If you’ve noticed that package sizes at the grocery store seem to be shrinking, you’re not alone. A new poll finds that an overwhelming majority of Canadians are worried about shrinkflation.
“They pick up a box at the grocery store and they go, ‘Didn’t this used to be bigger?’” Ipsos VP Sean Simpson told Global News. “They’re noticing that those portion sizes are declining and they’re concerned that that trend could continue.”
One in five Canadians also say they are paying over $100 more for groceries, per week, in the last six months than they did before inflation boosted food prices across the country.
It found that 21 per cent say they are paying $100 or more for groceries, broken down to six per cent paying $101-$150 more, seven per cent reporting $151-$200 more, and eight per cent over $200 more.
Twenty-three per cent say that they are paying $51-$100 more for groceries, while 38 per cent say they are paying up to $50 more for groceries.
About 18 per cent said their grocery bill hasn’t changed in the last six months, which leaves 82 per cent total that said their grocery bill has increased.
The figures come as Canada has been facing historic inflation, with grocery prices rising around 10 per cent in March and February, according to Statistics Canada.
Ipsos says that 55 per cent of those polled say they are concerned they may not have enough money to feed their family, which goes up to 68 per cent for those with children.
“Many are still concerned prices will rise faster than they can adjust,” said Simpson.
“There’s still a very strong and in some cases growing proportion of Canadians who are worried about the basic necessities of life, putting food on the table.”
Simpson pointed to a finding from MNP Debt Index in 2021. It said that 53 per cent of Canadians reported that they are $200 away from not being able to cover their bills or debt payments. If Canadians are spending at least $50 more a week on groceries, that $200 savings a month suddenly is gone, he said.
Simpson said there’s been a shift in the financial health of Canadians over the recent years, with younger people ending up worse off than those older.
But while inflation has lowered recently, he said it doesn’t mean food prices are cheaper. They’re just going up more slowly.
The price increases are impacting what people are buying, with more Canadians saying they are buying fewer fresh fruits and vegetables, at 29 per cent, up three per cent from November 2022, Roughly three in 10 respondents said they are eating less meat, up slightly from November.
However, fewer Canadians say they are cutting back on some luxuries, such as dining out (at 48 per cent, down four per cent from November) or entertainment, also down four per cent, to 42 per cent.
Simpson said that younger people are driving those statistics down as they are least likely to be making sacrifices on luxuries.
“Now that the summer is coming and maybe they’ve hunkered down over the winter and hibernated in order to save some money to make ends meet, they’re hoping that throughout the spring, in the summer, they may be able to re-engage in some of those activities,” he said.
Ipsos found that Canadians between 18-34 years old are more likely to say their grocery bill increased more than $100, at 30 per cent, compared to those 35-54 years old, at 18 per cent.
Simpson pointed out that the younger demographic is less likely to do cost-saving measures, such as cutting coupons, according to Ipsos data, so it makes sense their grocery bills may be going up.
“Part of it is lifestyle-based,” he said. “They’re just not willing to sacrifice some of those creature comforts.”
These are some of the findings of an Ipsos poll conducted between April 19th and 20th, 2023, on behalf of Global News. For this survey, a sample of 1,000 Canadians aged 18+ was interviewed. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.5 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
MONTREAL – The Bloc Québécois leader says he’s in no hurry to trigger a federal election and will instead stick with his plan to extract gains from the minority Liberal government.
Yves-François Blanchet made the comments to reporters today after his party’s stunning byelection victory in the former Liberal stronghold of LaSalle—Émard—Verdun, in Montreal’s southwest.
Blanchet says the NDP’s decision to end its agreement with the Liberals that had propped up the minority government gave his party the momentum it needed to win the riding by just 248 votes.
With the victory, which was announced early this morning, the Bloc has 33 seats that when coupled with the Liberals’ 154 seats create a majority in Parliament.
Blanchet says he will evaluate what the Bloc can gain from the Liberals in exchange for his party’s support, adding that among its demands is more money for seniors.
Bloc candidate Louis-Philippe Sauvé won the LaSalle—Émard—Verdun riding with 28 per cent of the vote, holding off the Liberals and NDP in a tight race.
Blanchet says the victory — which gives the Bloc its second seat on the Island of Montreal — demonstrates that voters have options outside of the Liberals.
This report by The Canadian Press was first published Sept. 17, 2024.
ANTIGONISH, N.S. – Mila Mulroney has been named the 11th chancellor of St. Francis Xavier University in Nova Scotia, the alma mater of her husband, former prime minister Brian Mulroney.
Brian Mulroney died Feb. 29 at the age of 84.
Mila Mulroney issued a statement today saying the university in Antigonish, N.S., was the place where her husband was inspired to become involved in politics and his experiences there helped form his values.
She says that over the past 50 years, she has spent many days at the campus and has met many of her husband’s fellow graduates.
The statement says she is “humbled and honoured” to take on her new role.
Dennis Flood, chairman of the university’s board of governors, said Mila Mulroney’s experience as a philanthropist and her international profile will bring “invaluable strengths” to the university.
This report by The Canadian Press was first published Sept. 17, 2024
The Northern Super League has fleshed out its front office with four appointments.
Jose Maria Celestino da Costa was named vice-president and head of soccer operations while Marianne Brooks was appointed vice-president of partnerships, Kelly Shouldice as vice-president of brand and content and Joyce Sou as vice-president of finance and business operations.
The new six-team women’s pro league is set to kick off in April.
“Their unique expertise and leadership are crucial as we lay the foundation for not just a successful league in Canada, but one that stands among the top sports leagues in the world,” NSL president Christina Litz said in a statement. “By investing in top-tier talent and infrastructure, the Northern Super League is committed to creating a league that will elevate the game and set new standards for women’s professional soccer globally.”
Da Costa will oversee all on-field matters, including officiating. His resume includes stints with Estoril Praia, a men’s first-division team in Portugal, and the Portuguese Soccer Federation, where he helped develop the Portuguese women’s league.
Brooks spent a decade with Canucks Sports & Entertainment, working in “partnership sales and retention efforts” for the Vancouver Canucks, Vancouver Warriors, and Rogers Arena. Most recently, she served as senior director of account management at StellarAlgo, a software company that helps pro sports teams connect with their fans
Shouldice has worked for Corus Entertainment, the Canadian Football League, and most recently as vice-president of Content and Communications at True North Sports & Entertainment, where she managed original content as well as business and hockey communications.
Sou, who was involved in the league’s initial launch, will oversee financial planning, analysis and the league’s expansion strategy in her new role.
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This report by The Canadian Press was first published Sept. 17, 2024.
