Bryan Ezralow On The Power Of Art In Real Estate - Forbes | Canada News Media
Connect with us

Real eState

Bryan Ezralow On The Power Of Art In Real Estate – Forbes

Published

 on


When we walk into an office tower, rarely do we think about how the paintings in the lobby got there.

But behind the scenes, real estate firms put significant work into finding artists and curating their own spaces to add a splash of creativity to an otherwise drab corporate arena.

“A lot of thought goes into it,” said Bryan Ezralow, the CEO of the Ezralow Company in Los Angeles. “We’re always thinking about how art can help our spaces.”

The same thought goes for living spaces, like sculptures in apartment foyers or paintings on the walls of market-ready apartments.

With the pandemic keeping artists busy in their studios, there could be no better time for artists to rent, lend out, or sell their artwork directly to real estate firms.

“We hire local artists. It’s something we do all the time,” said Ezralow. “We always try to create cool spaces and try to bring in cutting-edge contemporary art into our buildings.”

Ezralow’s building LA 1446, a boutique apartment community in Hollywood, features swirly wall sculptures and paintings in its apartment living rooms. His nearby residential property, Qwil, showcases framed watercolors. And, at the Madison Bellevue apartments in Bellevue, Washington, colorful paintings adorn bedroom walls.

Ezralow works with local artists from the ground up, forming organic partnerships. “We want to start with the community, so we start there to find artists,” said Ezralow. “I’m a big believer in art.”

He sometimes uses art consultants or referrals from friends and other artists to bring something unexpected and dazzling to each of his buildings, whether commercial or residential. “We try to do things with a twist,” said Ezralow. “For urban markets, we want people to walk into one of our spaces and say: ‘Wow, I didn’t expect that.’”

“Art and architecture are always intertwined,” said Ezralow. “Some of the greatest architecture comes from the minds of artists.”

He also asks the architects for their advice on ushering in artworks into properties. “We try to go for more modern art in our buildings,” he said. “We bring in top architects to talk about the art we’re going to show in the buildings because art is going to stay there for a long time. We go for public art sculptures too, as it gives an artistic touch to our properties.”

The draw for a building could be the art on it’s walls. “When people move to a neighborhood, it’s because they like the community and want to be part of it,” he said. “Why not bring a local artist’s vision into the walls of where someone lives?”

“There’s a lot about soaking up the history and the culture in a place that you’re in,” said Ezralow. “Why not do something for locals in the area?”

When placed right and curated well, artwork can potentially inspire the sale or rental of an apartment or building, bringing a splash of warmth and character to otherwise stale white walls.

“We’re in buildings every single day, day in, day out,” said Ezralow. “But what spaces make you feel good? When we show people our spaces, and if something grabs their eye, then they feel good.”

The best kind of contemporary art for real estate is abstract art. “It definitely works better in modern spaces,” he said. “Abstract art with lots of bright colors is ideal, and so is the size—the larger, the better. We always try to incorporate art into everything we do.”

He adds: “Sometimes text-based art is perfect because all it takes is one word on a wall to inspire people.”

“When you see a nice design space, a lot of planning goes into that,” said Ezralow, who is also an art collector himself, owning works by Ed Rusha, Richard Prince, and Wolfgang Tillmans. “It’s the developers who are creative, they’re the ones creating spaces for people, they’re always seeing where art can fit.”

“Nothing else is like it,” he said. “We try to do things that nobody else has seen or done before.”

Let’s block ads! (Why?)



Source link

Continue Reading

Real eState

Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

Published

 on

 

TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Real eState

Homelessness: Tiny home village to open next week in Halifax suburb

Published

 on

 

HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Real eState

Here are some facts about British Columbia’s housing market

Published

 on

 

Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Trending

Exit mobile version