All across the United States, the leaders at large tech companies like Apple, Google, and Facebook are engaged in a delicate dance with thousands of employees who have recently become convinced that physically commuting to an office every day is an empty and unacceptable demand from their employers.
The COVID-19 pandemic forced these companies to operate with mostly remote workforces for months straight. And since many of them are based in areas with relatively high vaccination rates, the calls to return to the physical office began to sound over the summer.
But thousands of high-paid workers at these companies aren’t having it. Many of them don’t want to go back to the office full-time, even if they’re willing to do so a few days a week. Workers are even pointing to how effective they were when fully remote and using that to question why they have to keep living in the expensive cities where these offices are located.
Some tech leaders (like Twitter’s Jack Dorsey) agreed, or at least they saw the writing on the wall. They enacted permanent or semipermanent changes to their companies’ policies to make partial or even full-time remote work the norm. Others (like Apple’s Tim Cook) are working hard to find a way to get everyone back in their assigned seats as soon as is practical, despite organized resistance.
In either case, the work cultures at tech companies that make everything from the iPhone to Google search are facing a major wave of transformation.
It didn’t start in 2020
The gospel of a remote-work future has long been preached by a dedicated cadre in Silicon Valley and other tech startup hubs. Influencers, writers, and business consulting gurus have for years been saying that, thanks to today’s technology, working in an office is destined to be a thing of the past.
There is no apparent justification for resisting remote work besides a sort of management control-freak insecurity, proponents argue. And to support their case, they point to studies that suggest that some employees in certain kinds of jobs are happier and more productive when remote work is an option. Studies also debunk the assumption that productivity is always lower when remote work is the norm.
The movement reached something of a fever pitch in the late 2000s, when tech-unicorn optimism was sweeping the business world and some prominent executives in the new wave of startups seemed cozy with the idea. But remote work went on to face dramatic setbacks. Notably, Yahoo!—then known as one of the most remote-friendly large tech companies—changed course in the early 2010s under the leadership of then-CEO Marissa Mayer, who mandated that a vast fleet of remote workers had to relocate and show up at their assigned desks.
Since that and other similar incidents around that time, the remote-work movement has been quieter.
Remote-work advocates and the business establishment seemed to settle into a compromise. Companies like Google or Twitter would let employees work from home periodically as the need arose (for example, to take care of a sick child or even for the occasional mental health day). But in most cases, the culture dictated that workers not play this card too often. Remote work was a privilege, not a right, and employees usually could not relocate out of daily commuting range from the cities where these companies were based.
As housing prices skyrocketed and traffic worsened in cities like San Francisco, Seattle, Los Angeles, and Austin—and as economic inequalities worsened in those places as a result—prominent commentators still occasionally penned op-eds that essentially said, “Gee, maybe some of these problems would be lessened if business leaders were more open to remote work.” But the most radical vision of the remote-work movement nonetheless seemed dead in the water.
And then the pandemic happened.
The involuntary revolution
Companies whose leaders long claimed remote work would never function were left with no other options. In traditional businesses, the digital-transformation movement accelerated dramatically to meet the need. And in some tech startups, the transition was so seamless that many employees (and even managers) found themselves wondering why all this hadn’t been tried before.
There are exceptions in some kinds of tech companies, of course. For example, large game development studios struggled to maintain prior levels of productivity in the new remote way of working, leading to delays or a reduction in quality for some releases. But more often than not, the changes made in response to the pandemic led people to believe that this remote thing might actually work out after all.
Between the threat of future pandemics in crowded cities and insane housing prices in tech hubs, a lot of workers recently began to make plans to evacuate from places like the Bay Area for cheaper, greener pastures—but with the hope that they could keep their high-paying jobs.
According to Glassdoor’s data, the average software engineer salary in pricy tech hotspot San Jose, California, is $137,907. Shockingly, that’s not enough to bankroll the whole American dream in the Bay Area. But if that hypothetical engineer relocates to St. Louis or Tucson on that salary, they can live like royalty.
An Apple divided
Few tech companies have experienced as much widely publicized drama over this issue as Apple. Though many employees in the Cupertino headquarters and elsewhere mostly worked from home through much of 2020, CEO Tim Cook emailed staff in early June 2021 that a policy change was imminent.
Employees would be required to return to the office for at least three days of every week beginning in September. They would also be able to go fully remote for up to two weeks per year, provided they secure management approval.
