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Beware, Facebook & Google! iPhone privacy changes hint at Apple's big move to digital ad market – Economic Times



Apple’s recent privacy changes for iPhones are signs it may look to tap into an internet advertising market dominated by Facebook and Google, an analyst at RBC Capital Markets said.

Since an April software update, most iPhones have allowed users to decide which apps can track user activity – crucial information that helps companies like Facebook deliver tailored ads to users and measure their impact.

The feature, which Apple calls App Tracking Transparency (ATT), has worried many digital advertising and mobile gaming companies including Facebook, which says it has made it more expensive and difficult for brands to advertise on its platforms.

“We view (the privacy changes) as a sign that Apple may want to compete in global advertising,” RBC analyst Brad Erickson said in a client note late Thursday, while starting coverage of Facebook, Amazon and Alphabet with “outperform” ratings.

Erickson is rated four stars for the accuracy of his earnings estimates on internet companies and recommendations, according to Refinitiv data.

“(Apple) can use data privacy as cover while it invests in a search algorithm behind the scenes,” Erickson said, referring to potential advertising revenue from a Google-like search engine.

If advertisers had “no choice but to fly blind with the loss of signal from Apple,” Google-owned YouTube and Amazon’s Connected TV could benefit as advertisers’ next best alternatives, Erickson said.

Evercore ISI analysts also pointed to Apple’s possible advertising ambitions in August, saying “hampering third-party advertising” would give it a successful start in advertising. Still, they noted that ATT was meant for user privacy rather than monetization.

Apple, Facebook and Alphabet did not immediately respond to Reuters’ requests for comment.

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Google Pixel 6 Pro vs iPhone 13 Pro Max camera comparison –



Google Pixel 6 and Pixel 6 Pro reviews are finally allowed to be published, and a lot of them have appeared on the web. In this case, we’ll take a look at one of the good reviews that compare the Pixel 6 Pro‘s camera to the iPhone 13 Pro Max‘s camera.

The first thing the reviewer pays attention to is that the microphones in the Google smartphone work much better in the presence of strong noise in the form of wind. The iPhone 13 Pro Max does not cope, because of which the person’s speech is not heard, but the Pixel 6 Pro is able to save the situation.

The camera in the new Google smartphone also works better, providing both better approximation and better detail.

The portrait mode is different for the devices, but each has its strengths and weaknesses. For example, the Apple device is poor at detecting glass objects, with which its opponent has no problems. Macro is definitely better on the Apple flagship due to the corresponding ultra-wide-angle camera mode. The Pixel 6 Pro, on the other hand, plays out when it comes to additional camera features.

As for the most important thing, photography and video on the main camera, everything is more interesting here. In terms of photo quality, smartphones are comparable, although there are many differences. For example, Google’s new product is definitely better at working out the HDR mode. The Pixel 6 Pro also has better night photos. The iPhone still captures video better, and it also has a better front camera, both in photo quality and in video quality.

As a result, it will not be possible to choose a clear winner here. Smartphones are similar in quality in general, but in a particular mode, one or another is better.

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Google Pixel 6 Pro specifications

  • 6.7-inch (3120 x 1440 pixels) curved pOLED LTPO display with 10Hz-120Hz adaptive refresh rate, Corning Gorilla Glass Victus protection
  • Google Tensor processor (2x 2.80GHz Cortex-X1 + 2 x 2.25GHz Cortex-A76 + 4 x 1.80GHz Cortex-A55) with 848MHz Mali-G78 MP20 GPU, Titan M2 security chip
  • 12GB LPDDR5 RAM, 128GB / 256GB / 512GB UFS 3.1 storage
  • Android 12
  • Dual SIM (nano + eSIM)
  • 50MP rear camera with Samsung GN1 sensor, f/1.85 aperture, 12MP Ultra-wide camera with Sony IMX386 sensor, f/2.2 aperture, 48MP telephoto camera with Sony IMX586 sensor, ƒ/3.5 aperture, 4X optical zoom, 4K video recording at up to 60fps
  • 11MP front camera with Sony IMX663 sensor, ƒ/2.2 aperture, 94° field-of-view, 4K video recording at up to 60fps
  • In-display fingerprint scanner
  • Dimensions: 163.9×75.9×8.9 mm; Weight: 210g
  • Dust and Water-resistant (IP68)
  • USB Type-C audio, Stereo speakers, 3 microphones
  • 5G SA/NA, 4G VoLTE, Wi-Fi 6E 802.11ax  (2.4/5 GHz), Bluetooth 5.2 LE, ultra-wideband (UWB), GPS, USB Type C 3.1 (1st Gen), NFC
  • 5000mAh battery with 30W wired fast charging, 23W wireless charging

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Adobe MAX 2021: More Creative Cloud apps come to M1, new features, more – 9to5Mac



Adobe MAX 2021 kicks off today, and with it Adobe is introducing new features to its Creative Cloud applications for desktop and mobile. Creative Cloud is also expanding to the web and integrates several new sharing features to make design collaboration easier. Below are just a few of the biggest highlights:

Adobe MAX 2021 overview

Photoshop CC and Photoshop for iPad

Starting things off, Adobe is releasing “a major feature release of Photoshop on the desktop and iPad.” Photoshop for iPad is gaining Camera RAW support and the ability to edit Smart Objects on the go, which I covered in a separate post.

