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CD Projekt: "We need to fix the relationship with our players" – GamesIndustry.biz

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The story of Cyberpunk 2077 — the real world story — was a fairlytale that turned into a nightmare.

CD Projekt was riding high on the success of The Witcher 3, and the anticipation for its next title was at levels few games could dream of. It was the headline act of numerous E3 events, culminating in the iconic ‘You’re Breathtaking’ moment from E3 2019, featuring the game’s star Keanu Reeves.

Arriving at the close of the PS4 and Xbox One generation, comparisons were even being made with Grand Theft Auto 5, one of the very biggest and most successful games of all time.

But then it came out. Completed under COVID conditions, the company had openly admitted that it needed crunch to get it done. And when it was released, it simply wasn’t ready. The game had numerous performance issues, particularly on PS4 and Xbox One. The media called it shambles and one of the biggest disasters in industry history.

And the worst was to come when PlayStation removed the game from its store. For a developer with the scale and respect of CD Projekt Red, it was a public humiliation.

That was nearly three years ago. Since then, Cyberpunk 2077 is now (I’m told) pretty good. And CD Projekt is back in front of the media to promote the game’s big expansion, Phantom Liberty.


Michał Platkow-Gilewski, CD Projekt

During Summer Games Fest last week, I had the chance to speak to someone on the frontline of all that, CD Projekt’s VP of PR and communication Michał Platkow-Gilewski. And the first question I could think of asking was simply… are you ok?

“I’m good. Actually… I think I’m great, to be honest,” he says.

“We’re in a cool moment right now. Yes, the road was bumpy. When everything was awesome and amazing, before the release of Cyberpunk… it was the time of my life, but it was too good to be true. The game was shaping up to be amazing and we were all super hyped. But this hype surrounding us was a big pressure. Then there was the release and it was not a fairytale anymore.

“We knew that we had to work hard to come back. It was a tough moment for everyone. We had to rebuild a lot of things inside of the company. We started with pipelines on the dev side, we started to think should we tie our future with a different engine or should we stay with our own? We made some decisions about how we work, how we are structured. It was a big rebuilding.

“Before the release of Cyberpunk… it was the time of my life, but it was too good to be true”

“At the same time as this, we knew we wanted to work on Cyberpunk and make not just a great expansion, but also improve a lot of things in the base game. It was quite a journey, but right now I am just excited to see what people will say when they start playing.”

Platkow-Gilewski has been at CD Projekt for 12 years, joining back when it was 120 people and he was part of a marketing team of six. Now the business is around 1,200 employees and his team is close to 100. And for him, the real disappointment around Cyberpunk 2077 is that it let down the studio’s core fans.

“I was personally not happy with how things turned out. I was not expecting that. I knew immediately that we had to come back. I liked the spot we were in. I’m not talking about the peak of hype, but two years before that, we had our community, we liked them, they liked us, it was awesome to work at CD Projekt RED.

“After the release it was tough, but I knew that we had the same people. The gamers are the same… we just need to fix our relationship. The only thing we can truly do is just deliver what we are capable of. I have a feeling that soon we will be able to do that and hopefully that will be a new beginning for everyone.”


Cyberpunk’s major expansion Phantom Liberty was at Summer Games Fest

It wasn’t just the game that needed fixing. CD Projekt had grown rapidly and managing the teams was proving challenging. The company had become known for crunch culture. There was a need to change how it operated, and that was clear to everyone during the development of Cyberpunk 2077.

“It’s really hard to change a company when you have to deliver something and you have a deadline,” Platkow-Gilewski explains.

“It’s not the best moment for that. Everyone was waiting for the release. These changes would have happened anyway, but [the Cyberpunk situation] was another motivation. It was a wake-up call, to say let’s rebuild, let’s restructure, let’s rethink… what can learn from this? It’s not an easy fix. It’s not like you can decide to do something differently starting tomorrow. It’s a process that’ll probably take a lot of time, but I can see that the company works in a different way than it used to. And no-one wants to repeat the mistakes that were made.”

Several of the issues facing the business are around communication.

“I want to rebuild the connection with gamers, because we had people following us for years and they were disappointed”

“Cyberpunk took us a lot of time to deliver and we grew,” says Platkow-Gilewski. “We needed to rethink how we were working in bigger groups and make sure that everyone listens to each other. And also make sure we empower teams to work on their fragments of the game but, when you combine everything together, it runs smoothly from all the sides. We need to empower new leadership as well. We want to decentralise how we are working.

“The biggest thing was standing up and saying ‘we have to do it’. Yes we were expecting a different launch for Cyberpunk, but now we have another chance in front of us. For me, as the person responsible for communication, I want to rebuild the connection with gamers, because we had people following us for years and they were disappointed. That’s, for me, is the biggest thing. We have to make the game for them.”

Platkow-Gilewski says there is now an entire team dedicated to improving life within the studio, and that includes putting an end to excessive working.

“Work-life [balance] is really important to us. It always has been but it was hard to maintain the balance. I’m enjoying my private life now way more than I used to. We are improving, rebuilding, reshaping the studio on so many levels that it’s hard to say precisely what’s happening. But work-life balance, how we work together, how we empower even smaller teams, what are the pipelines, how we speak with management, all that… it’s constantly changing.

“There are a group of people responsible only for transformation. They are not responsible for the quality of what we are delivering, but what’s going on in the studio, including creating new spaces so it’s way more comfortable to work. The whole COVID situation hit us as well and we had to figure out how to work [with people at home]. On the one hand, we are missing our colleagues because we don’t see them so often, but on the other hand we learnt how to work with digital tools to make sure that everyone knows everything.

