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Canada added 154,000 jobs last month, pushing jobless rate down to pandemic low of 6% – CBC.ca

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Canada’s economy added 154,000 new jobs last month, surging past expectations and enough to move the jobless rate down to just six per cent.

Statistics Canada reported Friday that the jobless rate fell by 0.7 percentage points, to six per cent. That’s the lowest jobless rate since the pandemic began.

Prior to COVID-19, in February 2020, Canada had a jobless rate of 5.7 per cent. It topped out at 13.7 per cent in May of that year, before sliding steadily lower.

The data agency calculates that more than 19.3 million people in Canada had a job last month. That’s 183,000 more than had one pre-pandemic.

Wages up, too

There was good news on the wage front, too, as the data agency calculates that wages during November 2021 were 7.7 per cent higher than they were the same month two years ago, before the pandemic. That’s an extra $2.18 an hour, on average, since the same period two years ago.

Workers on the whole are moving up the wage scale. The number of people making less than $12 an hour has fallen dramatically over the past two years, from more than a quarter of a million people to just 165,000 people today. There are also fewer people earning between $12 and $20 an hour, as that number has fallen from 5.1 million workers to 4.4 million now.

Those salary bands are shrinking because people are moving up the pay scale. The number of people making between $20 and $30 an hour has grown from 4.9 million to 5.2 million, and the ranks of those in the highest band have swollen to more than 6.8 million people. That’s more than a million more than there were two years ago.

While higher wages are good for workers, they’re a double-edged sword, as the cost of living is going up quickly, too. Those bigger paycheques are tempered by the fact that Statistics Canada data shows prices have increased by 5.3 per cent compared with two years ago.

Tanya Gullison, chief revenue officer with human resources consulting firm LHH, said people are heading back to the workforce in droves because they need the money to pay for the higher cost of everything.

“We’re still seeing a significant war for talent,” she said in an interview. “We’re finding that employers have to do really unexpected things to attract and retain the talent that they have.”

Gullison said companies winning that war are the ones that are able to entice the best workers by offering flexible work requirements, good benefits and other perks.

WATCH | Hiring expert says flexible work is here to stay, even after COVID-19: 

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Tanya Gullison with human resources consultancy LHH says companies that insist on having everyone in the office five days a week are going to be left behind in the job market, even after the pandemic is over. 1:14

But cold, hard, cash is enticing people, too. Statistics Canada data says average wage gains are increasing at a faster rate for new hires than they are for existing workers.

“Over the next fiscal year, bonuses and other perks are also likely to trickle over as a means of drawing new talent and retaining existing staff,” Gullison said.

Jason Murray, president of recruiting firm BIPOC Executive Search, says while companies are more optimistic about the recovery, they’re also worried “about whether or not they’ll be able to compete in a market that is looking for talent all at the same time,” he said in an interview.

Companies are coming up with whatever they can — flexible hours, more vacation time, bonuses — to get the right worker for their needs, he says. “There’s all sorts of interesting and creative ways that employers are trying to incentivize people choosing them.”

Long-term unemployment ebbing

In the depths of the pandemic, policy-makers had warned about a growing cohort of “long-term unemployed” people, which Statistics Canada defines as people who lost a job and didn’t find a new one for at least 27 weeks.

There were about 185,000 Canadians in that category before the pandemic, or about 15 per cent of everyone without a job.

That number skyrocketed to 510,000 people by April of this year, or almost a third of those who were jobless.

The figure has inched steadily lower since then, but in November it had its biggest drop since the pandemic started, plunging by 62,000 people to 305,000 people. 

A new start for many

After losing her finance job in December 2020, Erika Albert took some time off to reassess what she wanted in her career. She says she found the perfect job when she was hired at a renewable energy firm near her home in Guelph, Ont., in November. ( Keith Burgess/CBC)

Erika Albert is one of the many Canadians who managed to find a job last month after an extended stretch on the sidelines.

She lost her finance job in December 2020 and took an extended break “to reassess what I wanted to do at this stage of my career.”

After spending much of the year trying to find the perfect position, Albert says she finally found it this month, when she was hired as an office manager at a Guelph, Ont., engineering firm specializing in renewable energy.

“I learned so many things in my career up until this point, [and] I really enjoy doing something that actually included a bit of everything that I learned,” she said in an interview.

“I’m well rested now and gung-ho to be a part of the team and work toward making the world a better place.”

Albert isn’t the only one feeling that optimism.

Tu Nguyen, an economist with consulting firm RSM Canada, says despite the ongoing pandemic, there’s a groundswell of demand for labour and a new sense among workers that they can be a bit more choosy than they might otherwise have been.

“The rising tide of economic recovery is finally lifting everyone up across demographic groups, across industries, across sizes of businesses and across provinces,” she said in an interview. “It is going to be a very competitive couple months ahead.”

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Netflix’s subscriber growth slows as gains from password-sharing crackdown subside

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Netflix on Thursday reported that its subscriber growth slowed dramatically during the summer, a sign the huge gains from the video-streaming service’s crackdown on freeloading viewers is tapering off.

The 5.1 million subscribers that Netflix added during the July-September period represented a 42% decline from the total gained during the same time last year. Even so, the company’s revenue and profit rose at a faster pace than analysts had projected, according to FactSet Research.

Netflix ended September with 282.7 million worldwide subscribers — far more than any other streaming service.

The Los Gatos, California, company earned $2.36 billion, or $5.40 per share, a 41% increase from the same time last year. Revenue climbed 15% from a year ago to $9.82 billion. Netflix management predicted the company’s revenue will rise at the same 15% year-over-year pace during the October-December period, slightly than better than analysts have been expecting.

The strong financial performance in the past quarter coupled with the upbeat forecast eclipsed any worries about slowing subscriber growth. Netflix’s stock price surged nearly 4% in extended trading after the numbers came out, building upon a more than 40% increase in the company’s shares so far this year.

The past quarter’s subscriber gains were the lowest posted in any three-month period since the beginning of last year. That drop-off indicates Netflix is shifting to a new phase after reaping the benefits from a ban on the once-rampant practice of sharing account passwords that enabled an estimated 100 million people watch its popular service without paying for it.

The crackdown, triggered by a rare loss of subscribers coming out of the pandemic in 2022, helped Netflix add 57 million subscribers from June 2022 through this June — an average of more than 7 million per quarter, while many of its industry rivals have been struggling as households curbed their discretionary spending.

Netflix’s gains also were propelled by a low-priced version of its service that included commercials for the first time in its history. The company still is only getting a small fraction of its revenue from the 2-year-old advertising push, but Netflix is intensifying its focus on that segment of its business to help boost its profits.

In a letter to shareholder, Netflix reiterated previous cautionary notes about its expansion into advertising, though the low-priced option including commercials has become its fastest growing segment.

“We have much more work to do improving our offering for advertisers, which will be a priority over the next few years,” Netflix management wrote in the letter.

As part of its evolution, Netflix has been increasingly supplementing its lineup of scripted TV series and movies with live programming, such as a Labor Day spectacle featuring renowned glutton Joey Chestnut setting a world record for gorging on hot dogs in a showdown with his longtime nemesis Takeru Kobayashi.

Netflix will be trying to attract more viewer during the current quarter with a Nov. 15 fight pitting former heavyweight champion Mike Tyson against Jake Paul, a YouTube sensation turned boxer, and two National Football League games on Christmas Day.

The Canadian Press. All rights reserved.

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