Cash-strapped parents seek back-to-school deals as years of inflation take a toll | Canada News Media
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Cash-strapped parents seek back-to-school deals as years of inflation take a toll

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TORONTO – When August rolled around, April Hicke realized the $100 she typically gives her 13-year-old son to update his wardrobe in time for school to start was no longer enough.

“Even on the sale racks, a pair of sweatpants at SportChek, they’re still $25 a pair. You used to be able to go and buy a pair of sweatpants for $10,” said the Calgary-based mother of two. “I am shocked at the (price) increase of kids’ clothes.”

Hicke increased her son’s budget to $200, taught him about looking for deals and used an annual Patagonia sale and resale sites like Poshmark to find savings on such big-ticket items as winter coats.

While it wasn’t the first time she has taken these steps to reduce her back-to-school shopping bill, the strategies she and other parents are using come with a renewed importance this year because even as inflation has eased, Canadians aren’t seeing any meaningful relief in their expenses.

The cost of staples like food have soared, leaving less spare cash for binders, books and new school looks.

Despite many having less or no wiggle room in their budgets, 85.7 per cent of the 8,977 Canadians surveyed on behalf of the Retail Council of Canada in July predicted they would spend as much — or more — on back to school than they did last year.

About 73 per cent of those respondents planned to spend more than $50 and about 43 per cent said they would exceed $100.

An increasing number planned to shop early, too.

“They’re not just going out to stores and making those impulse buys. They’re really putting a lot more thought and mindfulness into what they are purchasing and what they need,” said Michelle Wasylyshen, a spokesperson for the council.

“What can they maybe get by without this year? What did they buy last year that can make it through another year?”

The survey found the top categories shoppers plan to spend on are school supplies, clothing, books and then electronics.

For items kids can’t do without, parents said they were scouring flyers for deals, browsing clearance racks and turning to second-hand stores or social media groups.

A survey of 1,014 Canadians conducted on behalf of NerdWallet in July found 53 per cent of back-to-school shoppers would seek sales, 26 per cent would use coupons and 20 per cent planned to thrift.

About 32 per cent said they would buy all new school supplies, but that doesn’t mean saving wasn’t still a priority for them.

“Value is top of mind for our parent customers when they shop with us and more so in this year than ever before,” said Rania Husseini, Indigo Books & Music Inc.’s senior vice-president of print, in an email.

So far this back-to-school season, she has noticed a higher proportion of sales coming from books that are at “an accessible price point.”

Walmart Canada has seen a lot of demand this year for wireless headphones, laptops and printers.

Sally Chan, the retail giant’s director of strategic commercial planning, attributed some of the spike to the rise in online schooling that the COVID-19 pandemic brought, introducing many parents to a whole new level of education costs.

“It’s the demand for technology that’s really kind of stretching the parent’s budget a little bit more than in the past,” she said.

To reduce the hit to her wallet as much as possible, Alison Balfour planned to take a wait-and-see approach to back to school shopping.

Once classes begin for her two boys and they get a better sense of their needs and tastes, the Calgary mother said she would begin shopping. By then, she hopes prices will have come down from the “exponentially expensive” levels she has seen recently.

“I am not seeing a lot of savings, to be honest,” she said.

“If we are seeing inflation go down and the economy is supposed to be recovering, why are we still seeing these costs especially in grocery stores and things for school? Nothing seems to be going down.”

Hicke had a similar observation. The packs of three T-shirts she used to buy her sons at Zara now cost $40 instead of $25 and shoes, pants and other apparel essentials have risen, too.

A silver lining, she said, was that her younger boy is still “not picky” about brands so she can find savings in the dollar store aisles.

“I can tell him go get all the pencils and pens that you want, and he’ll just go and grab everything he needs and he’s always sub-$10.”

This report by The Canadian Press was first published Aug. 30, 2024.

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Bad traffic, changed plans: Toronto braces for uncertainty of its Taylor Swift Era

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TORONTO – Will Taylor Swift bring chaos or do we all need to calm down?

It’s a question many Torontonians are asking this week as the city braces for the arrival of Swifties, the massive fan base of one of the world’s biggest pop stars.

Hundreds of thousands are expected to descend on the downtown core for the singer’s six concerts which kick off Thursday at the Rogers Centre and run until Nov. 23.

And while their arrival will be a boon to tourism dollars — the city estimates more than $282 million in economic impact — some worry it could worsen Toronto’s gridlock by clogging streets that already come to a standstill during rush hour.

Swift’s shows are set to collide with sports events at the nearby Scotiabank Arena, including a Raptors game on Friday and a Leafs game on Saturday.

Some residents and local businesses have already adjusted their plans to avoid the area and its planned road closures.

Aahil Dayani says he and some friends intended to throw a birthday bash for one of their pals until they realized it would overlap with the concerts.

“Something as simple as getting together and having dinner is now thrown out the window,” he said.

Dayani says the group rescheduled the gathering for after Swift leaves town. In the meantime, he plans to hunker down at his Toronto residence.

“Her coming into town has kind of changed up my social life,” he added.

“We’re pretty much just not doing anything.”

Max Sinclair, chief executive and founder of A.I. technology firm Ecomtent, suggested his employees avoid the company’s downtown offices on concert days, saying he doesn’t see the point in forcing people to endure potential traffic jams.

“It’s going to be less productive for us, and it’s going to be just a pain for everyone, so it’s easier to avoid it,” Sinclair said.

