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Best Prime Day Apple deals: $850 MacBook Air, $199 AirPods Pro and more – CNET

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This story is part of Amazon Prime Day, CNET’s guide on everything you need to know and how to make sure you get the best deal.

Tuesday was Apple Day, with the tech giant debuting the iPhone 12 lineup, including the first ever iPhone Mini, as well as a new HomePod Mini. But Tuesday also kicked off Prime Day, which means discounts for some of Apple’s best currently-available devices. So far, the best of them have been on the MacBook Air, the iPad Mini and an array of headphones selling at all-time low prices. 

Read more: iPhone 12, 12 Pro and Pro Max with 5G, HomePod Mini and more: Apple’s October announcements

Here’s a quick recap of the best Apple deals currently live at Amazon:

  • Since Monday morning, the entry-level 2020 MacBook Air has been selling for $850; that’s a $150 discount and the lowest price we’ve ever seen for this model.
  • The iPad Mini, with the same processor and twice as much storage as the $299 10.2-inch iPad, is selling for $336 (save $63).
  • The AirPods Pro are selling for $199 (save $50).
  • The Powerbeats Pro are on sale for $175 (save $75).
  • The standard AirPods with the wired charging case are selling for $115 (save $45).
  • The Beats Solo Pro are now on sale for $180 (save $120).

Looking ahead, we still hold out hope for a better deal for the brand-new 10.2-inch iPad, which could dip to $250 (with last year’s model possibly on sale for even less), new all-time low prices for the Apple Watch Series 3 and the now-discontinued Series 5 — and perhaps the first significant discounts on the Apple Watch Series 6 and Apple Watch SE, too. This is all speculation, however. Amazon hasn’t officially announced any specific Apple-related Prime Day deals. 

In the space below, we’re keeping track of current prices and how they square up with discounts we’ve seen in the past. For each product, we’ve also included a “strike price” for the entry-level model in that category, which represents our best guess for the price at which you should buy. Savings are shown versus the Apple Store, which effectively always charges list price. Note that there will often be a good deal on one particular model, size or color — and not another. 

We’ll also point out that Walmart, Target, Best Buy and Newegg are all having competing sales, and they sometimes out-discount Amazon when it comes to Apple products. So long as it’s an authorized Apple retailer — and each of those stores is — we’ll be sure to feature them here, too. For us, the best price always wins.

Dan Ackerman/CNET

In 2020, Apple upgraded the MacBook Air with an improved keyboard and twice the storage, and restored it to the sacred $1,000 price point. Amazon is currently selling it for $150 off — the all-time low price for this model, and probably the lowest price we’ll see during the Prime Day period. (You’ll see the full sale price at checkout.) Note that we expect new Macs with iPad-style “Apple silicon” chips, possibly before the end of the year. Read our MacBook Air review.

Strike price: $899

Óscar Gutiérrez/CNET

Beats got a lot right with the Solo Pro, its first on-ear headphones to feature active noise cancellation and the first full-size Beats headphones to charge via Lightning. It’s one of the best on-ear wireless headphones we’ve tested. Now on sale for $180 — a $120 discount on the Apple Store price and the all-time low for this product. Read our Beats Solo Pro review.

Strike price: $180

Óscar Gutiérrez/CNET

Introduced in 2019, the Mini has an A12 processor and Pencil support — just like the 2020 10.2-inch iPad, which is currently on sale for $299 — but twice as much storage.

Strike price: $336

David Carnoy/CNET

The Powerbeats Pro are superior to the AirPods on sound and battery life — and also feature fast pairing, rock-solid wireless connectivity and always-on Siri voice-recognition for iOS users. This is a very good price.

Strike price: $175

Sarah Tew/CNET

After briefly hitting $190 at Woot on Monday, Amazon once again has the lowest price, $199, on the AirPods Pro, which is $50 off Apple’s list price. 

Strike price: $199

And all of Apple’s other “pods” are also on sale:

Sarah Tew/CNET

Though it was announced just a month ago, Amazon and other retailers have already discounted the space gray entry-level 10.2-inch iPad — and we had hoped to see it go on sale today for $250. (For a fleeting moment during last year’s holiday season, the now discontinued 2019 version was available for $229, but the Prime Day low was $250.)

Amazon’s supply of $299 10.2-inch iPads appears to have dried up for now. That’s OK, because Walmart has stepped in with a deal of its own. Still, we’d hold out for an even lower price. Read our Apple iPad 2020 review.