On the desktop, The Object Selection Tool is being improved to allow users to hover over an object and make a selection with a single click. This enhanced selection method utilizes Adobe’s Sensei AI machine learning and should only improve over time. Adobe also claims selections made with the Object Selection Tool “are now more accurate and preserve more details in the edges of the selection.”

Photoshop for desktop also gains a new ability to mask all objects in a photo with a single click. From the Layer menu, users can now create masks for all the subjects detected in an image.

Photoshop’s Neural Filters were released last year and are receiving three new beta filters with the latest update.

Landscape Mixer allows users to quickly edit scenery by changing the season and/or the time of day. Edits can be made using a selection of presets or a user’s own imagery. Alterations are made on the fly and the results are rather amazing:

Color Transfer is a new Neural Filter that takes the color palette of one image and makes it easy to apply it to a different image. As Adobe puts it, “make this image look like that.”

Harmony is the last new Neural Filter being released with this newest Photoshop update and uses Adobe’s Sensei AI to match the color, tone, hue, and luminosity when compositing two images. For example, taking a photograph of a model from a photoshoot, placing her atop a different background, and synchronizing the “look” between the two images.

The Depth Blur Neural Filter is not not new but is getting updated with a new machine learning technique that applies a more realistic blurred background while keeping the subject in focus to produce a more believable bokeh effect. This results in an image similar to one taken using Apple’s Portrait Mode, though no lidar sensor data is required or used.

One of Photoshop’s “top feature requests” is finally coming with this latest edition as well: the ability to copy vector shapes from Illustrator and paste them into Photoshop while retaining their editable attributes, groups, and layers. According to Adobe, “When Photoshop can’t maintain editability from Illustrator, because Photoshop doesn’t support a feature for example, we try to maintain visual fidelity.” This should be a tremendous time saver for many designers, and one that I am looking forward to using myself.

Adobe is also implementing a new “Share for commenting” feature to make collaboration easier:

Quickly share your work for review with clients and colleagues and receive their feedback within Photoshop in the new commenting panel on both the desktop and iPad versions. Your collaborators will receive a link to your document where they can access it on the Creative Cloud web site and leave comments, including adding pins and annotations. That information flows directly to you inside Photoshop so you can see and address the feedback in context.

Here’s how Adobe describes the main features:

  • Notify others by private invitations
  • Create both private and public links that can be shared
  • Control link access and what people with the link can do with the file
  • Send comments back and forth to collaborators without leaving Photoshop
  • View pins and annotations left by others (desktop and web)
  • Work across the Photoshop ecosystem (desktop, mobile and web)

You can read more about all the new features coming to Photoshop for iPad and desktop in Adobe’s announcement release.


You can learn what’s new for Lightroom for iPhone, iPad, and Mac in a previous post that I covered here.

Illustrator CC and Illustrator for iPad

The biggest enhancement to Illustrator CC is the improvement of 3D effects, which have been reworked with a new interface and introduce new features like applying textures to designs without the need to learn 3D software. It won’t replace true 3D models and texturing, but it’s a welcome improvement nonetheless.

Here’s a look at the new Materials panel:

Illustrator for iPad also gains some new capabilities, starting with Vectorize Technology Preview. Vectorize allows users to convert drawn images into clean vector graphics. Take a photo of a sketch and Illustrator automatically vectorizes the image. Users can also fine tune these results to their liking.

Brushes now allow users to create and apply artistic or calligraphic brush strokes to their designs, making Illustrator for iPad that much more powerful for designers on the go and bringing it a bit closer to feature parity of Illustrator for desktop.

Object blend comes to Illustrator for iPad for the first time and functions like it does in Illustrator for desktop. Also new is the ability to transform objects as shapes without having to manually adjust individual anchor points.

Like Photoshop, Illustrator is also gaining a new “Share for Commenting” ability to simplify collaboration.

Premiere Pro and After Effects

Simplify Sequence is new to Premiere Pro and – as the name suggests – lets users create a clean, simplified version of their current sequence by removing gaps, unused tracks, user-designated clips, effects, and more without changing the final video.

Speech to Text has also been updated with better transcription of pop culture terminology and improved formatting of dates and numbers, so those using this capability should see better results.

Multi-Frame rendering exits beta and is now available in After Effects. Adobe claims this brings 4x faster performance by taking full advantage of the CPU.

Other new features new to After Effects include Speculative Preview, a new technique that automatically renders compositions in the background when a user’s system is idle, and Composition Profiler. As Adobe puts it, Composition Profiler “highlights the layers and effects in designs that have the biggest impact on processing time and gives users the option to optimize their projects for faster rendering as they iterate.”

M1 Mac users will also be pleased to learn that After Effects Beta is now available for Apple Silicon Macs.


Not much is new for InDesign this year, though it now supports Apple’s M1 processors natively. According to Adobe, this results in a 59% improvement to performance versus Intel Macs. 