Employees then circulated a survey amongst themselves to reveal that Cook’s mandate was out of step with what they wanted or expected, according to reporting by The Verge’s Zoe Schiffer. Ninety percent of the survey’s 1,749 respondents said they “strongly agree” that “location-flexible working options are a very important issue for me.” Workers wrote a letter to Cook asking him to rethink the new policy. Sixty-eight percent agreed “that the lack of location flexibility would likely cause them to leave Apple.”
The threats may be legitimate because some other tech companies (like Twitter) have taken a much more permissive approach. These companies may give dissatisfied Apple employees somewhere else to go.
Apple executives did not back down from their plan. Over the summer, the upcoming change has led to turmoil in the industry giant, with longtime employees pledging to quit over a required return to the office. Some workers went to the press with claims that Apple management has begun rejecting remote-work requests more than normal in response.
A few Apple employees wrote another letter arguing for a compromise: more lenient remote-work policies in exchange for a system wherein employees in cities with lower costs of living would accept proportionally lower salaries. However, this proposal angered other employees still, who argue that Apple can afford to pay them a competitive salary regardless of where they choose to relocate to mid- or post-pandemic.
Postponed on account of delta
But now the battle over remote-work culture at companies like Apple looks like it is going to be extended. This summer’s initial optimism about an imminent return to normal in the wealthy parts of the world has waned across the industry. Credit the rapid spread of the delta COVID-19 variant and rising cases among the unvaccinated in the US.
The state of California reintroduced an indoor mask mandate, even for people who are vaccinated, because studies have shown that even relatively healthy-seeming vaccinated individuals can spread the deadly delta variant to the vulnerable unvaccinated. California’s mandate directly affects many of these companies, and more states are likely to soon follow.
Apple has nudged its return-to-office plan amidst the internal turmoil and growing health concerns. The timeframe has reportedly moved from September to October, and there’s a strong possibility it will be pushed back even further.
This week, Twitter announced that it is closing the US offices it had recently partially reopened. Google extended its current work-from-home policy through mid-October, and Lyft postponed a plan to move back into its office this coming September all the way back to February of next year.
Several big tech firms are requiring some or all employees to get vaccinated to return to the office, including Lyft, Google, and Facebook. And even in companies that haven’t yet announced any vaccination requirement, like Apple, employees are being asked to fill out surveys disclosing their vaccination status.
Others like Microsoft are still pushing to get workers back at their desks, despite the new developments, though they might change course again in the near future. Microsoft has generally been more proactive than Apple in laying the groundwork for long-term hybrid work support, though, despite its plans to press forward with reopening offices.
Don’t expect these discussions to resolve soon. Some executives are still trying to get employees back at their desks, some employees are still saying “not so fast” or “not at all,” and COVID-19 is still sweeping the planet.
Every workplace is handling things differently, and whether the fully remote dream actually becomes a reality at some of these companies or not, long-time remote-work prophesiers are right about one thing: the old ways aren’t going to cut it anymore, and tech is never going to be the same again.
DUBAI, United Arab Emirates (AP) — The tiny Mideast nation of Kuwait has banned the release of the video game “Call of Duty: Black Ops 6,” which features the late Iraqi dictator Saddam Hussein and is set in part in the 1990s Gulf War.
The video game, a first-person shooter, follows CIA operators fighting at times in the United States and also in the Middle East. Game-play trailers for the game show burning oilfields, a painful reminder for Kuwaitis who saw Iraqis set fire to the fields, causing vast ecological and economic damage. Iraqi troops damaged or set fire to over 700 wells.
There also are images of Saddam and Iraq’s old three-star flag in the footage released by developers ahead of the game’s launch. The game’s multiplayer section, a popular feature of the series, includes what appears to be a desert shootout in Kuwait called Scud after the Soviet missiles Saddam fired in the war. Another is called Babylon, after the ancient city in Iraq.
Activision acknowledged in a statement that the game “has not been approved for release in Kuwait,” but did not elaborate.
“All pre-orders in Kuwait will be cancelled and refunded to the original point of purchase,” the company said. “We remain hopeful that local authorities will reconsider, and allow players in Kuwait to enjoy this all-new experience in the Black Ops series.”
Kuwait’s Media Ministry did not respond to requests for comment from The Associated Press over the decision.
“Call of Duty,” which first began in 2003 as a first-person shooter set in World War II, has expanded into an empire worth billions of dollars now owned by Microsoft. But it also has been controversial as its gameplay entered the realm of geopolitics. China and Russia both banned chapters in the franchise. In 2009, an entry in the gaming franchise allowed players to take part in a militant attack at a Russian airport, killing civilians.