Strike price: $250 for 32GB

Amazon

Currently discounted to match its 2019 Black Friday low price of $169, the GPS-only Series 3, which came out in 2017, remains the least expensive model in Apple’s watch portfolio — and, in light of its age and humble feature set, also the most dubious value. With the Apple Watch Series SE currently selling for $279, it’d be hard to recommend buying the Series 3, even at its current sale price. If Amazon drops the price significantly lower — maybe. Read our Apple Watch Series 3 review.

Strike price: $129 for 38mm, $169 for 42mm

César Salza/CNET

The priciest, fastest and most feature-packed of the bunch, the Series 6 can measure your blood oxygen level and runs on the new S6 processor. Both the red and white 40mm models are currently on sale for $15 off — which is Amazon’s “standard” though intermittent discount on the newest Apple Watch models. Given that the Series 6 is the current top-tier model, and that it came out only last month, it’s quite possible that a $15 discount is the best deal we’ll see in the near term. That noted, the Black Friday period could bring even lower prices. Read our Apple Watch Series 6 review.

Strike price: Any discount of $30 or more

Vanessa Hand Orellana/CNET

The most affordable Apple Watch ever released, the Watch SE boasts a more powerful processor, a Retina display that’s 30% larger than the Series 3 and support for Apple’s new Family Setup plan. Amazon is offering a modest $9 discount on select models including the 44mm GPS model and the 40mm cellular version (note different colors may vary in price). Also note that the Apple Watch Series 3 is currently selling for $169. Read our Apple Watch SE review.

Strike price: Any discount of $30 or more

Josh Miller/CNET

The Apple Watch Series 5, now officially discontinued, has the potential to be one of the stars of Prime Day. As recently as September, Amazon had discounted the 44mm GPS model to $299 — that’s $130 cheaper than the 44mm GPS Series 6. Given the scant differences between them — they both have the always-on display and heart monitor, after all — any Series 5 model that’s $100 less than its Series 6 equivalent is a no-brainer. Read our Apple Watch Series 5 review.

Strike price: $299 for 40mm, $329 for 44mm

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The Internet is Littered in ‘Educated Guesses’ Without the ‘Education’

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Although no one likes a know-it-all, they dominate the Internet.

The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.

Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.

The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.

Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.

On the Internet, nearly every piece of content is self-serving in some way.

The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.

More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.

Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:

  • You Won’t Believe What Taylor Swift Says About Climate Change!
  • This Bedtime Drink Melts Belly Fat While You Sleep!
  • In One Week, I Turned $10 Into $1 Million!

Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.

Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.

There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.

Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.

Successful people tend to be secretive.

Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.

Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.

Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.

______________________________________________________________

 

Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s

on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan.

 

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Tight deadlines on software projects can put safety at risk: survey

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TORONTO – A new survey says a majority of software engineers and developers feel tight project deadlines can put safety at risk.

Seventy-five per cent of the 1,000 global workers who responded to the survey released Tuesday say pressure to deliver projects on time and on budget could be compromising critical aspects like safety.

The concern is even higher among engineers and developers in North America, with 77 per cent of those surveyed on the continent reporting the urgency of projects could be straining safety.

The study was conducted between July and September by research agency Coleman Parkes and commissioned by BlackBerry Ltd.’s QNX division, which builds connected-car technology.

The results reflect a timeless tug of war engineers and developers grapple with as they balance the need to meet project deadlines with regulations and safety checks that can slow down the process.

Finding that balance is an issue that developers of even the simplest appliances face because of advancements in technology, said John Wall, a senior vice-president at BlackBerry and head of QNX.

“The software is getting more complicated and there is more software whether it’s in a vehicle, robotics, a toaster, you name it… so being able to patch vulnerabilities, to prevent bad actors from doing malicious acts is becoming more and more important,” he said.

The medical, industrial and automotive industries have standardized safety measures and anything they produce undergoes rigorous testing, but that work doesn’t happen overnight. It has to be carried out from the start and then at every step of the development process.

“What makes safety and security difficult is it’s an ongoing thing,” Wall said. “It’s not something where you’ve done it, and you are finished.”

The Waterloo, Ont.-based business found 90 per cent of its survey respondents reported that organizations are prioritizing safety.

However, when asked about why safety may not be a priority for their organization, 46 per cent of those surveyed answered cost pressures and 35 per cent said a lack of resources.

