China’s youths throng bargain basements as economy bites: ‘The first floor is too expensive’ | Canada News Media
Connect with us

Economy

China’s youths throng bargain basements as economy bites: ‘The first floor is too expensive’

Published

 on

 

Consumers shopping at a mall in Yantai, East China’s Shandong province, July 10, 2023.

Future Publishing | Future Publishing | Getty Images

Min Li doesn’t go to the mall often. But when she does, she heads straight for the basement, scurrying past the first floor flanked by Gucci, Chanel, Louis Vuitton and other luxury outlets.

“The first floor is too expensive,” the 26-year-old says. She’s got company.

Chinese young people are increasingly shopping and dining at the basement units of malls, a trend the social media has labeled the “B1B2” economy.

The basement floors — B1, B2 — typically house low-cost gift and souvenir shops, apparel outlets, the supermarket, and other relatively affordable consumer product stores like Miniso and Luckin Coffee.

“Landlords try to put anchor tenants like LV, Apple or Starbucks on pricier real estate on the ground or first floor,” says Shaun Rein, managing director of China Market Research Group. Historically, higher-end shops have attracted more footfall, but China’s weak economy means the cheaper brands are now drawing the crowds, he adds.

The name of the game for Chinese youth in 2024 is trading down. Instead of Starbucks, youth are buying Luckin coffee.

Shaun Rein

managing director of China Market Research Group

The hashtag “#Young people only go shopping at B1B2” has been trending recently on Chinese social media platform Weibo.

The reply to a Weibo user’s post on how she and her peers usually go straight to the basement floors for shopping captures the mood of the Chinese youth: “Everything we can afford is underground!”

Anything not in the basement floors is considered to be “in heaven,” signaling it’s out of reach.

Citizens shopping for Mid-Autumn Festival gifts at a shopping mall in Yantai, East China’s Shandong province, Sept 25, 2023. (Photo credit should read CFOTO/Future Publishing via Getty Images)

Future Publishing | Future Publishing | Getty Images

“The name of the game for Chinese youth in 2024 is trading down. Instead of Starbucks, youth are buying Luckin coffee,” Rein says.

Slowdown bites

China’s economic rebound since emerging from Covid has been sluggish, with Moody’s cutting the country’s credit outlook to “negative” on Tuesday. Lackluster consumption has fueled the “B1B2” trend.

“A lot of China’s youths are struggling to find a stable job, or earning sufficient money to support a decent life for themselves,” says Jia Miao, an assistant professor of sociology at the New York University Shanghai. They are compelled to save more, she adds.

In June, a survey found that the average monthly salary of those with undergraduate degrees earned 5,990 Chinese yuan ($845.04) in 2022.

The survey — conducted by MyCOS Research, which is funded by the state-owned investment company, Citic Industrial — noted that only 6.9% drew a starting monthly salary of more than 10,000 yuan ($1,410.76).

People just feel the future is uncertain … I don’t think the situation can change anytime soon.

Jia Miao

Assistant professor of sociology, NYU Shanghai

China stopped releasing youth unemployment figures since August, after a streak of record-high numbers.

“Before, young people [could] afford to buy some luxuries by using six months of their salary. But now even if they want to use [that] six months, they cannot buy the thing they want anymore,” says Chung Chi Nien, a chair professor at Hong Kong Polytechnic University.

China’s consumer spending growth is expected to slow further, with the country’s retail sales remaining lackluster since the onset of the Covid pandemic in 2020, according to a McKinsey report.

Online shopping behemoths Alibaba and JD.com, for a second-straight year, declined to share total figures for China’s biggest annual shopping extravaganza, the Singles Day.

Miao says a higher number of Chinese choosing to remain single also means more people are eating alone — and often that means opting out of fine dining at restaurants six to seven floors up in a mall.

While bargain basements can largely be found in shopping centers across suburban areas, for select malls in tier-1 cities such as Shanghai and Guangzhou even stores in the basement floors are considered expensive, she adds.

Chinese customers shopping for cosmetics.

China News Service | China News Service | Getty Images

China’s main mall operator, Wanda Group, did not respond to CNBC’s request for comment.

“People just feel the future is uncertain … Young people have to adjust themselves to the current economic situation for probably several years,” Miao says.

Min says she and her friends occasionally wander to the third and fourth floor of malls where other relatively less expensive clothing brands are housed. There, they will put on the clothes, give it a twirl — only to put them back on the rack and look for cheaper alternatives online.

“I think the future isn’t that hopeful, but we still work very hard to get what we want,” she says.

“In China here, most of us, and to be honest, everyone, feel the pressure caused by the economy, Covid, and the large amount of aged population,” she adds.

— CNBC’s Ulrica Lin contributed to this report.

Source link

Continue Reading

Economy

Canada’s unemployment rate holds steady at 6.5% in October, economy adds 15,000 jobs

Published

 on

 

OTTAWA – Canada’s unemployment rate held steady at 6.5 per cent last month as hiring remained weak across the economy.

Statistics Canada’s labour force survey on Friday said employment rose by a modest 15,000 jobs in October.

Business, building and support services saw the largest gain in employment.