But there have been other games recently that won praise for their handling of the Mideast. Ubisoft’s “Assassin’s Creed: Mirage” published last year won praise for its portrayal of Baghdad during the Islamic Golden Age in the 9th century.
Copenhagen, 22.10.2024 – COBOD International, the global leader in 3D construction printing technology, proudly introduces the BOD3 3D Construction Printer for 3D printing of real concrete. Equipped with an extendable ground-based track system, the BOD3 advances the construction process by eliminating printer downtime between multiple buildings on the same site, setting anew benchmark for productivity and efficiency. The BOD3 is the most advanced solution for high-volume low-rise construction and a very effective alternative to conventional construction methods.
The heart and key feature of the new BOD3 3D printer is the advanced extendable ground-based track system. This system enables limitless extension along the Y-axes (length), expanding the printable area to cover 2 or 3 buildings, and reducing setup time to a single installation for multi-building projects. It’s a game-changer, allowing continuous, uninterrupted printing across large sites, increasing efficiency for high volume and mass production at an unmatchable scale.
Render of COBOD BOD3 3D Construction Printer.
The BOD3, COBOD’s third printer model, is the outstanding achievement of years of dedicated research, development, and close collaboration with customers. It is a vital advancement in automated construction technology, directly addressing the urgent global demand for faster, smarter, more efficient and sustainable building solutions. Like every COBOD 3D printer, the BOD3’s modular design offers customization, allowing it to easily adapt to any customer’s size wishes in addition to complying with the various sizes of construction sites anywhere in the world.
The BOD3 follows COBOD’s vision to build smarter through automation. Its operational stand combines the control and monitoring of both the 3D printer and supplementary equipment in one user-friendly system. The Advanced Hose Management System (AHMS) transports 3D printable material from the materials delivery system to the printhead via hoses secured within E-chains, minimizing physical labor and optimizing material flow. With the addition of the dual dosing system for additives, operators can better control the concrete and adapt it to onsite environmental conditions. By introducing additives directly at the printhead, the system reduces drying time between layers, speeding up the overall construction process. Designed for easy operation and precision, the BOD3 can be operated by a small, trained, and certified team, reducing the costs of projects.
Incorporating the innovative Universal X-Carriage, the BOD3 is ready for future COBOD advancements and technologies, like the introduction of additional tools for the printer aimed at insulating, painting, sanding, etc. This ensures long-term versatility and performance that will keep the BOD3 at the forefront of the industry for years to come.
Universal X-Carriage with Printhead.
Already deployed to the global market, the BOD3 is currently active in Indonesia, by Modula Tiga Dimensi, Angola, by Power2Build, andBahrain, by Ab’aad 3D. The customers report faster project execution with near-zero downtime between individual buildings on the same site. The projects showcase the BOD3’s ability to speed up construction and print with real concrete, with 99% locally sourced materials and 1% of innovative D.fab, a co-developed solution by COBOD and Cemex to make concrete 3D printable.
Henrik Lund-Nielsen, Founder and General Manager of COBOD, commented on the BOD3: “The global housing crisis demands a more efficient construction solution that is faster, more efficient, and scalable. The BOD3 is our answer to this challenge. Drawing on years of research and expertise, we’ve designed the BOD3 with innovative features, making it our most cost-effective and efficient model yet for multiple low-rise buildings. Its design supports high-volume, linear production of houses, enabling mass production without compromising quality. The fact that six units have already been sold before its official launch speaks volumes about the BOD3’s market demand and the trust our customers place in our technology.”
Michael Holm, Chief Innovation Officer at COBOD, states, “The advanced ground-based track system was developed as a response to our customers’ needs to increase efficiency and productivity. Now the 3D construction printer can be easily extended, and multiple consecutive structures can be printed with minimal repositioning and zero downtime between projects, making 3D construction printing more efficient than ever before.”
The BOD3 is now available for purchase worldwide; for more information, please visit our website, www.cobod.com, or contact us at info@cobod.com.
COBOD stands as the global leader in supplying 3D printers for the construction sector, with over 80 printers distributed across North and Latin America, Europe, the Middle East, Africa, and Asia-Pacific. Driven by a mission to revolutionize construction through multifunctional robots based on 3D printing, COBOD envisions automating half of the construction processes to achieve faster, cost-effective, sustainable results with enhanced design versatility.
From residential, commercial, and public buildings, COBOD’s 3D printers have been instrumental in erecting 1- to 3-story structures across all six inhabited continents. The innovative technology also extends to fabricate large-scale data centers, wind turbine towers, tanks, and more.
