As the coronavirus outbreak continues to disrupt everyday life, the times people are active on social media are drastically shifting.
With that being the case, all previous recommendations regarding the best times to post on social media are out the window.
Sprout Social has reviewed recent data to revise its recommendations for 2020, taking into account how peoples’ usage of social media has changed.
“Overall, we found that the best times to post have shifted somewhat as more aspects of work and life move online-first.
In some cases, we found that these times have shifted more in just the last few weeks of changed behavior than they did from 2019 to early 2020.”
Here are the current, updated best times to post on social media right now.
Best Times to Post on Facebook
Activity on Facebook is now consistently high throughout every weekday.
Previously, activity peaked on Wednesday from 11 a.m. and 1-2 p.m,, making that the best time to post on Facebook.
Now, peoples’ Facebook activity is sustained throughout the week.
There’s actually a daily peak at 11 a.m. compared to the rest of the day.
Knowing that, Sprout Social now says the best times to post on Facebook are Monday, Wednesday and Friday from 10–11 a.m.
Best Times to Post on Instagram
Instagram’s activity is now much more concentrated in the work day,
Previously, Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m. were identified as the best times to post.
Now there’s less early morning activity, as well as a sharp drop-off after 6pm.
Therefore, mid-afternoon has been identified as an ideal time to post.
Specifically – Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m. are the best times to post on Instagram.
Another interesting shift when it comes to Instagram activity is that weekends, especially Sundays, were traditionally the worst times to post.
Now, Instagram users are highly active on weekends from 9 a.m. to 5 p.m.
So it sounds like any day/time is a good time to post on Instagram, as long as it’s before 6 p.m.
Best Times to Post on Twitter
Perhaps due to the ongoing use of Twitter to check the latest news, Twitter usage patterns have remained relatively consistent.
According to Sprout Social, the current best time to post on Twitter is Friday 7–9 a.m., with 9 a.m. showing the peak of activity.
That’s only a slight change from what was previously identified as the best time – Wednesday and Friday at 9 a.m.
Best Times to Post on LinkedIn
Compared to the dramatic shift in Facebook and Instagram activity, user behavior on LinkedIn has remained largely similar.
That’s likely due to the nature of LinkedIn being a more professionally oriented network.
The current best times to post on LinkedIn are:
- Wednesday at 3 p.m
- Thursday at 9–10 a.m.
- Friday from 11 a.m.-noon.
In addition, the hours of regular weekday activity now begin and end a little later in the day.
Now, LinkedIn engagement begins around 8 a.m. rather than 7 a.m. every day.
Engagement tends to level off around 4 p.m. rather than 3 p.m.
Those changes could be attributed to changes related to remote working and the lack of morning commutes.
Keep in Mind – Things Can Change
It’s important to keep in mind this data reflects how people are using social media today.
That means these recommendations could shift even further depending on how the pandemic situation escalates over the coming weeks and months.
For more data on current social media trends, see Sprout Social’s full report here.
Town of Outlook passes social media policy for employees, council – The Outlook
The Town of Outlook recently passed a social media policy for its employees, as well as those on the local council.
The objective of the policy, which is titled ‘Social Media Practices’ is “To provide clear direction to employees and council on the Town’s standards to be observed when using social media.”
What follows are highlights of the policy, which was provided to The Outlook by the Town:
The Social Media Practices policy is implemented to establish the roles and appropriate forms of communications to the public for all employees and council of the Town of Outlook, both professionally and personally.
This policy applies to all Town employees and council on the following social media and networking platforms: Facebook, Twitter, Instagram, Linkedin, TikTok, Youtube, forums, message boards, blogs, and the Town’s official website.
1. Administration staff and selected department heads may be granted access to the Town’s social media platforms as determined by the CAO.
2. Council will not be granted authority to the administration permissions of the Town’s social media platforms, however will be able to view, share, and engage on posts from the Town.
1. All posts, comments, message initiations or replies on behalf of the Town must be communicated from the Town of Outlook’s account, not an employee’s personal account.
2. Direct messages to individuals or businesses via messenger and chat platforms must be signed with the first name of the employee who sent the message.
3. Direct messages on behalf of the Town should only be made by approved personnel and during regular working hours, except in the case of an urgent notification or request.
4. Memorandums, public notices, and social media campaigns must be approved by the CAO prior to being posted.
5. Posts, messages, comments, and any other communications containing profane, derogatory, or defamatory language will be hidden or deleted from the Town’s public social media platforms; users who initiate these forms of communications may be banned from Town pages.
Employees are welcome to engage in personal social media activities outside of working hours, however when engaging in conversations regarding the Town, we expect employees to observe the following guidelines:
• Be respectful and polite
• Avoid speaking on matters outside of your field of expertise
• Exercise caution when answering questions or making statements
• Follow the Town’s confidentiality policy
• Be mindful of copywrite, trademarks, plagiarism, and fair use standards
• Refrain from using profane, derogatory, or defamatory language
• Ensure others know that their personal statements do not represent the Town
• Advise your immediate supervisor when you come across any misleading or false information
Employees who disregard their job duties, disclose confidential information, or engage in offensive behaviour on personal or professional social media accounts may face disciplinary action as per the Town’s Progressive Discipline Policy.
