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Canada has fewer entrepreneurs today than it did 20 years ago — and that’s a big problem for everyone

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When James Lynn lost his job early in the COVID-19 pandemic, he decided to pursue his dream of becoming an entrepreneur.

It hasn’t been easy.

“You know, entrepreneurship is like being in a maze, where you know where you want to go but you’re not exactly sure how to get there,” he said. “And there’s a ton of pitfalls.”

Lynn is the founder of Kalū, an independent pet food-maker in Montreal. He leads a team of three, selling online and in 20 shops across Quebec, with plans to expand into Ontario next year.

He makes cat and dog food, but as an entrepreneur, Lynn’s an increasingly rare bird.

In a new report, the Business Development Bank of Canada (BDC) examined numbers from Statistics Canada and found that the country has 100,000 fewer entrepreneurs than it did 20 years ago — despite the fact that the population has grown by more than 10 million over the same period.

The Crown corporation says the decline puts the economy in danger, and it worked with researchers from the Université de Montréal to analyze the problem and what’s causing it, and to consider solutions. Its recommendation: Some of the difficulties of entrepreneurship can be overcome by helping business owners develop “soft skills,” such as grit, marketing and how to interact with people.

BDC, a financial institution for entrepreneurs that provides loans for small and medium-sized businesses, released the report for Small Business Week.

Why entrepreneurship is down

For its report, BDC defined an entrepreneur as a self-employed worker who hires employees to support their venture.

“Twenty years ago, there was three Canadians in 1,000 every year becoming an entrepreneur,” Pierre Cléroux, BDC’s chief economist, told CBC News. “Now we’re down to about one for every 1,000 people.”

The actual figure is 1.3 people for every 1,000, less than half the rate of two decades ago.

Pierre Cléroux, chief economist at the Business Development Bank of Canada, speaks to entrepreneurs this week at the Université de Montréal. He says the entrepreneurship decline ‘simply can’t be ignored,’ because new businesses are responsible for ‘almost all net new job creation in this country.’ (Université de Montréal)

It’s also far below the apparent public interest in entrepreneurship.

The popularity of TV shows like Dragons’ Den, the growth of college and university entrepreneurship programs, and the creation of business incubators for entrepreneurs across Canada all suggest the appeal of starting a business.

A report by Global Entrepreneurship Monitor says 14 per cent of Canada’s population has entrepreneurial aspirations; so there seems to be plenty of dreamers. Yet BDC says few of those dreamers are becoming doers for several reasons:

  • People in their late 20s to early 40s are the most likely to start businesses, but that demographic is shrinking with Canada’s aging population, leaving a smaller pool of candidates as potential founders.
  • Low unemployment and high wages mean fewer people feel the need to start a new business.
  • Business owners and would-be entrepreneurs face a barrage of discouraging factors, such as labour shortages, inflation, technological change and the increasing domination of large companies.

Why it matters

Cléroux said the entrepreneurship decline “simply can’t be ignored,” because new businesses are responsible for “almost all net new job creation in this country.”

He said that “in any healthy economy, you need a good percentage of startups” to bring new products and services to market and “force mature businesses to do better.”

Sarah Lubik, director of entrepreneurship at the Beedie School of Business at Simon Fraser University in Vancouver, agrees.

Sarah Lubik, director of entrepreneurship at the Beedie School of Business at Simon Fraser University, says she would like to see scholarships for entrepreneurship at colleges and universities as a way to cultivate young business founders. (Beedie School of Business, Simon Fraser University )

“There’s so much at stake,” Lubik said, focusing especially on entrepreneurs’ role in creating breakthrough technologies.

“If you’re not having entrepreneurship to take those ideas forward, then we’re not going to get those ideas that we need to save the world.”

A ‘soft skills’ solution to overcome tough problems

Another problem identified in the report is that a third of entrepreneurial ventures that do open close within just five years.

So what can be done to help more people get started as entrepreneurs and succeed? BDC recommends a focus on developing “soft skills” to help entrepreneurs through every stage of business.

Based on a survey of 1,250 entrepreneurs, it says marketing and finance skills are key to help a business get started, while administration and operations skills are needed to keep it going, and leadership and people skills are essential to create growth.

