|
|
Listening to Spanish radio and media defined much of Camila Victoriano’s childhood in Miami. But nearly two decades later, she realized that this Latinx-focused content was largely defined by the same old tales of trauma, struggle and, frankly, uncreative stories.
Hoping to introduce new genres like comedy and sci-fi into Hispanic media, Victoriano, 29, took her past experience in audio development at the Los Angeles Times and decided to launch her own podcast company. In 2020, the global media company Sonoro was born.
“Part of what really kick started the entrepreneurial piece of this was there is nothing out there that’s [focused] exclusively on the Latino community,” says Victoriano, who cofounded the company with Josh Weinstein.
With $13 million in funding and 172 podcast titles, Victoriano is a standout on this year’s Under 30 Media list, landing deals with streaming companies like Netflix and Amazon Studios to bring her podcasts to the screen.
She is joined on this year’s list by 29 fellow go-getters using their backgrounds, lived experiences and interests to shape the future of media through diverse storytelling.
Take Iman Hariri-Kia, 28, an Iranian-American journalist and author who’s built her career on telling stories of identity and self discovery. Hariri-Kia has been writing about herself and her life for as long as she can remember. After seeking solace in YA novels as a kid, she was determined to give that experience to other young readers. Today, she’s done just that: Hariri-Kia’s work includes personal accounts that explore everything from growing out her unibrow to dating with celiac disease.
“I grew up, like most first-generation children, with a foot in two worlds: Not Western enough to be fully American; not Middle Eastern enough to be fully Iranian,” Hariri-Kia wrote to Forbes.
In 2022, Hariri-Kia released her debut novel, A Hundred Other Girls—a coming of age story about a Middle Eastern American journalist. It’s currently being adapted for the big screen.
Disrupting traditional narratives on their beat was also the way Elazar Sontag, 25, made his mark. Sontag was thrilled when he landed his first job in a restaurant in San Francisco at age 16. But he soon realized that behind the swing doors of busy kitchens was a world fueled by hypermasculinity and uncomfortable jokes. As a young, closeted queer person passionate about food, Sontag committed to spend the next decade pushing boundaries and covering queer identities in food writing.
“Writing about queer restaurants feels like a beacon of hope, a way to ensure that the important work being done doesn’t go unnoticed,” Sontag says.
He was working at Eater by the age of 22, and at 24, he became the youngest restaurant editor at Bon Appétit magazine. He also authored the cookbook Flavors of Oakland, which was released in 2014, and is writing another book that chronicles the queer restaurant movement.
Along with much of this year’s Under 30 Media list prioritizing diverse perspectives in their work, another set of this year’s honorees have made a name for themself in the podcasting space.
Katie Konans, 26, is—quite literally—taking podcasting to new heights at NASA. Under her leadership, the space agency’s audience has ballooned to more than 8 million listeners on shows she has launched, like the podcast “NASA’s Curious Universe.”
Anamaria Sayre, 24, is the youngest full-time podcast host in NPR’s history (where she’s also a producer on music show “Tiny Desk”). And Morgan Lavoie, 27, cofounded Money News Network, a podcast company driven by the goal of increasing financial literacy for women and people of color.
This year’s list spotlights young journalists, authors, entrepreneurs and content creators who are shaping their various mediums through diverse ways of storytelling. All candidates had to be 29 or younger as of December 31, 2023, and never before named to a North America, Europe or Asia 30 Under 30 list.
We collected nominations from Forbes Under 30 alum, the public and conducted our own research to present a panel of judges—Alexandra Cooper, founder of Call Her Daddy podcast; Lindsay Peoples, editor-in-chief of The Cut; Morgan DeBaun, founder of Blavity; and Symone Sanders-Townsend, TV host at MSNBC–with the final nominees. Of those named to the final list, half identify as people of color, 80% are women and half are first-generation American.
This year’s list was edited by Alex York, Jemima Denham and Jabari Young. For a link to our complete Under 30 Media list, click here, and for full 30 Under 30 coverage, click here.
Russian media praises MTG for trying to derail Ukraine aid bill
CNN’s Fred Pleitgen reports that Ukrainians are hopeful that with the US passage of an aid bill, soldiers can turn things around in their fight against Russia.
‘This year will be the first time that we’ll see a global ad spend of over a trillion’ U.S. dollars, says Charles Etienne Morier
Published Apr 23, 2024 • Last updated 26 minutes ago • 5 minute read
Like their partners in the Canadian news industry, the country’s media agencies are undergoing unprecedented transformation. The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals. This week, Charles Etienne Morier, chief operating officer of Touché! & Omnicom Media Group Montreal, speaks to writer Rebecca Harris.