Facebook and Twitter shares fall as Trump targets social media – CNN
China approves controversial Hong Kong national security law
Trump threatens to remove 'shield' protecting social-media giants from liability for online content – The Globe and Mail
President Donald Trump escalated his feud with Silicon Valley Thursday, accusing tech giants of censorship and issuing an executive order threatening to end the legal protections that shield social-media companies from being liable for content published on their platforms.
Legal experts say Mr. Trump’s executive order, which essentially asks federal U.S. agencies to start policing the content-moderation policies of major tech firms, is likely unenforceable and will inevitably spark court challenges. But the move intensified a political backlash over the growing powers of tech giants that has drawn bipartisan support heading into a presidential election.
The executive order was issued just days after Twitter decided for the first time to fact-check the President. The social-media network flagged a series of Mr. Trump’s tweets that alleged that California’s plans to expand mail-in ballots for the November presidential election would encourage voter fraud.
Twitter drew fire for posting an alert about those tweets while refusing to flag a separate series of Mr. Trump’s tweets promoting a conspiracy theory that MSNBC host and former congressman Joe Scarborough had been involved in the death of a political staffer. The muddled response and the President’s backlash have highlighted the challenges that social-media companies face in policing political speech, particularly that of Mr. Trump, who has more than 80 million followers on Twitter.
The dispute between Mr. Trump and Twitter also highlighted a growing schism among social-media companies about how far they should go to police political speech.
In an interview with Fox News on Thursday, Facebook chief executive Mark Zuckerberg said he disagreed with Twitter’s decision to fact-check Mr. Trump. “I just believe strongly that Facebook shouldn’t be the arbiter of truth of everything that people say online,” he said.
Twitter chief executive Jack Dorsey shot back on Thursday to defend his company’s decision. “We’ll continue to point out incorrect or disputed information about elections globally,” he wrote on Twitter. “And we will admit to and own any mistakes we make. This does not make us an ‘arbiter of truth.’ “
The President’s executive order targets the broad protections that internet companies enjoy under Section 230 of the Communications Decency Act, a 1996 law that gives websites the right to police their platforms, but also prevents them from being held responsible for content posted by users.
Supporters of the law argue it has been instrumental in encouraging the growth of the U.S. tech industry by protecting small start-ups from costly lawsuits. But as companies such as Google and Facebook have grown into international behemoths, those protections have increasingly alarmed politicians on both sides of the aisle. Republicans argue the law gives companies a licence to censor conservative voices, while Democrats fear it has allowed tech giants to avoid responsibility for the spread of misinformation and hate speech.
The law has been the focus of several recent congressional inquiries and, in February, Attorney-General William Barr told a meeting of the Justice Department, which is conducting its own investigation of tech firms, that the Section 230 provisions should be re-examined.
“Currently social-media giants like Twitter receive an unprecedented liability shield based on the theory that they’re a neutral platform, which they’re not,” Mr. Trump said Thursday. “They have a shield, they can do what they want. They have a shield. They’re not going to have that shield.”
The executive order calls on federal agencies to review their spending on social-media ads and asks the Federal Communications Commission, the telecommunications watchdog, to issue new regulations with a narrower interpretation of the law.
But legal scholars say the President lacks the power to order changes to a law passed by Congress and can’t force federal agencies to comply with requests.
“There’s actually very little of substance in the executive order,” said Santa Clara University law professor Eric Goldman. “But that never was the point. Like everything else the Trump administration is done, it’s far more about the atmospherics than it is about actually improving our country.”
The order also raises questions about the tech companies’ First Amendment rights, which protect individuals and companies from government censorship. And experts warn Mr. Trump’s order could help reaffirm the power of major companies such as Facebook and Google, which have the resources to comply with complex federal regulations, while harming smaller competitors.
But the executive order still has the power to send a message to Silicon Valley that there is a growing political will to curb their powers. “I think it does this signalling in an effective way to the businesses in Silicon Valley and to the supporters of the President. And maybe that’s the ultimate goal here.” said University of Buffalo law professor Mark Bartholomew.
Our Morning Update and Evening Update newsletters are written by Globe editors, giving you a concise summary of the day’s most important headlines. Sign up today.
Town of Outlook passes social media policy for employees, council – The Outlook
Trophy Tracker: Vezina – NHL.com
Tesla's Musk earns $770M in stock options, company confirms – OttawaMatters.com
- Sports22 hours ago
How Street Fighter helped lay the foundations for the esports boom
- Sports23 hours ago
Maple Leafs’ Dubas on winning with an asterisk
- Investment19 hours ago
Westwater Resources to Present at the 121 Mining Investment Online Americas Conference on June 2-4, 2020 – Financial Post
- Science7 hours ago
Tesla’s Musk earns $770M in stock options, company confirms
- Health7 hours ago
Three New COVID-19 Cases In Campbellton Region
- Media7 hours ago
Donald Trump justify his social media crackdown
- Sports22 hours ago
Hamilton would play for Hurricanes
- Politics21 hours ago
Climate Politics: Trendspotting – Resilience