Relationship skills and grit — the ability to deal with stress, handle change and overcome setbacks — stood out as important in every stage of business.

The BDC report stresses that key skills are not innate personality characteristics, but traits and behaviours that can be learned through coaching and mentorship, reading, formal classes and engagement with peers.

Dominic Lim, an associate professor of entrepreneurship at Western University’s Ivey Business School in London, Ont., says successful entrepreneurs evolve and learn to cover for weaknesses.

Dominic Lim, an associate professor of entrepreneurship at Western University’s Ivey Business School, says he hopes that entrepreneurs from older demographics will emerge and contribute their skills and resources. (Ivey Business School, Western University )

“You almost see how these people can reinvent themselves throughout the process,” he said, “or sometimes they involve other people who can complement them.”

But James Lynn, the founder of Kalū, said he isn’t so sure the all-important grit can be taught.

“It needs to be within you,” he said. “There’s too many points where it’s easy and tempting to give up.

What else might help?

At an event in Toronto for Small Business Week on Thursday, Rechie Valdez, the federal minister of small business, said a “full solution” is needed to ensure entrepreneurs feel there’s “an actual possibility for them to grow and thrive.”

To help cultivate young business founders, Simon Fraser University’s Lubik said she would like to see scholarships for entrepreneurship at colleges and universities — just as there are for academics and athletics.

Rechie Valdez, right, the federal minister of small business, speaks with Shopify president Harley Finkelstein at an event in Toronto on Thursday marking Small Business Week. (Shopify )

Lim agrees education is crucial.

He also points out that “hyper growth” startups have a new role to play and that the scale of companies like Wealthsimple, Shopify and Aritzia can offset some of the decline in entrepreneur numbers.

Lim said he hopes that entrepreneurs from older demographics will emerge as an offset, because they have skills and resources that could be “a blessing for the entrepreneurial ecosystem.”

But enticing some of those workers to become entrepreneurs like Lynn will be a challenge so long as the labour market is strong.

“I wish sometimes that I would have chosen to just taken a regular job and gotten a regular paycheque,” he said, “but I snap out of it after five minutes and I keep going.”

 

Indigenous entrepreneurs get a boost at Soar conference

 

Featured VideoAlmost 1,500 Indigenous entrepreneurs are attending the Soar conference to network and get support for their fledgling businesses.

 

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The #1 Skill I Look For When Hiring

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File this column under “for what it’s worth.”

“Communication is one of the most important skills you require for a successful life.” — Catherine Pulsifer, author.

I’m one hundred percent in agreement with Pulsifer, which is why my evaluation of candidates begins with their writing skills. If a candidate’s writing skills and verbal communication skills, which I’ll assess when interviewing, aren’t well above average, I’ll pass on them regardless of their skills and experience.

 

Why?

 

Because business is fundamentally about getting other people to do things—getting employees to be productive, getting customers to buy your products or services, and getting vendors to agree to a counteroffer price. In business, as in life in general, you can’t make anything happen without effective communication; this is especially true when job searching when your writing is often an employer’s first impression of you.

 

Think of all the writing you engage in during a job search (resumes, cover letters, emails, texts) and all your other writing (LinkedIn profile, as well as posts and comments, blogs, articles, tweets, etc.) employers will read when they Google you to determine if you’re interview-worthy.

 

With so much of our communication today taking place via writing (email, text, collaboration platforms such as Microsoft Teams, Slack, ClickUp, WhatsApp and Rocket.Chat), the importance of proficient writing skills can’t be overstated.

 

When assessing a candidate’s writing skills, you probably think I’m looking for grammar and spelling errors. Although error-free writing is important—it shows professionalism and attention to detail—it’s not the primary reason I look at a candidate’s writing skills.

 

The way someone writes reveals how they think.

 

  • Clear writing = Clear thinking
  • Structured paragraphs = Structured mind
  • Impactful sentences = Impactful ideas

 

Effective writing isn’t about using sophisticated vocabulary. Hemingway demonstrated that deceptively simple, stripped-down prose can captivate readers. Effective writing takes intricate thoughts and presents them in a way that makes the reader think, “Damn! Why didn’t I see it that way?” A good writer is a dead giveaway for a good thinker. More than ever, the business world needs “good thinkers.”