“We’re a hybrid company, so we can be flexible. It just makes sense.”

Swift’s concerts are the latest pop culture moment to draw attention to Toronto’s notoriously disastrous daily commute.

In June, One Direction singer Niall Horan uploaded a social media video of himself walking through traffic to reach the venue for his concert.

“Traffic’s too bad in Toronto, so we’re walking to the venue,” he wrote in the post.

Toronto Transit Commission spokesperson Stuart Green says the public agency has been working for more than a year on plans to ease the pressure of so many Swifties in one confined area.

“We are preparing for something that would be akin to maybe the Beatles coming in the ‘60s,” he said.

Dozens of buses and streetcars have been added to transit routes around the stadium, and the TTC has consulted the city on potential emergency scenarios.

Green will be part of a command centre operated by the City of Toronto and staffed by Toronto police leaders, emergency services and others who have handled massive gatherings including the Raptors’ NBA championship parade in 2019.

“There may be some who will say we’re over-preparing, and that’s fair,” Green said.

“But we know based on what’s happened in other places, better to be over-prepared than under-prepared.”

Metrolinx, the agency for Ontario’s GO Transit system, has also added extra trips and extended hours in some regions to accommodate fans looking to travel home.

A day before Swift’s first performance, the city began clearing out tents belonging to homeless people near the venue. The city said two people were offered space in a shelter.

“As the area around Rogers Centre is expected to receive a high volume of foot traffic in the coming days, this area has been prioritized for outreach work to ensure the safety of individuals in encampments, other residents, businesses and visitors — as is standard for large-scale events,” city spokesperson Russell Baker said in a statement.

Homeless advocate Diana Chan McNally questioned whether money and optics were behind the measure.

“People (in the area) are already in close proximity to concerts, sports games, and other events that generate massive amounts of traffic — that’s nothing new,” she said in a statement.

“If people were offered and willingly accepted a shelter space, free of coercion, I support that fully — that’s how it should happen.”

This report by The Canadian Press was first published Nov. 13, 2024.



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‘It’s literally incredible’: Swifties line up for merch ahead of Toronto concerts

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TORONTO – Hundreds of Taylor Swift fans lined up outside the gates of Toronto’s Rogers Centre Wednesday, with hopes of snagging some of the pop star’s merchandise on the eve of the first of her six sold-out shows in the city.

Swift is slated to perform at the venue from Thursday to Saturday, and the following week from Nov. 21 to Nov. 23, with concert merchandise available for sale on some non-show days.

Swifties were all smiles as they left the merch shop, their arms full of sweaters and posters bearing pictures of the star and her Eras Tour logo.

Among them was Zoe Haronitis, 22, who said she waited in line for about two hours to get $300 worth of merchandise, including some apparel for her friends.

Haronitis endured the autumn cold and the hefty price tag even though she hasn’t secured a concert ticket. She said she’s hunting down a resale ticket and plans to spend up to $600.

“I haven’t really budgeted anything,” Haronitis said. “I don’t care how much money I spent. That was kind of my mindset.”

The megastar’s merchandise costs up to $115 for a sweater, and $30 for tote bags and other accessories.

Rachel Renwick, 28, also waited a couple of hours in line for merchandise, but only spent about $70 after learning that a coveted blue sweater and a crewneck had been snatched up by other eager fans before she got to the shop. She had been prepared to spend much more, she said.

“The two prized items sold out. I think a lot more damage would have been done,” Renwick said, adding she’s still determined to buy a sweater at a later date.

Renwick estimated she’s spent about $500 in total on “all-things Eras Tour,” including her concert outfit and merchandise.

The long queue for Swift merch is just a snapshot of what the city will see in the coming days. It’s estimated that up to 500,000 visitors from outside Toronto will be in town during the concert period.

Tens of thousands more are also expected to attend Taylgate’24, an unofficial Swiftie fan event scheduled to be held at the nearby Metro Toronto Convention Centre.

Meanwhile, Destination Toronto has said it anticipates the economic impact of the Eras Tour could grow to $282 million as the money continues to circulate.

But for fans like Haronitis, the experience in Toronto comes down to the Swiftie community. Knowing that Swift is going to be in the city for six shows and seeing hundreds gather just for merchandise is “awesome,” she said.

Even though Haronitis hasn’t officially bought her ticket yet, she said she’s excited to see the megastar.

“It’s literally incredible.”

This report by The Canadian Press was first published Nov. 13, 2024.

The Canadian Press. All rights reserved.



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Via Rail seeks judicial review on CN’s speed restrictions

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OTTAWA – Via Rail is asking for a judicial review on the reasons why Canadian National Railway Co. has imposed speed restrictions on its new passenger trains.

The Crown corporation says it is seeking the review from the Federal Court after many attempts at dialogue with the company did not yield valid reasoning for the change.

It says the restrictions imposed last month are causing daily delays on Via Rail’s Québec City-Windsor corridor, affecting thousands of passengers and damaging Via Rail’s reputation with travellers.

CN says in a statement that it imposed the restrictions at rail crossings given the industry’s experience and known risks associated with similar trains.

The company says Via has asked the courts to weigh in even though Via has agreed to buy the equipment needed to permanently fix the issues.

Via said in October that no incidents at level crossings have been reported in the two years since it put 16 Siemens Venture trains into operation.

This report by The Canadian Press was first published Nov. 13, 2024.

Companies in this story: (TSX:CN)

The Canadian Press. All rights reserved.



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