That doesn’t surprise Wall. Delays have become rampant in the development of tech, and in some cases, stand to push back the launch of vehicle lines by two years, he said.

“We have to make sure that people don’t compromise on safety and security to be able to get products out quicker,” he said.

“What we don’t want to see is people cutting corners and creating unsafe situations.”

The survey also took a peek at security breaches, which have hit major companies like London Drugs, Indigo Books & Music, Giant Tiger and Ticketmaster in recent years.

About 40 per cent of the survey’s respondents said they have encountered a security breach in their employer’s operating system. Those breaches resulted in major impacts for 27 per cent of respondents, moderate impacts for 42 per cent and minor impacts for 27 per cent.

“There are vulnerabilities all the time and this is what makes the job very difficult because when you ship the software, presumably the software has no security vulnerabilities, but things get discovered after the fact,” Wall said.

Security issues, he added, have really come to the forefront of the problems developers face, so “really without security, you have no safety.”

This report by The Canadian Press was first published Oct. 8, 2024.

Companies in this story: (TSX:BB)

The Canadian Press. All rights reserved.

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Beware of scams during Amazon’s Prime Big Deal Days sales event: cybersecurity firm

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As online shoppers hunt for bargains offered by Amazon during its annual fall sale this week, cybersecurity researchers are warning Canadians to beware of an influx of scammers posing as the tech giant.

In the 30 days leading up to Amazon’s Prime Big Deal Days, taking place Tuesday and Wednesday, there were more than 1,000 newly registered Amazon-related web domains, according to Check Point Software Technologies, a company that offers cybersecurity solutions.

The company said it deemed 88 per cent of those domains malicious or suspicious, suggesting they could have been set up by scammers to prey on vulnerable consumers. One in every 54 newly created Amazon-related domain included the phrase “Amazon Prime.”

“They’re almost indiscernible from the real Amazon domain,” said Robert Falzon, head of engineering at Check Point in Canada.

“With all these domains registered that look so similar, it’s tricking a lot of people. And that’s the whole intent here.”

Falzon said Check Point Research sees an uptick in attempted scams around big online shopping days throughout the year, including Prime Days.

Scams often come in the form of phishing emails, which are deceptive messages that appear to be from a reputable source in attempt to steal sensitive information.

In this case, he said scammers posing as Amazon commonly offer “outrageous” deals that appear to be associated with Prime Days, in order to trick recipients into clicking on a malicious link.

The cybersecurity firm said it has identified and blocked 100 unique Amazon Prime-themed scam emails targeting organizations and consumers over the past two weeks.

Scammers also target Prime members with unsolicited calls, claiming urgent account issues and requesting payment information.

“It’s like Christmas for them,” said Falzon.

“People expect there to be significant savings on Prime Day, so they’re not shocked that they see something of significant value. Usually, the old adage applies: If it seems too good to be true, it probably is.”

Amazon’s website lists a number of red flags that it recommends customers watch for to identify a potential impersonation scam.

Those include false urgency, requests for personal information, or indications that the sender prefers to complete the purchase outside of the Amazon website or mobile app.

Scammers may also request that customers exclusively pay with gift cards, a claim code or PIN. Any notifications about an order or delivery for an unexpected item should also raise alarm bells, the company says.

“During busy shopping moments, we tend to see a rise in impersonation scams reported by customers,” said Amazon spokeswoman Octavia Roufogalis in a statement.

“We will continue to invest in protecting consumers and educating the public on scam avoidance. We encourage consumers to report suspected scams to us so that we can protect their accounts and refer bad actors to law enforcement to help keep consumers safe.”

Falzon added that these scams are more successful than people might think.

As of June 30, the Canadian Anti-Fraud Centre said there had been $284 million lost to fraud so far this year, affecting 15,941 victims.

But Falzon said many incidents go unreported, as some Canadians who are targeted do not know how or where to flag a scam, or may choose not to out of embarrassment.

Check Point recommends Amazon customers take precautions while shopping on Prime Days, including by checking URLs carefully, creating strong passwords on their accounts, and avoiding personal information being shared such as their birthday or social security number.

The cybersecurity company said consumers should also look for “https” at the beginning of a website URL, which indicates a secure connection, and use credit cards rather than debit cards for online shopping, which offer better protection and less liability if stolen.

This report by The Canadian Press was first published Oct. 8, 2024.

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