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Local Journalism Initiative

Could fare integration fix the GTA’s transit woes and help meet carbon targets?

Transit across the GTA doesn’t work. That’s not an opinion, it’s a fact. A multitude of different agencies operate throughout the area, with limited link-ups and different fare structures. Getting from Square One to Toronto Zoo by transit, for example, is a herculean task. The trip (pictured) can cost $6.30 or $11.66 and journey times can vary by half-an-hour, from two-hours-and-15 minutes to two-hours-and-43-minutes. Driving during rush hour would take 58 minutes and cost around $6 in gas, at current fuel prices. There’s almost no integration. Agreements do exist between transit services, including Brampton Transit and MiWay, but they are ad hoc and poorly designed for passengers who need to travel between jurisdictions. Some riders might be unaware that transferring from Brampton Transit to MiWay is free, while jumping on a TTC bus will cost an extra $3.25. Even stuck in bumper-to-bumper traffic on Highway 401, GTA drivers can snigger at the fate of the Mississauga commuter. Commuting to and from downtown Toronto, they might have to combine a TTC subway ride ($3.25), Lakeshore West GO trip to Clarkson ($7.45) and MiWay bus ($0.80) to make it home every evening. The system is expensive, inconvenient and a huge disincentive to using buses or trains. If Ontario wants to continue funding transit, not only to reduce congestion, but to meet carbon reduction targets at the local, provincial and federal levels, there’s no point in spending money on a system that dissuades people from using it. The recent announcement of much more severe carbon taxation by Ottawa to meet the Liberal government’s climate obligations raise questions about coordination with other levels of government to ensure targets will be met. An outdated, inefficient transit system flies in the face of these commitments. A new report from the Toronto Region Board of Trade (TRBOT) proposes a European model of transit governance for the GTA, with fare integration at its heart. It suggests creating a transit federation allowing all agencies in Toronto, the 905, Waterloo and Hamilton to communicate, integrate schedules and sign up to a system of zones for fare standardization. GO Transit would play a central role in the proposed structure. Instead of paying for GO, MiWay or TTC separately, city zones would allow residents to use transit without worrying about the logo on the side of the vehicle. It could be the key to freeing up an anachronistic system. “The idea would be now you can go from Mount Pleasant to Bramalea and connect to Brampton Transit on either end, all just paying a single Brampton Transit fare,” Jonathan English, director of policy (transportation) at TRBOT and the brains behind the report, explained to The Pointer. “In effect, what we’re creating is multiple east/west subway lines in Peel Region.” Metrolinx’s GO Transit system is flagged as the key to any fare integration. Currently, there are limited link-ups between local transit systems and GO trains or buses, which crisscross the GTA, blind to jurisdiction. In Toronto, a now cancelled provincial subsidy had reduced fares for those transferring between TTC and GO services, while the same system in Peel still charges riders an additional 80 cents to ride the bus. Problems also abound with all-day, two-way GO on the Milton Line and Kitchener Line. “GO Transit is the only transit system that serves the region as a whole, but right now it is not primarily geared to trips that do not begin or end in downtown Toronto, which comprise the vast majority of travel in the region,” the report explains. Mississauga, a net importer of jobs, is just one example of why this system no longer works. “A transfer is an inconvenience—riders should not be forced to pay extra for it.” The aim of the proposal is to help people who cross city borders that drivers don’t even notice. Residents starting their trip in Malton and travelling into Rexdale, for example, will pay a fare for MiWay buses and a second for TTC services; someone travelling from Rexdale to Scarborough, on the other hand, will pay just once. The proposal chops the entire region into zones, suggesting a standard fare of $3.25 to ride within two zones. These two zones could include Mississauga and Brampton or Brampton and outer Toronto or Mississauga and Oakville. In theory, those travelling the furthest will still pay the highest fare ($2.50 for one extra zone and $10.50 for five), while those who travel shorter distances won’t be punished for switching operators. It’s a far cry from some regional transit systems around the globe, such as Hong Kong’s, which is a marvel of modern, efficient and integrated people movement. But the sheer size of southern Ontario’s constantly expanding urban space makes transit design a major challenge. The introduction of the Presto fare-card system was supposed to pave the way for better regional integration but its potential to unlock the GTA’s clunky transit design has not been fulfilled, partly due to the lack of cohesion between the systems that should be partnering with each other. The newly proposed design, with plenty of potential, comes with costs. TRBOT has calculated an annual