Meanwhile, finance, insurance, real estate, rental and leasing experienced the largest decline.

Many economists see weakness in the job market continuing in the short term, before the Bank of Canada’s interest rate cuts spark a rebound in economic growth next year.

Despite ongoing softness in the labour market, however, strong wage growth has raged on in Canada. Average hourly wages in October grew 4.9 per cent from a year ago, reaching $35.76.

Friday’s report also shed some light on the financial health of households.

According to the agency, 28.8 per cent of Canadians aged 15 or older were living in a household that had difficulty meeting financial needs – like food and housing – in the previous four weeks.

That was down from 33.1 per cent in October 2023 and 35.5 per cent in October 2022, but still above the 20.4 per cent figure recorded in October 2020.

People living in a rented home were more likely to report difficulty meeting financial needs, with nearly four in 10 reporting that was the case.

That compares with just under a quarter of those living in an owned home by a household member.

Immigrants were also more likely to report facing financial strain last month, with about four out of 10 immigrants who landed in the last year doing so.

That compares with about three in 10 more established immigrants and one in four of people born in Canada.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Economy

Health-care spending expected to outpace economy and reach $372 billion in 2024: CIHI

Published

 on

 

The Canadian Institute for Health Information says health-care spending in Canada is projected to reach a new high in 2024.

The annual report released Thursday says total health spending is expected to hit $372 billion, or $9,054 per Canadian.

CIHI’s national analysis predicts expenditures will rise by 5.7 per cent in 2024, compared to 4.5 per cent in 2023 and 1.7 per cent in 2022.

This year’s health spending is estimated to represent 12.4 per cent of Canada’s gross domestic product. Excluding two years of the pandemic, it would be the highest ratio in the country’s history.

While it’s not unusual for health expenditures to outpace economic growth, the report says this could be the case for the next several years due to Canada’s growing population and its aging demographic.

Canada’s per capita spending on health care in 2022 was among the highest in the world, but still less than countries such as the United States and Sweden.

The report notes that the Canadian dental and pharmacare plans could push health-care spending even further as more people who previously couldn’t afford these services start using them.

This report by The Canadian Press was first published Nov. 7, 2024.

Canadian Press health coverage receives support through a partnership with the Canadian Medical Association. CP is solely responsible for this content.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Economy

Trump’s victory sparks concerns over ripple effect on Canadian economy

Published

 on

 

As Canadians wake up to news that Donald Trump will return to the White House, the president-elect’s protectionist stance is casting a spotlight on what effect his second term will have on Canada-U.S. economic ties.

Some Canadian business leaders have expressed worry over Trump’s promise to introduce a universal 10 per cent tariff on all American imports.

A Canadian Chamber of Commerce report released last month suggested those tariffs would shrink the Canadian economy, resulting in around $30 billion per year in economic costs.

More than 77 per cent of Canadian exports go to the U.S.

Canada’s manufacturing sector faces the biggest risk should Trump push forward on imposing broad tariffs, said Canadian Manufacturers and Exporters president and CEO Dennis Darby. He said the sector is the “most trade-exposed” within Canada.

“It’s in the U.S.’s best interest, it’s in our best interest, but most importantly for consumers across North America, that we’re able to trade goods, materials, ingredients, as we have under the trade agreements,” Darby said in an interview.

“It’s a more complex or complicated outcome than it would have been with the Democrats, but we’ve had to deal with this before and we’re going to do our best to deal with it again.”

American economists have also warned Trump’s plan could cause inflation and possibly a recession, which could have ripple effects in Canada.

It’s consumers who will ultimately feel the burden of any inflationary effect caused by broad tariffs, said Darby.

“A tariff tends to raise costs, and it ultimately raises prices, so that’s something that we have to be prepared for,” he said.

“It could tilt production mandates. A tariff makes goods more expensive, but on the same token, it also will make inputs for the U.S. more expensive.”

A report last month by TD economist Marc Ercolao said research shows a full-scale implementation of Trump’s tariff plan could lead to a near-five per cent reduction in Canadian export volumes to the U.S. by early-2027, relative to current baseline forecasts.

Retaliation by Canada would also increase costs for domestic producers, and push import volumes lower in the process.

“Slowing import activity mitigates some of the negative net trade impact on total GDP enough to avoid a technical recession, but still produces a period of extended stagnation through 2025 and 2026,” Ercolao said.

Since the Canada-United States-Mexico Agreement came into effect in 2020, trade between Canada and the U.S. has surged by 46 per cent, according to the Toronto Region Board of Trade.

With that deal is up for review in 2026, Canadian Chamber of Commerce president and CEO Candace Laing said the Canadian government “must collaborate effectively with the Trump administration to preserve and strengthen our bilateral economic partnership.”

“With an impressive $3.6 billion in daily trade, Canada and the United States are each other’s closest international partners. The secure and efficient flow of goods and people across our border … remains essential for the economies of both countries,” she said in a statement.

“By resisting tariffs and trade barriers that will only raise prices and hurt consumers in both countries, Canada and the United States can strengthen resilient cross-border supply chains that enhance our shared economic security.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Trending

Exit mobile version