Media
Cision Brings PR, Social Media Management and Digital Consumer Intelligence Together with Category-Defining Acquisition of Brandwatch – Canada NewsWire
CHICAGO and BRIGHTON, England, Feb. 26, 2021 /CNW/ — Cision announced today that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement.
The forces of digital transformation reward those organizations and boardrooms that listen to and quickly capitalize on digital insights from their consumers. Leading companies are quickly adapting and using these insights to create tailored, authentic communications and direct connections with customers at scale. This paradigm shift to real-time, customer-centric PR, marketing and customer care strategies will continue to accelerate and differentiate those companies that take action.
Cision is a leader in news distribution and media monitoring and analysis with a media contact database of approximately 1 million journalists and media outlets and over 75,000 customers. Brandwatch works with thousands of the world’s most admired brands, using the latest in artificial intelligence (AI) and machine learning to bring structure to and derive meaning from the voices of the billions of people using social media.
Cision and Brandwatch are a compelling combination. Together, they will provide brands and organizations with consumer and media intelligence to devise more effective customer engagement strategies from PR and marketing to research and product development. Whether teams are connecting with journalists and influencers, launching social campaigns, developing brand messaging or conducting deep research into consumer behavior, they will have real-time insights and long-term trend analysis to guide them.
“The continued digital shift and widespread adoption of social media is rapidly and fundamentally changing how brands and organizations engage with their customers,” said Abel Clark, CEO of Cision. “This is driving the imperative that PR, marketing, social and customer care teams fully incorporate the unique insights now available into consumer-led strategies. Together, Cision and Brandwatch will help our clients to more deeply understand, connect and engage with their customers at scale across every channel.”
“We have always built Brandwatch with ambition. That was recognized by Forrester, who recently named us as a leader in our space,” said Giles Palmer, founder and CEO of Brandwatch. “Now is the time to take the next step – joining a company of significant scale to create a business and a suite of products that can have an important global impact. We are excited to join Abel and the Cision team to supercharge our work and bring even more value to our customers.”
Brandwatch was named a Leader in The Forrester Wave™: Social Listening Platforms, Q4 2020.
The deal is expected to close in the second quarter of 2021.
Macquarie Capital acted as an exclusive financial adviser to Brandwatch on this transaction. Cooley LLP acted as legal counsel to Brandwatch.
Gibson, Dunn & Crutcher LLP acted as M&A legal counsel, Willkie Farr & Gallagher LLP acted as financing legal counsel and Latham & Watkins LLP acted as regulatory counsel to Cision.
About Brandwatch
Brandwatch is the world’s pioneering digital consumer intelligence suite. The company’s AI-powered deep social listening and content marketing analytics products help over 2,000 of the world’s most admired brands and agencies make insightful, data-driven decisions. Brandwatch includes leading content marketing platform BuzzSumo in its portfolio. Brandwatch has 10 offices around the world and is headquartered in Brighton, UK.
About Cision
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Falcon.io social media platform headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision’s award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
SOURCE Cision Ltd.
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Opening arguments began in former President Donald Trump’s criminal trial on Monday, with much of the news media coverage homing in on as many details as possible about the proceedings.
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Jon Stewart blasted the media for covering the “banal” details of former President Trump’s first of four criminal trials, which began with opening statements Monday following a week of jury selection.
In his Monday night broadcast of “The Daily Show,” Stewart poked fun at the TV news media for tracking Trump’s traffic route from Trump Tower to the courtroom, compiling footage from various outlets, as they tracked each turn his car made.
“Seriously, are we going to follow this guy to court every f‑‑‑ing day? Are you trying to make this O.J. [Simpson]? It’s not a chase. He’s commuting,” Stewart said. “So the media’s first attempt — the very first attempt on the first day — at self-control failed.”
Media outlets have closely covered Trump in recent days, as he makes history as the first U.S. president to stand trial on criminal charges. Trump is also the presumptive GOP nominee for president this year.
Trump currently faces 34 criminal counts of falsifying business records in connection to reimbursements to his then-fixer, Michael Cohen, who paid adult film actress Stormy Daniels $130,000 ahead of the 2016 election to stay quiet about an alleged affair she had with the former president a decade prior. It is the first of four criminal trials Trump will face, and perhaps the only one that will go to a jury before the November election.
Stewart, in his broadcast, took aim at TV news outlets, suggesting they were covering small news alerts as significant breaking news developments.
Stewart pretended a producer was talking in his earpiece and paused midsentence, saying, “Hold on. We’re getting breaking news,” and cut to a clip from an earlier interview conducted by CNN’s Jake Tapper, who similarly cut off his guest momentarily to identify a photo displayed on screen to his audience.
“I’m sorry to interrupt. Just for one second. I apologize,” Tapper said in the clip. “We’re just showing the first image of Donald Trump from inside the courtroom. It’s a still photograph that we’re showing there. Just want to make sure our viewers know what they’re looking at.”
Stewart shot back, saying, “Yes, for our viewers who are just waking up from a 30-year coma, this is what Donald Trump has looked like every day for the past 30 years. Same outfit.”
Stewart ripped CNN again for analyzing the courtroom sketches so closely, saying, “It’s a sketch. Why would anyone analyze a sketch like it was — it’d be like looking at the Last Supper and going, ‘Why do you think Jesus looks so sad here? What do you think? It’s because of Judas?’”
“Look, at some point in this trial, something important and revelatory is going to happen,” Stewart said. “But none of us are going to notice, because of the hours spent on his speculative facial ticks. If the media tries to make us feel like the most mundane bullshit is earth-shattering, we won’t believe you when it’s really interesting.”
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