But itself the willingness to spend and hire makes future growth more likely. It is a prophesy that is to a high degree self fulfilling, making these data extremely encouraging about overall growth prospects.
China accuses Canada of condoning media criticism of Hong Kong comments – Global News
China said Monday that it has complained to Canada for allegedly condoning anti-China comments that appeared in Canadian media following controversial remarks made by the Chinese ambassador.
Ties between the countries are at their lowest point in years amid China’s outrage over Canada’s detention of a top executive of Chinese telecoms giant Huawei. Last week, China’s ambassador to Canada, Cong Peiwu, branded pro-democracy protesters in Hong Kong as violent criminals and said if Canada grants them asylum it would amount to interference in China’s internal affairs.
“If the Canadian side really cares about the stability and the prosperity in Hong Kong, and really cares about the good health and safety of those 300,000 Canadian passport-holders in Hong Kong, and the large number of Canadian companies operating in Hong Kong SAR, you should support those efforts to fight violent crimes,” Cong said in a video news conference from the Chinese Embassy in Ottawa.
Cong was asked whether his remarks amounted to a threat, to which he replied, “That is your interpretation.”
On Saturday, the Toronto Sun published an editorial calling on Cong to either apologize or leave Canada. “It’s not enough for the Trudeau government to publicly scold Cong,” the paper said. “If he won’t apologize and retract his threats, boot him back to Beijing.”
Cherie Wong, the executive director of Alliance Canada Hong Kong, a group that advocates for Hong Kong’s pro-democracy movement, called Cong’s comment a “direct threat” to all Canadians.
“It should not be lost on Canadians living in Hong Kong or China, they could be next. Ambassador Cong suggested so himself,” Wong said.
China lodges complaint with Canada over Trudeau’s remarks on Hong Kong, Xinjiang
Chinese foreign ministry spokesperson Zhao Lijian did not identify specific comments that he said resulted from a deliberate misinterpretation of Cong’s remarks, but said Canadian leaders “did not verify, but also condoned the anti-China comments spreading across the nation and made groundless accusations against China.”
“We express strong dissatisfaction and firm opposition to it and have lodged solemn complaints with the Canadian side,” Zhao told reporters Monday at a daily briefing.
Protests against the Hong Kong and mainland Chinese governments swelled last year, and Beijing clamped down on expressions of anti-government sentiment in the city with a new national security law that took effect June 30.
Trudeau condemns China’s diplomatic approach, says it shouldn’t be viewed as a ‘successful tactic’
The law outlaws subversive, secessionist and terrorist activity, as well as collusion with foreign powers to interfere in the city’s internal affairs. The U.S., Britain and Canada accuse China of infringing on the city’s freedoms.
Cong also flatly rejected Canadian Prime Minister Justin Trudeau’s assertion that China is engaging in coercive diplomacy by imprisoning two Canadian men in retaliation for the arrest of a Chinese Huawei executive on an American extradition warrant. The executive, Meng Wanzhou, is living under house arrest in Vancouver while her case wends through a British Columbia court.
In December 2018, China imprisoned two Canadian men, Michael Kovrig and Michael Spavor, and charged them with undermining China’s national security. Convicted Canadian drug smuggler Robert Schellenberg was also sentenced to death in a sudden retrial shortly after Meng’s arrest.
© 2020 The Canadian Press
Stone Investment Group Limited Completes Transaction with Return on Innovation Advisors Ltd. – GlobeNewswire
Air Transat lays off half remaining fight attendants, closes Vancouver base – CBC.ca
Canada's Claypool shines again as Steelers paste Browns – Ottawa Sun
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