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Canada election: How the major party leaders stack up so far – Global News

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Canada’s election campaign is shaping up to be less a clash of ideologies than what Freud called a narcissism of small differences.

Sure, the leaders clashed on vaccination mandates. They sparred on child care, subsidies to businesses and workers, and climate change. But having seen the same polls, which show Canadians in a risk-averse mood, candidates are unified on the most significant issue: spending. Across the spectrum, each party will raid the federal treasury and promise the bill will be paid by someone other than you.

As a result, no one is proposing a sharp break from the status quo — just more or less of the same. So whatever happens on Sept. 20, Canada will travel the same road, in the same direction – but different drivers might take us into separate lanes, or move at different speeds.






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While the campaign will surely bring surprises, it promises to be mainly about leadership: whom do you want driving the bus? Here’s how the leaders of the five major national parties are looking in the early days.


Justin Trudeau, Liberal leader

In launching his campaign, Trudeau touched on a few policy areas where he is seen to perform well, including climate change and child care. However, he saved his energy for the matter of the moment: the Liberal policy of mandatory vaccination for public servants and travellers. It’s one of the few issues on which there’s a real difference between the major parties, and the majority is on Trudeau’s side. Watch for him to keep driving the wedge on this one.

While Canadians see Trudeau as the best PM, the sunny ways of his early days in office are long past, betraying his vulnerabilities: a penchant for virtue-signalling and theatrics, and actions that often fall short of his lofty words – most notably on Indigenous services.

Read more:
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Best path: Run a tightly controlled, disciplined campaign where he has minimal opportunity to go off-script – while the leader’s surrogates and advertising mercilessly cast his principal opponents as risks to Canada’s recovery. Keep talking about our responsibilities to one another – including vaccine mandates.

Biggest risk: While poor handling of the Delta variant of COVID-19 would be the most severe risk, the most likely one is that with no compelling reason for an election, the ballot question becomes about Trudeau’s credibility. A modest surge to either the NDP or the Conservatives would deprive him of a majority; a large surge could cost him his government.

Best hope: The ballot question is about which party is seen as best able to manage the pandemic and post-pandemic period – the Liberals’ preferred territory – and the Conservatives are just strong enough to scare soft NDP and Green voters into voting Liberal.


Erin O’Toole, Conservative leader

In introducing himself to Canadians, O’Toole exuded positive energy, coming across as more affable and less brittle than Stephen Harper or Andrew Scheer. He also showed genuine, authentic emotion when speaking about women and girls in Afghanistan and about the threats facing military families. He needs to show this human side more often.

O’Toole released his platform on Monday, reinforcing a key campaign theme: he has a “recovery plan” that will “secure the future” with massive investments in wage and investment subsidies. His verb choice is no accident: He doesn’t need to be exciting; he needs to be a safe, secure choice.

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Unfortunately, he lacks a decisive advantage on any major issue except perhaps spending control – a territory surrendered to avoid giving the Liberals an opening to attack him. While the party’s fiscal hawks are unlikely to dissent publicly right now, this could change if the party struggles in the polls.

Best path: Let the leader be a positive, optimistic voice with a credible plan while the party pounds away at perceived Liberal arrogance, waste and entitlement. (Imagine Bill Morneau and the Kielburger brothers guest-starring in Conservative ads). Choose issues carefully: for example, since he can’t talk about the risks of spending, focus on the dangers of debt.

Biggest risk: Continuing to fall into Liberal traps. Opposing vaccination mandates for public servants and travellers put the Conservatives badly out of step with mainstream voters.

Best hope: A restless, anxious nation decides it’s time for a change. The NDP siphons off Liberal votes, and the Conservatives emerge as a safe, mainstream choice.


Jagmeet Singh, NDP leader

Engaging and charismatic, the NDP leader has an opportunity to be the voice of Generation Z, following Trudeau’s 2015 playbook.

To do this, Singh must convey a distinctive, positive vision, untainted by the cynicism of government, building on a line from his launch speech: “I believe better is possible.” He can focus on outcomes where Liberal performance has been weak, such as the failure to follow through on promises to improve services to Indigenous communities – particularly in Western Canada, where Singh polls particularly well.

Yet Singh’s early campaign performance has focused less on these outcomes and more on the means to get there: the NDP mantra to “make the ultra-rich pay.” The threat suggests an early focus on energizing (and keeping) his base, not expanding it to grow his appeal with the mainstream suburban voters who decide elections.

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Best path: Be visionary, be positive. Focus less on class warfare and more on the tangible outcomes he aims to achieve – particularly on issues where the Liberals lack credibility. For example, pharmacare – a perennial Liberal broken promise – could provide another opportunity, particularly after the current public health crisis.

Biggest risk: Nothing sticks. His policies on child care, climate change and other issues are seen as less realistic, more expensive versions of Liberal plans. Meanwhile, the Conservatives surge, stopping any “Singh swing” from Liberal/NDP switchers.

Best hope: Singh’s best day in 2019 came during Trudeau’s “Blackface” scandal, allowing him to show humanity and generosity. Any moment where he can be a voice for reconciliation will be a good one.


Yves-Francois Blanchet, Bloc Québécois leader

Blanchet was one of the big beneficiaries of the 2019 election, achieving a surprising reinvigoration of a party that had seemingly lost its raison d’etre. He opened this campaign positioning a Liberal majority as a threat to Quebec – one that he alleges would make it more difficult to protect the French language, supply management and the province’s controversial secularism law.






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Best path: Tear down Trudeau, build up Legault. Show Quebecers why more Bloc MPs can give the Quebec premier a stronger hand to extract more fiscal or policy victories from Ottawa.

Biggest risk: Amidst public health and economic uncertainty, Quebecers decide they want to be on the inside of government. (Second biggest threat: Bloc supporters who wish to talk about sovereignty).

Best hope: Linguistic politics or federal-provincial conflicts take centre stage in the campaign, giving Blanchet an opportunity to stand up for his province’s interests and values.


Annamie Paul, Green Party leader

For the embattled Green Party leader, this campaign is personal – meaning that her singular political objective must be to win her own seat. It will be a tall order, given the stubborn choice to run in a historically safe Liberal riding held by a high-profile incumbent. Nonetheless, Paul will benefit from campaign coverage, putting her on a similar level to the other national leaders. She took full advantage of this dynamic on the first day, highlighting the human devastation of extreme weather, wildfires and other manifestations of the climate crisis. She also highlighted her credentials and struck an optimistic note: “I’m someone who loves big, doable ideas.”

This optimism will be essential in the hard days to come, with an uphill climb, limited resources and a badly divided party.

Read more:
Green Party faces challenges heading into fall election

Best path: Drive an ‘underdog’ narrative. Focus on a simple, sustained message and a small set of signature issues. Seize every opportunity to earn media coverage in Toronto. Hold onto its Vancouver Island beachhead. 

Biggest risk: Her scare resources – money, media attention and time — are squandered by continued internal party strife.

Best hope: She earns respect as a voice the people of Toronto Centre want to see in Parliament.

Daniel Tisch is the CEO of Argyle, one of Canada’s largest public engagement and communications consulting firms. He has advised a long list of private and public sector leaders, including cabinet ministers and heads of government representing all major parties.

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

Companies in this story: (TSX:AC)

The Canadian Press. All rights reserved.



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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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