Today, data collection of online users remains a controversial issue. However, for many businesses, it isn’t an issue of violating customers’ privacy but is a way to ensure that the business has the best chance at success. The question remains where and how data collection comes into the picture.
According to a new study from Skynova, 64 percent of business owners collect your data from their social media sites, with Facebook accounting for 72 percent of the data collection, while Facebook-owned Instagram came in second at 59 percent. They were the most popular social media platforms in terms of collecting customer data based on page likes, shares, and follows.
“Twitter and LinkedIn were definitely reviewed often as well. While scouring them for data, companies collected information related to page likes, shares, and follows the most,” the study noted. “Social media data collection plays an especially important role in optimizing a company’s marketing strategy – from it, you can better optimize your social content, update your SEO strategies (which are crucial in the social media world), monitor your brand image, and start targeting influencers to help promote your offering.”
Purchase history and interaction with business websites were reportedly the data that business owners found most useful according to 23 percent of survey respondents. Many of the businesses also conducted the data research themselves, while some 34 percent also opted to bring in a third-party for data collection and integration-related labor.
According to Skynova, almost half of the surveyed business owners and executives said that they collect data at least weekly, and the more people a company employed, there was a higher chance that the data was collected on such a regular basis. Many companies utilized their social media pages for valuable data, as well as their own website and online databases, including website visits, sales data, and customer service logs.
“One of the more interesting discoveries from our research found that Facebook is the most popular source businesses use to gather customer data, followed by website visits and Amazon,” explained Joe Mercurio, the project manager who works on behalf of the research team at Skynova.
“Engagement data was the most collected data type, while attitudinal data was the least gathered data type,” said Mercurio via an email. “Looking at social media platforms specifically, Facebook, Instagram, Twitter, and LinkedIn are the most popular, respectively. One-third of companies do the legwork themselves, but 34 percent opt to bring in a third-party company for data collection and integration-related labor. Data collection is clearly beneficial, even if these extra resources are needed. Our research found that 43 percent of business owners use data for all of their business decisions.”
The collection of customer data is actually as old as business itself, it is just how it is being obtained today.
“Companies have always tracked who bought how much – you need that to send an invoice and for tax purposes. The webpage interaction statistics are very easy and cheap (if not free) to collect through Google Analytics, Facebook, and the like, and there is no real downside for a company to collect it,” said technology industry analyst Roger Entner of Recon Analytics.
“I would venture most small businesses capture the data but never even look at it, even fewer act upon it,” Entner added. “Sending an email to your customer and asking them about usage and satisfaction has also become very easy and cheap.”
However, privacy concerns still need to be addressed.
“Companies can ask their customers what information they are comfortable with sharing,” Entner explained. “In the European Union, due to GDPR, companies are required to ask customers about what webpage data gets collected and used.”
Social media boosts U.S. red meat profile in Hong Kong – National Hog Farmer
With the surge in meat buying at retail and online in Hong Kong, USMEF partnered with an imported meat wholesaler and key opinion leader (KOL) to raise the visibility of U.S. red meat, promote sales of a wider range of cuts with end-users and provide promotional support to foodservice partners.
“The pandemic accelerated demand for high-quality protein and online content about food, meat handling and preparation,” says Joel Haggard, USMEF senior vice president for the Asia Pacific. Instead of working with general foodie KOLs, Beef Checkoff Program funding from Texas Beef Council and support from USDA’s Market Access Program and Agricultural Trade Promotion Program were utilized to partner with a local meat wholesaler with a strong social media following among the Hong Kong trade. Costs have been lower with this trade-focused approach, says Haggard, “and arguably have resulted in a greater long-term return due to adoption of many of our KOL’s recommendations by other institutional meat users.”
Known as Meat Dee to his Facebook and YouTube followers, Dee Liu is the son of a former wet market operator who has helped expand the family business into imported meat wholesaling. USMEF has worked with Meat Dee on several educational videos focused on simple at-home preparation of alternative cuts such as the hanging tender. (See video featuring a local Italian chef joining Meat Dee to cook hanging tenders.)
“In providing this educational content to the trade through Meat Dee, sales of a wider range of U.S. red meat cuts have been realized in both foodservice and retail channels,” says Haggard.
As the tentative restaurant recovery began in early 2021, USMEF also partnered with Meat Dee on a series of short YouTube videos featuring visits to Hong Kong restaurants where U.S. red meats were featured as center-of-the-plate items. The culinary styles were diverse, ranging from pet-friendly, American-themed restaurants to iconic traditional local steakhouses, hot pot and Korean barbecue establishments.
Aimed at consumers, the emphasis of the 2021 videos was on locally owned and operated restaurants rather than international chains. Each video is approximately 10 minutes in duration and shooting was done ‘live’ without rehearsals. Two of the videos, for instance, focused on cooking recommendations for U.S. Berkshire pork.
“The contents are not restaurant reviews per se, but stories about the main U.S. red meat dishes that make each restaurant notable or successful,” says Haggard.
A total of 16 videos were produced in 2021, attracting up to 30,000 views. The restaurant operators covered in the series have been especially appreciative of the promotional effort given the challenges they faced in 2020 and 2021, Haggard adds.
Screen Shots: Hockey Media Brouhaha and Anaheim's Struggles – The Hockey News
It’s late in the workweek, and that means it’s time for a Screen Shots column, wherein we take a brief look at a few newsworthy topics. Let’s get right to it.
– The hockey world was abuzz earlier this week after veteran Edmonton journalist Jim Matheson and Oilers superstar Leon Draisaitl got into a heated back-and-forth during a media availability. While it’s tempting/easy to take the “both sides are equally to blame” angle, the truth is that NHL players don’t need journalists to do their jobs well, and all things considered, reporters do need some sort of input to do their jobs well.
