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Claims of ideological bias among the media may be overblown – The Conversation US



During a recent trip to the Lincoln Memorial, President Donald Trump claimed that the media has treated him worse than any previous president.

Such claims are not new or limited to Trump. Political elites across the spectrum constantly complain about what the media covers and how they cover it. The public shares that distrust. Less than half of Americans say they can identify a source that they believe reports the news objectively, despite strong journalism norms aimed at minimizing bias.

But are voters and politicians right? Is the media really biased?

We are political scientists who study journalists covering political news and the factors that affect political news coverage. In our research, conducted in 2017 and 2018, we examined media bias two different ways.

First, we studied whether the media displays bias by the stories they choose to cover. For example, a media outlet might cover a politician’s initial failure to respond to COVID-19 while another outlet chooses to bypass that story. This is what we call gatekeeping bias. What journalists cover, or their agenda setting, has a powerful effect on the issues people care about. Media bias, in other words, can occur if journalists ignore stories not aligned with their ideological preferences.

Second, we studied whether the media discussed stories differently – if they used a different tone or perspective to cover the same story. Two news outlets, for example, might cover a politician’s press conference very differently. News framing, studies show, has an effect on public opinion, though it’s often short-lived.

In the summer of 2017, we visited the website or Facebook page of every newspaper in the United States to gather email addresses of political journalists and editors. We collected email addresses for over 13,000 political journalists. We surveyed those journalists and combined what we learned with a separate analysis of newspaper content.

We found no evidence of the first form of bias – gatekeeping.

Although there is bias in how newspapers cover politics – the second kind of bias – the effects were largely limited to small shifts in tone. Moreover, our research shows that most newspapers are politically moderate, further reducing the impact of bias.

Journalists are liberal

To test for gatekeeping and framing bias, we needed information about journalists’ ideological preferences and the ideology of the newspapers that employ them. In the survey, we asked journalists to “describe (their) own personal (political) ideology” on a five-point scale ranging from very liberal to very conservative.

Many claimed to be independent or moderate. This could be because journalists are moderates or because they do not want to be accused of bias. Many other journalists didn’t answer the survey, perhaps because they didn’t want their ideology to be perceived as influencing their coverage. While our response rate of 13.1% is nearly double that of other surveys of journalists, there are lots of journalists who didn’t answer.

To overcome this hurdle, we used a method that identifies an individual’s ideology using who they follow on Twitter. For people who also answered the survey, the results closely matched. This allowed us to estimate of the ideology of every political journalist in our sample on Twitter.

No gatekeeping bias

We found that most journalists are very liberal. The average journalist is to the left of prominent liberal politicians like former President Barack Obama.

However, simply being liberal does not make journalists biased.

To test for gatekeeping bias, we ran a correspondence experiment where journalists had a real coverage choice concerning a potential news story. We sent an email to every journalist requesting an interview for a purported candidate for a state legislature. Journalists randomly received an email from either a liberal or conservative candidate.

We found that journalists were just as likely to respond to very conservative candidates as very progressive candidates. Journalists also weren’t more interested in covering a candidate of their own ideology.

Minimal framing bias

Yes, but what about how newspapers cover the story? Though the liberal media might cover all candidates, some may wonder if they simply write “hit pieces” about conservatives.

Using our survey, we identified the ideology of almost 700 local and national newspapers. We asked journalists to tell us the ideology of the newspaper where they worked, along with seven other well known media outlets such as The New York Times and Fox News.

Journalists know the ideology of their own newspaper, but their perceptions might be impacted by assumptions about the ideological center and ideological extremes. Having journalists rate other media outlets allows us to account for these perceptions using a process called Aldrich-McKelvey scaling, which uses a respondent’s evaluation of well known media outlets as a way to adjust evaluations of their own media outlets.

Compared to national newspapers and other salient media outlets, our research shows that most local newspapers are moderate and very close to the ideological center.

To see whether newspaper ideology affected the tone of coverage, we downloaded every story available about President Trump during his first 100 days in office. To measure tone, we used Linguistic Inquiry and Word Count. This software estimates the emotional tone in written language on a scale from 0 to 100. If a story has a neutral tone, the software will score it a 50.

While there is a relationship between a newspaper’s ideology and the tone of coverage, the effect is small. The figure shows the average tone of three papers, one on the far right of our scale, one in the center, and one on the far left. For all three the tone is close to 50. Conservative newspapers are not overt Trump cheerleaders, and liberal outlets are not overly negative.

Our research also shows that there is no bias regarding which candidates newspapers cover. Additionally, there are only small shifts in the tone of coverage of one of the most polarizing news topics – Trump. Most newspaper coverage is moderate and exhibits few easily identifiable biases.

Contrary to President Trump’s claims, we find little blatant news bias in what the media covers and how it covers it. While the nature of politics encourages politicians to undermine negative coverage through claims of bias, our research suggests that ideological bias in U.S. newspapers is largely nonexistent.

[You’re smart and curious about the world. So are The Conversation’s authors and editors. You can read us daily by subscribing to our newsletter.]

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Trump tweets threat to shutter social media companies after Twitter warning –



U.S. President Donald Trump on Wednesday threatened to regulate or shut down social media companies, one day after Twitter Inc. for the first time added a warning to some of his tweets prompting readers to fact-check the president’s claims.

Trump, without offering any evidence, reiterated his accusations of political bias by such technology platforms, tweeting: “Republicans feel that Social Media Platforms totally silence conservatives voices. We will strongly regulate, or close them down, before we can ever allow this to happen.”