“All this mess started when we were still making Cyberpunk, but now we have the time to work on these tools to develop them, to create best practices… it’s an interesting time.”


Idris Elba is the latest movie star to join Cyberpunk 2077

The press previews for Cyberpunk’s Phantom Liberty expansion have been positive. Not just in terms of the story, but in how the base game has been fundamentally changed. The developer is at pains to say how significant this update is, and that’s part of the reason it’s cast Idris Elba (alongside Reeves) in it.

“For us, expansions are really important. Years ago… we started to think what is DLC? Why is someone charging a couple of dollars for DLC that only gives you something small, like a special sword or horse armour? We didn’t like that approach. So when we add content… we have DLC that is free because they don’t involve a lot of effort, and then we have people working on something more significant, for a longer period, and there’s a price for that. That’s an expansion.

“All these projects are at different stages. It’s not that we are doing all that in the same moment”

“For us, an expansion should be visibly big. In the base game, we have Keanu, so we said, if we’re going to do something else significant, we need an actor who can [represent that] and show that this isn’t some small side mission, but a big chunk of content that we care about.

“For Phantom Liberty, which is more of a spy thriller-themed story – it has a different vibe to the base game – we needed someone who is a match for that. Idris is the next James Bond to me. He has this Bond vibe. When we talk about the character, Solomon Reed, we knew he’d be perfect for it.”

Platkow-Gilewski insists CD Projekt is changing and has learnt lessons. But there are understandable concerns about whether the company is still stretching itself too much. Alongside Cyberpunk 2077 and the various licensed spin-offs – including comics, books and Netflix shows – CD Projekt has announced a huge slate of games including a new IP, three Witcher games and a Cyberpunk sequel.

“First of all, all these projects are at different stages,” he defends. “It’s not that we are doing all that in the same moment at the same stage, because that would be a lot of work. We are thinking about the strategy for the years to come. We really care about our IPs, we want to develop them, we want to create games within them. But also, we want to make sure we are focused all the time.

“We have a lot discussions, like what is most important right now? Where do we want to go? What do we want to achieve? The discussions we’re having are really healthy. It’s easy to spread the butter too thin, but we are constantly checking and talking, and we think we know what to do.”

Almost three years ago, CD Projekt achieved, in Platkow-Gilewski’s words, ‘a critical mass of negativity’. Yet the reaction from the team, he says, wasn’t to despair, but to roll up its sleeve and get to fixing it. That process will always be on-going, he adds, but that the launch of Phantom Liberty will, hopefully, be the first sign of a studio that’s desperate to right those wrongs.

“I actually believe Cyberpunk on launch was way better than it was received, and even the first reviews were positive,” he concludes. “Then it became a cool thing not to like it. We went from hero to zero really fast. That was the tough moment. We didn’t know what was happening. We knew that the game is great, yes we can improve it, yes we need to take time to do it, and we need to rebuild some stuff.

“That took us a lot of time, but I don’t believe we were ever broken. We were always like: Let’s do this.”

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Ottawa orders TikTok’s Canadian arm to be dissolved

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The federal government is ordering the dissolution of TikTok’s Canadian business after a national security review of the Chinese company behind the social media platform, but stopped short of ordering people to stay off the app.

Industry Minister François-Philippe Champagne announced the government’s “wind up” demand Wednesday, saying it is meant to address “risks” related to ByteDance Ltd.’s establishment of TikTok Technology Canada Inc.

“The decision was based on the information and evidence collected over the course of the review and on the advice of Canada’s security and intelligence community and other government partners,” he said in a statement.

The announcement added that the government is not blocking Canadians’ access to the TikTok application or their ability to create content.

However, it urged people to “adopt good cybersecurity practices and assess the possible risks of using social media platforms and applications, including how their information is likely to be protected, managed, used and shared by foreign actors, as well as to be aware of which country’s laws apply.”

Champagne’s office did not immediately respond to a request for comment seeking details about what evidence led to the government’s dissolution demand, how long ByteDance has to comply and why the app is not being banned.

A TikTok spokesperson said in a statement that the shutdown of its Canadian offices will mean the loss of hundreds of well-paying local jobs.

“We will challenge this order in court,” the spokesperson said.

“The TikTok platform will remain available for creators to find an audience, explore new interests and for businesses to thrive.”

The federal Liberals ordered a national security review of TikTok in September 2023, but it was not public knowledge until The Canadian Press reported in March that it was investigating the company.

At the time, it said the review was based on the expansion of a business, which it said constituted the establishment of a new Canadian entity. It declined to provide any further details about what expansion it was reviewing.

A government database showed a notification of new business from TikTok in June 2023. It said Network Sense Ventures Ltd. in Toronto and Vancouver would engage in “marketing, advertising, and content/creator development activities in relation to the use of the TikTok app in Canada.”

Even before the review, ByteDance and TikTok were lightning rod for privacy and safety concerns because Chinese national security laws compel organizations in the country to assist with intelligence gathering.

Such concerns led the U.S. House of Representatives to pass a bill in March designed to ban TikTok unless its China-based owner sells its stake in the business.

Champagne’s office has maintained Canada’s review was not related to the U.S. bill, which has yet to pass.

Canada’s review was carried out through the Investment Canada Act, which allows the government to investigate any foreign investment with potential to might harm national security.

While cabinet can make investors sell parts of the business or shares, Champagne has said the act doesn’t allow him to disclose details of the review.

Wednesday’s dissolution order was made in accordance with the act.

The federal government banned TikTok from its mobile devices in February 2023 following the launch of an investigation into the company by federal and provincial privacy commissioners.

— With files from Anja Karadeglija in Ottawa

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

___

Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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