Don’t get me wrong – I don’t think journalists should depend on players to effectively cover the game. As I’ve said to young writers all the time, you should be at the rink prepared to write a story that doesn’t require a cliche to be complete. Media need not be beholden to players. Journalistic independence applies here, and just as we expect players not to roll their eyes at lame-o questions, we also should expect journalists not to sneer at lame-o answers.
As others have noted, the long wait between games for the Oilers was a mitigating factor in the tension between Draisaitl and Matheson. That said, under longtime media-player rules, when cameras didn’t zero in on every breath and conversation between NHLers and reporters, some hostile situations never saw the light of day. It was kept between the two arguing parties, and nobody else was ever the wiser.
But just because you didn’t see run-ins happen, that doesn’t mean they didn’t take place. I’m reminded of that when I think of one of my first years covering the Toronto Maple Leafs on a game-in, game-out basis. At the start of the season, star goalie Ed Belfour was in the midst of dealing with Leafs media at his dressing room stall for one of his first interviews in a Toronto uniform; but unbeknownst to Belfour, a print reporter and a TV journalist wound up physically jostling with one another as they tried to get in close to him. Finally – while Belfour was still answering questions – the muscling-in on each other boiled over, with the print reporter asking the TV journalist whether he wanted to “go”.
As this was happening, Belfour’s mouth fell open. When the cameras and microphones clicked off, Befour asked, incredulously, “is it always like this here?” We all know media scrums are where decorum goes to die, and Belfour had played in big markets before Toronto, but the press is almost always a different animal when it comes to Canadian franchises. Hopefully, after the COVID-19 pandemic ends, we can all go back to covering players and teams the way we’ve always covered them, and diffuse arguments like this one before they mushroom into something bigger and nastier. If not, there will probably be more of these types of frigid relations.
– After surprising many people with a strong start to the season, the Anaheim Ducks have regressed to the mean, winning just two times in their past 11 games (2-7-2) and falling to third place in the current Pacific Division standings. However, the discrepancy in games-played between the Ducks and the fifth-place Calgary Flames – a discrepancy that has Calgary holding a whopping seven games in hand on Anaheim, while trailing the Ducks by only five standings points – means that Anaheim has to start turning things around, lest they switch spots with the Flames and wind up missing out on the playoffs.
Part of their recent slump is connected to the COVID-19 virus taking a bite out of starting goalie John Gibson, but in their current four-game losing skid, they’ve been outscored 16–4. It isn’t all about defense; this has to do with the highs and lows that come with having a young core of developing talent. Anaheim has seen some of the highs this year with the evolution of young forwards Trevor Zegras and Troy Terry; now they are understanding how difficult it is to maintain a strong pace as a group. I still am not sure about them making the playoffs this year, and this recent slump as a unit gives me evidence for concern.
Twitter debuts hexagon-shaped NFT profile pictures
Twitter Inc on Thursday announced the launch of a tool through which users can showcase non-fungible tokens (NFTs)as their profile pictures, tapping into a digital collectibles craze that has exploded over the past year.
The feature, available on iOS to users of the company’s Twitter Blue subscription service, connects their Twitter accounts to crypto wallets where the users store NFT holdings.
Twitter displays the NFT profile pictures as hexagons, differentiating them from the standard circles available to other users. Tapping on the pictures prompts details about the art and its ownership to appear.
Like other tech companies, Twitter is rushing to cash in on crypto trends like NFTs, a type of speculative asset authenticating digital items such as images, videos and land in virtual worlds.
The social media platform last year added functionality for users to send and receive Bitcoin.
Sales of NFTs reached some $25 billion in 2021, according to data from market tracker DappRadar, although there were signs of growth slowing toward the end of the year.
Proponents of “Web3” technologies like NFTs say they decentralize ownership online, creating a path for users to earn money from popular creations, rather than having those benefits accrue primarily to a handful of tech platforms.
Critics dismiss the decentralization claims, noting that many of the services powering adoption of those technologies – like the six crypto wallets supported by Twitter’s NFT product – are backed by a small group of venture capitalists.
In a widely circulated tweet after the launch, security researcher Jane Manchun Wong highlighted one of those links, showing how an outage at venture-backed NFT marketplace OpenSea temporarily blocked NFTs from loading on Twitter.
OpenSea did not immediately respond to a request from Reuters for comment.
(Reporting by Katie Paul; Editing by Simon Cameron-Moore)
Stewart Muir: How eco-advocates worked B.C. politics – Financial Post
Eden Deering Started Her Art Career at 8 – The New York Times
Canadian dollar gives back weekly gain on rising risk aversion
Silver investment demand jumped 12% in 2019
Europe kicks off vaccination programs | All media content | DW | 27.12.2020 – Deutsche Welle
Iran anticipates renewed protests amid social media shutdown
Health21 hours ago
Ontario to start lifting COVID-related curbs, Quebec more cautious
News22 hours ago
U.S. charges man with human smuggling after 4 freeze to death near Canada border
News22 hours ago
Canada agency says Russian-backed actors targeting infrastructure
Health19 hours ago
BCCDC apologizes for creating confusion by repeatedly changing isolation advice – CBC.ca
Sports4 hours ago
Canadiens' Allen to miss eight weeks with lower-body injury – TSN
Health22 hours ago
Canadian vaccine mandate to lead to inflation, empty shelves, trucking executives say
Sports21 hours ago
Bombers extend Most Outstanding Defensive Player Bighill – TSN
Economy22 hours ago
Toronto market hits 2-week low as rate hike angst weighs