 

Therefore, when I come across a candidate who’s a good writer, hence a good thinker, I know they’re likely to be able to write:

 

  • Emails that don’t get deleted immediately and are responded to
  • Simple, concise, and unambiguous instructions
  • Pitches that are likely to get read
  • Social media content that stops thumbs
  • Human-sounding website copy
  • Persuasively, while attuned to the reader’s possible sensitivities

 

Now, let’s talk about the elephant in the room: AI, which job seekers are using en masse. Earlier this year, I wrote that AI’s ability to hyper-increase an employee’s productivity—AI is still in its infancy; we’ve seen nothing yet—in certain professions, such as writing, sales and marketing, computer programming, office and admin, and customer service, makes it a “fewer employees needed” tool, which understandably greatly appeals to employers. In my opinion, the recent layoffs aren’t related to the economy; they’re due to employers adopting AI. Additionally, companies are trying to balance investing in AI with cost-cutting measures. CEOs who’ve previously said, “Our people are everything,” have arguably created today’s job market by obsessively focusing on AI to gain competitive advantages and reduce their largest expense, their payroll.

 

It wouldn’t be a stretch to assume that most AI usage involves generating written content, content that’s obvious to me, and likely to you as well, to have been written by AI. However, here’s the twist: I don’t particularly care.

 

Why?

 

Because the fundamental skill I’m looking for is the ability to organize thoughts and communicate effectively. What I care about is whether the candidate can take AI-generated content and transform it into something uniquely valuable. If they can, they’re demonstrating the skills of being a good thinker and communicator. It’s like being a great DJ; anyone can push play, but it takes skill to read a room and mix music that gets people pumped.

 

Using AI requires prompting effectively, which requires good writing skills to write clear and precise instructions that guide the AI to produce desired outcomes. Prompting AI effectively requires understanding structure, flow and impact. You need to know how to shape raw information, such as milestones throughout your career when you achieved quantitative results, into a compelling narrative.

So, what’s the best way to gain and enhance your writing skills? As with any skill, you’ve got to work at it.

Two rules guide my writing:

 

  • Use strong verbs and nouns instead of relying on adverbs, such as “She dashed to the store.” instead of “She ran quickly to the store.” or “He whispered to the child.” instead of “He spoke softly to the child.”
  • Avoid using long words when a shorter one will do, such as “use” instead of “utilize” or “ask” instead of “inquire.” As attention spans get shorter, I aim for clarity, simplicity and, most importantly, brevity in my writing.

 

Don’t just string words together; learn to organize your thoughts, think critically, and communicate clearly. Solid writing skills will significantly set you apart from your competition, giving you an advantage in your job search and career.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Politics likely pushed Air Canada toward deal with ‘unheard of’ gains for pilots

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MONTREAL – Politics, public opinion and salary hikes south of the border helped push Air Canada toward a deal that secures major pay gains for pilots, experts say.

Hammered out over the weekend, the would-be agreement includes a cumulative wage hike of nearly 42 per cent over four years — an enormous bump by historical standards — according to one source who was not authorized to speak publicly on the matter. The previous 10-year contract granted increases of just two per cent annually.

The federal government’s stated unwillingness to step in paved the way for a deal, noted John Gradek, after Prime Minister Justin Trudeau made it plain the two sides should hash one out themselves.

“Public opinion basically pressed the federal cabinet, including the prime minister, to keep their hands clear of negotiations and looking at imposing a settlement,” said Gradek, who teaches aviation management at McGill University.

After late-night talks at a hotel near Toronto’s Pearson airport, the country’s biggest airline and the union representing 5,200-plus aviators announced early Sunday morning they had reached a tentative agreement, averting a strike that would have grounded flights and affected some 110,000 passengers daily.

The relative precariousness of the Liberal minority government as well as a push to appear more pro-labour underlay the prime minister’s hands-off approach to the negotiations.

Trudeau said Friday the government would not step in to fix the impasse — unlike during a massive railway work stoppage last month and a strike by WestJet mechanics over the Canada Day long weekend that workers claimed road roughshod over their constitutional right to collective bargaining. Trudeau said the government respects the right to strike and would only intervene if it became apparent no negotiated deal was possible.