Based upon Adobe’s claims, M1 users should expect significant performance gains:

Opening a graphics-heavy file is now 185% faster and scroll performance on a text-heavy document of 100 pages has improved by 78%, making working and iterating on your designs much faster and more efficient.

InDesign also receives a new Capture Panel which “enables designers to create color themes and vector shapes and find font recommendations directly in InDesign, so that they can collect inspiration from any images within their document.”

The Capture Panel will also make it easier for users to try and match fonts through Adobe Fonts based on raster images within an InDesign document. Perfect for those times when a client sends you a photo of their business card and wants you to match their company font!

Creative Cloud Collaboration

Adobe is launching new betas of Illustrator and Photoshop that work directly within a web browser to make collaborating on design easier than ever. While they lack the full features of their desktop counterparts, users will be able to make basic edits without the need to download and install the full applications. Comments can also be posted to files (“Make the logo bigger!”) as a means to share feedback, etc. Any edits and comments made to a file are then reflected in Photoshop and Illustrator for desktop and iPad. A spokesperson for Adobe confirmed in an email that a Creative Cloud subscription is not required to use Photoshop or Illustrator for the web.

Adobe made the review and comment experience on the web open and easy to access while also empowering customers to control who can access their files. For content shared with permissions set to “Anyone with the link can view”, no login/Adobe ID is required to view and comment. Logged-out guests can access a shared document that has permissions set to “Anyone with the link can view.” Guest users can submit a comment/pin/annotation, at which point they will be prompted to continue as a guest after typing their name (no Adobe ID is needed).

Content Credentials

Building upon their Content Authenticity Initiative, Adobe is introducing Content Credentials:

Two years ago, we launched the Content Authenticity Initiative (CAI) to combat visual misinformation and protect creators through digital provenance. We set out to create accessible features, open technical standards, and a solid foundation for organizations across industries to use in a global effort toward a more trustworthy digital landscape.

Today, we’re excited to introduce the next step in this journey: Content Credentials, Adobe’s new way to provide and assess digital content provenance and attribution.

Adobe is stepping up its efforts to combat misinformation by allowing users to include personally identifiable information and edits made to an image as metadata within their documents. This metadata can then be included within their exported files and “verified” at the Content Credentials website, where anyone can see who originated the image and what changes were applied.

So, if your eccentric uncle shares a photo of aliens landing at the pyramids, you can check the image against the Content Credentials database and see that it’s not true and was instead created by Thomas A. Anderson with Adobe Stock imagery using Photoshop. That’s assuming Anderson chose to include his metadata. Content Credentials is opt-in, so those “bad actors” perpetrating fake graphics will most likely never use this feature.

Updates to the Creative Cloud applications are expected to begin rolling out starting today.

I covered some of the biggest announcements and changes, but you can learn more about everything announced at Adobe MAX here. What new features are you most excited about? Let us know in the comments below!

Check out 9to5Mac on YouTube for more Apple news:

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5 things to try out on Apple's new AirPods (3rd generation) | Venture – Daily Hive



Earlier this month, Apple announced its latest AirPods (3rd generation) with a major redesign from its earlier models.

The new design is lightweight and has a stem that is 33% shorter than the 2nd generation model. Its new design aligns closer to the AirPods Pro but comes in at a lower cost.

For those looking at the new AirPods (3rd generation), here are five things to try out with these smaller headphones:

Courtesy of Apple

Go for a sweaty workout or head out in the rain

You can go for a vigorous walk, run, or workout, or head out in the rain, as the new AirPods are sweat and water-resistant. Not only are the headphones themselves resistant to sweat and water, but the case has an IPX4 rating for sweat and water resistance.

While you’re at it, let Siri read your messages

You don’t have to look at your phone when you can have your text messages announced, and read to you. Siri can read alerts and reply to messages for you using just your voice.

Make a FaceTime call or listen to tunes

While it isn’t noise cancelling like the AirPods Pro, the new AirPods include a custom high dynamic range amplifier, taking its sound quality to the next level with computational audio features, like Adaptive EQ and spatial audio with dynamic head tracking. The head tracking also allows Group FaceTime calls to feel more immersive than ever before. A new acoustic mesh covers the microphone to reduce wind noise, so your voice is crisp and clear on calls.

Check out the new skin-detect sensor

The new AirPods has an innovative way to detect when they are in your ear. According to Apple, a “new skin detect optical sensor, when combined with the accelerometer, helps the new AirPods to better determine whether they are in your ears or in your pockets.” So there is better detection on when AirPods can turn on and turn off playback.

You can also press to play, pause, and skip through songs, or answer and end calls through the force sensor located on the stem.

Let the music play for hours

There is now up to 6 hours of battery life on a single charge, which is an hour more compared to the 2nd generation AirPods. And speaking of battery, the new AirPods are also now part of the MagSafe ecosystem, so they can magnetically align your AirPods on the charger.

The new AirPods (3rd generation) will be available for $239 beginning Tuesday, October 26.

For those looking for AirPods but less expensive, the 2nd generation is also available at $179. And the AirPods Pro now comes with MagSafe Charging Case and goes for $329.

Apple also says that all new AirPods come with six months of free Apple Music.

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