bill of $165 million associated with the new system, 46 percent of which is lost in lower GO Transit fares. The costs that may be borne by MiWay and Brampton Transit would be shared across GTA transit agencies. An estimate of $11 million to eliminate co-fares (80 cents per trip in Peel) is included with a further $34 million to end the cost to riders of crossing between transit services. The report argues this cost could be offset through improved ridership revenues. The change could improve service for customers without having to recruit new drivers, buy new vehicles or dig more tunnels. “What is striking about the $165 million per year is the vast majority of the amount that is ‘lost’ [is GO Transit] and this is only in the short term and doesn’t take into account increased revenue from increased ridership,” English suggests. Brampton Transit and MiWay both say they are open to fare integration, but warn of the costs. “As mentioned in the TRBOT report, there are substantial costs associated with fare and service integration and that must be addressed,” a City of Brampton spokesperson noted. “Regardless, Brampton Transit is prepared to consider all options for further enhancing fare and service integration.” “Service and fare integration are key to unlocking transit’s potential in the GTHA and we will continue to work constructively with our transit partners on advancing opportunities in this area,” a Mississauga spokesperson said on behalf of MiWay. Although clearly cautious of the costs, both agencies are aware of the system’s potential. “Many Brampton Transit bus routes connect to five different GO Train stations,” Brampton officials point out, while Mississauga’s referenced the “extensive regional network” MiWay links into. For years, Metrolinx has been tasked with understanding fare integration better, but little progress has been made. The most recent document on the transit agency’s website is from 2018 and references the benefits of cap-in-trade funding, a Liberal climate policy scrapped by Doug Ford soon after he took office. At Queen’s Park, the Ministry of Transportation has earmarked billions of dollars for expensive subway projects and a new highway between Milton and Vaughan, suggesting funds could be available to back a new integrated system in the GTA. A recent report from the Auditor General flags fare integration as a key goal for Metrolinx, but — aside from co-fare agreements through the GTA and more use of Presto cards — the report lists no progress.  The lack of public discussion from Metrolinx has left room for TRBOT to move in with its plan.  “The Toronto Region is a single economic unit, so the transit system must allow people to travel between municipalities as easily as they may within them,” the report argues. “Routes should not end arbitrarily at a municipal boundary, and connections should be seamless between agencies. Fares should rise gradually as boundaries are crossed, rather than doubling. Transit should not prevent a Pickering resident from seeking a better job across the line in Toronto.” Instead, the current system sees individual transit agencies hunker down to create their own budgets and schedules. They are left to react to schedule changes as they happen or on short notice from friendly agencies, while passengers can be left waiting in the cold. TRBOT thinks a transit federation, with all cities as equal members, would solve this. “Municipal governments who best understand the needs of their constituents will still set the policy direction of their own transit systems,” the report adds. “Each agency would be an independent member of the Transit Federation, rather than being subordinated to other agencies or levels of government. Employees of municipal transit systems will continue to maintain their existing jobs unchanged. The only changes will directly address the key areas where regional coordination is needed.” Aside from the significant financial stumbling block, the key to the proposal is creating new habits. For zones to be effective, riders will need to get used to tapping on and off again to make sure they don’t over pay. English says there has been “genuine” interest from transit agencies, but for now the proposal remains a concept. TRBOT believes any real expansion of GO will need to address its plans for zones. “GO has really interesting plans for radical expansion,” English says. “While we think it’s going to take time and the details have not all been worked out, if these plans come to fruition, they will require a fare response as well.” Email: isaac.callan@thepointer.com  Twitter: @isaaccallan Tel: 647 561-4879 COVID-19 is impacting all Canadians. At a time when vital public information is needed by everyone, The Pointer has taken down our paywall on all stories relating to the pandemic and those of public interest to ensure every resident of Brampton and Mississauga has access to the facts. For those who are able, we encourage you to consider a subscription. This will help us report on important public interest issues the community needs to know about now more than ever. You can register for a 30-day free trial HERE. Thereafter, The Pointer will charge $10 a month and you can cancel any time right on the website. Thank you.Isaac Callan, Local Journalism Initiative Reporter, The Pointer

