The platforming of our lives on social media apps — like Facebook, Instagram and Twitter — is usually met with criticism. Interactive technologies, like video games and social media, we’re told, make us anti-social. Now, as a result of social distancing efforts in response to the coronavirus pandemic, online social networks and video conferencing platforms like Zoom are redefining what it means to be social through our technologies.
In a less-than-ideal situation, the Zoom conferencing platform has become central to many people’s everyday life during the crisis. Quarantining has forced us to move our social gatherings online; hangouts with friends and family have, for the past month, become virtually possible thanks to new media. My family, like many others, participated in a Zoom Passover seder this year.
Video-sharing apps like TikTok also help us to relieve boredom. The platform’s dance challenges and lip-syncing memes provide a sense of fun and comic relief.
Social media networks and conferencing platforms may be compensating for the loss of social life in a moment of crisis, but perhaps we are getting more than we bargained for.
Working from home, and homing while at work, has become part of the routine for many white-collar workers: work life and family life are blending into one.
A couple of weeks ago, my five-year-old son wandered into my home office during a Zoom meeting. This embarrassing scenario is something now familiar to many of us working remotely via Zoom or other video conference platforms. An hour later, both of my children logged onto Zoom meetings of their own for a session of remote schooling.
Work-life balance was hard enough before the crisis. Now, social media is blending private life and work. For parents and caregivers, the extension of the office into personal space can be an added cause of stress. With no separation, we are forced to do it all at once.
The double duties of care and work, what feminists refer to as the “double shift,” isn’t new. But bringing the office space into the home while managing care and the health crisis can be daunting.
Zoom may enable work life during the crisis. But is this really the best way to use our social technologies and media? Maybe this situation gives us an opportunity to see the problems of our culture differently through the prism of social technology.
Social isolation may have changed the way we interact online, but apprehensions about social media and other cloud-based social interaction technologies and platforms are justified. Not only do we fear the anti-social effects of social media, many of us are also worried about online surveillance, manipulation and trolling.
Zoom, too, is not exempt from these kinds of security fears. Like other cloud-based technologies, Zoom is not immune to the threat of data mining and surveillance, even from other platforms.
Using social technologies as a lifeline during the ongoing crisis helps us to see beyond the anti-social aspects of the technology. Looking past the interface, we should interrogate online anti-social behaviour less as a problem with the technology and more as having to do with the broader culture of neoliberal capitalism.
Like all media, platforms amplify the social, political and economic conditions in which they are used. Since corporate platforms profit from our usage and data, they all have an interest in keeping our attention and our active participation. This is what makes data mining, for instance, essential to all platforms.
Data has become a staple resource for the new economy of 21st century capitalism. And algorithms are designed to keep us plugged in, whatever the emotional cost.
As critical media scholars have said for years, if the product is free, chances are the commodity is you.
Scholars point to “communicative capitalism” or “platform capitalism” to identify the harmful aspects of platforms and social media. Platforms rely on user-generated content and data mining as part of their profit models.
Like traditional news media and communicative technologies, platform conglomeration risks limiting information freedom and media democracy. Already, Zoom appears to have cornered the market for video conferencing platforms.
The context of using social technologies during the coronavirus crisis should therefore force us to question the future of our media. Will platforms like Zoom help us to enhance our social relationships and the public good, or will they do more to amplify the needs of platform and neoliberal capitalism?
Social media and public culture
Against the background of the COVID-19 crisis, we see just how essential social networking platforms and online communication technologies have become for our social life. At the same time, these technologies extend and embed work into the home.
Can we imagine social media networks and apps designed for the public good? What might it look like if we removed platforms and social media from their corporate setting? Perhaps a social media that lived up to its name.
Given the ways we’re using social technologies and platforms to maintain our social lives during the crisis, we should reconsider our relationships to technology. Maybe technologies and social media don’t make us anti-social, after all, and the cause of the problem lies in a culture that prioritizes profit making over people making.