“They felt that they really didn’t want to try for a third attempt at intervention and basically said, ‘Let’s let the airline decide how they want to deal with this one,'” said Gradek.

“Air Canada ran out of support as the week wore on, and by the time they got to Friday night, Saturday morning, there was nothing left for them to do but to basically try to get a deal set up and accepted by ALPA (Air Line Pilots Association).”

Trudeau’s government was also unlikely to consider back-to-work legislation after the NDP tore up its agreement to support the Liberal minority in Parliament, Gradek said. Conservative Leader Pierre Poilievre, whose party has traditionally toed a more pro-business line, also said last week that Tories “stand with the pilots” and swore off “pre-empting” the negotiations.

Air Canada CEO Michael Rousseau had asked Ottawa on Thursday to impose binding arbitration pre-emptively — “before any travel disruption starts” — if talks failed. Backed by business leaders, he’d hoped for an effective repeat of the Conservatives’ move to head off a strike in 2012 by legislating Air Canada pilots and ground crew to stick to their posts before any work stoppage could start.

The request may have fallen flat, however. Gradek said he believes there was less anxiety over the fallout from an airline strike than from the countrywide railway shutdown.

He also speculated that public frustration over thousands of cancelled flights would have flowed toward Air Canada rather than Ottawa, prompting the carrier to concede to a deal yielding “unheard of” gains for employees.

“It really was a total collapse of the Air Canada bargaining position,” he said.

Pilots are slated to vote in the coming weeks on the four-year contract.

Last year, pilots at Delta Air Lines, United Airlines and American Airlines secured agreements that included four-year pay boosts ranging from 34 per cent to 40 per cent, ramping up pressure on other carriers to raise wages.

After more than a year of bargaining, Air Canada put forward an offer in August centred around a 30 per cent wage hike over four years.

But the final deal, should union members approve it, grants a 26 per cent increase in the first year alone, retroactive to September 2023, according to the source. Three wage bumps of four per cent would follow in 2024 through 2026.

Passengers may wind up shouldering some of that financial load, one expert noted.

“At the end of the day, it’s all us consumers who are paying,” said Barry Prentice, who heads the University of Manitoba’s transport institute.

Higher fares may be mitigated by the persistence of budget carrier Flair Airlines and the rapid expansion of Porter Airlines — a growing Air Canada rival — as well as waning demand for leisure trips. Corporate travel also remains below pre-COVID-19 levels.

Air Canada said Sunday the tentative contract “recognizes the contributions and professionalism of Air Canada’s pilot group, while providing a framework for the future growth of the airline.”

The union issued a statement saying that, if ratified, the agreement will generate about $1.9 billion of additional value for Air Canada pilots over the course of the deal.

Meanwhile, labour tension with cabin crew looms on the horizon. Air Canada is poised to kick off negotiations with the union representing more than 10,000 flight attendants this year before the contract expires on March 31.

This report by The Canadian Press was first published Sept. 16, 2024.

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Federal $500M bailout for Muskrat Falls power delays to keep N.S. rate hikes in check

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HALIFAX – Ottawa is negotiating a $500-million bailout for Nova Scotia’s privately owned electric utility, saying the money will be used to prevent a big spike in electricity rates.

Federal Natural Resources Minister Jonathan Wilkinson made the announcement today in Halifax, saying Nova Scotia Power Inc. needs the money to cover higher costs resulting from the delayed delivery of electricity from the Muskrat Falls hydroelectric plant in Labrador.

Wilkinson says that without the money, the subsidiary of Emera Inc. would have had to increase rates by 19 per cent over “the short term.”

Nova Scotia Power CEO Peter Gregg says the deal, once approved by the province’s energy regulator, will keep rate increases limited “to be around the rate of inflation,” as costs are spread over a number of years.

The utility helped pay for construction of an underwater transmission link between Newfoundland and Nova Scotia, but the Muskrat Falls project has not been consistent in delivering electricity over the past five years.

Those delays forced Nova Scotia Power to spend more on generating its own electricity.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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