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What Difference Will You Make to an Employer?

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Ex-Employer (Job)

It’s common knowledge that companies don’t hire the most qualified candidates. Employers hire the person they believe will deliver the best value in exchange for their payroll cost.

Since most job seekers know the above, I’m surprised that so few mention their Employee Value Proposition (EVP). Most job seekers list their education, skills, and experience without substantiating them and expect employers to determine whether they can benefit their company; hence, most resumes and LinkedIn profiles are just a list of opinions—borderline platitudes—that are meaningless and, therefore, have no value. Job seekers need to better explain, along with providing evidence, how they’ll contribute to an employer’s success.

Employers don’t hire opinions (read: talk is cheap); they hire results.

You’re not offering anything tangible when you claim:

 

  • I’m a great communicator.
  • I’m detail oriented.
  • I’m a team player.

 

Tangible:

 

  • “At Global Dynamics, I held quarterly town hall meetings with my 22 sales reps, highlighting our accomplishments, identifying opportunity areas, and recognizing outstanding performers.”
  • “For eight years, I managed Vandelay Industries IT department, overseeing a staff of 18 and a 12-million-dollar budget while coordinating cross-specialty projects. My strong attention to detail is why I never exceeded budget.”
  • “While working at Cyberdyne Systems, I was part of the customer service team, consisting of nine of us, striving to improve our response time. Through collaboration and sharing of best practices, we reduced our average response time from 48 to 12 business hours, resulting in a 35% improvement in customer feedback ratings.”

 

These examples of tangible answers provide employers with what they most want to hear from candidates but rarely do; what value the candidate will bring to the company. Typically, job seekers present their skills, experience, and unsubstantiated opinions and expect recruiters and employers to figure out their value, which is a lazy practice.

Getting hired isn’t based on “I have an MBA in Marketing and Sales,” “I’ve been a web designer for over 15 years,” “I’m young, beautiful and energetic,” blah, blah, blah. Likewise, being rejected isn’t based on “I’m overqualified,” “I’m too old,” “I don’t have enough education,” blah, blah, blah. Getting hired depends entirely on showing employers that you can add value and substance to their company; that you’ll serve a purpose.

When you articulate a solid value offer, the “blah, blah, blah” doesn’t matter. Job seekers focus too much on the “blah, blah, blah,” and when not hired, they say, “It’s not me, it’s…” The biggest mistake I see job seekers make is focusing on the “blah, blah, blah”—their experience and education—believing this is what interests employers. Hiring managers are more interested in whether you can solve the problems the position exists to solve than in your education and experience.

 

Not impressive: Education

Impressive: A track record of achieving tangible results.

 

You aren’t who you say you are; you are what you do.

 

If you want to be somebody who works hard, you have to actually work hard. If you want to be somebody who goes to the gym, you actually have to go to the gym. If you want to be a good friend, spouse, or colleague, you have to actually be a good friend, spouse, or colleague. Actions build reputations, not words.

The biggest challenge job seekers face today is differentiating themselves. To stand out and be memorable, don’t be like most job seekers, someone who’s all talk and no action. Any recruiter or hiring manager will tell you that the job market is heavily populated with job seekers who talk themselves up, talk a “good game” about everything they can “supposedly” do, drop names, etc., but have nothing to show for it.

More than ever, employers want to hear candidates offer a value proposition summarizing what value they bring. If you’re looking for a low-hanging fruit method to differentiate yourself, do what job seekers hardly ever do and make a hard-to-ignore value proposition.