Chad Brownlee apologizes over social media post depicting conspiracy theory – CBC.ca
Canadian country singer Chad Brownlee has apologized after posting a conspiracy theory image criticized as racist and antisemitic on his social media accounts.
The musician from British Columbia issued the original post on Tuesday and then deleted it, however some social media users captured a screen grab of it.
The manipulated image depicts Jewish-American billionaire philanthropist George Soros with a chess board and pieces made up of protesters and the COVID-19 molecule.
Soros has been the target of many right-wing conspiracy theories, including claims he’s funding anti-fascist activists in the protests against racism and police brutality in the United States.
I apologize for any hurt this may have caused <a href=”https://t.co/aA0UWoktjP”>pic.twitter.com/aA0UWoktjP</a>
Reacting to social media anger over the post, Brownlee wrote on his Twitter and Instagram accounts that he apologizes for sharing an image “that was wrong, inappropriate and could be perceived as racist.”
He added his “intention in posting the image was nothing of the sort,” although he acknowledges “how people could easily have seen it that way.”
Tyler Babiy fosters connections and community through social media – Saskatoon StarPhoenix
Depending on your outlook, connecting through social media can be as interactive or isolated as each user prefers.
For Tyler Babiy, that choice is easy. Interacting with local creators and other like-minded people is the focus of his business, Social Made Local.
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It originally started out as a T-shirt brand — an offshoot of his other business, T Squared Social. Since then, it has also fostered a community of like-minded, local creatives looking to connect, collaborate and share their creativity.
“With this T-shirt company I could just try to instil a sense of social responsibility in terms of taking ownership of the things you create,” Babiy says.
“It’s really cool to offer (creators) a space to have a voice and be heard — but to also plant that seed of consciousness in people that the things that we do on social media are not private and they can deeply affect the people around us in ways we don’t even know … so it’s just planting that idea that you’re not just throwing things into the wind.”
Facebook places state media labels on Russian, Chinese broadcasters – Reuters Canada
SAN FRANCISCO (Reuters) – Facebook Inc will start labeling Russian, Chinese and other state-controlled media organizations, and later this summer will block any ads from such outlets that target U.S. users, it said on Thursday.
FILE PHOTO: A Facebook logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
The world’s biggest social network will apply the label to Russia’s Sputnik, Iran’s Press TV and China’s Xinhua News, according to a partial list Facebook provided. The company will apply the label to about 200 pages at the outset.
Facebook will not label any U.S.-based news organizations, as it determined that even U.S. government-run outlets have editorial independence, Nathaniel Gleicher, Facebook’s head of cybersecurity policy, said in an interview.
Facebook, which has acknowledged its failure to stop Russian use of its platforms to interfere in the 2016 U.S. presidential election, has since stepped up its defenses and imposed greater transparency requirements for pages and ads on its platforms.
The company announced plans last year to create a state media label, but is introducing the tool amid a deep crisis over its hands-off treatment of misleading and racially charged posts by U.S. President Donald Trump.
The new measure comes just months ahead of the November U.S. presidential election.
Under the measure, Facebook will not use the label for media outlets affiliated with individual political figures or parties, which Gleicher said could push “boundaries that are very, very slippery.”
“What we want to do here is start with the most critical case,” he said.
Facebook is not the first company to take such action.
YouTube, owned by Alphabet Inc’s Google, in 2018 started identifying video channels that predominantly carry news items and are funded by governments. But critics charge YouTube has failed to label some state news outlets, allowing them to earn ad revenue from videos with misinformation and propaganda.
In a blog post, Facebook said its label will appear on pages globally, as well as on News Feed posts within the United States.
Facebook also said it will ban U.S.-targeted ads from state-controlled entities “out of an abundance of caution” ahead of the November presidential election. Elsewhere, the ads will receive a label.
Reporting by Katie Paul; Editing by Leslie Adler
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