He added: “Clean up your act, NOW!!!!”

Representatives for Twitter and Facebook could not be immediately reached for comment on Trump’s tweets. Shares of the companies were down in pre-market trading following his posts.

In the pair of early morning posts, the Republican president again blasted mail-in ballots as being rife with fraud — though there is no evidence that’s the case, and many Americans have used mail-in ballots in previous elections. Five states currently use only mail-in voting for all elections.

Trump posted similar tweets about the ballot topic on Tuesday, which had moved Twitter to add an alert, signified by a blue exclamation mark, below the tweets to warn his claims may be inaccurate or unsubstantiated, and direct readers to a page of news articles and information about the topic.


Twitter said it was the first time it had applied a fact-checking label to a tweet by the president, in an extension of its new “misleading information” policy, which was introduced earlier this month to combat misinformation about the coronavirus.

The dramatic shift by the tech company, which has tightened its policies in recent years amid criticism that its hands-off approach has allowed misinformation to thrive, had prompted Trump to accuse it of interfering in the upcoming U.S. presidential election.

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Social media isn't a one-size-fits-all marketplace. This training explains it all – The Next Web



TLDR: The courses in The 2020 Social Media Marketing Bootcamp Certification Bundle explain how to launch effective digital campaigns to drive sales on all the top social media platforms.

There’s more to being a social media expert than logging into Facebook every day or making sure you’re keeping a close eye on your Twitter mentions. True social media experts need to fully understand their target audience, where they congregate and how to connect with them effectively. And with dozens of venues and approaches to choose from, that’s no simple task.

With training like The 2020 Social Media Marketing Bootcamp Certification Bundle ($29.99, over 90 percent off from TNW Deals), those looking to harness the power of social media behind their brand have an easy-to-follow blueprint for raising awareness, engaging potential customers, and converting sales, all via the world’s biggest social platforms.

The collection includes seven courses featuring more than 34 hours of instruction for assembling the best marketing strategies possible for deployment on Facebook, Instagram, LinkedIn and more.

The training starts with the Digital Marketing Foundations 101 course, which launches even first-timers toward all the steps in building a digital marketing plan. This immersive training looks at all the basics, from email marketing, building a website, SEO, digital advertising, measurement, and analytics.

Next, Social Media Foundations 101 and Social Media Strategy are a pair of introductory courses that get beyond theory into actual digital marketing practice. This training offers solid plans for creating a stellar business presence on social media, defining marketing goals, target audiences, and content strategies, and understanding how each social media platform fits into your business strategy.

The remaining courses dig into tactics for learning the strengths and weaknesses of the best platforms for finding and developing a social media following for your brand. Facebook Marketing, Instagram Marketing, and LinkedIn Marketing may seem like similar areas of study, but once you get inside the mechanics of each outlet, you’ll start to understand the differences in each audience.

Finally, Facebook Advertising goes inside paid advertising on the powerful platform, explaining how to master ad targeting and buying options to get the most reach for your money.

Each course in the bundle is a $299 value, but by picking up the entire collection right now, you cut your final price down to just $29.99.

Prices are subject to change.

Corona coverage

Read our daily coverage on how the tech industry is responding to the coronavirus and subscribe to our weekly newsletter Coronavirus in Context.

For tips and tricks on working remotely, check out our Growth Quarters articles here or follow us on Twitter.

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Torstar buyer says Canso picked to provide financing because of media experience – OrilliaMatters.Com



TORONTO — A private investment company that is a major backer of Postmedia Network Corp. has agreed to provide financing for NordStar Capital’s acquisition of Torstar Corp., the owner of the Toronto Star and other newspapers.

NordStar said in a statement it considered several sources of outside funding and chose Canso Investment Counsel Ltd. because of its experience in the Canadian media industry.

The statement also addressed long-standing speculation that there might be a move afoot to merge Torstar and Postmedia, which own two of the country’s biggest media businesses.

“The financing arrangements for the NordStar bid are not, in anyway whatsoever, connected directly or indirectly with any other media company.”

Canso didn’t immediately respond to a request for information about its involvement with the NordStar deal.

However, talk of an eventual deal to consolidate Canada’s newspaper industry was fuelled by the involvement of Canso — which provided $93.5 million after fees in September for a refinancing of Postmedia’s debt.

NordStar’s statement said it didn’t include Canso in the initial press release but “their participation would have been disclosed in due course as part of customary public fillings.”

NordStar is a new company formed by Toronto businessmen Jordan Bitove and Paul Rivett, whose backgrounds are in corporate finance.

In order to buy Torstar, they required the support of five families that have controlled the company for decades — the Atkinsons, Hindmarshs, Campbells, Thalls and Honderichs.

The five stepped in to run the Star after founder Joseph Atkinson died in 1948, leaving the paper to a charitable foundation to be run by trustees.

In announcing the deal on Tuesday, Torstar chair John Honderich said it was “time to pass the torch.”

Unifor national president Jerry Dias says his big concern is that Canada could lose the Toronto Star’s voice for the progressive social issues if it’s combined with the company that owns the National Post, which has taken a more conservative stance.

“Let’s be candid, people are nervous with Canso being the money behind the National Post and now the Star. For us, the broader issue is how comfortable are we eliminating progressive voices in this country? That’s what the big issue is.”


Torstar holds an investment in The Canadian Press as part of a joint agreement with subsidiaries of the Globe and Mail and Montreal’s La Presse.

— with files from Tara Deschamps

This report by The Canadian Press was first published May 29, 2020.

Companies in this story: (TSX:TS.B)

The Canadian Press

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