  1. Increase sales: “Based on my experience managing Regina and Saskatoon for PharmaKorp, I’m confident that I can increase BioGen’s sales by no less than 25% in Winnipeg and the surrounding area by the end of 2025.”
  2. Reduce cost: “During my 12 years as Taco Town’s head of purchasing, I renegotiated contracts with key suppliers, resulting in 15% cost savings, saving the company over $450,000 annually. I know I can do the same for The Pasta House.”
  3. Increase customer satisfaction:“During my time at Globex Corporation, I established a systematic feedback mechanism that enabled customers to share their experiences. This led to targeted improvements, increasing our Net Promoter Score by 15 points. I can increase Dunder Mifflin’s net promoter score.”
  4. Save time: “As Zap Delivery’s dispatcher, I implemented advanced routing software that analyzed traffic patterns, reducing average delivery times by 20%. My implementation of this software at Froggy’s Delivery can reduce your delivery times by at least 20%, if not more.”

 

If you want to achieve job search success as soon as possible, structure your job search with a single thread that’s evident and consistent throughout your résumé, LinkedIn profile, cover letters and especially during interviews; clearly convey what difference you’ll make to the employer.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Netflix’s subscriber growth slows as gains from password-sharing crackdown subside

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Netflix on Thursday reported that its subscriber growth slowed dramatically during the summer, a sign the huge gains from the video-streaming service’s crackdown on freeloading viewers is tapering off.

The 5.1 million subscribers that Netflix added during the July-September period represented a 42% decline from the total gained during the same time last year. Even so, the company’s revenue and profit rose at a faster pace than analysts had projected, according to FactSet Research.

Netflix ended September with 282.7 million worldwide subscribers — far more than any other streaming service.

The Los Gatos, California, company earned $2.36 billion, or $5.40 per share, a 41% increase from the same time last year. Revenue climbed 15% from a year ago to $9.82 billion. Netflix management predicted the company’s revenue will rise at the same 15% year-over-year pace during the October-December period, slightly than better than analysts have been expecting.

The strong financial performance in the past quarter coupled with the upbeat forecast eclipsed any worries about slowing subscriber growth. Netflix’s stock price surged nearly 4% in extended trading after the numbers came out, building upon a more than 40% increase in the company’s shares so far this year.

The past quarter’s subscriber gains were the lowest posted in any three-month period since the beginning of last year. That drop-off indicates Netflix is shifting to a new phase after reaping the benefits from a ban on the once-rampant practice of sharing account passwords that enabled an estimated 100 million people watch its popular service without paying for it.

The crackdown, triggered by a rare loss of subscribers coming out of the pandemic in 2022, helped Netflix add 57 million subscribers from June 2022 through this June — an average of more than 7 million per quarter, while many of its industry rivals have been struggling as households curbed their discretionary spending.

Netflix’s gains also were propelled by a low-priced version of its service that included commercials for the first time in its history. The company still is only getting a small fraction of its revenue from the 2-year-old advertising push, but Netflix is intensifying its focus on that segment of its business to help boost its profits.

In a letter to shareholder, Netflix reiterated previous cautionary notes about its expansion into advertising, though the low-priced option including commercials has become its fastest growing segment.

“We have much more work to do improving our offering for advertisers, which will be a priority over the next few years,” Netflix management wrote in the letter.

As part of its evolution, Netflix has been increasingly supplementing its lineup of scripted TV series and movies with live programming, such as a Labor Day spectacle featuring renowned glutton Joey Chestnut setting a world record for gorging on hot dogs in a showdown with his longtime nemesis Takeru Kobayashi.

Netflix will be trying to attract more viewer during the current quarter with a Nov. 15 fight pitting former heavyweight champion Mike Tyson against Jake Paul, a YouTube sensation turned boxer, and two National Football League games on Christmas Day.

The Canadian Press. All rights reserved.

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All Magic Spells (TM) : Top Converting Magic Spell eCommerce Store

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