Embracing an open-source material approach, COBOD collaborates with global partners, including customers, academia, and suppliers. The company, backed by prominent shareholders such as General Electric, CEMEX, Holcim, and PERI, operates from its main office in Copenhagen, Denmark, and regional competence centers in Miami, Florida, and Kuala Lumpur, Malaysia. COBOD’s dynamic team comprises over 100 professionals from 25 diverse nationalities.
ABOUT MODULA TIGA DIMENSI
PT Modula Tiga Dimensi is a joint venture between Bakrie & Brothers (BNBR) and COBOD. BNBR focuses on offering and providing solutions for housing backlog problems currently encountered by the country.
Teaming up with COBOD International, the company is now set to adopt the latest 3D printing construction technology and is ready to offer the Indonesian market a new and better solution to housing obstructions.
ABOUT POWER2BUILD
Reshaping the construction sector and adapting it to urgent human needs.
Power2Build is a technology company for the construction industry, prepared to establish partnerships with private, public, and non-governmental organizations (NGOs) so that they can make the transition to Build 4.0 through 3DCP.
We offer our clients value-added services and high-quality projects, always with a multidisciplinary approach that brings together the necessary experience to deal with complex issues.
SAN FRANCISCO (AP) — Artificial intelligence‘s recent rise to the forefront of business has left most office workers wondering how often they should use the technology and whether a computer will eventually replace them.
Those were among the highlights of a recent study conducted by the workplace communications platform Slack. After conducting in-depth interviews with 5,000 desktop workers, Slack concluded there are five types of AI personalities in the workplace: “The Maximalist” who regularly uses AI on their jobs; “The Underground” who covertly uses AI; “The Rebel,” who abhors AI; “The Superfan” who is excited about AI but still hasn’t used it; and “The Observer” who is taking a wait-and-see approach.
Only 50% of the respondents fell under the Maximalist or Underground categories, posing a challenge for businesses that want their workers to embrace AI technology. The Associated Press recently discussed the excitement and tension surrounding AI at work with Christina Janzer, Slack’s senior vice president of research and analytics.
Q: What do you make about the wide range of perceptions about AI at work?
A: It shows people are experiencing AI in very different ways, so they have very different emotions about it. Understanding those emotions will help understand what is going to drive usage of AI. If people are feeling guilty or nervous about it, they are not going to use it. So we have to understand where people are, then point them toward learning to value this new technology.
Q: The Maximalist and The Underground both seem to be early adopters of AI at work, but what is different about their attitudes?
A: Maximalists are all in on AI. They are getting value out of it, they are excited about it, and they are actively sharing that they are using it, which is a really big driver for usage among others.
The Underground is the one that is really interesting to me because they are using it, but they are hiding it. There are different reasons for that. They are worried they are going to be seen as incompetent. They are worried that AI is going to be seen as cheating. And so with them, we have an opportunity to provide clear guidelines to help them know that AI usage is celebrated and encouraged. But right now they don’t have guidelines from their companies and they don’t feel particularly encouraged to use it.
Overall, there is more excitement about AI than not, so I think that’s great We just need to figure out how to harness that.
Q: What about the 19% of workers who fell under the Rebel description in Slack’s study?
A: Rebels tend to be women, which is really interesting. Three out of five rebels are women, which I obviously don’t like to see. Also, rebels tend to be older. At a high level, men are adopting the technology at higher rates than women.
Q: Why do you think more women than men are resisting AI?
A: Women are more likely to see AI as a threat, more likely to worry that AI is going to take over their jobs. To me, that points to women not feeling as trusted in the workplace as men do. If you feel trusted by your manager, you are more likely to experiment with AI. Women are reluctant to adopt a technology that might be seen as a replacement for them whereas men may have more confidence that isn’t going to happen because they feel more trusted.
Q: What are some of the things employers should be doing if they want their workers to embrace AI on the job?
A: We are seeing three out of five desk workers don’t even have clear guidelines with AI, because their companies just aren’t telling them anything, so that’s a huge opportunity.
Another opportunity to encourage AI usage in the open. If we can create a culture where it’s celebrated, where people can see the way people are using it, then they can know that it’s accepted and celebrated. Then they can be inspired.
The third thing is we have to create a culture of experimentation where people feel comfortable trying it out, testing it, getting comfortable with it because a lot of people just don’t know where to start. The reality is you can start small, you don’t have to completely change your job. Having AI write an email or summarize content is a great place to start so you can start to understand what this technology can do.
Q: Do you think the fears about people losing their jobs because of AI are warranted?
A: People with AI are going to replace people without AI.