Advertisement 2
Article content
Article content
It has dramatically changed with technological advancement and shifts in consumer behaviour. Now, more than 80% of digital ad spend is transacted through digital buying platforms, so it has become increasingly important for our workforce to have a good understanding of the algorithms and how to maximize them.
The process has changed also. It’s no longer about creating a 30-second spot and then selecting a media channel to distribute the message. We start with the audiences, the channels where we need to reach them, and then tailor a message that will be appealing. And so, we need to work even more closely with our creative partners.
And we think 2024 will change even more. It’s going to be an inflection point despite all the changes we have gone through over the last three years. This year will be the first time that we’ll see a global ad spend of over a trillion (U.S. dollars). It shows the responsibility that we have as advertisers and agencies to spend that money wisely and ensure we make every ad dollar count, and that we are engaging consumers in a way that speaks to them in an age where there’s a lot of uncertainty about how they share their data and private information.
NP Posted
Article content
Advertisement 3
Article content
The team now needs to be proficient in so many areas. We used to have strategy, media buying and planning, and optimization and reporting. Now, we need to be able to help our clients navigate within this complex digital ecosystem with clean rooms (environments where brands, publishers and advertisers share data), the deprecation of cookies, and dynamic creative optimization. Our agency has changed dramatically in the sense that we offer much more depth in our services now. So, our leaders need to be proficient in being able to discuss those subjects with clients. We have a strong learning system in place and it’s part of our value, to make sure that our teams stay curious because it’s changing so much by the day.
Brands that are breaking through are able to prioritize authenticity, relevance and creativity in their messaging and their approach to media. Consumers are bombarded with messages every day and there’s ad blocking, so we have to find new ways of capturing consumer attention… We need to make ads relevant to consumers and bring more value into their lives. And leverage the data we have at our disposal to tailor the message to specific audience segments and engage the consumer in multiple touchpoints.
Advertisement 4
Article content
We’ve been working for almost two years on educating our clients, making sure that they are prepared. So, we are doing assessments to make sure we have everything in place to prepare for the impact of the deprecation of cookies. It will change a lot for measurement because we will not be able to measure the same things the same way. We will not be able to target in the same way. But I see it as an opportunity somewhat, to be able to come back to (advertising) that is more creative and more around content and context… and more in relation to targeting the right people in the right moment instead of relying too much on the data.
Retail media (platforms that allow retailers to sell ads to brands) will be expanding. Now, the stat is one in five dollars will be spent in retail media globally and 20 per cent of the commerce ecosystem will be done online. So, it’s going to be more important to have a strong omnichannel approach and deliver a positive consumer experience.
Advertisement 5
Article content
There’s also social commerce… There are so many influencers – there are 50 million creators globally. So how, as an agency, we’re able to harness that and power that at scale is crucial, and how we can partner with creators effectively. It’s changing a lot in media planning on that front. There is a real shift from curation to generation of content.
Television as well is changing a lot, from linear to connected TV. There is a streaming war at the moment, so we need to create new standards, overcome walled gardens (where the platform provider controls the content and data) and figure out measurement.
And obviously automation will play a bigger role. The way I see it is (artificial intelligence) will bring more value to what we do to bring smarter, faster and more effective work. For me, it’s not just about AI itself. It’s more about connected intelligence with the human at the centre of it. So, it’s how we can use the tool to amplify what we are doing.
Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark nationalpost.com and sign up for our newsletters here.
Article content
A 13-year-old western Quebec boy accused of harassing and threatening another child online is facing four charges and conditions restricting his internet activity.
In a news release issued Friday, police in the MRC des Collines-de-l’Outaouais said the alleged victim’s parent filed a complaint after being “subjected to the suspect’s wrath for several months.”
Police said they went to the accused’s home on Sunday to arrest him, but had to return with a warrant the following day after his parents initially refused to co-operate.
The 13-year-old was arrested Monday evening and detained. He was formally charged on Tuesday with criminal harassment, uttering threats to cause death or bodily harm, distributing child pornography and unauthorized possession of an unspecified restricted weapon.
Among his release conditions, the boy can’t access social media and can’t use the internet without adult supervision.
Police didn’t offer details about the alleged threats or where the youth lives. The municipality includes the communities of Chelsea, Quyon, Val-des-Monts and Wakefield.
Honda to build electric vehicles and battery plant in Ontario, sources say – Global News
Will We Know if TRAPPIST-1e has Life? – Universe Today
Down 80%, Is Carnival Stock a Once-in-a-Generation Investment Opportunity?
See how chicken farmers are trying to stop the spread of bird flu – Fox 46 Charlotte
Simcoe-Muskoka health unit urges residents to get immunized
Honda expected to announce multi-billion dollar deal to assemble EVs in Ontario
Own a cottage or investment property? Here's how to navigate the new capital gains tax changes – The Globe and Mail
Indigenous Craft and Vendors Market a success in Halifax
Comments